Coquettish Rebirth
Chapter 4012 Before Dawn
While Sanlu wanted to change the products in a hurry, they were still wondering who their enemy was. Later, they came up with a good idea-no matter what, after buying these milk powder, the "enemy" will definitely ask for it. Shipped away, right?There are a total of 1 tons of milk powder in the whole country!Even if it is divided into [-] cities, each city is [-] ton, right?Every city has a meal of milk powder, how to transport it away?Is it all transported away in a van?Can this go to high speed?So it is estimated that the milk powder from several cities will be gathered together, and then find a big truck or the like to transport it to the destination!The Sanlu people think that as long as they ask around, ask if there is a big truck pulling milk powder recently, and find out the destination, wouldn't they be able to know where the "enemy"'s lair is?
In fact, Huaxia Hi-Tech did exactly this. They asked the employees of Huaxia Satellite TV and their relatives and friends to buy Sanlu milk powder all over the country, and then asked these people to find a car to transport the milk powder to the provincial capital of their province. Then someone from the provincial capital specially found a car to transport the milk powder to Shanghai.So Jia Hongjian expected that without him, Sanlu might find out what he did?Of course it was expected, but Jia Hongjian did not take any measures to hide these whereabouts!why?Because in Jia Hongjian's eyes, Sanlu was dying!After such a incident broke out, it can be said that Sanlu is unlikely to go bankrupt even if it does not go bankrupt as in history. In fact, in history, Sanlu paid a small amount of money to families of sick infants. It seems that it took a total of 10 10 million yuan, but according to Sanlu, they are all companies with annual sales of 30 billion yuan. A loss of [-] billion in vain will make them feel very painful, but will it hurt them?Obviously impossible!Because the annual sales are tens of billions, it is obviously impossible for the profit to be only [-] billion yuan!How to calculate the profit can be about [-] billion yuan, right?
In such a situation, that is, one-third of the annual profit is lost, which can hurt a company and greatly damage its vitality?it's out of the question!So how did Sanlu fall in history?The key reason is that the reputation is bad!After the melamine incident was widely exposed in history, the brand of Sanlu suddenly became stinky, and their milk powder could not be sold immediately!In such a situation, the company personnel need to eat and pay, and all kinds of equipment need to operate.There are even a large number of bank loans and various expenses that have not been recorded. Isn't this going to close down sooner or later?In fact, all kinds of products are being recalled.So are they going to use real money to redeem the goods in the hands of retailers and sellers?And the expenditure of such a large amount of money will of course increase the company's debts!
So from such a perspective, in fact, Sanlu went bankrupt in a short period of time, purely because of a huge loss of cash flow in a short period of time, and then there was no cash income.This caused Sanlu to become insolvent in a short period of time!It's like a person's heart has exploded, and there is no blood to send fresh oxygen to various organs. Wouldn't that person die quickly!Therefore, in Jia Hongjian's eyes, the Sanlu company can be said to be closed down!When he was sure that Sanlu would go bankrupt, why didn't he dare to offend Sanlu?Why didn't he dare to let the Sanlu people know that he, Jia Hongjian, took their milk powder?We must know that in the time and space of history, when some production enterprises have financial problems and may go bankrupt, many sellers and channel suppliers are in arrears of payment!Why do people default?I just feel that the company is going to go bankrupt, so as long as they renege on their debts until the company goes bankrupt, then naturally it will be difficult to ask them for the payment!Even in the future, the creditors of this enterprise will ask for the payment through the court.That is likely to be a year and a half or even several years later!And within a year or even a few years, how much profit can these payments bring to channel dealers and distributors?
Such an ordinary distributor and channel businessman is not afraid of offending a dying enterprise, so how could he be afraid of Jia Hongjian?And besides, even if it happens, even if Sanlu is so lucky that it explodes, in such a wave of melamine outbreaks, they Sanlu really did not collapse, and they really survived, then what? how is it?Even if they hated Huaxia Hi-Tech, even if they hated Jia Hongjian.So what?Did Jia Hongjian rely on them to support his family or something?Do you keep your head down and see you up or something?As Jia Hongjian, Huaxia Hi-Tech is an enterprise with a distinguished status in the country, and its size is still so large. It can be said that Huaxia Hi-Tech has no time to ask for Sanlu.Then why are you afraid of offending people from Sanlu?Not afraid at all!
However, when the Sanlu people found out that the 800 tons of milk powder that had been forcibly eaten on the market ended up in Shanghai, their first reaction was not that Huaxia Hi-Tech wanted to investigate them, it was not that Jia Hongjian wanted to investigate them, but " Could it be that Bright Dairy in Shanghai is their enemy?"That's right!The first thing they thought of was Bright Dairy!To be honest, Guangming Dairy is definitely the earliest milk company in China. When the Revolution of 1911 overthrew the rule of the Qing Dynasty, this Guangming appeared!Then after decades of development.Up to now, Guangming is actually not as big as Yili and Mengniu. It can even be said that Guangming is a bit complacent-this company does not target the national market like Mengniu and other companies. This Guangming is based in Shanghai and mainly controls the East China market!
For example, although their fresh milk accounts for 45% of the national fresh milk market and more than 8% of the East China market, to be honest, there are only a few big cities in the country with statistics on the fresh milk market!East China is a well-known urban agglomeration and one of the three strongest economic belts in China. Controlling this economic belt and then occupying 45% of the national fresh milk market is not an achievement of a good decision, right?For example, the business of delivering fresh milk to communities in various county-level cities in Northwest China must not be included in the calculation of this kind of market statistics!So if it is really counted as Guangming's fresh milk business, the actual market share must be much lower!
Then, for example, fresh yogurt has a market share of 22% in the country and 54% in East China.Room temperature milk has a market share of 2.7% in the country, 9.8% in East China, and 51% in Shanghai.Judging from these achievements, Bright is only focusing on Shanghai while controlling East China. For other markets in the country, Bright has no idea or action!Such an enterprise can be said to be very conservative and has no aggressive intentions.And now Sanlu is wondering if this light wants to enter other markets across the country, whether it wants to enter various villages and prefecture-level city markets through low-priced dairy products!In this way to do a kind of countryside surrounded by cities!
Jia Hongjian didn't know exactly what Sanlu wanted to do and didn't care at all.What Jia Hongjian is concerned about now is what will happen to the results of the sampling tests after the Sanlu milk powder is brought back.The result of the sampling test is that the Youjia series of low-priced milk powder among these Sanlu products.There is also a certain proportion of products that contain melamine!However, other grades of Sanlu milk powder products contain little or no melamine!On the other hand, in addition to Sanlu, reporters in Taili also purchased milk powder of various other brands across the country. After testing, they found that there were more than 20 milk powder products in the country besides Sanlu. Also found melamine!
It seems that there are product samples of some companies.One kilogram of milk powder contains 1.2 mg or even 0.2 mg of melamine. This can be considered as a very small amount of milk source has been polluted. For example, individual dairy farmers added melamine to their milk. Chloramide.And like Sanlu, that’s too much to exaggerate—especially Sanlu Youjia, the lowest-priced product, there are more than 2600 mg of melamine in that one kilogram of milk powder, in other words , that is, there are 2.6 grams of melamine!Although 2.6 grams of melamine is only 1000 per thousand compared with 2.6 grams of milk powder, but the milk powder of such a sub-brand generally contains so much melamine!It can be said that the milk used to make this batch of milk powder has been widely polluted!It can be said that it is not just a problem of individual dairy farmers.How many milk stations should have collectively added melamine!
On the one hand, China Satellite TV immediately sent such an investigation result and the certificate certified by the notary office in Shanghai to the national health department and food supervision department. We investigated this matter ourselves, and we should start the first shot ourselves. It seems that we should first expose the shady scene and let the relevant state departments know about it after watching TV.But that would be a waste of time!In this way, how many children have eaten milk powder containing melamine?Although Jia Hongjian knew about this before, how could he tell the common people not to buy Sanlu milk powder without evidence?And not only Sanlu milk powder, more than 20 brands of milk powder across the country have problems, and he, Jia Hongjian, doesn’t remember any brands other than Sanlu involved. How can he remind the common people?How to remind the country?
After Huaxia Hi-Tech urgently reported it to the relevant state departments.That's really because of the high attention of the relevant departments!To be honest, if this is reported by other ordinary people or some ordinary organization, it may not be taken seriously. On the one hand, there is no large-scale problem of urinary stones in infants and young children in the market.The medical system has not reported these things to the higher level, and then suddenly someone reported that there is a problem with the milk powder. How can the relevant departments believe this?In other words, if there is no melamine problem, is it because a random person reported it, and then the state agency will investigate it with great fanfare?Who pays the cost behind this?So what ordinary people report.The relevant agencies may ask the people below to find out a little bit, and if they find that there is nothing wrong, they may ignore the matter.But Huaxia Hi-Tech's report is different!
For more than ten years, China Satellite TV has a good reputation in domestic public opinion supervision!It can be said that in the past ten years, China Satellite TV has completely taken over the work of CCTV staring at all kinds of corporate faults. In the past ten years, China Satellite TV has done special programs to find faults and catch problems. One of them has no problem and was wronged. of it?Really not!Moreover, the Shanghai Food Supervision Department cooperated with the test, and Shanghai's notary department proved that these things are indeed original, and China Satellite TV is also making a program ready to broadcast at any time!People's psychology is so solid, how can the relevant state departments not pay attention to it?Moreover, the relevant departments have just heard that Jia Gang from Huaxia Hi-Tech went to the central business department, saying that it was specifically for the fact that there was melamine in the wheat bran exported from China to foreign countries!Is it true that a large amount of domestic milk powder has also been mixed with melamine? (~^~)
In fact, Huaxia Hi-Tech did exactly this. They asked the employees of Huaxia Satellite TV and their relatives and friends to buy Sanlu milk powder all over the country, and then asked these people to find a car to transport the milk powder to the provincial capital of their province. Then someone from the provincial capital specially found a car to transport the milk powder to Shanghai.So Jia Hongjian expected that without him, Sanlu might find out what he did?Of course it was expected, but Jia Hongjian did not take any measures to hide these whereabouts!why?Because in Jia Hongjian's eyes, Sanlu was dying!After such a incident broke out, it can be said that Sanlu is unlikely to go bankrupt even if it does not go bankrupt as in history. In fact, in history, Sanlu paid a small amount of money to families of sick infants. It seems that it took a total of 10 10 million yuan, but according to Sanlu, they are all companies with annual sales of 30 billion yuan. A loss of [-] billion in vain will make them feel very painful, but will it hurt them?Obviously impossible!Because the annual sales are tens of billions, it is obviously impossible for the profit to be only [-] billion yuan!How to calculate the profit can be about [-] billion yuan, right?
In such a situation, that is, one-third of the annual profit is lost, which can hurt a company and greatly damage its vitality?it's out of the question!So how did Sanlu fall in history?The key reason is that the reputation is bad!After the melamine incident was widely exposed in history, the brand of Sanlu suddenly became stinky, and their milk powder could not be sold immediately!In such a situation, the company personnel need to eat and pay, and all kinds of equipment need to operate.There are even a large number of bank loans and various expenses that have not been recorded. Isn't this going to close down sooner or later?In fact, all kinds of products are being recalled.So are they going to use real money to redeem the goods in the hands of retailers and sellers?And the expenditure of such a large amount of money will of course increase the company's debts!
So from such a perspective, in fact, Sanlu went bankrupt in a short period of time, purely because of a huge loss of cash flow in a short period of time, and then there was no cash income.This caused Sanlu to become insolvent in a short period of time!It's like a person's heart has exploded, and there is no blood to send fresh oxygen to various organs. Wouldn't that person die quickly!Therefore, in Jia Hongjian's eyes, the Sanlu company can be said to be closed down!When he was sure that Sanlu would go bankrupt, why didn't he dare to offend Sanlu?Why didn't he dare to let the Sanlu people know that he, Jia Hongjian, took their milk powder?We must know that in the time and space of history, when some production enterprises have financial problems and may go bankrupt, many sellers and channel suppliers are in arrears of payment!Why do people default?I just feel that the company is going to go bankrupt, so as long as they renege on their debts until the company goes bankrupt, then naturally it will be difficult to ask them for the payment!Even in the future, the creditors of this enterprise will ask for the payment through the court.That is likely to be a year and a half or even several years later!And within a year or even a few years, how much profit can these payments bring to channel dealers and distributors?
Such an ordinary distributor and channel businessman is not afraid of offending a dying enterprise, so how could he be afraid of Jia Hongjian?And besides, even if it happens, even if Sanlu is so lucky that it explodes, in such a wave of melamine outbreaks, they Sanlu really did not collapse, and they really survived, then what? how is it?Even if they hated Huaxia Hi-Tech, even if they hated Jia Hongjian.So what?Did Jia Hongjian rely on them to support his family or something?Do you keep your head down and see you up or something?As Jia Hongjian, Huaxia Hi-Tech is an enterprise with a distinguished status in the country, and its size is still so large. It can be said that Huaxia Hi-Tech has no time to ask for Sanlu.Then why are you afraid of offending people from Sanlu?Not afraid at all!
However, when the Sanlu people found out that the 800 tons of milk powder that had been forcibly eaten on the market ended up in Shanghai, their first reaction was not that Huaxia Hi-Tech wanted to investigate them, it was not that Jia Hongjian wanted to investigate them, but " Could it be that Bright Dairy in Shanghai is their enemy?"That's right!The first thing they thought of was Bright Dairy!To be honest, Guangming Dairy is definitely the earliest milk company in China. When the Revolution of 1911 overthrew the rule of the Qing Dynasty, this Guangming appeared!Then after decades of development.Up to now, Guangming is actually not as big as Yili and Mengniu. It can even be said that Guangming is a bit complacent-this company does not target the national market like Mengniu and other companies. This Guangming is based in Shanghai and mainly controls the East China market!
For example, although their fresh milk accounts for 45% of the national fresh milk market and more than 8% of the East China market, to be honest, there are only a few big cities in the country with statistics on the fresh milk market!East China is a well-known urban agglomeration and one of the three strongest economic belts in China. Controlling this economic belt and then occupying 45% of the national fresh milk market is not an achievement of a good decision, right?For example, the business of delivering fresh milk to communities in various county-level cities in Northwest China must not be included in the calculation of this kind of market statistics!So if it is really counted as Guangming's fresh milk business, the actual market share must be much lower!
Then, for example, fresh yogurt has a market share of 22% in the country and 54% in East China.Room temperature milk has a market share of 2.7% in the country, 9.8% in East China, and 51% in Shanghai.Judging from these achievements, Bright is only focusing on Shanghai while controlling East China. For other markets in the country, Bright has no idea or action!Such an enterprise can be said to be very conservative and has no aggressive intentions.And now Sanlu is wondering if this light wants to enter other markets across the country, whether it wants to enter various villages and prefecture-level city markets through low-priced dairy products!In this way to do a kind of countryside surrounded by cities!
Jia Hongjian didn't know exactly what Sanlu wanted to do and didn't care at all.What Jia Hongjian is concerned about now is what will happen to the results of the sampling tests after the Sanlu milk powder is brought back.The result of the sampling test is that the Youjia series of low-priced milk powder among these Sanlu products.There is also a certain proportion of products that contain melamine!However, other grades of Sanlu milk powder products contain little or no melamine!On the other hand, in addition to Sanlu, reporters in Taili also purchased milk powder of various other brands across the country. After testing, they found that there were more than 20 milk powder products in the country besides Sanlu. Also found melamine!
It seems that there are product samples of some companies.One kilogram of milk powder contains 1.2 mg or even 0.2 mg of melamine. This can be considered as a very small amount of milk source has been polluted. For example, individual dairy farmers added melamine to their milk. Chloramide.And like Sanlu, that’s too much to exaggerate—especially Sanlu Youjia, the lowest-priced product, there are more than 2600 mg of melamine in that one kilogram of milk powder, in other words , that is, there are 2.6 grams of melamine!Although 2.6 grams of melamine is only 1000 per thousand compared with 2.6 grams of milk powder, but the milk powder of such a sub-brand generally contains so much melamine!It can be said that the milk used to make this batch of milk powder has been widely polluted!It can be said that it is not just a problem of individual dairy farmers.How many milk stations should have collectively added melamine!
On the one hand, China Satellite TV immediately sent such an investigation result and the certificate certified by the notary office in Shanghai to the national health department and food supervision department. We investigated this matter ourselves, and we should start the first shot ourselves. It seems that we should first expose the shady scene and let the relevant state departments know about it after watching TV.But that would be a waste of time!In this way, how many children have eaten milk powder containing melamine?Although Jia Hongjian knew about this before, how could he tell the common people not to buy Sanlu milk powder without evidence?And not only Sanlu milk powder, more than 20 brands of milk powder across the country have problems, and he, Jia Hongjian, doesn’t remember any brands other than Sanlu involved. How can he remind the common people?How to remind the country?
After Huaxia Hi-Tech urgently reported it to the relevant state departments.That's really because of the high attention of the relevant departments!To be honest, if this is reported by other ordinary people or some ordinary organization, it may not be taken seriously. On the one hand, there is no large-scale problem of urinary stones in infants and young children in the market.The medical system has not reported these things to the higher level, and then suddenly someone reported that there is a problem with the milk powder. How can the relevant departments believe this?In other words, if there is no melamine problem, is it because a random person reported it, and then the state agency will investigate it with great fanfare?Who pays the cost behind this?So what ordinary people report.The relevant agencies may ask the people below to find out a little bit, and if they find that there is nothing wrong, they may ignore the matter.But Huaxia Hi-Tech's report is different!
For more than ten years, China Satellite TV has a good reputation in domestic public opinion supervision!It can be said that in the past ten years, China Satellite TV has completely taken over the work of CCTV staring at all kinds of corporate faults. In the past ten years, China Satellite TV has done special programs to find faults and catch problems. One of them has no problem and was wronged. of it?Really not!Moreover, the Shanghai Food Supervision Department cooperated with the test, and Shanghai's notary department proved that these things are indeed original, and China Satellite TV is also making a program ready to broadcast at any time!People's psychology is so solid, how can the relevant state departments not pay attention to it?Moreover, the relevant departments have just heard that Jia Gang from Huaxia Hi-Tech went to the central business department, saying that it was specifically for the fact that there was melamine in the wheat bran exported from China to foreign countries!Is it true that a large amount of domestic milk powder has also been mixed with melamine? (~^~)
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