Coquettish Rebirth

Since this is the case, Huaxia Hi-Tech must not simply follow Sanlu's wishes!Although it is said that Sanlu already wants to clean up the mess, it seems that they have already started a private recall, which seems to be the same as that of foreign manufacturers.But the problem is that consumers don't know!If there is a real public recall, at least consumers will know that there is a problem with this product, at least they will not buy it, right?In this way at least the interests of consumers can be protected, right?But Sanlu cleans up the mess in such a private way, what should those unknowing consumers buy the products for their children to eat?What about those who have urinary stones in their children because of eating these products?The outbreak of the Sanlu incident in history was not because of the large-scale occurrence of children's urinary stones, or because the medical system found frequent occurrences of children's urinary stones, and then reported it to the higher authorities, which made the above notice it. !

If it is said that Sanlu recalled secretly in this time and space, then did Sanlu in history do the same?If Sanlu in history did the same thing, and then failed to control it, and caused the children of ordinary people to suffer from urinary stones, then if Jia Hongjian still helped them or stood by, wouldn't he be the same as an accomplice? ?Therefore, Jia Hongjian must take care of this matter, and Sanlu must be dealt with!So how to cure it?Through the media!When China Satellite TV's public opinion supervision is fake?So after Jia Hongjian made a phone call, the reporter from Huaxia Hi-Tech really mobilized all the family members, relatives and friends to rush to buy Sanlu milk powder all over the country!

Such a rush to buy milk powder, on the one hand, is to save time with Sanlu’s internal channels for exchanging goods, so as to prevent the other party from exchanging all the problematic products that are still in the channel, and on the other hand, what we bought is out of stock , at least ordinary people can't buy it!Even if we spend money in it for nothing, it's better than children eating urine stones!It's a public good, isn't it?After doing this, all kinds of people across the country go to various stores to buy Sanlu milk powder all day long, and once they buy it, they will buy up all the Sanlu milk powder in the entire supermarket!In the past few days, the crowd mobilized by Huaxia Hi-Tech.Then a total of 800 tons of infant milk powder were purchased from all over the country!

The purchase of such 800 tons of milk powder will definitely attract Sanlu's attention-first of all, the wholesaler will definitely ask for the purchase, and then Sanlu will definitely ask when seeing such a large purchase volume at a time.After all, people still want to exchange the goods secretly, but when they heard that the retailers below are out of stock, can they not pay attention?And after Sanlu noticed it, he was of course very shocked at the first time!Of course they didn't think that it was Huaxia Hi-Tech that bought their goods, and they didn't think that it was the country that took their goods.On the one hand, Huaxia Hi-Tech has not cooperated yet.It's not enough to check their goods, is it?And the country is even more impossible. If the country wants to mess with them, why do they do so secretly?If the country is upright, it will be seized. What do they dare to say in Sanlu?Suddenly they were puzzled!I can only guess if some competitors have eaten a lot of their goods!

That's right, if a competitor eats their product, seals up some of it, samples the other part for testing, and finds melamine, it doesn't matter whether it is disclosed to the media or reported to the central government.This is a great disadvantage to Sanlu!Especially if such a factory is united with the local government, and the local notary office guarantees that there will be no big moves such as replacement after the goods are bought, then obviously Sanlu will suffer a lot!Why does Sanlu think so?Because when Sanlu was preparing for the "crisis public relations" before, it prepared the black materials of various companies-for example, what other brands of milk powder let the children eat powdery urine impurities and the like!Although companies like Mengniu may have fewer incidents of melamine, but are other milk powder manufacturers competing with Sanlu in the low-price market free from such incidents?Everyone has these things, so Sanlu has children who have impurities in their urine after eating, and other families must have them too!

So at the beginning, Sanlu’s idea was to throw out black materials if it really didn’t work out—of course, it’s not about breaking the melamine, but for consumers, take a look, it’s the same way if you eat other products.So this is not our problem!This problem is very common, so in fact, your child is not eating right, which leads to some kind of change in the body, and finally leads to the problem of urination in your child...Of course.From such a point of view, other manufacturers of the same low-priced milk powder, logically speaking, should not expose the fact that Sanlu’s milk powder contains melamine-because most of the low-priced milk powder has this problem. , everyone is bald, don't laugh at bald people, in such a situation, if other manufacturers break through Sanlu's problem, what benefits can they get?

According to foreign proverbs.People who live in glass houses had better not throw stones at others first, because others will throw stones at them instead, and that person's glass house will definitely be unlucky.Therefore, it is reasonable to say that domestic companies that have a direct competitive relationship with Sanlu will not be so brainless to harm others and benefit themselves?So from this perspective, is it a relatively "high-end" brand such as Yili or Mengniu?Yili and Mengniu spare no effort to raise the price of dairy products through packaging and various advertisements. This is known in the industry.In fact, milk is a very common daily drink in foreign countries. The price is not to say cheaper than mineral water, but at least it is not much more expensive!

But the price of a liter of milk in China is definitely much higher than the price of a liter of mineral water!why?This is the trend set off by manufacturers such as Yili Mengniu, which is to promote the benefits of milk by smashing advertisements, etc., to increase the price of single products!Only in this way can their profits be high!Although the cost of domestic dairy products is indeed higher than that of foreign dairy companies with excellent pastures, the price is not so much worse!To some extent, the prices of some high-end products of Yili and Mengniu are similar to those of imported dairy products such as Nestle!People import dairy products from abroad, but there are huge shipping costs, as well as various customs duties!And how could Yili and Mengniu set their prices so high?The main thing is not to make more money?In fact, this is the reason why Huaxia Hi-Tech invested in Mengniu before, and the return on investment was so high in just a few years!

From a certain point of view, these low-priced milk companies such as Sanlu have really had some impact on the market of Mengniu and Yili.Among other things, Sanlu's sales in 2000 were more than 20 billion yuan and almost 30 billion yuan. By 2005, it had reached 75 billion yuan, and in 2007 it had successfully reached 100 billion yuan. It is estimated that in 2010, the sales volume will reach 300 billion RMB!And Mengniu's annual sales in 2007 was only 210 billion yuan!That is to say, if it follows Sanlu's plan, although it may not be able to surpass Mengniu, which is also developing rapidly by 2010, it is certain to quickly close the gap!Maybe the two sides will become competitors by then!

Then, will companies like Mengniu and Yili face potential strong competitors like Sanlu in the future, and then adopt such disgraceful means?Will they buy out Sanlu's products on the market, then go back to take samples and analyze them, and then kick out the melamine thing?At that time, if they have the credit of the local government as an endorsement, and some departments such as the National Quality Supervision Bureau to endorse their quality, then of course they can destroy a large number of low-price market milk companies in the market, and they can gain a broad market at once. Market space!This is a reshuffle!At that time, it is not impossible for Mengniu Yili and the others to occupy the low-price market again!In that case, they will have both volume and price, and their products can occupy all price ranges, so the market share will definitely be higher than before, and the sales and profits will definitely be much higher. Isn't it a huge plus?

And if this matter is really kicked out, Sanlu will really be in a big crisis!At that time, the common people may not believe in the brand of Sanlu, and Sanlu may not be able to sell a pack of milk powder all of a sudden, so what will happen then?A company with sales of [-] million yuan may collapse in an instant!While Sanlu's top management was thinking about what to do, Sanlu was also stepping up the recall of products on the market.But before the top management makes a decision, who would dare to tell the channel dealer why the goods should be exchanged?Therefore, for dealers, Sanlu has also taken the same tricks, concealing the facts from dealers and causing an irreversible situation.During the previous rounds of recycling, Sanlu never disclosed product quality problems to dealers, but used replacement packaging and new logos as an excuse for promotion, resulting in very few dealers responding.

It can be said that it was the delay in the recall and the concealment of the truth that took a lot of time!And such a lot of time wasted, they were talking about wasting their own time!If they had made it clear earlier, or thought of a better way to take it back quickly, then maybe this matter would not have been caught by Huaxia Hi-Tech at all!If they had removed all the problematic products from the shelves and recalled them within a month or two after discovering the melamine incident at the end of 2007, no matter whether it was done openly or secretly, and if they did a good job in their so-called "product public relations", then this matter There is absolutely no chance for Huaxia Hi-Tech to catch them!But who made it impossible for them to eat hot shit?The large-scale transfer of goods caused some dealers to have great doubts about the product quality, but the sales representative patted his chest and said that there was absolutely no problem with the quality.So at this critical juncture when high-level executives were impatient, Sanlu sent a notice marked as "important, accurate, and urgent" to distributors, and Sanlu strictly ordered all terminal shelves and warehouses to replace the products within a week. Still no reason for the replacement!

And if you have to transfer the goods without explaining clearly, how many dealers will cooperate?After all, without clearly explaining the stakes, and requiring people to work hard to dump the products in the warehouse, there is no explanation. Who can be motivated about this matter?So needless to say, this transfer is definitely unsuccessful... (~^~)