Coquettish Rebirth

The picture displayed on such a large color TV is not what Andrew imagined. It is a person standing in front of the camera with a microphone or something, saying "Hey, test, 1, 2, 3, can you hear me?" Is it?" When Andrew is watching TV, he can often see the news or when the sports broadcast is switched to the live reporter, such a test scene will appear.Just when Andrew was thinking this way, he saw the Chinese boss he had met once walked to the desk in front of the camera and sat down, and then a staff member came over and installed a miniature microphone and receiver on him. , Then when the staff walked away, I saw the Chinese boss looked up at "everyone", and then asked in English: "How is it, can you hear me?"

"I can hear..." Andrew and the others subconsciously nodded and replied. After he finished answering, he felt a strange feeling—theoretically speaking, the boss who asked such a sentence should actually be the one in charge of IT. Guys just answer it, it's debugging after all, right?But seeing the young Chinese boss ask them this sentence, it feels like the Chinese boss can really see them eye to eye, and then ask them face to face if they can hear it. People lament the rapid progress of science and technology!

"Well, you can hear both sides, so let's start our next meeting. First of all, let's talk about such a meeting, mainly at the stage when everyone just started to integrate, to do a project for everyone and give everyone the next task. Through Do tasks to promote the integration between everyone and make the cooperation between each other smoother.” The Chinese boss Jia Hongjian on the TV spoke very fast, his face was not as rich as Westerners, and at the same time he did not look like Westerners like to use gestures to assist language expression.But it is such a tone of speaking of the Chinese boss, it still makes people have to concentrate on listening to what he has to say!

"This task requires the collaboration between the Australian R&D Center and the Nordic R&D Center. The electronic documents for the specific requirements of the task will be sent to your respective servers. You can download them and take a closer look at that time. Let me talk about it verbally. The task requires you The two sides will cooperate to develop a compact SUV with a final retail price of about 1 euros. Such an SUV will eventually be sold under our Huaxia Motor’s own brand in the Chinese market. The overall product positioning is similar to that of Japanese car manufacturers. The production of RAV5, CR-V and Ford Maverick is such an SUV whose North American model is Escape. The general configuration and technology can refer to the products of these manufacturers. In this way, we can finally take advantage of the low cost of Chinese production. The selling price of 4 euros is still very competitive, and the profit is also quite a lot. After all, the sales price of these cars in the Chinese market is about 1 euros to 5 euros."

"The task is specific to our two R&D centers. First, the Australian R&D center. The first thing you need to do is to match your 6AT engine with Saab's 1T turbocharged engine and 8T turbocharged engine. , to match the powertrain together with the Nordic engine R&D department. The specific positioning of the vehicle is that it is an urban SUV with full-time four-wheel drive, but it is mainly front-wheel two-wheel drive, and the rear wheels are mainly for insurance against accidents. And Such a function can be turned off. It can be converted into a complete front-wheel two-wheel drive. The driving control degree for complex road conditions can not be too high. After all, the main market for such a car is in China, and most of China’s regions are In the temperate zone, there is no such harsh weather environment as in northern Europe, so the security of posture does not have to be as high as in northern Europe..."

"In addition, for the feeling of posture, you don't need to consider the degree of flying close to the ground for the time being. The overall level can be lower than that of flying close to the ground. After all, our price is here. We still have to balance the cost and leave it for future high-end products. A certain amount of space. In addition, in terms of appearance. In terms of car appearance, I suggest that Nordic and German car design styles be the main styles. Chinese consumers are more accustomed to German design styles, such as French design styles and Italian design styles are not very popular in China. welcome……"

"The appearance of the car must be grand! What is grand? To put it simply, there are not many rational consumers in the current Chinese market. A large number of consumers are buying the first or first car in their lives. The second car, the first car may be a mini car sold by our company for about 10 euros 3000 years ago, and if they want to buy a car for about 1 euros, it is a big deal for them For small consumption, they hope to prove that they have a good vision, and they hope to prove that they have chosen a good car. But because they are immature, they will not choose those cars with particularly stable performance and few minor problems, but will rely on Choose a car based on its appearance and configuration! So the appearance must be long and the wheelbase must be long. Chinese consumers love this! It is best for a car with 5 euros to be as long as a BMW 1 series, so Chinese consumers I will love this car to death. As for the inconvenient parking of this car in the city and the clumsiness in congestion, consumers will not care. They care more about the obvious appearance and configuration of their own car compared with cars of the same price. Differences! Of course, based on these differences, what kind of driving experience and safety performance are good. That is the best!"

Andrew listened to Jia Hongjian's little instructions and came down to the tasks of each family.Although most of the tasks are done by the R&D center in Northern Europe, only the gearbox part is done by the Australian side, but after listening to Jia Hongjian's instructions, Andrew really felt that he had a good relationship with the Chinese boss. A new understanding!In his opinion, the Chinese boss is really vigorous and resolute, it really saves time!The words were like a cannonball, and even made Andrew think that when he listened to Jia Hongjian's orders about their tasks, he needed to take out a notebook to record them!After having this idea, he remembered that the job requirements details of electronic documents would be sent to them later, which made him give up the urge to find a pen and notebook!

And apart from such a kind of vigorous and resolute action like a cannonball, I have to say that the requirements of the Chinese boss are very meticulous!Logically speaking, the boss of an ordinary company would not make such a detailed request.Generally, the requirements of the boss of the company are to propose the development of new products, and then the approximate positioning and price of the new products. Then it is the business of the R&D department. The R&D department needs to propose a general design direction that satisfies the boss, and then gets the After permission, start specific design research in this determined direction.But this Chinese boss surnamed Jia actually made such a detailed request all of a sudden!From the positioning of the product to the price, and then to the specific style that can be designed, the approximate level of each function, etc., a series of requirements from the market, it can be said that after doing this, for the design director, that job It is much less, and it can even be said that the Chinese boss has grabbed the job of the design director!

But to be honest, Andrew thinks it is understandable. After all, such an overseas R&D cooperation is the first time, and it is more meaningful as a kind of practice and running-in.In such a situation, asking the R&D director to come up with a plan is actually not as fast as the boss directly proposing a plan. After all, if it is really a product developed for the Chinese market, the R&D director should at least understand the Chinese market. Such a R&D director for the Chinese market is either a Chinese, or the design talents from Northern Europe must be sent to China for a period of time to observe what kind of car the Chinese need.And if it follows the normal process, wouldn't it take half a year and a year for the R&D director to understand what the Chinese market looks like before the R&D teams in these two countries can start R&D work?Otherwise, the R&D team will have no direction!

On the other hand, Andrew can be considered to have a little bit of the strength of Chinese manufacturing-such as Japanese SUVs such as RAV4 and CR-V, which are sold in quite a lot around the world, but they are in The price in the US is about 1 euros, and in Europe it is 5 euros.And if it is produced in China, the price is designed to be around 1 euros, and the profit is relatively large?In other words, if the RAV8 is produced in Japan and sold in the United States for 1 euros, then the Japanese manufacturers will not earn as much as the 5 euro SUV made by China's Huaxia Automobile!Isn't it true that Chinese companies have grown rapidly in this way!

But can Chinese workers produce this level of product?Andrew is still a little skeptical. After all, the Chinese products he buys in supermarkets and various cheap shops in Australia are very cheap, and the quality seems to be not very good. So the workers in China can Are qualified cars produced?After all, this matter was out of Andrew's control, and he quickly forgot such a doubt.What he always kept in his head was the evaluation of Chinese consumers by the Chinese boss Jia Hongjian!It is said that Chinese consumers pay the most attention to the visible characteristics of cars that can be used for quantitative comparison, such as whether the appearance is beautiful, whether it is luxurious, how long the wheelbase is, and even some obvious interiors and configurations, rather than Like many people in many developed countries who have driven cars for decades, they like cheap, durable, fuel-efficient cars that don't have many problems... It seems that the development of the Chinese auto market is indeed immature, and it seems that it has indeed just begun to develop.Relatively speaking, it is estimated that foreign manufacturers may take some time to understand these preferences of Chinese consumers?Then we have such a smart Chinese boss, maybe such a model will be very popular?

With all kinds of fantasies about the future, Andrew ended the first online video conference and left the meeting room... (~^~)