Coquettish Rebirth

Jia Hongjian's films are still being broadcast, and the broadcast speed of two episodes a day is actually considered slow in the domestic TV drama circle.Not to mention that in the 80s, those TV stations broadcast TV series without commercials 24 hours a day. In the 90s, it was normal for those TV stations to broadcast four or five episodes or even more TV series a day!Historically, in 09, a certain domestic administration would come up with a regulation to limit the number of serial TV series broadcast by satellite TV stations every day.For example, during prime time, the same TV series cannot be broadcast for more than two episodes every day, and one TV series cannot be broadcast for more than three episodes after 6 pm, and it is even more forbidden for a TV series to be broadcast for more than four episodes during the day!

But even if there is such a regulation, each TV station will almost always broadcast it under the specified maximum limit, and this is still in history, let alone this time and space.In such a time and space, because of Jia Hongjian's sudden birth, the influence of China Satellite TV is much greater than that of Dragon TV in history.And as early as the 90s, under the leadership of Jia Hongjian, China Satellite TV set off a frenzy of variety shows.How did such a variety show frenzy come about?First of all, it is not the same as in history. After Super Girl in 05, a lot of follow-up works appeared.In such a time and space, in the 90s when Jia Hongjian started to show his power, the reaction and sensitivity of other TV stations to the market were far less rapid than those of the TV stations themselves around 05 in history.

First of all, let’s talk about Mango Channel. In history, Mango Channel was the first TV station in mainland China to take the initiative to go to Dawan to learn about the production of various entertainment programs.And such a learning process was also in the middle and late 90s!At that time, in such a learning process, I didn't dare to directly name it as a study!Because in the late 80s, the two sides were still facing each other, and both sides still rewarded those who defected from the other side!Although the political situation has changed, everyone is still afraid that some people will make a fuss, right?So in the beginning, when Mango Taiwan sent people to study, they all went there under the banner of cultural exchanges and the like.Originally, such a kind of cultural exchange should organize the past of various artists. As a result, there were not many artists on the Mango Channel, but a bunch of backbone workers ran over in the group.After passing by, let a few artists conduct cultural exchanges with those on the other side.Then these backbones of Mango TV went directly to the various TV stations in Dawan at that time to learn how the other party did their programs.

After going back and forth several times, Mango TV launched "Happy Camp" at the end of 97, the first variety entertainment program in China at that time, which created a precedent for mainland TV stations—although, to be honest, it was earlier. In recent years, CCTV has such a program as "Zhengda Variety Show".But to put it bluntly, a program like "Zhengda Variety Show" is still too hard to let go!What was the process of "Zhengda Variety Show" back then?Like some kind of "It's a Wonderful World" section.I found a female tour guide from Dawan Bay as the location host, traveled around the world, introduced the scenery around the world, and then found some strange places in the local area and designed them as questions to ask various guests. After everyone guessed, I will tell you the answer. .

And at the end of "Zhengda Variety Show", there is also "Zhengda Theater".To put it bluntly, it is a section that shows foreign TV dramas, and only one episode a week!This "Zhengda Variety Show" is only one episode every Sunday night, and the total time is about 50 minutes!Such a show that invited guests to come and watch the travel video of the host on location, and guess all kinds of foreign exotic flower designs, is quite different from the variety shows in the minds of future generations.Because it's a talk show, it's not, it's a more noisy and eye-catching event variety show, it's not!So otherwise, why did "Zhengda Variety Show" slowly start to lose its appeal in the 90s?When all kinds of pirated discs come out, ordinary people don't need to watch "Zhengda Variety Show" to wait to watch all kinds of foreign movies!

Historically, Mango Channel took the lead in launching modern variety shows in China in 97, and then followed the popularity of various idol dramas on the other hand.It was only then that the foundation of Mango Terrace being known in China was gradually established.That’s right, at that time, Mango TV was not in the same position as it was in 2012 in history. At most, Mango TV at that time could be said to let everyone know that such a TV station has an interesting variety show. , there are some good-looking TV series, and then watching this one becomes an option when everyone is bored, it is far away from that kind of dynasty!And in the first year when "Super Girl" was launched in 04, it didn't have much influence, at least it was only a huge influence in the province at that time.Not to mention it was nationwide, it was not even a pillar in the station—if I remember correctly, there was a program called "Star Academy" on the Fran Economic Channel at that time, no matter in terms of program type or form.Both shows are very similar in style.Purely in terms of ratings, "Star Academy" is higher than "Super Girl", but from the perspective of hype of the show, "Super Girl"'s personality and characteristics are more valuable than "Star Academy".It's also easier.

So from such a perspective, "Super Girl", which was originally only broadcast on the cable entertainment station in the province, was mentioned on the satellite TV station. In the second year, "Super Girl" was promoted to the whole country, forming an unrivaled trend!And after a year.At that time, Dragon TV followed suit and created a male talent talent show called "Come on, Good Man". This talent talent reality show became popular all over the country.Dragon TV was able to copy so quickly because it was 06!If it was put in 96, Dragon TV would definitely not have the intention to copy it quickly!

So in such a time and space, when China Satellite TV started to operate various reality shows very early under the control of Jia Hongjian, it was true that no one learned it within four years!Then all the various provincial TV stations across the country watched the programs of China Satellite TV with helpless eyes, and they didn't expect to simply copy them!Of course, there are various reasons behind this non-copying. There are reasons why China Satellite TV has occupied most of the resources, and there are reasons why their people have not seen too many big scenes, so they cannot be copied.Anyway, in the end, these TV stations faced a situation of rapid loss of their ratings share in those four years, and they were faced with being squeezed to the edge of the market by such a sudden rise of China Satellite TV!

At that time, China Satellite TV was definitely a tyrant in the country!Although the ratings of China Satellite TV had not surpassed CCTV at that time, and were even slightly lower than CCTV, the programs of China Satellite TV were simply killers for various provincial satellite stations!The ratings of these provincial satellite stations were suddenly forced to drop one by one, and what did the drop in ratings mean?That means a drop in advertising revenue!That means no money!At that time, these TV stations had no way to compete with China Satellite TV through plagiarism or reference, and they didn't want to sit still, so what should they do?We can only play TV series continuously!It just so happened that the broadcasting officials at that time did not issue any restrictions on continuous broadcasting and only a few broadcasting companies in the first round, so these provincial satellite TV stations were really swarming to grab various TV drama resources!

At that time, a mother-in-law TV series with relatively average quality could basically be sold to at least [-] provincial-level satellite stations for the first round of broadcasting rights!what does that mean?This means that basically at least [-] provincial-level satellite stations will start broadcasting the same drama a few days before and after the same time. The plot here has been spoiled and the ratings have dropped. The provincial TV stations are really competing to show the TV series crazily!

Moreover, in the middle and late 90s, some TV stations in China indeed began to import some American dramas from the 80s and 90s for dubbing and dubbing. Under the pressure of such a continuous broadcast, many TV stations directly chose In order to buy Korean TV dramas, Japanese TV dramas, British TV dramas, Bay TV dramas and even American TV dramas.And in the past few years, it has been a bit of a dance of demons. Every day, every provincial station broadcasts a TV series at night, and it is commonplace to broadcast four episodes in a row!There are really a lot of them, and they even broadcast five episodes in a row!In such a situation, in 1998, the relevant domestic departments were reorganized, and after the reorganization, the responsible agency for radio and television, the first regulation was to limit the number of serial TV series broadcast by satellite TV stations every night!

Such a rule requires satellite TV stations to broadcast a maximum of three episodes of the same TV series after 6:[-] p.m. every day, and a maximum of two episodes during prime time, and the right to broadcast the first round of each TV series cannot be sold to unlimited satellite TV stations without restrictions. There are only four satellite TV stations at most who can purchase the first round of broadcasting rights!Such a regulation really affects the market administratively.Although many so-called experts and scholars are quite opposed to such a regulation, thinking that it seems to affect free competition, in fact, various TV stations welcome this kind of restriction very much-because in fact, if there is no restriction, then the previous The development of that kind of competition will definitely be a kind of disorderly competition, which will definitely lead to hand-to-hand combat in various markets!

And what happens after the hand-to-hand battle in the market?Big shuffle!The relatively weaker TV stations will be washed out of the market, and only a few stronger ones will survive in the end!At the same time, as a result of various disorderly competitions, various TV stations will inevitably start to try to monopolize the source of TV dramas, at least to minimize the number of opponents who broadcast the same TV drama with themselves at the same time!And the restraining order issued by the above is actually the result of using administrative means to achieve the result of the competition in advance?Although it is said that many weak TV stations have not been washed away, it has indeed reduced the disorderly competition among various TV stations, and it has indeed reduced the intensity of competition.Then after reducing the competition, there is no hello, me, hello everyone—like the number limit of the first round of broadcasting, which will inevitably lead to many TV stations bidding for the right to broadcast four first rounds of good TV dramas. In fact, this is another Enhanced competition, but also encourage competition!

At the same time, after there was no disorderly competition, and at the same time blocked everyone from making money from endless TV dramas, these TV stations thought of creating other models to make money, and then began to learn from China Satellite TV to make reality shows. Variety show!At least in this time and space, it can be said that the above administrative order has promoted the healthy development of the satellite TV market. (~^~)