Coquettish Rebirth

Huaxia Motors began to discuss prices and various intellectual property rights of Saab with GM in detail.In terms of intellectual property rights, GM is really open-minded—they are really willing to transfer Saab's full set of product technology to Huaxia Automobile!Such a superior condition really made Ding Haitao's eyes shine, and at the same time, Zhang Zhang, the leader of the negotiation team, had an ominous feeling in his heart. "Mr. Jia, GM is willing to transfer all the technology and intellectual property rights so easily... Is it true that Saab's technology is completely unattractive to them? Does it mean that GM doesn't mind us absorbing these technologies and then selling them in the Chinese market? Compete with them?" Da Zhang asked Jia Hongjian on the phone.

Jia Hongjian knew that Saab's technology was not limited to the design experience of car models, but the technology of Saab was very comprehensive.From the engine to the gearbox, there are people with their own technology!So far, Saab has 7 engines with independent intellectual property rights and two gearboxes, all of which are developed by themselves!In addition, there are four-wheel drive assistance, mainly front-wheel drive. In the case of front wheel slippage, the computer will automatically let the rear two wheels take over the car, so that the car will not slip. Such an electronic control technology, to be honest That's all pretty good.These technologies can be said to be urgently needed by a rising star like Huaxia Automobile!Without these technologies, Huaxia Automobile’s own brand can still mix the range before 15 to 20, but it may not be easy to mix after a few years. At that time, it may be necessary to purchase corresponding products from foreign manufacturers to provide these functions. , and they may only sell products and not technology!

At the same time, without these messy technologies, it would be really difficult for Huaxia Automobile's own brand to sell high-end positioning cars!Assuming that consumers want to buy a good car worth 40 yuan or more at that time, the results of a comparison show that the appearance of Huaxia Automobile's car is good-looking, and the interior is also good-looking, but why is it not as gimmick as BMW, Mercedes-Benz and Audi?What kind of anti-skid technology does BMW, Mercedes-Benz and Audi have, such as ABS anti-lock, and uphill and downhill assistance? Consumers don’t know how much help these technologies can provide them, but at least it feels like there are two different things. no?The price of Huaxia Automobile is the same as that of BMW, Mercedes-Benz and Audi.Then he doesn't have the technology that others have, and his Huaxia Automobile's technology is the same as that of a 20 car. How does this make consumers choose?Not to mention the fact that foreign brands are already considered high-end in the eyes of many consumers!

Of course, GM is willing to sell technology.Naturally, this technology is not the most cutting-edge technology now!If we were GM, at most we would only sell technologies five, six, seven or eight years ago. Who doesn't want to keep their technological advantages as much as possible?Didn’t you already think about this point clearly before the acquisition? Didn’t you say that Saab may have technologies before 99?In this regard, their technology is already ahead of that of Luofu and other companies that Huaxia Automobile had previously acquired.So you can buy this kind of technology that GM doesn't like.Already very good!Otherwise, if we invest in research and development by ourselves, there are too many lessons to make up!

Take China's military industry as an example. After our country's reform and opening up, the military industry gave way to economic construction. Our country's military industry enterprises and design institutes suddenly ran out of funds and had to fend for themselves. After I regained my strength, it really felt like wasting more than ten years, and I had to do a lot of homework again!And in such a situation.Although our country is said to be blocked, although it is said that we need to start research and development from scratch, in fact, we do not completely explore by ourselves-we have also introduced many military experts after the disintegration of the former Soviet Union!With these experts, many military projects in our country quickly succeeded in making up lessons, and quickly began to follow the international trend!Otherwise, how can we catch up with the international level so quickly?The United States flew the F90 for the first time in 02, and we flew the same generation of J-22 for the first time almost ten years later. Would it be possible without the help of experts such as scientists and engineers?Before the reform and opening up, the difference in the field of aircraft design between us and the United States was decades away?Can such a rapid leap-forward development?

If you want to follow up quickly, you must have some external resources to help make up the lessons, otherwise you really have to do it yourself.It is tantamount to taking the research and development road that foreign leading products have gone through, how can it be so fast?It's not like people stop and don't develop. How can it be so easy to quickly reduce the gap?So this is why Jia Hongjian valued Saab!Although from the perspective of the world market, Saab is not as well-known as Volvo.In particular, Volvo also makes products such as buses.But in fact, Saab, a car company, is still very sentimental and technical.For example, like GPS navigation systems, many other car companies basically directly purchase mature solutions on the market—to put it bluntly, they just buy a GPS navigator on the market, and then integrate it with their own cars, and then they fall down.But Sabo is not, they are actually stupid to study from scratch.He actually developed his own GPS navigation system from scratch!Of course, a lot of money was wasted in this way, but it does have its own things, doesn't it?

In addition to GPS navigation, they also do their own research on engines.For a small car factory like Saab, the most economical way is to buy external engines for assembly. Just like many car companies in our domestic history, how much research and development costs have been saved by introducing engines?Although research and development is the right thing to do, for small car companies, the cost of research and development is a heavy burden they cannot bear!What they need to do most is to survive first, then develop and grow, and then they can talk about the development of independent technology!It’s all right to make the engine by themselves, and Saab is still a foolish and very technical nerd to study the electronic chip for engine management and electronic engine management technology.There are not a few car factories in the world that can develop this kind of thing, but the ones that can develop it are top and very ambitious manufacturers!As a result, this Saab is obviously a small factory, and it is stupid to insist on research and development!

Then like Saab's turbocharged engine technology, it was still a bright spot in the 90s, which is why GM spent money to buy Saab back then.After selling Saab, GM quickly digested and absorbed Saab's technology, promoted it to various products of its own, and then continued to develop based on Saab's technology. It can be said that GM squeezed out Saab's technology. , This is the idea of ​​​​preparing to sell Saab after the financial crisis!Therefore, in Jia Hongjian's view, it is very important to buy the Saab brand, and that is quite normal.

Jia Hongjian made a final decision on the team.After making up their minds to acquire Saab, Dazhang and the others also privately conducted some surveys on consumer feedback on Saab cars in the European market.As a result, after the survey results came out, Jia Hongjian was really surprised—according to consumer feedback, this Saab car is really not as rigorous as a car made by a German with a compatriot mother!Logically speaking.People in several Nordic countries are of Germanic race just like Germans, and everyone is cousins, so Germany treated these countries relatively peacefully during World War II in history.Even if Germany invaded and occupied Denmark, Denmark did not resist at all, and surrendered without firing a single shot.And Germany did not take any bullying actions after entering Denmark.When it comes to Norway and Sweden, these two countries have not been invaded by Germany, and even these two countries are neutral on the surface, but in fact they are biased toward Germany-how much iron ore Sweden sold to Germany, and even later Germany to build nuclear bombs The world's heavy water plant is actually built in Norway!

The evaluation of German cars in the European market in the past few years is that they are more solid and have fewer minor problems. After all, Germans are more rigid in making cars.As for the Germanic people, the Saab car made by the Swede is not like this—their small problem is really similar to that of a Chinese domestic car!For example, Saab's high-end cars launched keyless start two years ago.That is to say, insert an electronic key chip into the socket near the handbrake and gear lever, and then press a button to start the car automatically.As a result, this keyless start has a small chance of recognition problems!That is to say, consumers spend Audi's money to buy a car of similar grade to Audi, but they may find that after inserting the electronic key into the car, the car can't recognize the key, so they can't start it anyway!Isn't this a joke?The traditional key will never appear the lock does not recognize the key, but this will happen to Saab's electronic lock!

Then there is such a problem, if it is okay during the warranty period, it will be fucked after the warranty period is out-this kind of problem is that there is a problem with the on-board computer program, and the on-board computer program needs to be recompiled.The price of this thing in Europe might be 3000 euros!If the money was paid by consumers, how many would be happy?With this quality, how much do you want to sell?Don't say anything else, if Audi comes to this kind of thing a few times.Believe it or not, Audi's sales have dropped significantly?

In 1985, Saab and the Italian company Lancia jointly developed a car, which was called Saab 9000 in Sweden, and the brand of Lancia Thema in Italy.In short, except for the logo and the front face, the other parts are exactly the same.When the prototype car is completed for testing.The Italian engineer described the crash as "perfect", while the Swede's report read "failed".The cooperation between the two parties also broke down.Then Saab used bigger wheels than Lancia, a redesigned rear axle and thicker steel plates to make the 9000, but every new car made in this way would lose money, and Saab, which was unable to make ends meet, was acquired by General Motors four years later. 50% of the shares.

After GM fully acquired Saab in 2000, it is said that it also wanted to teach these stubborn Swedes some modern ways of making money-to put it more pleasantly, it is the way of modern car business operations.Therefore, GM gave Saab its entire model platform, and ordered the Swedes to keep everything the same except for the logo and front face.Unexpectedly, Saab completely ignored GM. On the Saab 900, which was supposed to be exactly the same as Vauxhall Cavalier, only one-third of the parts were shared with GM.When it came to Saab 9-3, the template given by GM was Opel Vectra, and the Swedes not only changed the wheelbase of the car, but even developed a set of extremely expensive GPS navigation system alone.When Saab changed the Buick Regal into a completely different Saab 95 again, GM finally couldn't bear it!It can be said that in 2007, GM in this time and space was fighting with Saab, but before the results came out, the subprime mortgage crisis came!It's no wonder why GM immediately came to ask Huaxia Motor what price it offered as soon as it heard that Huaxia Motor was going to buy Saab!They really bought these dead-brained Nordics! (~^~)