Coquettish Rebirth

That's right, Jia Hongjian, as the boss, had to consider the whole thing. He couldn't just consider the issue of saving money, but also the issue of whether he could make money early!For example, Volvo, if Jia Hongjian remembers correctly, around 2012, the sales volume in the Chinese market was almost 7 units a year!At the same time, their global sales volume is only a little over 40 units, so the Chinese market provides almost one-fifth of Volvo's market!If our Saab can also achieve this level, the domestic sales of 8 units in that year, plus the 8 sales of Saab itself in Europe, will reach a record high sales volume of 16 units!What is this concept?We may not be able to turn losses into profits in the first year of starting, but we have created a new high in sales!Slowly expand the channel, no matter how you can make money!

And in terms of price, we also have an advantage.The Saab cars we sell in the Chinese market can be imported from Sweden in the form of spare parts.And if the whole car is imported, it will have to pay a lot of taxes.First of all, when importing a complete vehicle, you have to pay 25% tariff, then 17% value-added tax and up to 40% consumption tax. After the completion, there is such a thing as "displacement tax" according to the displacement!However, if the parts are imported, the tariff is only 10%. Although they are assembled into cars later, they still have to pay value-added tax, consumption tax and even emission tax, but at least 15% of the tariff is reduced!According to the ex-factory price of about 40 RMB, the 15% tariff is 6 RMB!

That is to say, the price of a BMW 7 Series with the same ex-factory price is about 80 RMB after taxes and fees are paid, and ours is 74 RMB!This has a price advantage!Besides, when the time comes for auto parts to be imported, it will definitely save more space than shipping cars by sea!At that time, our parts and components can be packed in the container, and there will be a lot of densely packed in a container.The import of complete vehicles is different. When importing complete vehicles, in order to ensure that the vehicles are not scratched, etc., for more expensive vehicles, special transport ships are used to drive the cars directly to the deck in the belly of the ship and fix them. of.And generally less expensive cars.It is also driven into the container and fixed, one container for one car!This takes up a lot more space than spare parts!This means that the BMW 7 Series leaves the factory for 40 yuan and ships it to China for 50 yuan. We also leave the factory for 40 yuan.The price of shipping to China for reassembly may only be 43!

And what about the difference in taxes and fees?In the end, the BMW 7 Series reached an after-tax price of 80 yuan, while ours was only about 67 yuan!After all this, the price of 13 has already come out!And this is not to mention that the sales company and car factory of the BMW 7 Series can drive up the price!Obviously the same car, ours sells for 67, and someone else's sells for 120 million. Is the price difference coming out?Although these cars are aimed at the wealthy class.It seems that in the eyes of ordinary people, the rich want to buy expensive cars to show their status, but the problem is that the rich are not fools!What would happen if they knew that BMW thought they were idiots?Their money doesn't come from the wind, so they can bear BMW treating them like this?Can they bear it when outsiders see them driving a BMW 7 Series and laugh at them as idiots for spending hundreds of thousands more on a car?

Don't forget that we still have the right to speak!We still have the media!We can take the initiative to kick out such a shady scene!In history, our Chinese companies did not make luxury cars themselves, so there is no direct competition with these car companies that deceive consumers. These companies are equal to uniting one by one to cheat consumers. How can they Will he kick his own inside story?But we are different.It's definitely good for us if we kicked out such an inside story!

So after much consideration, Jia Hongjian finally decided to buy Saab now!After Jia Hongjian made a decision, Huaxia Motor and General Motors soon began to negotiate various details of the contract.Sure enough, GM still proposed that although Saab's more than 1 patents and the intellectual property rights of various models, engines, and even gearboxes can be transferred to Huaxia Automobile, after all, these intellectual property rights are still developed with GM's funds. ——Aside from other things, after GM bought 90% of the shares in the 50s, didn't the development money include GM's money?Isn't the result of development half as common as it is?Therefore, in order to avoid adding competitors in the future, GM has to add restrictions to the contract-if Huaxia Automobile wants to transfer Saab Automobile's brand or intellectual property rights and patent usage rights in the future, it must be approved by GM. !Otherwise, the transfer contract signed by Huaxia Automobile is invalid!

What about such a clause?Jia Hongjian didn't care. He didn't plan to regard Saab as Motorola. After Google bought Motorola, it was because of Motorola's patents on a bunch of mobile phones, and then after the acquisition.Google is not ready to run the Motorola brand well, so it is going to sell it after two years!To put it bluntly, Google acquired Motorola, in fact, for patents, and nothing else!Of course, this is not the case for Huaxia Automobile. To be honest, let’s take the patents on Saab cars now.In fact, it really can't be said that Huaxia Automobile can spend so much effort!

Soon Huaxia Automobile signed an agreement with General Motors in the United States to trade the Saab brand and related intellectual property rights for US$4.5 million.For such an acquisition, it really doesn't mean that everything is done after signing the contract-because this brand is really not small, so this kind of transaction must be approved by the governments of the three countries!First of all, this is a transaction between a Chinese company and an American company, trading brands, so for example, Huaxia Motors has to notify the relevant matters to the government of our country for approval.Then GM has to report it to the U.S. government for approval. In the end, such a company is still in Sweden, and Sweden is in the EU, so such an acquisition agreement has to be approved by the EU agency.

If there is no accident, in about half a year, the three countries will approve such a transaction one after another, and the transaction will be considered completed at that time.At the same time, within half a year, Huaxia Automobile will also transfer 4.5 million US dollars in cash to GM's account in batches, and this will be regarded as the next two.GM is quite confident about the possibility of this transaction being approved. After all, such a brand is just a loss-making product with poor sales. If it is a company or brand with good sales and advanced patents, It is really possible that the U.S. Congress will not approve it if you want to sell it!Just like in China, didn’t Coca-Cola once want to acquire a well-known juice brand in our country, but after the contract was signed, it was rejected by the country?This matter is the same in any country. If you buy something that is too good, it will really be stopped.As for the trade of a brand like Saab, it will not be stuck in Europe.Not to mention anything else, not to mention Saab in history, even when Volvo was traded, no relevant EU agencies called for a stop!

So in such a situation, GM simply handed over the control of Saab to Huaxia Automobile after signing the contract. This is equivalent to allowing Huaxia Automobile to start rectifying the company about half a year earlier!Such a small favor can be said to be very face-saving. Of course, the reason for the face-saving is also because Jia Hongjian and the others are quick to give money-if other people come to buy Saab, they may not be able to pay it all in cash!Maybe they need to give some shares, equity, etc., and have this and that to offset the cash.But Huaxia Motors is rich, and they can directly take out real money. Of course, GM is most welcome!The current common practice is that when the mud bodhisattva crosses the river, it is difficult to protect himself, and they welcome real money in various hard currencies!Seeing that Huaxia Automobile is so interesting, it is willing to give all the cash, and within a few days, 1 million U.S. dollars in cash has been transferred to the GM account. Of course, GM is also willing to borrow flowers to offer Buddha!

And after Huaxia Automobile took over Saab, it didn't hold a grand press conference to announce that they, as Chinese private enterprises, have set off a wave of acquisitions going to the world... because in Jia Hongjian's view, announcing now is Quite inappropriate!Maybe when other private companies come, they will be impatient to promote it immediately, and they may even spend money on various domestic media, asking the media to help say good things, making it seem that the meaning of such an overseas merger is like a counterattack to the past. It looks like the old nest of the Eight-Power Allied Forces.But from Jia Hongjian's point of view, it is necessary to pay attention to the rhythm of publicity!What rhythm?It is to attract the attention of consumers like a relay!If the publicity is carried out immediately, it will attract the attention of consumers all at once, and it will shock domestic consumers, then what?Then it will take half a year for the real transfer of ownership in legal terms, so why does it have to wait for half a year for Saab to go public in China?Didn't consumers almost forget all the news about the acquisition in the past six months?

In fact, it is better for us to promote it after half a year, and then attract the attention of consumers every ten days and a half months. It is best not long after the first time to attract the attention of consumers, the new car will be launched!Only in this way can the attention economy be brought into full play! (~^~)