Coquettish Rebirth

GM suffered a terrible loss. In 07, they lost 387 billion US dollars for the whole year!But doesn't it mean that GM will lose money only if it is transmitted by the financial crisis?Indeed, it is impossible for a group as large as GM to just do its own business honestly.Even Huaxia Hi-Tech has to make various investments, even investing in the stock market, foreign exchange market, and futures market, and GM will definitely do more.That's right, in fact, GM lost more than 07 billion U.S. dollars in 300, mainly because they invested in financial products in the United States, which resulted in a loss of 380 billion U.S. dollars on these investments!If there were no such losses, GM would have only lost $7 million for the whole year. How much is that?

But because of the investment in finance, it has lost more than 300 billion U.S. dollars, which makes GM have to be impatient!After 08, as soon as the sales figures for the first quarter came out, and as soon as GM saw that the economic situation had not improved, and their sales in the most important US market were still sluggish, they immediately knew that it was bad!If the US economic situation has not improved in 08, it must mean that the economic crisis will spread to Europe, there is no doubt about it!Even if there is not such a close economic relationship between Europe and the United States, the leaders of the United States will transfer the crisis out!Because for the U.S. dollar and the United States, when they are bad and others are good, this is the biggest bad news, because all kinds of hot money will flee from the United States, which will cause the United States to lose more blood!

So no matter how you look at it, the choice of the American government will definitely spread the crisis, so that it is ready to gather the hot money in the world to the United States, so that the United States will be the first to get out of the crisis.Under such a situation, the European market will definitely slump, and GM's sales in Europe will definitely drop a lot!Sales in the U.S. and North American markets have dropped, and sales in Europe have dropped again. How much will GM's global sales drop in 08?Even if there is a slight increase in the Chinese market, it is no match for the decline of the US and European markets!For example, GM's first-quarter earnings report says everything, because of the recession in the North American market and the European market.As a result, GM's overall car sales in the first quarter actually dropped by 07% compared with the same period in 13!

Compared with 07, it has dropped by 13%. Is this still worth it?If we go back to the end of the year, the overall sales may drop to about 15%, so that General Financial will not be able to make money in investment and continue to lose money.Then the traditional automotive field also began to decline, which easily caused GM to lose blood!So from these perspectives, GM really had to find a way quickly, and at such a time, Huaxia Auto came to the door.After the people from Huaxia Motors contacted General Motors.I asked whether the sub-brand of Saab was sold, but who knew that GM said to wait a moment, and they would report to the higher authorities for research.Then half a day later, GM immediately called and said to sell it!He also directly asked how much Huaxia Automobile was going to pay!

Scratch!All of a sudden, the team led by Da Zhang and Ding Haitao was stunned, and they immediately came to find Jia Hongjian! "Mr. Jia, why do I think that Saab's problems may not be small? Logically speaking, if Saab is a good asset, GM shouldn't react like this!" Lao Zhang said with a serious face.Jia Hongjian understood Lao Zhang's thoughts very well, if he bought the Saab brand.If it is said that GM is a little indifferent and unwilling to sell it, it means that the Saab brand is a high-quality asset, and GM is reluctant to part with it.But if GM immediately said it would sell it as it is now, and asked how much Huaxia Motor would pay, it means that at least Saab is not in GM's future plans, and it may even be that Saab's current situation is very bad. GM may wish to get rid of this burden in a hurry!

However, Jia Hongjian didn't care too much about it, "It's okay. We can take a closer look at the specific situation before considering the quotation. Now we have reached an acquisition intention with them first, and then we can find an accounting firm to make a deal with Saab. After clearing up the calculations and clarifying the debts of the other party and what can be sold and what can't be sold, we will make a quotation." That's right, Jia Hongjian came here with the mentality of knowing that there are tigers in the mountain and preferring to go to the mountain.After all, for him, we don't have to pay first to know what we are buying, so what?In fact, Saab is in the eyes of losses, so when the price negotiation officially starts later, let's lower the price again!Even if the other party asks for a high price.So even if we can't buy this Saab, it's not a big problem - isn't there still Volvo to buy?And besides, isn't this GM going bankrupt?Then GM, which is on the verge of bankruptcy in a few months, will definitely offer more sincerity!

Soon after Huaxia Automobile and GM reached an agreement to purchase the Saab brand, Huaxia Automobile hired a well-known accounting firm in Germany to conduct an inventory of the Saab assets in Gothenburg, Sweden.As a result, I don’t know if I don’t count it. After counting the assets of Saab, it is really not optimistic-although Saab’s overall tangible assets are around 10 billion euros, if it is divested from GM, then the debt will be higher. Up to 5 million euros!In other words, the tangible assets of this brand are now about 5 million euros!

At the same time, this brand really has various problems—in terms of output, their highest sales volume in history was 06 vehicles in 13, and the highest production volume in history was 15 vehicles a year. To be honest, it is about the same as the annual output of Porsche.But the question is, what price do people sell Porsche for?Their output is small, but the price is high, so they make a lot of money!But Saab is different. Their output is similar to that of Porsche, but the price is set at Audi's price for various reasons!Before it was completely sold to GM, this Saab actually only had a relatively good market in the Nordic countries such as Sweden, Finland, Norway, and Denmark. Its sales in Germany, which is a narrow strip of water, were not good, let alone France and Britain.

After being sold to GM, although the production and sales have reached a new high, this new high has only just opened up the Western European and North American markets!Although it has already set a record, in fact, it has just led to the correct route to turn losses into profits, and has not yet reached the turnaround-yes, even with the great help of GM, in fact Saab is still No money!This is also the reason why Saab was sold to GM by Sweden in the first place. Because the brand promotion is not good, the brand price cannot be increased.However, after the mid-to-high price is set, the overall sales volume will not increase. If such a company does not lose money, why should the company lose money?

In the final analysis, Saab's failure was the failure of the market being too narrow.While Saab basks in its loyal following and prides itself on a history of excellence and innovation, its operating model has become increasingly ossified.Facing the pressing competitors, Saab's market segments can no longer give Saab enough room for growth.The annual output has never exceeded 15 vehicles, and the pricing cannot be too outrageous. The part of the market occupied by Saab is too narrow to support Saab's operations.For example, Audi, which is priced similarly, can produce more than ten times that of Saab in a year!People are really making money!If a company wants to make money from making products, it must either make small profits but increase sales volume, or build a high-end market based on high-quality prices and high-quality word-of-mouth. If it sells less but earns more for a single product, that's fine.What I am most afraid of is that the price is not high and the sales volume is not high, it can really drag the company to death!

Even judging from Saab's internal reports, after GM took a stake in Saab in 90, Saab was profitable in 94, 95 and 2001 for more than ten years, and it has been losing money for the other ten years!If you understand it in detail, after GM actually bought Saab in 2000, it has been trying to make Saab go the way of Audi!I want Saab to reduce the configuration and reduce the cost to start mass production. Through the advantages of quality and word-of-mouth that are slightly better than Audi, but the price and sales channels are similar to Audi, it will help GM and Volkswagen Audi.But the problem is that the seemingly stubborn Swedes have been resisting this idea of ​​mass production. The group of people in their Saab company collectively resisted sharing the platform and site with GM’s Opel brand, and then Saab had to pursue its usual The kind that is oriented to individual users, and the technology is complex and the car is positioned at a high end... Is it really difficult to do well!

After understanding this, whether it is Jia Hongjian or Ding Haitao, they all understand that Saab is somewhat of a hot potato type of enterprise.Such a company has been around for too long, and its self-awareness is too strong. At the same time, it is true that Huaxia Automobile is not as influential and powerful as GM in the world.So when GM can't subdue Saab, can Huaxia Automobile surrender?Will Saab become a "special administrative region" of Huaxia Automobile?Will it be that after Saab returns to us, life will be better. Saab thinks it is the result of their own good quality and good technology. We just help them introduce their products to Chinese consumers. If they had the ability back then Entering the Chinese market, it would have been so popular long ago... If sales are not good after entering the Chinese market, will Saab people feel that it is the various backward management of Jia Hongjian and Huaxia Automobile that drags it down? Got them Saab?Don't they feel that continuing their previous route has already become popular?

This is really something that cannot be ignored! (~^~)