Coquettish Rebirth

While the box office of "Inception" was rising all the way, the film critics on the market were of course all kinds of spewing out.Needless to say, these movie reviews are naturally all kinds of praise-our film is originally strong because of word-of-mouth, isn't all kinds of brain-burning designs just for word-of-mouth?Why does a director like Nolan have a high reputation in history?Why are all kinds of movie fans highly respected?Why is it more popular than many powerful directors of literary films?Is it mainly because the films he made are easier to understand than those of those masters?Is it because he has well grafted some connotations and techniques of literary and artistic films with commercial films, and simplifies the story on the basis of maintaining a certain brain-burning characteristics, so that most people can vaguely understand it. !

To be honest, the films of those literary masters are often too cryptic, and it can even be said to be cryptic to the practitioners around the film and television industry - it is actually not easy for people in such an industry as professional film critics to understand point!In this way, professional film critics are actually not very motivated to tout the works of those literary masters.And on the other hand, for example, the film reviews written by professional film critics in the United States will eventually be read by ordinary audiences. After my heart fluttered, I went to the cinema to watch it for two hours but was hypnotized for an hour and a half.Looking back, the audience would definitely scold that film critic in private!In this way, the evaluation of professional film critics' articles has been low, and it is not easy for film critics like them to make a living, isn't it?

Therefore, for film critics, the best way to make a living is to comment on commercial films that ordinary people like to watch in large numbers, which is for market sales.Then, once in a while, I would do a film review of a literary film to improve my style and make others look like I am a film critic who knows everything and is very advanced!This is word of mouth!And for a film like "Inception", it is simply the movie that film critics dream of!Why?Because after watching such a movie, ordinary people will feel as if they understand something, as if there are still some things they don't understand.Can feel a little intellectually challenged.

Then, in such a situation, if film critics who are more literary and artistic than ordinary people stand up and show what they have seen more than ordinary people, will ordinary people think "wow is so amazing"!And such a film is not so advanced.So even if such a film is blown up to the sky, and the common people actually watch it later, they won't feel that they can't understand it at all!Not to mention that the film itself, like a commercial film, has all kinds of succession and transition designed for the audience's response. It can be said that the film itself can attract the attention of ordinary people by virtue of its plot!In this way, for film critics, it is really earning sales and word-of-mouth!

Especially in such an era.As the Internet in the United States penetrates more and more into the lives of ordinary people, various film critics have even gradually left the print media platforms they relied on for survival decades ago, and started to make money on the Internet by doing their own blogs and columns!In the past, if they wanted to publish film reviews, they had to find newspapers and magazines, especially newspapers, which were simply the soil on which film critics lived!However, in the past few years, with the online blog system and mobile phone reading content promoted by Jia Hongjian and Huaxia Hi-Tech, it can be said that the form of the American publishing industry has been profoundly changed, and the traditional paper media is really welcome. It's the end of the evening!

In these two years.The circulation of various traditional paper media is really declining every day, which is not an exaggeration at all!Even newspapers such as the Los Angeles Times and other newspapers with the dominant circulation in the big cities on the east and west coasts of the United States have not seen a slight decline in circulation after two years, 30% or even 40%!However, although the circulation has dropped greatly, these media did not lose money by then, and even made more money than before to a certain extent—thanks to the online reading made by Jia Hongjian and others, so in fact, many print media The scope of distribution has far exceeded their own sphere of influence before!In the United States, the sphere of influence of the print newspaper industry is actually similar to that of many daily newspapers in China.

In China, basically a provincial daily newspaper can only radiate the province plus the surrounding provinces at most. Taking Shanghai as an example, you can buy the local Xinmin Daily in Shanghai and the Yangtze Newspaper in Jiangbei. The newspapers in other regions are relatively rare.There are very few nationally distributed newspapers like sports.Similarly, it is basically impossible to buy Shanghai's Xinmin Daily in the capital, which is the sphere of influence of a daily newspaper.And like various sports newspapers, they can achieve national haircuts.The main reason is that sports reports are not limited to one place, which is different from everyday life.What the various daily newspapers need to report are various daily situations in the province. If the all-day report is suitable for readers across the country, it will definitely cause readers in the province to read it without much feeling, and it will not be able to serve local readers.In this way, local readers need some news about people's livelihood and some local content services.Isn't it easy to choose other media that only report local content?

Similarly, large newspapers on the west coast and east coast of the United States basically divide their respective spheres of influence.For example, a newspaper such as the "Los Angeles Times" was published during the Great Western Development of the United States, and it also made a relatively large contribution to the Western Development of the United States.Such a newspaper is basically distributed in California, and it is not convenient to read the "Los Angeles Times" in the northwest corner of the United States like Seattle, let alone the East Coast!As for the East Coast newspaper "Chicago Tribune", such a newspaper in the third largest city in the United States certainly serves the local area.It is basically difficult to see such a newspaper in New York!Under such a situation, the past paper media always stick to their own sphere of influence and strive to increase their circulation within their own sphere of influence—just like the "Los Angeles Times" before its circulation in the whole of California. However, it is an average of 100 million copies, so there is a lot of room for development in Zhenxin Local.

Then after the Internet and mobile reading become popular, paper media will of course decline, and at the same time, of course, you will find that you can break through geographical restrictions!Why can't we break through geographical restrictions in the paper age before, but can break through geographical restrictions in the Internet age?Because of the infinite nature of the network "shelf"!Even if there were more pages in the previous newspapers, it was limited!If a newspaper wants to publish across regions, it must publish different local content for each region. This requires editorial departments in different regions, a bunch of reporters and editors running local news, and corresponding The proofreader and the person who sends it to the printing house.At the same time, because the things printed in each area are different, in fact, the cost cannot be reduced quickly after the total amount is dispersed!

But it is different in the Internet age. First of all, reprinting in the Internet age is very convenient. In many cases, there is no need to set up a reporter station in other places. You only need to sign a contract with the local news organization and then directly reprint the news of the other party. .At the same time, the online space is unlimited, which means that different content can be arranged for different regions, and at the same time, this will not increase the cost much-because there is no paper printing, the cost has actually dropped a lot!Just take care of a few web engineers or something to maintain the page, and then ask the editors to post news on the Internet!It can be said that all editors can stay in the headquarters, and proofreading can be done in the headquarters!This saves manpower and material resources!While there is no printing cost, the Internet can also allow them to cross regions, so that people all over the United States can see the news almost without time difference, so that the potential market has become the whole of the United States!So sales have increased?Although online newspapers still charge a certain fee in the United States, it’s not like China doesn’t charge any fees, but with the addition of various advertisements, it really allows the media to make money!Under such circumstances, it can be said that Jia Hongjian helped various traditional American media enter the Internet age in an instant, and immediately evolved seamlessly, without giving the new media in the Internet age any chance to surpass!

Under such circumstances, film critics can of course cooperate with the media and publish their film reviews in the digital online newspapers of the new era, but since they are all posted online, why not just create a blog by themselves?Anyway, Huaxia Hi-Tech provides a charging function for blog advertisements!This means that some popular and well-known film critics are fully qualified to open a free blog, publish their own film reviews on it, and then make money by hanging various page advertisements. Anyway, as long as the click-through rate goes up , then you can get money!Isn't this better than contributing to an online newspaper?At least be your own boss!

Whether it is an independent film critic or a film critic who is still attached to various media, anyway, these literary youths have given great praise to Jia Hongjian and Nolan's "Inception" !Relatively speaking, "I Am Legend", which was released at the same time, was regarded as the object of various comparisons, and it became various negative cases!In fact, Warner Bros., the producer of "I Am Legend", is quite happy to be despised so much - because for entertainment products, the greatest tragedy is not being scolded, but being ignored and scolded repeatedly. Nobody!After being scolded by others, at least it can continue to appear in front of everyone's eyes, and it can also make some viewers curious and want to see how bad it is!And if you don't mention it at all, there won't even be such a part of the audience! (~^~)