Coquettish Rebirth

For a film such as "Inception", Jia Hongjian participated in almost the entire process from early conception to mid-term shooting and even post-production. However, when the film was about to be released, he did not participate in various promotional activities. meddle.From a certain point of view, he didn't intervene because he knew that the film's box office space was actually limited... That's right!Although it is said that on some domestic movie review platforms, various literary youths praise "Inception" in various ways, and say that this film is a masterpiece, but the American people do not see this Chinese website, and Chinese audiences do not see it every day. Everyone visits this site.So in history, for a film like "Inception", the North American box office is only 2.92 million US dollars!

That's right, no matter how good it sounds, the final box office of this film in North America was better than Jia Hongjian's poorly rated "I Am Legend"!Jia Hongjian estimated that the North American box office of "I Am Legend" will reach more than 2 million US dollars. If we are more precise, it is only 2.5 million US dollars. Is there a big difference between 2.92 million US dollars and 2.5 million US dollars?If there is a big difference, the difference is that the film company can make money only by relying on the box office in the North American market. "I Am Legend" invested 1.5 million U.S. dollars, while "Inception" invested 1.6 million U.S. dollars. The two can be said to be similar.As for the box office of US$2.5 million in the North American market, about 75% of the box office is divided into filmmakers, and the final figure is US$1.875 million.If the box office is lower than 2.5, for example, to around 2.3 million US dollars, maybe the film "I Am Legend" will just pay back.If it reaches 2.5 million, it means that the North American box office will allow filmmakers to earn 2000 million US dollars after more than a year of work. They invest 1.5 million US dollars and only earn 2000 million US dollars for others, although the profit margin is more than [-]%. , but the profit rate is more than ten percent, which is not a huge profit, okay!

Especially in the film industry, the gross profit margin of a film is only more than ten percent, which means a loss!Why did you say that the film company made a small profit before, but now it is a loss?Because it is impossible for a big name like Will Smith to star in a movie for only 2000 million US dollars in salary!They still have to get a share!Among other things, it was like Cheng Long being promoted to fame in the United States by Jia Hongjian.The drama contracts he has received now all have an asking price of 2000 million US dollars, plus a certain percentage of final box office dividends!According to a box office of more than 2 million U.S. dollars for a film, in the end Cheng Long can earn 2000 million U.S. dollars in remuneration plus a share of 600 million U.S. dollars after working hard for a few months!This is just Cheng Long, if it is a high-quality first-line male star in the United States like Will Smith or even Uncle Tom.Then the share will be even more!Even for some better directors, they still have to get a cut of the filming!This is also the reason why Jia Hongjian and his DreamWorks want to give Nolan shares—seeing that Nolan's reputation is getting bigger and bigger, he will definitely be given a share when he is asked to film in the future, even if Nolan gives less face, but not every time. Let others contribute every time!So it's better to just bring Nolan in as a partner.In this way, the dividends for Nolan can be reduced. In the end, if the box office is high, he can still get the dividends at the end of the year!

So for a film company, for a film with a box office of 2.5 million US dollars and an investment of 1.5 million US dollars, after the dividends are paid out, there is really only 2000 million yuan in profit left.And a profit of 2000 million... is still a profit of 1.5 million US dollars, and it took a year. Seriously, the interest of the 1.5 million US dollars deposited in the bank is not only 2000 million in one year, okay!Although the real situation is that the deposit interest rate in the United States is so low that it is simply too scary-a large deposit for a year is only 0.45% interest, but depositing in a bank just represents a conservative investment method!It means that if the film company chooses other relatively conservative financial management and investment, then it is actually not a big problem for them to earn 1.5 million a year with 2000 million US dollars!It turned out that it took a long time to make a movie, how much manpower and material resources did it take to earn 2000 million in the end?If the 1.5 million is invested in other businesses.You might even earn more!Doesn't that mean a loss?

So for DreamWorks, does the investment of 1.6 million US dollars and the investment of 2.9 million US dollars also represent a loss of money?Does it also mean that you didn't make more money that you could have made?No, with a North American box office of US$2.9 million and a 75% share, DreamWorks can finally get US$2.175 million.Because all the remuneration of the 1.6 million US dollars invested has been given to the actors, so a fraction of 2.175 million US dollars out of the 1750 million US dollars is definitely enough to give Xiao Lizi, Nolan and others box office dividends!Then it's equivalent to DreamWorks taking $2 million before taxes, right?Does this equate to a profit of $1.6 million after a year of investing $4000 million?And 4000 million is a quarter of 1.6 million, which is 25%!Although this 25% return on investment is not a huge profit, it is not too little!It can be said that it has already reached the pass line of a DreamWorks return on investment!It is an acceptable result!

But why is "Inception", which is so highly rated in China, not so good at the North American box office?In other words, why didn't you get six or seven billion or at least four or five billion dollars?Because to put it bluntly.The movie market in the United States is the same as the TV drama market in China!They are mainly ordinary people with low requirements, not all kinds of literary and artistic youths!In China, the TV drama market is often complained by various literary and artistic youths, saying that it is meaningless at all.Mother-in-law and mother-in-law all day long, and mother-in-law and mother-in-law all day long. Today is a conflict between the daughter-in-law and mother-in-law, and tomorrow it is due to various reasons.But it is different for ordinary people, like a housewife.It may be that when she has nothing to do, turn up the volume of the TV, and she is "listening" to the TV while cutting and washing vegetables.If you want to make a plot that is too complicated, especially if it is an American drama that progresses very fast, the housewife must not understand the plot after listening to it. Then she turned her head and looked back, and found that the plot could not keep up with it at all. Happy to watch?No matter how interested she is, she doesn't know how to watch it, because she must concentrate on watching this TV series, so how does she prepare meals?What's the old snack at home if you don't prepare meals?You can't go to the restaurant to order takeaway every day, right?

So what the housewife needs is a slow pace and a controllable plot—she can know what the plot is going to be like by listening to the lines with her ears without using her eyes.At the same time, the performance requirements for actors should not be too high, and they should not put all their inner entanglements on their expressions to perform, because then the housewife will not be able to hear it!So it's best if you have an inner struggle, and there is a voice-over to express the character's inner thoughts, so that the housewife doesn't have to listen to TV with her brain!As long as she hears that mother-in-law and daughter-in-law are fighting or conflicting, she will turn her head and watch for 2 minutes. At other times, she can follow the drama without looking back and without looking at it!So many lives and dramas are right!

This is why the conflicts between many more literary young people in China and TV drama producers, everyone's focus is completely different!And here in the United States, it's actually pretty much the same!Many people have the impression that people in the United States are of high quality...in fact, they are not at all!There are still jaywalkers everywhere on the streets of New York!Even in a place like Wall Street, all kinds of white-collar and gold-collar workers still jaywalk!If the Chinese way of crossing the road is good or bad, everyone waits for a group of people to find a space to cross together, then the American way of crossing the road really doesn't take the car seriously, and one person dares to jaywalk the road!And the toilets in big cities in the United States are really... I can't say it!If it is said that public toilets in China are dirtier and messier the more rural they are—because there is no dedicated person to clean them, then in the United States, the bigger the city, the dirtier it is!In the gas station toilets in various villages in the United States or the restaurant toilets on the side of the road in the wilderness, it is not necessarily dirty!It could be really clean!But when it comes to big cities, such as the public toilets near the New York subway, they are really messy and messy!There are all kinds of graffiti on the walls of the toilet, and there may be all kinds of messy needles left by drug addicts in the toilet!This is better than the toilets in Chinese subway stations, right?

But having said that, the American people are really not like the Chinese who have put education as the most important thing for thousands of years!Because of the radiation of Confucianism, East Asia places a lot of emphasis on learning, while Europe and the United States really don't pay that much attention!It's like Chinese people open a small grocery store, and if nothing else is said, the addition and subtraction within 100 yuan can be easily calculated.The consumer buys something worth 39 yuan and gives the boss 100 yuan. The boss does a silent calculation without a calculator. After all, he can find 61, right?But this matter will be ruined in the United States!Some shopkeepers really don't need a calculator, and they can't figure it out in their entire lives to find 61 yuan!That's the kind that makes them count wrong with their fingers!For this kind of people, you let them watch all kinds of brain-burning movies?Stop making trouble, okay!

This is not to say that there are no smart people in the United States. It does not mean that the entire United States is full of idiots.It's just saying that young people and smart people are always in the minority!Regardless of China or the United States, the common people who do not have so many requirements for entertainment products are the majority!Everyone is tired enough after going to work all day, who the hell wants to watch a movie to burn his brain after working his brain all day?Are you tired?Therefore, ordinary people in the United States are not very willing to spend money to watch brain-burning movies, it's as simple as that!It's like a brain-burning TV series. If it is actually broadcast in China, it must have a good reputation, but the ratings must not be the same!If you want to have a good reputation and a good box office, it must be that the plot can be interesting and not brain-burning for ordinary people to watch, and at the same time, there is a certain depth for Wen Qing to dig, such as "Latent"!

This is why most of the best Oscar movies in the United States in recent years have actually never thought of spending money to go to the cinema to watch them, and it is also why most of the best Oscar movies have a good box office. The reward bonus is ultimately the reason for tens of millions of dollars at most hundreds of millions of dollars!Most people are not interested!Only Wenqing is interested! (~^~)