Coquettish Rebirth

Of course, Jia Hongjian is not the role of the protector of the market. Of course, it is impossible for him to do anything to restrict Hong Kong and Taiwan film and television professionals from messing with TV dramas, and it is even more impossible to restrict Hong Kong and Taiwan film and television professionals from going north to make money.Because from a large perspective, in fact, our mainland market attracts Hong Kong and Taiwan film and television professionals, including artists, to go north to make money, which is beneficial!what good?To put it bluntly, these people have gone north to make money, so are they afraid to make some remarks about splitting or confronting the central government?Since then, it is slowly influencing public opinion!What people think in their heads, isn't it actually based on what the public opinion says?How many people in a country or a region really have the ability to "think independently"?This is really not a number that people can feel comfortable with!

To get others to be of one mind with us, what we have to do is not to say that when we see that others don’t want to be with us, we are angry and want to draw a clear line with the other party, wanting to drive the other party away and let the other party keep the land.This kind of thing is a subconscious reflection of youthful vigor!What should I do if I really want to get things done?Win over everyone you can win over!United front!Regardless of whether it is by profit or by other means, not to mention pulling the people in the middle into our camp to speak for us, at least so that the people standing in the middle will not speak out against us, right?what is this?Isn't it just to win over the majority and isolate the very few!Giving benefits to those who are willing not to speak up so that they do not join the extremist camp is a victory in itself.In the end, most people don't speak for the people in the extreme camp, only the people in the extreme camp speak for themselves, and then attack those people in the extreme camp, basically that's it!To be honest, aren't these things the same as the United Front after the Anti-Japanese War!

Of course, times have changed.Today's era is not a Japanese army invasion, but a relatively peaceful era.In Hong Kong and Taiwan, there will also be foreign forces and various politicians who are trying to stir up troubled waters and fish out of various considerations. In such a state, it is really impossible for the united front to succeed within a few years.What's more, people still think that they are on the winning side of the Cold War, and that their ideology is better than ours.With such a sense of superiority.It is not easy for people to look at us if we want to unite the front.In this way, it is really not easy to quickly see the effect of the united front.So this kind of thing is a long-term thing, and Jia Hongjian is very sensitive to politics.It is even less likely to prevent Hong Kong and Taiwan TV people from going north.

Besides, in the era of market economy, people should be allowed to go north to shoot some messy things.From a legal point of view, we are no longer in the planned economy era. In the market economy era, we must allow the existence of various exotic products under the legal framework.Even a TV series is made of rubbish.Even if the audience rating is 0, then people should be allowed to waste it, right?The market economy has never been the most efficient—from a practical point of view, the market economy is to allow everyone to do stupid things, and to use the invisible hand of the market to allocate resources.What is the invisible hand?Is to make money or not!But the allocation effect of making money or not has a lag.For example, in pig raising, there are fewer people raising pigs this year, the number of pigs on hand is small, and the price of pork is soaring.Then a group of people saw that pork is so profitable this year, so they will raise more pigs next year. As a result, everyone will raise more pigs, and the result will be that the price of pork will drop next year!Then a group of people raised less, so the price rose again the following year.Such a market configuration.It will definitely cause some loss and waste of manpower and material resources, which is inevitable.

What to do to avoid it?Then it can only be a planned economy, which is to calculate how many pigs to raise every year, so that resources can be spent wisely and no penny is wasted!Of course, the planned economy is also problematic, because if the resource allocation of the planned economy is to be reasonable, it must be based on the number of products that can just meet the needs of the society.How much is the social demand? It can't be figured out by just scratching your head. Even if you want to make statistics, the common people may not know how much pork they eat a year.How does this plan ahead?Making too many production plans is a waste, and there will always be various errors in various statistics. In order not to waste resources as much as possible, we can only estimate the numbers as conservatively as possible.This means that the overall resources of the society are always in a state of scarcity - not only pork, but also cooking oil, cloth, clothes and a series of things that are needed in life may be in short supply!

Under such circumstances, Jia Hongjian didn't want to go back to the era of planned economy, so how could he be in charge of Hong Kong and Taiwan filmmakers going north to make movies indiscriminately?And besides, these Hong Kong and Taiwan film and television professionals go north to make movies randomly, and the market response is actually pretty good!Although it is said that many film critics and many young audiences have criticized anti-Japanese exotic films in various ways.But Jia Hongjian is not in the same position as them—they evaluate from the perspective of reviewers and consumers, and they have the right to make such evaluations, but Jia Hongjian is a practitioner, and practitioners naturally cannot follow Reviewers and consumers have the same attitude.To use an analogy in this matter, for example, all the people who criticize anti-Japanese exotic films are similar to people who like to buy various luxury goods and LV bags every day. Their consumption level and consumption taste are high.Then they criticized that the 70 yuan or 100 yuan jeans sold on the street are too rubbish, the design is bad, the workmanship is bad, and the material is bad...Is this true?To a certain extent it is true, but wouldn't the manufacturers who make this kind of 100 yuan jeans not do it?Are they going to make 1000 yuan a pair of jeans to please these critics?Really not!

For practitioners, each product has its own corresponding consumer group.There are those who like luxury goods and high-priced clothes, and naturally there are those who only buy cheap clothes for various reasons. Cheap clothes will not lose their market because of the existence of high-priced clothes!As far as China's TV viewing market is concerned, a large number of viewing audiences are actually in the stage of "two highs and one low".What is two highs and one low?In other words, it is "mother-in-law"-high age, high viewing time, and low education. Isn't this description of two high and one low ratings just in line with the common state of middle-aged and elderly women today? Most middle-aged women over the age of 40 and elderly women over the age of 50 have never gone to college, and many even graduated from junior high school or high school for various reasons. Isn’t this low education?And when they get older, they have more time, and they don't want to go out on a date or watch a movie after work like young people. Their choice is to stay at home and watch TV.How great it is to save money and have fun!

And such a "two high and one low" group of people is really not very picky about the quality of the product, but they are more picky about the price.Therefore, the entertainment products provided to them don't need to be so high-end, and they don't need to have such a huge production. They just need to take pictures of the subjects they are interested in, and then let them spend their time!Under such a situation, how could a market-oriented film and television company not make such films?What is the purpose of the film and television company?It is to make money, not to improve the aesthetic level of Chinese people, just like cross talk is for making money and being funny, not for educating the audience.So come here as convenient as you can!The investment cost of a huge film is high, and the result may not be as profitable as a shoddy film, so how can a film and television company that is looking for money be willing to invest a large cost to make a huge film?

And even in the United States, Hollywood blockbusters are becoming more and more "retarded", and their various Oscar-winning films, ordinary people don't like to watch them!Even HBO, which is famous for its huge productions and various in-depth TV series, only occupies a small part of the market in the United States, and people still mainly rely on high special cable TV fees to live!If you want to watch their HBO, you have to spend extra money to watch it. It is not possible to watch it together with other channels by paying a little cable TV fee every month!For example, other TV stations in the United States are like the TV stations included in the 30 yuan a month cable TV package in China, and they also include various advertisements like Chinese TV stations.And like HBO, it's like the exclusive broadcast of the Premier League in China, and it costs more than 300 yuan a year to watch this kind of broadcast!

In the United States, some people are willing to do this kind of HBO that spends a lot of money a year to watch their favorite TV series, so how many people in China are willing to spend this money?Just say that among the fans, there are not many people who are willing to spend more than 300 yuan a year to watch the Premier League!The company that bought the copyright of the Premier League is directly tragic in such a business, okay?When it comes to the TV drama market, how many of these people who criticize domestic TV dramas as unattractive and stupid are willing to spend more than 300 yuan a year to watch a dedicated cable channel full of various in-depth TV dramas?If they really let them pay, they should calculate again, how much time they spend watching TV in a year, and how many nights a week they have to go out on dates after work. Is it a loss to pay the 300 by myself... It is impossible for a TV station to broadcast TV dramas of various depths naturally!In a market economy, no matter whether it is elegant art or relatively vulgar art, they are all commodities, and there must be a market to become popular!Only by being able to make money will it be possible to grow stronger and stronger!

Otherwise, even China Satellite TV, a TV station that prefers to shoot in-depth TV dramas, basically produces only a few in-depth TV dramas a year, and more movies should pay attention to the tastes of ordinary people.It can even be said that the reason why China Satellite TV does this is not that it is their mission to shoot and broadcast TV dramas with connotations, but that by doing so, they can grab various high-end product manufacturers that other TV stations cannot grab, and can attract higher-priced TV dramas. advertising fee! (~^~)