Coquettish Rebirth

So in the end is not to make an immediate decision to acquire Saab?Jia Hongjian first asked Da Zhang and others to continue to lower the price and delay it for a while. On the other hand, he also began to pay attention to Volvo's quotation.Although the captains of the entire negotiating team, Da Zhang and Ding Haitao, are all discussing the acquisition of Saab with GM, there is another team that is responsible for the preliminary work of investigating the acquireability of other brands.

Dazhang's team is mainly responsible for negotiations. They are mainly responsible for the current negotiations, and there are several small teams in such a team.What these small teams mainly do is to do various forward-looking preparatory activities.For example, besides the automobile field, are there any foreign industries or companies that can be acquired?As far as the automotive field is concerned, apart from companies such as Saab that are negotiating, which other car companies can be acquired?

Another team really paid attention to Volvo's offer.The Ford Motor Group in the United States is really interested in talking about the acquisition first.However, the Ford Group is talking about it in advance, and it is not in a hurry to sell it like GM.GM met the team sent by Jia Hongjian and asked if they wanted to sell the Saab, they immediately agreed to sell it, and immediately asked Jia Hongjian how much they were willing to pay, apparently in a hurry to sell.But the Ford Group is different. They acted like they didn't think about selling it at all, but since a customer came to ask, they don't mind listening to Huaxia Motor's quotation. If the price is very good, then Maybe people will start to consider whether to sell it or not. If the price is not enough to make them tempted, they won't even consider it at all, and just won't sell it.

This difference in attitude is closely related to the difference in financial situation between Ford and GM, and the difference between Saab and Volvo.Why do you say that?Although GM is a very well-known automobile group in the world, it is based on the Buick Motor Company established in 1907. In order to solve the situation that more than 100 automobile companies coexisted in the American continent at that time, it proposed to merge with various small and medium-sized automobile companies. , Let's be the boss together and make a big cake together. In 1908, it officially changed its name to GM, and in 1909, it merged with Cadillac, a later luxury car brand.At that time, GM also talked about merging with Ford Motor Company, but at that time Ford Motor's asking price was too high, and GM had to give them 800 million US dollars in cash before they were willing to merge.This has led to the fact that there is no one car group called General Motors left in the United States.

As for Ford, it almost single-handedly fought against Ford, which was formed after the merger of many car companies.Relying on founder Henry Ford's dream of "manufacturing a car that everyone can afford" and his outstanding vision, Ford Motor Company has gone through a century of vicissitudes and has finally become one of the world's four major automobile group companies.The Ford Motor Group is the largest automobile manufacturing group in China!And historically, Ford is not the same as GM. In the economic crisis of 08, they did not go bankrupt like GM and received funding from the US government, but got out of the crisis by themselves!From such a point of view, even if Ford's income has dropped, the problem is not a big problem, and they can figure it out by themselves.So unless the price is really good, there is really no need for people to sell Volvo!

On the other hand, although the Volvo brand is a Swedish car brand like Saab.Although the original Volvo Group is the same as the Saab Group, it also makes cars and various weapons and equipment-Saab makes fighter jets, while Volvo makes various trucks, buses and armored vehicles.However, the Volvo brand is really much better than Saab!First of all, let’s talk about Saab. In 1990, GM bought 50% of Saab’s shares and spent 6 million US dollars at that time!You must know that the US dollar in 1990 was very valuable!And in 2000, when GM bought the other 50% stake in Saab, it only cost 1.5 million US dollars!In total, the money that GM spent on the acquisition of Volvo shares is only 7.5 million US dollars, and it still spans ten years.

At the same time Ford bought Volvo?Ford bought Volvo in January 1999.Acquired all the shares of the car business at one time, spending 1 billion US dollars!So from such a comparison, we can know that two American car companies have acquired two Swedish car companies, but the size and profitability are very different!And in the 64.5s.Saab has been losing money all the way. It has made money for two years in ten years, and it has lost money for the other eight years. What about Volvo?People grasped that the relationship between European countries was getting closer and closer in the 90s, and they seized the space for Western European countries to open their markets to each other in order to establish the European Union. The sales volume developed by leaps and bounds throughout the 90s!And in the late 90s, when sales and profits were increasing by leaps and bounds.The Volvo Group suddenly proposed to sell the car business, and Ford was very sincere, so it bought the Volvo car brand at a very high price!

In such a situation, Volvo and Saab are really different - Saab loses money to the boss all day long, and when the boss himself is unable to protect himself, he must sell this money-losing product as soon as possible pull down!But Volvo is different. Although Volvo did not continue the rapid sales growth in the 90s after it entered Ford, its overall sales have remained at a scale of more than 40 globally.No matter how you say this sales volume is better than Saab, and the brand can still make money for Ford. At most, it needs a long time and a lot of investment in training. It is only a third-tier brand under Ford, but it is still a high-quality asset!

So at this time, Jia Hongjian knew after a little calculation that when Ford bought Volvo, it cost more than 60 billion U.S. dollars. It would not be possible to sell such a Volvo brand at the market price - I will cultivate it for ten or twenty years, and then it will be a second-tier brand, and the global sales will exceed one million. Less money!Therefore, at this time, Jia Hung-chien probably recalled the difficult days in the history of Ford in the financial crisis, and it was almost 20!After all, the Volvo brand acquired by our domestic enterprises in the past 09 years was discussed in 10!This shows that Ford had some problems in 09, so it needed to sell some less important third-tier brands for funds. In 09, they really didn't necessarily decide to sell them!After all, many times whether it is a person or a company, it is only if you hit the south wall and don't look back, and you cry when you see the coffin!

Therefore, judging from the current situation, the acquisition of Volvo must not be the same as the acquisition of Volvo by our domestic companies in the past 10 years. It can be done by spending more than one billion US dollars. If we buy it two years in advance, we must pay the least price. Double to triple, even if Ford can't think about it, he thinks that if he doesn't get 60 billion or even 100 billion US dollars, he won't be willing to sell it at all!Therefore, Jia Hongjian didn't have to rush to buy it now. If he wanted to buy it now, wouldn't he be taken advantage of by paying too much?Either you are full or you burn too much money!So soon Jia Hongjian stopped the contact with Ford in the early stage, and asked the team to start to see if there were any other brands or companies that had acquisition opportunities.

Compared with Ford's attitude of loving to buy or not to buy, GM is much more active in selling too many money-losing products like Saab.Their negotiators are really surrounded by Huaxia Automobile's negotiating team every day, negotiating with swords and guns every day, it is obvious that they are trying to close the deal as soon as possible!Even in terms of price, they are a little looser, basically they can accept 4.5 million US dollars!What Jia Hongjian needs to consider at this time is, for a brand like Saab, should we pay more money to buy it now, or wait half a year or a year until GM has a big problem and is about to go bankrupt before buying it!For people who are generally better at living, and for people who are more sophisticated, it is naturally more cost-effective to wait for an extra half a year or a year before buying.After all, at that time, maybe [-] million or even [-] million US dollars can be bought, and the savings will be real money!

But Jia Hongjian is a businessman!Being a businessman doesn't mean that you don't know how to live at home, or that you are not refined, but that you think differently.As ordinary people live a fine life, it is to calculate the price and time which is important to them, and time is not important to ordinary people!The same is true even for people in their prime—for example, knowing that the price of an iPhone will drop by half in half a year, how many people will still buy it now?Many people will wait half a year before buying. Anyway, there are mobile phones in the half year, so waiting for half a year will not delay anything.This is a judgment on who is more important, time or price, and for Jia Hongjian, time does not mean worthless!

Yes, if you buy it after half a year or a year, the price will be much cheaper, but it also wastes half a year to a year.In the hands of Jia Hongjian for six months to a year, the transformation of Saab may have been basically completed, and the next step is to develop the Chinese market as soon as possible!Having opened up the Chinese market half a year to a year earlier, the meaning is different!After all, this is 08. Next, there will be a round of soaring housing prices in China, and there will be more rich people all of a sudden!The number of people whose families can afford a car worth RMB 50 million has definitely exploded!Moreover, the Chinese auto market is still booming. It will surpass the shrinking US market within two years and become the world's largest auto sales market. If we are half a year late, the potential market share may be divided by others. Not a lot!After all, after buying a car worth more than 40 yuan, most consumers will not have the time, money and mood to buy a second car worth more than 40 yuan within three to five years, right?The number of potential consumers is certain, the later you go, the less you get! (~^~)