Coquettish Rebirth

Director Jack Perez once filmed "Shark Chirp vs. Squid Girl" for Asy.According to him, "They just give you a title, a poster, a lineup and a formula, and then we shoot in 12 days. According to the schedule, we shoot 11 or 12 pages of scripts every day. From an idea to The film was released in less than two months! I have some friends who are working on blockbuster films in big studios, and they may only shoot one page of the script in a whole day. The big company is shooting the scene of two people chatting on the beach all day today. And when I worked with ASY, it was like this-what are you kidding, I was on a torpedo boat for 5 minutes, and then I was in a submarine for a while, and then I was going to blow up Mount Rushmore! You say you guys Why are you complaining about something that isn't even considered an actor?"

This is the production process of manufacturers like ASY. They are not as good as some Hollywood medium or large manufacturers, and they can't afford the cost of excellence!They also don't have the mental resources like "The Blair Witch" to support each of their films to be cheap and good-looking, and even consumers don't expect their films to be cheap and good-looking!To be honest, American consumers often go to rent movies, and when they choose their movies, most of them seem to be in pain, or because they have insomnia at night and can’t sleep, just find some movies to pass the time That kind!Just like our mothers-in-law and mothers in China watch TV dramas, people don't expect to get any insight from the movie at all, and they don't expect any visual effects at all!So since consumers think so, why is ASY still working hard to make a good film?It's like our Chinese garment factory met a customer from Africa, and the customer wanted a T-shirt for 3 yuan, so you get what you pay for!You can't try your best to make the effect of a 3 yuan T-shirt with a cost of 300 yuan, right?

For a company like ASY, it's really short and fast to make movies, even more grass-roots teams than many Chinese counterparts!You must know that most of the film crews in China these days are quite grassroots teams when making films. Generally speaking, the director should only be a film processor, and the producer should be the product manager, responsible for product positioning and quality.But in China, there are no producers who can do it properly, so if you want to make a movie.Basically, an idea came up in the director's head, and then he temporarily called the screenwriter to come over to discuss something, and came up with a passable script, and then such a director went around to solicit investment.Pulled to after the investment.Then temporarily find a photographer, lighting engineer, makeup artist, prop artist, etc., and then find actors, and then start the preliminary preparations.

And how do the really mature large film and television companies in Hollywood do it?It is the screenwriter who first writes the script himself, and then sends the script to the desk of the script manager of the film and television company through the agent. After reading it, the script manager thinks the script is good.The next step should be handed over to the producer, and then the producer will choose the right director and a full set of crew.When the director himself is in place, everything is ready for the script, and the crew is also ready. At most, some roles need to be selected.Once the candidate is selected, the preliminary preparations can be started directly, such as choosing a location for the location.

It seems that there is no difference in the efficiency of the two sides, but it seems that when a film is generally shot, it seems that the Chinese side just has more time for script creation.But you must know that the script creation time of a film is one month shorter, and if it is longer, it may be half a year or even a year!And this is the first film, what if it is a series?Take Transformers, for example.All of a sudden the first hit!In China, the director basically has to wait until the first film is offline, take a break for a period of time, and then start to think about how to make the second film. It may take half a year before the script comes out. At this time, the first film may be released. Already a year later!But in the United States, when the box office was very good a few days before the film was released, the film company had already started looking for the screenwriter of the first film to continue writing the script for the second film!When the director came back from a break after the film was offline, four or five scripts might have been placed in front of him for him to choose and revise!It may take him a month to pick out the book he likes and finish editing it, so he can basically start preparations for the second book!This is the difference in efficiency!

Although the shooting speed of ASY company is very fast, the professionalism of their personnel is even more grassroots than that of their Chinese counterparts.This is also no way, who makes everything have no money!To put it bluntly, the time between the approval of a film project and the release of DVD products by ASY company is only 3-4 months!And they can also operate several movies at the same time.This results in them releasing 10-15 DVD movies a year!It has been several years since 2004, but they have never lost money once!Make money every time!Starting from 04, when they tasted the benefits of "Shanzhai" products such as "War of the Worlds", the next step is to become more copycats.

For example, it was announced that "Transformers" was going to be a live-action movie, so ASY could soon start to "copy" through a concept advertising poster released by the film company.They first started to collect a general story change of each other's blockbuster through the public posters-the changes collected in this way are of course very rare.But it doesn't matter, they have their own brain supplement formula!Anyway, after completing the plot in a mess, such a film called "Deformed Rebar" is ready to shoot!Of course, there is no way to imitate the various special effects in visual blockbusters like "Transformers", but it doesn't matter, there is no computer special effects, isn't there a model special shot like "Ultraman"?That's right, specially make a coat that looks like a giant robot for the actor to wear, let him fight next to a group of building models, so it looks like a giant robot fighting in the real world... Of course , children can see that it is fake, but so what?

After the quick shooting, they don't need to do much post-production. Anyway, "Transformers" may have just chosen the hero and heroine, just set the makeup, and when the makeup photos of the hero and heroine were just announced, this "Transformed Rebar" has already appeared on the Available in DVD rental stores across the United States!Although the name is a bit fake, it is not misleading after all, and the shape of the robots is different, but they are all robots, and such a fake movie came out during the early promotion of "Transformers"!It is not expensive to rent such a movie, maybe only a dollar a day, and only spend a fraction of the movie ticket to see how this copycat movie is, definitely someone will have this urge!They didn't expect the film to be good-looking, they were just curious and cheap!

Then, in addition to "Transformed Rebar" that copied "Transformers", there was also "1 Million Years Before History" that copied "2013 Years Before History", and "I Am the End" that copied "I Am Legend". The "The Day the Earth Stood Still" copycat "The Day the Earth Stood Still"... Even with "Pirates of the Caribbean" there was a copycat "Treasure Island Pirates", a copycat version of "Robocop" "Android Cop", What kind of cottage version of "Thor" "Almighty Thor", what kind of copycat "Northern Lights" from "Twilight", what kind of copycat "Snake on the Plane" and "Snake on the Train"... Anyway, this company just doesn't have it Those who are honest can copy various cottages!Even in Jia Hongjian’s memory, it was originally said in 2012 that a robot film called "Pacific Rim" would be released. Maybe in [-], the United States could rent such a copycat DVD of "Atlantic Rim". up!

Of course, such a company is taking advantage of others too much, it can be said that it is completely taking advantage of loopholes!On the one hand, it is said that they are copycats, fake and shoddy, and they have not made themselves so that consumers can't tell them apart!Moreover, other people's films appeared much earlier than the genuine ones, so it can be said that consumers may not be misunderstood!Moreover, the plots of the two parties may be a bit similar, but the main lines and expressions are not the same, so I really can't tell you!It was not until 2012, when Universal just announced that they were going to make a "Super Battleship", and it turned out that not long after they announced, the ASY company made a "American Battleship".Universal was so angry that they asked a lawyer to sue ASY, but after suing for a long time, they finally settled with ASY. The ending is that ASY replaced the word "Battleship" in the film name with a synonym. "The original name was "Battleship". If it was directly translated, it would be called "Battleship", and ASY's name would be "American-Battleship", which means "American Battleship". "Changed to "American-Warship", that is, "American Warship"!Other than that, ASY didn't lose a penny!

It can be said that if Chinese people don't go to the United States, they will never see it in their lifetime!In the eyes of many Chinese, the quality of the American films they can come into contact with is quite guaranteed, which is why they mistakenly think that the films made in the United States are quite good, and there are no bad films with no integrity.But in fact... Sincerely, there are not fewer bad movies in the United States than in China, and it can even be said to be far more than in China, because there are still a lot of companies like ASY making low-priced bad movies and using the DVD rental market for money!At least in China, there is no market for mixed rental films like this, right?So whether making a film is a matter of bad money driving out good money, I really don’t need ordinary audiences to think about it!In a market economy, while there will be a pile of profitable garbage on the market, there will also be a small number of high-quality masterpieces. This is simply a law! (~^~)