Coquettish Rebirth

One hundred million U.S. dollars, this is the price Jia Hongjian and the others offered.Why such a price, because Jia Hongjian clearly remembers that in the history of car companies in our country, the price of buying DSI after one year is more than 7000 million US dollars!Since more than 7000 million US dollars can be sold a year later, why do we have to ask for a lot more now?We offered a price of 1 million U.S. dollars, and after a little counter-offering, the final deal was less than 1 million U.S. dollars. Jia Hongjian felt that this was acceptable. 5 million US dollars is his psychological bottom line, and he is not willing to pay any higher.At that time, it does not mean that we will give up and not sell, but that we can delay it slowly, and then buy it when the DSI can no longer support it!

Why is Jia Hongjian willing to double the price paid by domestic companies in history as his psychological bottom line?Mainly because we bought it in advance!The sooner you buy, the sooner you can enjoy it, the higher the price, isn't it normal?It's like Samsung's mobile phone, which is naturally the most expensive to buy when it first comes out, and then it starts to drop in price half a year later, so it must be cheaper to buy.As for Huaxia Motors, it is best to buy this DSI as soon as possible to avoid long nights and dreams. Besides, if you buy it earlier, you can introduce and absorb DSI technology earlier, right?It is also possible to arrange for DSI and Saab to jointly develop the powertrain earlier, right?It can be said that the best situation is to buy DSI as soon as possible, so that it will be beneficial to Huaxia Automobile in the future!

So for this convenience, Jia Hongjian was willing to pay double the price.Besides, when our domestic company bought DSI, I remember correctly that DSI was already bankrupt at that time.Buying in bankruptcy, of course, is cheap!Just like our domestic courts have banned the auction of commercial houses, the price at this auction must be cheaper than the market price, otherwise the auctioneers have to buy it in the court if they can't afford it?Where can people not buy commercial housing at market price?But now when DSI is not bankrupt and buys other companies, the money is naturally different.I think it’s a landlord who owes a lot of money to others. Now we come to ask if the house is for sale. If the house is willing to sell, the price may be cheaper than the market price, but it’s really the same as the price that was seized by the court and then auctioned. Compared, that is still incomparable!

And DSI is still a little dissatisfied with Huaxia Motor's asking price of 1 million US dollars.People also want a better offer.And we are naturally bargaining here, after all, we have to bear debts after the acquisition!There is a loan of [-] million US dollars in its own debt that is about to mature, and we will have to repay it later!So calculate it inside and out.We have invested [-] million US dollars, which is definitely interesting, right?Historically, when our domestic companies acquired DSI, they did not have to bear any debts, and what they bought was their net assets!The money from the sale was given to banks and other DSI creditors as compensation.It can be said that our domestic companies bought DSI so cheaply, mainly because the Australian banks suffered a small loss.Then the shareholders of DSI suffered a big loss!But now, no matter if it is a shareholder or a bank, people are naturally unwilling to suffer losses, so the debts we have to bear will naturally be included in the calculation!

But fortunately, let's bargain like this, Australians are not so patient.After all, people still have to pay wages, still have to pay upstream suppliers for delivery, and still have to pay interest to the bank, so after a few days of bargaining, the price is basically set at 1 million US dollars.Such a price was acceptable to Jia Hongjian.At the same time, the shareholders of the other party also feel that it is barely enough.However, before signing the contract for the acquisition, apart from asking an accounting firm to come and check the accounts and other financial information, Jia Hongjian and the others needed to do it—they also had to hold a meeting for the DSI employees.After all, no matter from which angle you look at it, if a company is sold and the boss is changed, the employees in this company will have to re-sign the previous labor contracts.And employees also worry about whether wages and benefits will drop, and whether someone will lose their jobs.In this regard, Huaxia Automobile still gave the Australian employees a guarantee that they would not be fired and that their treatment would remain the same as before.

Of course, this kind of promise is mainly to blue-collar employees.For white-collar workers, especially various engineers and various executives, such a promise is of little use.These people are more concerned about how Huaxia Automobile plans to operate DSI!In response to these people's questions, Jia Hongjian didn't just say that he would help DSI develop the Chinese market, nor did he promise to let DSI develop independently.Even though Jia Hongjian knew that this kind of promise was very comforting.But he still didn't say it.why?Because this kind of promise is really hard to fulfill!Take helping DSI introduce domestic customers as an example, this is basically difficult to do.why?Because although our Huaxia Automobile is a Chinese car company, but because we are a Chinese car company, how shameless are those domestic car companies to purchase gearboxes wholly owned by Huaxia Automobile?

In the past, when Huaxia Hi-Tech made decoder chips for CVD players, they could be sold to various domestic manufacturers.The main reason is that Huaxia Hi-Tech did not do CVD at that time!At that time, we were standing outside the market and selling to various manufacturers in the market. We had no direct competition with other manufacturers!But it’s different now, Huaxia Motors was originally competing in the domestic auto market, but now we have bought DSI, and we want to sell the gearbox products of our 100% holding company to domestic competitors?How do you think no one else will buy it!After all, this involves the face of the brand!On the one hand, there are quite a few gearbox manufacturers in the world. Although there are not many independent ones, semi-independent factories like Aisin also sell their products to the world, let alone ZF. A gearbox giant!They have long-term partners in more than 100 countries, and they will supply them for a long time!

For example, if a domestic automaker bought an Aisin or ZF gearbox, they would not announce it, and it would just pass in a daze. If consumers don’t research it themselves, how would they know what brand the automaker purchased? engine and gearbox?So in this way, even if our domestic companies can't make consumers think that the gearbox and engine are developed by those manufacturers themselves, at least they won't think about it-for car companies, it's best for consumers not to pay attention Anything other than this brand and this car!And if they purchased the DSI gearbox under Huaxia Automobile, it would be completely different.This makes them seem to be very unskilled, and they actually want to buy a competitor's product and press it on their own body. What is this for?The image of other car companies has been dwarfed all of a sudden!

This is also the reason why Toyota's gearbox factory has to be independent. If Toyota's gearbox factory is not independent, who will buy Toyota's gearboxes from world-renowned car companies?Even if it is General Motors, people will not buy it like this!Because when it is said that GM actually uses Toyota's transmission, consumers will immediately feel that GM is not as technologically advanced as Toyota!But Aisin Seiko has become independent, and some of the shares are still in the hands of Toyota. Of course, Toyota's own cars will use Aisin's gearboxes, and because they don't hold a controlling stake, and Toyota can't control Aisin, this is why Making other competitors willing to buy Aisin's gearbox, at least on the surface, has nothing to do with Toyota, does it?

Therefore, if Jia Hongjian said that he would recommend DSI's gearbox to domestic companies, it would be purely deceiving people, purely deceiving people!Jia Hongjian is not saying that such a deceitful thing cannot be done, but that if we want to do it, we must see if it is beneficial!In fact, Jia Hongjian judged that there was no benefit in doing so!We promised to recommend this kind of thing to domestic companies, but no one ordered it after recommending it, so what would the Australians think?When people look back, they will think whether we didn't seriously recommend it, or we fooled them!When they start to feel that the Chinese boss and the Chinese headquarters are not of one mind with them and start to fool them, it will be difficult to manage in the future!

After all, we still want to use DSI as part of the core R&D center, and we will still use DSI in the future!Fooling them at this time will not do any good, and it will even increase management troubles in the future. Isn't this not worth the candle?How could Jia Hongjian do such a thing?So Jia Hongjian clearly told these Australians that their goal was never to invest in DSI, and it was never to let DSI operate independently!Instead, the R&D and manufacturing of DSI are stripped off!In terms of research and development, in the future, it will join forces with Saab's R&D center as the powertrain R&D department. Saab will develop engines, while they will develop gearboxes. Together, the two parties will provide powertrains for all conventional powertrain brands under Huaxia Automobile. become.

On the other hand, the DSI factory in Australia will of course be retained, but at the same time Huaxia Automobile will also invest in the construction of a DSI factory in mainland China in the future.In this way, the gearboxes produced by the factory in Australia are mainly used to match the high-end car brands under Huaxia Motors, while the gearboxes produced in mainland China are mainly used to match low-end cars-this is not Jia Hong. Gradually, it is deliberately trying to worship foreigners, but it means that the production cost in Australia is naturally relatively high, and it is impossible for us to use relatively high-cost gearboxes in low-end and mid-end cars!Isn't this making things difficult for yourself?Since this is the case, it is actually better to let the factory in Australia keep improving, produce higher-quality gearboxes, and then match them with high-end cars. Isn’t this good for everyone? (~^~)