Coquettish Rebirth

A film critic in the American "Variety" magazine commented on "Inception" in this way: ""Inception" is a very clever movie, with rich details and intricate narration, leading the audience into a subconscious maze .Nolan created a surreal horror world, which is a bit similar to Jung's theory, challenging the viewer on multiple levels of real and unreal.Quick editing and agile narrative express the surreal world to the fullest , the consciousness of presenting the human brain with virtual image technology has reached the pinnacle... It is not just to show off the application of its special effects, but to penetrate into the hearts of every movie viewer. Every audience seems to be able to find their own shadow from the movie Reality is floating above reality. In this truth, falsehood and illusion, we are deeply attracted by this film and cannot extricate ourselves.

After the magazine conducted a survey of 90 randomly selected viewers after watching the film, it was found that more than 7% of the viewers who watched the film during the opening weekend gave the film a rating of B+ or above, and 1000% gave the film an rating of A or above evaluate.At the same time, after a random sample survey of 34 viewers, it was found that among viewers who spent money to watch the film, adult viewers under the age of 73, who accounted for [-]% of the sample, gave slightly higher ratings than the average.The main reason why the overall average score is B+ is that the film is a puzzle movie, which is not as low-threshold as a popcorn movie, and can be watched without any thinking.I believe that there are still a certain number of viewers who did not understand some of the design of the film during the viewing process..."

Eleven media outlets including Variety, Empire, Chicago Sun-Times, and New York Post gave it a perfect score of 11. "Time" believes that such a brainy and ambitious adventure project as "Inception", but also on such a large scale, hopes that Hollywood will try more in the future. Roger Ebert of the "Chicago Sun" commented: The emergence of "Inception" was not easy.This film is completely original, and the whole movie is based on an action movie, which makes the whole movie have something more to it.There are 100 media who gave 80 or 90 points or more, and "Rolling Stone" who gave 13 points thinks that Nolan's chase scene is eye-opening, and the ending is very unexpected.But I must remind everyone that the dream of this film is very big. "Washington Post" also gave 88 points, thinking that the pleasure this film gives the audience slowly advances from the superficial layer to the deepest layer...

Such one by one evaluation is really too much praise.It can be said that these media who gave high marks and the columnists who wrote these film reviews, it is estimated that 99% are Wenqing!Everyone loves this kind of literary and artistic movies!Even looking at their comments, it's just flattery, it's just like flattery.There is no criticism or nitpicking at all, it's all good-sounding!And God can testify that Jia Hongjian and DreamWorks absolutely did not give these people money!Absolutely no money was spent getting them to say good things!

On the other hand, the comments of "USA Today", which also gave 88 points, are relatively normal.In addition to being nice, I also said some nitpicking content: Another film that Nolan and Jia collaborated on, the quality of this film is quite outstanding, from the conception to the composition of the screen to the editing of the shots, all of them are the best works in recent years one.The overall storyline is quite attractive, and at the same time, a lot of Nolan's characteristic time-space disordered editing techniques are added, which makes the film quite challenging the IQ of ordinary audiences.But it is also because of the film's story structure and overall editing techniques that the film may not be able to attract middle-aged and elderly audiences, and even some younger audiences may find it difficult to understand the storyline.All in all, this is a great movie for movie buffs and those looking for an intellectual challenge.It may not be suitable for audiences who just want to watch a movie while eating popcorn for entertainment.

Such an evaluation can be said to be very pertinent. Of course, from the perspective of market public relations and promotion, in fact, such film reviews should be avoided as much as possible-for merchants, no matter whether the product itself is good or bad, it is best for all The media only says good things.Just saying nice things doesn't mean flattering, and it doesn't mean that you have to speak of shortcomings as advantages against your conscience!There is another way of doing it - all the truth is told, but not all the truth is told!That's right.As a smart media, if it really takes money from the company, it doesn't necessarily have to boast indiscriminately!A really clever media approach should be to vigorously exaggerate the highlights and advantages of the product!And the shortcoming... I will mention it in one stroke, and use the spring and autumn style of writing to mention it a little bit.And then when the audience looks.People who don't pay attention tend to ignore this shortcoming and are attracted by good words, but after buying the product and watching a movie, they feel that it is not suitable for them. It's the shortcoming, but I didn't notice it at the time!Even sometimes this brilliant media.While saying good things, they are also finding faults on the surface, but in fact, the faults they are picking are some unimportant details in corners. It will not dispel the impulse of consumers to buy.

And if "USA Today" really revealed the problem, it definitely proved that Jia Hongjian and DreamWorks did not waste money!For Jia Hongjian, such a film itself is not a money-losing film, and it can make money no matter what, so why bother with all kinds of "public relations"?Generally speaking, what are the films that need public relations?They are all "can't afford to lose" films!For example, after a film was screened, the response was very poor!And the film company has invested hundreds of millions of dollars in the box office, so what should we do?Ordinary manufacturers will definitely not recognize it by pinching their noses!Basically, the general approach is to quickly increase all kinds of publicity efforts, trying to trick the audience into watching the movie, regardless of 21 [-] to get the audience in and spend money first!As for word-of-mouth or something... Is word-of-mouth important?No matter how bad the word-of-mouth is, it means that there will be fewer follow-up viewers. If the early stage publicity is in place, the early stage viewers must be cheated!This can make manufacturers more likely to recover costs, at least minimize the extent of losses!

In such a situation, many manufacturers will choose to find media public relations and media for publicity.On the one hand, they will put up various posters in reality to promote the movie to make everyone look forward to it, and on the other hand, they will try their best to get various film critics and media columnists to say good things as much as possible!As for film critics and columnists, they will also moderately help to say some good things without damaging their reputation and brand as much as possible-for example, as mentioned before, picking out some innocuous minor problems in the details, and then Talk about a bunch of advantages, and finally skim over the disadvantages.Wouldn't it be possible to collect money safely in this way?As for being objective and fair... Who in this world can be completely objective and fair?Film critics and columnists also have their own tastes and hobbies, and everyone may not necessarily have the same evaluation after watching the same movie. Why don't film critics say good movies but ordinary people don't like them?Film critics still like obscure and difficult literary films, and few ordinary people like them!

Of course, if there is no money, there will be criticism if there is praise.For example, "USA Today" still praises the problem while talking about it, which is relatively neutral, but there are not no media columns and film reviews that directly criticize "Inception" - for example, the "New York Times" There is a column that finds fault like this: "Nolan's new film does not shine with the brilliance of genius, mainly because Nolan himself is too logical, and many ideological understandings are too literal, and he is constrained when it is transformed into images. Even the film is not quite like a movie made by the usual combination of Jia Hongjian and Nolan, but more like a movie made by David Lynch, who only cares about dreams and doesn't care whether the audience follows logic!"

Who is David Lynch?This is the famous director who filmed "Mulholland Drive"! What is "Mulholland Drive"?That's a pretentious weapon in the eyes of many high-level literary youths!This movie is said to be incomprehensible even if Wen Qing watches it, if you don’t hold a special guide and compare it while watching it!What is the plot of the movie?On Mulholland Drive in Hollywood, a woman named Rita was involved in a car accident.Rita luckily escaped death.But she completely lost her memory, stumbled to an apartment, and hid in the bushes outside the apartment.At the same time, Betty Elms, with her bright eyes, came to Los Angeles with her dream of becoming a superstar.When Betty found Rita in her aunt's apartment, the situation in front of her aroused great interest in Betty, and she decided to help this "unknown beauty".And so the two women embark on a bizarre quest to find the truth through the eerie, sun-drenched streets of "City of Angels."It is here that a gang of thugs, a young film director, a small-headed film company executive, and a mysterious figure named "Cowboy" all emerge and disappear until "dream" and "reality" come together. "There is no more essential difference between...

Just looking at the outline of this plot makes people feel a little confused, okay?Let alone actually go to the movies!In the film, Lynch, as always, used a lot of props and characters that seem to have no meaning and make people think: mysterious blue box, black book, weird cowboy, homeless man, unknown man in the bag. Big money, laughing old couple.Although the film is full of murders, car accidents, ghosts, sex scenes, black humor and other elements, it does not belong to any type of film.This film full of allegorical metaphors can be described as Lynch's nightmare display of pure self while ignoring the audience.Lynch does not abide by the narrative structure and internal logic of traditional movies at all. He deliberately uses many confusing techniques and metaphors to prevent the audience from distinguishing the real from the unreal. The nightmare of not waking up, with its unique image vocabulary and world view, it plays with the audience in the palm of its hand.It can be said that such a film is completely a "prank" directed by Lynch, and it was filmed just to prevent Wen Qing from understanding it!Deliberately set up many tricks to induce people!

Seriously, such a comment is really exaggerated for "Inception"! Jia Hongjian felt drowsy after watching "Mulholland Drive", but historically he watched "Inception" with great enthusiasm. From this perspective, our film and "Mulholland Drive" are completely different. It's not the same thing!So why did The New York Times, which had always had a good relationship with Jia Hongjian and the others, publish such a film review?Why do you have some sense of confrontation? (~^~)