Coquettish Rebirth

The giants in the United States have never been the kind of people who invite dinner with tenderness, they have never been gentle, courteous and thrifty, and they have never been the kind of leisurely and elegant people who spend their days making fuss. Who are they?In addition to the fact that DuPont used explosives to blow up its competitors and their factories together, it seems that some Standard Oil company once specially raised a mercenary group with guns and cannons, not only to suppress workers, but also Take care of all the dirty work of dealing with competitors from Standard Oil!Why go to a competitor's construction site to kill and set fire, what to do all kinds of damage, it's all done by such a mercenary group.For example, Bayer Pharmaceuticals, a well-known company in Europe, sold white powder as medicine at that time, saying that it can relieve coughing pains!Later, after a doctor discovered that this thing had a strong addictive effect, Bayer's approach was not to stop selling it immediately, but to buy the doctor quickly so that the doctor would not leak the news!After buying doctors, they also bought various reporters. If someone refuses to accept the bribes, they will soon encounter various "accidents"!

For such giants, Jia Hongjian must be more polite, but as for the specific matter of attracting these financial giants, we can wait until the acquisition is completed, or even wait until the scale of mobile payment has begun to threaten those financial giants. I'll talk about it later.Now Jia Hongjian thinks that the first thing to do is to think about the compatibility between a department like "OneMain" and their Huaxia high-tech system.Jia Hongjian and the others wanted to take advantage of the financial crisis to acquire various small community banks in the United States.Such an action is still in progress. After almost a year, Huaxia Hi-Tech has acquired more than 2000 small community banks in the United States.In terms of time, the subprime mortgage crisis itself will be over by 2009, and after that, various sequelae of the subprime mortgage crisis will affect economic problems.So now the time is almost halfway through. There are more than 1 small banks in the United States, and Huaxia Hi-Tech has only acquired 2000. Is this too little?

In fact, there are quite a few. On the one hand, Huaxia Hi-Tech does not need to acquire [-] banks to promote mobile payment, but from another perspective.In the early and mid-term of the subprime mortgage crisis, the banks were not too concerned about the damage. If they went up to buy them, the price would definitely not be favorable!But wait until the second half.When all the banks are tightening their money, and all of them are facing the risk of bankruptcy, they can be bought at a very favorable price, right?So if you want to buy a small loan department of Citigroup, can it cooperate with these small banking systems?Can it cooperate with the mobile payment that Jia Hongjian and the others want to get?

After thinking about it for a while, Jia Hongjian felt that they should be integrated.Why do you say that?Because of mobile payment, he originally planned to support mobile payment in the form of a credit card.After all, Americans seldom have the concept of saving money and then spending it. They don’t like to save their income in an account like the Chinese, and spend the money in the account every time they shop.Their practice has been transformed in the past few decades to first swipe the credit card every month, and then use the money from the next month to repay the credit card.The monthly income plus various commercial insurance and the like, plus the money for repaying the card, may only have half of it in hand in the end.The money has to be kept for daily life, as well as various entertainment expenses, and even housing loans and rents, etc. How can it be possible?So the cash may be kept for the mortgage and rent, and then the remaining fraction of the salary is kept for small daily expenses.If you want entertainment or something, you may have to rely on card swiping.

In such a case, of course, it would be better for mobile payment to be bound to a credit card, and it is more in line with the habits of the United States.If we say that we directly copy the habits and practices of China to the United States, it is actually inappropriate.Just like if American companies come to China to conduct business, if they don’t take the habits and characteristics of Chinese consumers seriously at all, and follow the practices of the United States completely, this is also a completely deadly behavior—nothing else. Let’s say, even Jack Welch, the president of General Motors, who is so powerful as the so-called “God of Management”.According to the practice of the United States, they went to China to produce energy-saving lamps, but in the end they were still beaten by small workshops in Jiangsu and Zhejiang?According to the habits of the American market, they make energy-saving lamps that are very high-end and durable, and the price is very expensive.This is a completely unimportant point for Chinese consumers!So what if a lamp lasts for 100 years?How many years has it been since Chinese people changed from using incandescent lamps for daily lighting to using energy-saving lamps or even LED lamps now? 20 years! Technology has advanced so much in 20 years, is it worth buying a light bulb that lasts for 100 years?Maybe in ten or eight years, with the development of science and technology, cheaper, more durable and more energy-saving light bulbs will come out!

Similarly, like KFC McDonald's, their stores in the United States are completely different from those in China!Take KFC as an example, what is KFC in China like?There are burgers.There are family buckets, cold drinks and even fried dough sticks and soy milk, as well as various Chinese dishes, and finally their special roast chicken.But what about in America?It's completely different. People who have been to KFC in China will probably be shocked if they go to KFC in the United States. They will think that this is a fake KFC—because there are very few hamburgers in KFC in the United States. The main product is All kinds of fried chicken, and then there's mashed potatoes!That's right!It even seems like there is corn and bread in the family bucket in China, which is not available in KFC in the United States!Why is this happening?Because the staple food in traditional Europe is potatoes, so Americans often eat mashed potatoes!When they go to KFC, they order a very large mashed potato, and then pour the meat sauce on the mashed potato, mix it and eat it!Then gnaw on the fried chicken along the way, such a meal is over!

When KFC comes to China, there are so many down-to-earth changes, and a considerable localization change has to be carried out. I have not seen KFC executives holding the idea that they are the world's fast food leader all day long. Force the Chinese to learn their habits, right?If they were so arrogant, they would not be able to succeed in China!On the other hand, we Chinese have always been the nation that knows how to think about people's hearts, such as some social networking platforms. In fact, we really go over the wall and go out to see some things like Twitter. They must die. Although they are The original version, our Chinese version is a copycat version.But no matter in terms of page design or functional design, the Chinese copycat version can be said to be as intimate and easy-to-use as the original American version!

The original American version pushes all kinds of boring news, which really annoys people to death after going online!I really don't know how Americans endure all this!There is even such a software as the American version of "WeChat" - whatsapp, which is also something that people find difficult to understand.Our chat software in China is free, like no one has ever seen QQ or WeChat charges!As for the membership fee, it is an additional service, at least the most basic communication functions can be used normally without spending money.But it is different in the United States. Their American version of WeChat actually costs money to download!It actually costs one dollar to allow consumers to use this software!

Isn't this an idiot?Brother, do you know that it is free for consumers to use, and after the traffic increases, how much money can this traffic bring you?Look at the user stickiness brought by our domestic Penguin factory through QQ, how much business can it promote, and how much income can it bring to their group!As a result, American software companies do not. They just rely on paid downloads to live. They have never thought that their platform can first attract popularity for free, and then find venture capital to burn money. After building a huge user stickiness, such a platform can be used How much money can you make by selling to a powerful manufacturer like Microsoft?Even when the time comes to learn from Penguin Factory and use user stickiness to promote your own products, it will be quite lethal!The result is not good, people just want to charge!

Under such circumstances, we are more willing and good at thinking about what consumers need than our American counterparts, so naturally we also want to use credit cards as the main means of consumption.After using the credit card as the main means of consumption, Jia Hongjian thought for a while, that micro-loans can also be added, and cooperation with merchants to get some more favorable installment payment and the like, to stimulate consumers to spend .Such a kind of micro-loan, when cooperating with merchants, such as a computer worth 10 dollars, can we cooperate with merchants to make a micro-loan to purchase directly, even if the consumer’s credit card has not enough money to buy this product at one time? Now, can we make the payment in 10 installments, 10% down payment and then 1100% of the purchase price in each installment?In the end, the consumer paid $100 in ten months, which is equivalent to paying an extra $[-] in interest, and bought the product ten months earlier. How about that?

In fact, such an installment payment, the interest rate is a bit high, if it is really not possible, we can also make the interest rate similar to the ordinary installment payment!The interest rate of the ordinary installment payment is 1000 installments for 10 US dollars. In the end, it is estimated that the repayment will be about 1050 US dollars!In this way, we don't have to plan to make a lot of money from small loans, but to increase user stickiness and make users more accustomed to using our mobile payment. This should be a pretty good idea.Such a small loan can earn some money in itself, and then improve the good experience of consumers' "one-stop service". This should be a good choice!

Then, let's make a decision to buy this small loan department, and ask Citigroup later what price it is willing to offer! (~^~)