Coquettish Rebirth

Jia Hongjian looked carefully at the manufacturer's promotional materials, and felt that the company was really good—the world-renowned automatic transmission parts company, BorgWarner, had wholly owned the company for 30 years. DSI has a group of world-class outstanding engineers. Its products cover four-speed and six-speed front and rear drive and all-drive high-torque automatic transmissions, and are used for world-renowned automobile companies such as Ford, Chrysler and South Korea's Ssangyong.Owning a complete series of automotive automatic transmission products, and a world leader in the field of automotive automatic transmissions with a displacement of 1 liter to 2 liters... This sounds pretty good!

But as a person who is good at fooling people, Jia Hongjian knows that these promotional materials are absolutely unbelievable!Even if you believe it, you can’t believe it as the truth!Because it is the same as what he has done, not to mention whether people will write false content on the promotional materials, even if they take pictures, but a little "beautification" is very possible, right?It's normal to hide shortcomings and disadvantages, right?Don't say anything else, just say that a person tells the whole truth, then the person's words may not be believed-everyone tells the truth, it doesn't mean they tell the whole truth!In many cases, hiding the key truth and only telling the truth that can be said is enough to mislead people!What if people add more oil and vinegar when they tell the truth?It's normal to promote your company's performance and achievements, and add a little bit of embellishment, right?

So Jia Hongjian immediately called Ding Haitao over, "Haitao, have you heard of the DSI transmission in Australia?" Search through boxes and boxes in the memory warehouse!After a long time, he seems to have found the memory about DSI, "Mr. Jia, I remembered! DSI is a company, they don't make gearboxes for passenger cars, right? I think they seem to be making gearboxes for tractors or something." box?"

"Tractors? They haven't made gearboxes for passenger cars? Then what does it say on the website here that they have made accessories for Ford and Ssangyong?" Jia Hongjian immediately asked with wide-eyed eyes.Hearing what Jia Hongjian said, Ding Haitao hurried over to take a look, "It really must be written like that! Mr. Jia, wait a minute, I'll call and ask!" After finishing speaking, Ding Haitao found a landline to call .Made several phone calls.After asking several people, Ding Haitao finally had a clue, "Mr. Jia, this DSI is really used for Ford. But the gearbox is only installed on the Ford Australian model. To put it bluntly, the Australian market is too small. , their national population is only 2000 million, and their car sales are not high, so Ford chose to adopt a model of local procurement in Australia out of cost considerations. It’s not how good DSI’s products are. This DSI entered after 2000 , basically gradually ending the gearbox business on tractors, and began to focus on the field of passenger cars, but they have entered this field too short, and the current products are suitable for SUVs, and it is nothing to match them with cars. It's business..."

"They have been fighting for Ford's business since 2000?" Jia Hongjian suddenly interrupted Ding Haitao, "Yes..." Ding Haitao was a little confused, but he answered anyway.But Jia Hongjian slapped his thigh at this time, "Ford itself is about to face a crisis, and this DSI still wants to hug Ford's thigh? When Ford cuts production and sells some brands, this DSI will have no thigh hug at all." What? Aren't they about to encounter a crisis themselves?"

After listening to Jia Hongjian's words, Ding Haitao, who has been focusing on technology, realized something, "Mr. Jia, you mean... we want to buy DSI?" "That's right! Although this DSI has no technology in car transmissions, it is As you said, their transmissions can still be used on SUVs. Isn’t Huaxia Automobile going to slowly develop SUV models? Don’t we expect that SUV models will gradually become popular in China like the United States? Then I bought DSI It is also good for our future route! DSI’s technology and R&D foundation are matched with Saab’s R&D platform. Although both sides have two knives. But it is better than our domestic R&D transmission! It is always closer than ours International level!" Jia Hongjian said with eyes shining.

Before Ding Haitao could say anything, Jia Hongjian continued, "It's not that we are low-minded, it's not that we are tempted when we see a little shabby in the market, but we can't buy good ones! Manufacturers like ZF .Can we buy it? Even if the boss wants to sell it and spend 500 billion dollars to buy it, are we just improving our gearbox technology? Spending 500 billion dollars as tuition? Is this too expensive? There’s no need to sell it to us. ZF also makes adaptations for BMW and Audi. Why do they have to sell it to us? Others like Aisin and the like are because their equity is in Toyota or Nissan. Hold it in your hand. How could they sell it to us? In the end, what we can buy are second-rate or even third-rate manufacturers and their technologies in the international community. But having second-rate and third-rate manufacturers is at least better than nothing. At least if we understand it thoroughly, we can develop The basics will be much better than starting from scratch!"

That's right!Jia Hongjian understands why historically our domestic car companies have to buy DSI, not for anything else, just to have their own technology!Even if you have a thorough understanding of DSI's technology first, that's good!This is better than having no technology in your hands, right?If you want to be big, you must have something in your hand!Like some kind of BMW, although it is equipped with a ZF gearbox, it does not mean that BMW itself has no technology, but that they chose a more economical ZF gearbox out of consideration for making money!And if you don't have your own technical strength, you have to rely on engineers from ZF, Aisin and other manufacturers to help you adjust and adapt the powertrain that sounds bad!BMW asked ZF's engineers to go on a business trip, which was a domestic business trip, and both manufacturers were in Germany.Let ZF or Aisin's engineers go on a business trip, which is transnational!That is a subsidy of several thousand dollars a day to give to other engineers!

And if you don't have any skills, it depends on other people's faces.It's not that ZF or Aisin will get stuck in our necks and not supply at critical times, but that if they are too busy with business and there is a problem with the matching of our products and gearboxes, then We can only wait for someone to send someone here!We can't match it by ourselves!How many things will be delayed!Hasn’t there been a similar incident in our domestic game industry? A domestic company has acted as an agent for Korean online games, but there is a bug or something that cannot be solved domestically. It has to be submitted to South Korea. The people in South Korea analyzed and solved it.It seems that there is no time difference between China and South Korea, so it should not waste much time, but the problem is that after all, if they solve the problem for us, they are not working for themselves, not necessarily working hard, not necessarily rushing for time!At that time, people will not work overtime and just follow the steps. Is it not the manufacturers here who are losing money?Unless you have the ability and strength on your side, when you signed the contract as an agent, you stipulated that several programmers from the other party should come here permanently, or they trained us here, and if there is an urgent problem, we will directly contact you on the ground. Solve it, then the speed can be fast!

Of course, if you really talk about it, Jia Hongjian's way of thinking is still relatively traditional and old-fashioned.If you really follow the style of the modern business world, it doesn’t matter if you don’t have a factory, you can buy everything, and then find a manufacturer to assemble it yourself. This kind of light business model can develop quickly and have no burden.But not having a burden also means that you have no confidence. If you really encounter a problem, the light business model is easy to encounter a crisis!At least in Jia Hongjian's view, the old saying still makes sense - it is better to ask for others than to ask for oneself!Since Huaxia Motors is targeting Volkswagen, GM, and Ford deep in our hearts, we need to have a certain level in the field of gearboxes!And for this, buying a DSI is the first step!It’s like our country’s development of military industry. Although it was said that it was blocked and embargoed, I slowly broke through the blockade and developed my own technology, and also kept up with the international trend.But we also took the products provided by the Soviet Union to understand thoroughly, so that we can have a foundation!

After understanding it thoroughly for the first time, we imitated the MiG fighters of the Soviet Union, and then we designed and manufactured our own aircraft. Then in the 90s, we once again ate the legacy of the former Soviet Union and divided up some of the former Soviet aircraft. Designer, this has allowed us to keep up with the international advanced level, and we know how to design and make three generations of fighter jets!After that is over, we can develop the J-22 and other world-class fighters that are the same as the F20!If you didn't lay the foundation several times in the past, just thinking about spending money to develop it yourself, how could it be so easy to develop it!People in Japan want to develop their own aircraft, but after research and development, without the help of American fathers, they still can't make anything by themselves!

Thinking of this, Jia Hongjian asked the preliminary team in the negotiating team to start collecting the information of DSI company, and after collecting the information, he will contact the DSI company to see if he has any intention of selling the equity!As a result, after collecting the information and contacting others, the Australians really expressed their interest in selling it!It turned out that when Jia Hongjian asked the team to collect information, Ford had already announced a certain amount of production cuts worldwide, and the Australian market was the first to bear the brunt!So the order that DSI originally hoped to get turned yellow! (~^~)