Coquettish Rebirth

This is Jia Hongjian's attitude. He understands that the windows must be opened to welcome fresh air. It is inevitable that mosquitoes and flies will enter the room through the window, and even all kinds of dust from the outside will be swept away along with the fresh air. blow in.It is basically impossible to want fresh air without flies and mosquitoes in the house, without dust blown in from the outside.If you want to be marketable, you have to face all kinds of messy films that treat the audience as idiots in the market. This is unavoidable.Even Hollywood, which is famous for its movies, even Hollywood, which produces countless movies that sweep the world's film industry every year, still produces more than N more bad movies every year!

That's right, because the movies that the Chinese people see are either imported by the country or they are all carefully selected. After all, there are only about thirty or so movies in total.Or it is a movie downloaded after hearing about it on the Internet, and you can hear other people mentioning this movie on the Internet, that means the quality of the movie itself is good!And to be honest, there are a lot of rubbish movies in the United States!First of all, every year during the summer vacation, because I know that the summer vacation schedule is mainly watched by various young people, especially students, and children’s money is relatively easy to cheat, so the United States actually releases a lot of movies every summer. trash movie!In fact, this kind of thing can be known by calculation-about 400 to 500 movies are released in the United States every year!Then on average, only 150 of these movies can be released in cinemas every year!

In this way, there are still at least 250 movies that have no place to be released!Why didn't such a movie have a chance to be released?Because no film manager is willing to spend money to buy such films, because these films are too bad!Don't think that just because there are a large number of directors in China, the movies made by them cannot be released, and the United States also has them!Take 2011 as an example in history, China filmed 550 films throughout the year, which includes the number of cartoons and science and education films, and the final number of releases is 150, which means that more than 27% can be released in the end.Although such a ratio is worse than that of the United States, the difference is not much!Why are there so many films in China and the United States that cannot be released?

As far as the United States is concerned, under normal circumstances, it is often because the film is too bad-one kind is after the filming is over.The film managers are basically not optimistic about it, so no one buys it.If this kind of movie is lucky, it is the kind of movie that goes to the theater for a day, even if it is bought a copy.That is to say, it was released in a few theaters for a day and then it was offline!And there are other films that are so bad that even investors have to cut their flesh - some films are so bad that they are so bad that when the film is basically cut out, the investors think that the film is too bad. No chance of making money at all.So simply take away the funds, cut the flesh and leave!In this way, although the shooting of the film is completed, if there is no follow-up funds, there will be no funds for publicity and distribution at all!Movies need to be promoted and distributed in order to make money!At the same time, if there is no money, you may not even have the money to do it in the later stage. How can it be released in this way?So at this time, maybe the film was given to the investor or the producer in the end, asking them to take a lot of film back and lock it in the warehouse!

As for China, the basic situation is similar to that of the United States, but there are still some special national conditions—for example, the heads of some local governments.I was so narcissistic that I decided to find a film and television company funded by the government to make a film praising how diligent and loving this leadership team is... This kind of film will definitely not be released in the end, but the film and television company will still come to make money in order to make money!Then after the filming is over, the head of the local government knows that the film will not be screened, but it does not affect people to lock the film in the warehouse, and then dig it out and show it to themselves, to satisfy their sense of superiority and narcissism. !

Then in the United States, there is also a phenomenon that China does not have-it is not a film made for release at all!That's right, the United States also has such wonderful films!How does this movie make money?Very simple, rely on DVD ah!The United States has a huge DVD rental system.So some films aim at such a space, and go directly to the DVD market without being released.Half of the time, some very small film and television companies in the United States can't compete with those big manufacturers in terms of investment!But ants also have ways to survive, don't they?So how do some small manufacturers do it?Find people who really want to be in movies, who are working as waitresses or other part-time jobs in performing arts centers like Los Angeles or New York.These people dream of acting.Maybe they also have a little acting skills, but there are too many people like them, so many that if they want to be unspoken, they may line up for a lifetime, but they will not be unspoken!After these small manufacturers find this kind of young actor, they will make some weird cheap horror films, films that use ketchup and blood spray to stimulate the nerves of the audience, that's fine!Not to mention.This kind of cheap horror film is actually a bit alive in the DVD rental market!Some manufacturers even trick consumers into buying or renting by copying some of their hot American movies!This is also a way to make money!

For example, a company like The-Asylum is a well-known copycat film company in the United States!This company was established on the west coast in 1997, and then it stood up in Hollywood, the holy land of earth movies, with a copycat blockbuster!The company was founded by David Michael Rattle, David Lemawi and Shirley Strand, all three former Village Roadshow executives.Many people may not know Village Roadshow, but in fact this company is quite interesting!Such a company was originally an Australian film and television company. Before the 90s, it mainly invested in local Australian films. After the 90s, it began to invest in films in Hollywood.So what movies have they invested in? "The Matrix"! "Catwoman"! "I am a legend"! "Firewall"! "the great Gatsby"!These films were basically imported from China back then, right?And the fame of each of them is not small!Therefore, the company established by three executives of the US branch of such a company naturally held high the banner of originality at the beginning of its establishment!

As for such an ASY1UM company, it started with such an original business of making low-cost horror films.To be honest, companies like Miramax used to make small investment films. How can their films win Oscars? Why can these small companies only make horror films that cannot be released?I thought that small investments were also divided into grades!Miramax’s films have an investment of more than 1000 million to 3000 to 1 million US dollars, right?And companies like ASY20UM are the same as many ultra-small film and television companies in the United States, with an investment of only US$[-] million!For the same reason, if we take China as an example, our domestically produced blockbusters have an investment of hundreds of millions of yuan.Why do half of the films have millions of tens of millions of investments, and then we only have a few hundred thousand in our hands, so how do you make a film like this?I can only try to get to the "three-level"!

Such a classification as "three-level" really does not mean that it is that kind of pornography! The definition of "three-level" is to include yellow, gore, or even none of these.However, the values ​​of the characters in the movie are very unsuitable for teenagers to watch, and this will be classified as "third-level".And when the money is low, you can still make money if you want to make a film, but there is definitely no way to make a serious film, so you can only find a way to "three-level".Or it's pornography.Or just shoot bloody chant!And shooting bloody, it is a perfect match with horror movies!Through some designs that do not require computer special effects, the movie can scare people at a very low price, and then pay back Hu Linla, so it can sell DVDs to DVD chain rental groups!Even the production cost of "The Blair Witch" was only 3 euros!For example, the production cost of "Ghost Story" in 09 was only US$1.1!Therefore, as long as you have an idea and know how to make a horror movie, you can really play it with a very small cost!

Having said that, this ASY company, at the beginning, made cheap films like this.After 7 years, through the dedicated management of the three bosses, as well as the superb business vision.They still made some achievements and made some money, although they really didn’t earn much—after all, they came out to start their own business, and when money is a problem, many things are problems, and now they just want to make money for themselves The first pot of gold!But after knowing that their turning point of fate is really inextricably related to Jia Hongjian - Spielberg fell in love with an early sci-fi book like "War of the Worlds" at that time, and wanted to adapt this film into Movie.This film is the "War of the Worlds" filmed by Tom Kross, which tells the story of aliens like octopuses invading the earth, and the ASY company originally wanted to buy the copyright of such a story!As a result, when ASY talked about it in the past, I heard that the copyright had been sold to DreamWorks, and the three bosses of ASY had a meeting.The result of the meeting was - fuck it, let's shoot too!

Although it is said that it has not been authorized, literary works are so easy to avoid copyright!Isn't the story itself just such bridges?It's not about aliens invading the earth and defeating the people on earth.Did you withdraw to Mars in the end because you couldn't resist the cold virus on the earth?Then ASY can change it, just write about the invasion of aliens from Pluto or other planets, the people on earth are retreating steadily, and how come the people on earth won in the end!In this way, it does not involve Martians being unable to resist the earth virus, which can circumvent copyright!After all, everyone is filming the story of Americans beating up aliens every year, and you haven't seen others become defendants, have you?

And "War of the Worlds" is such a name.It's not a proper term, and it doesn't just represent this book!So their DVD is called War of the Worlds, so what?When the time comes, they will quickly complete the filming, make it into a DVD, and launch it ahead of schedule. This is the head office, right?One must know that it takes about two years for DreamWorks to make a blockbuster movie, and then it will be released on DVD after the movie is offline, which may be two and a half years later!And ASY Company can produce such a DVD within three months!They didn't deliberately imitate it to confuse consumers!After all, no matter how stupid consumers are, they also know that Spielberg has just bought the copyright. How can they make movies and DVDs so quickly?How could there be no wind at all?And it is impossible for ASY company to write the names of "DreamWorks" and "Spielberg" on the DVD cover!So the three bosses of ASY are very good at last-what if some consumers know that Spielberg bought the copyright and want to review the story?to buy a book?That's not cheap!American books are very expensive!But renting DVDs is different, it's very cheap!So if there are audiences who are looking forward to Spielberg's film, will they have the urge to rent this DVD first and watch it in the past, so as to know the general plot in their heads?Very likely!

So they invested several times the usual investment—50 U.S. dollars, and made such a movie quickly.As a result, such a DVD also attracted the attention of Blockbuster, the leading movie rental company in the United States, and ordered 10 DVDs at once!All of a sudden, this company has prospered!And for such a small ASY company, the three bosses suddenly realized a way to make money quickly——a copycat blockbuster! (~^~)