Coquettish Rebirth

After such a video conference, Jia Hongjian went over the SUV project again and again in his mind.Such a project is actually an attempt by Jia Hongjian to lay out SUV products in advance. He knows that SUVs will become popular in mainland China in the past two years!Even if the price of gasoline keeps rising at this time!This is a very strange thing. At that time, SUVs were popular in the United States, but when the oil price rose, Americans immediately fell in love with relatively fuel-efficient Japanese cars and sedans, and the sales of SUVs suddenly declined!As a result, China is doing well. Although the price of oil has soared, the number of SUVs sold is increasing!

Of course, there are various reasons behind this-the United States is relatively speaking because the overall economic development of the country is not fast, so the wealth growth rate of all ordinary people is actually relatively flat.Under such a situation, the money that ordinary people get now is similar to that of ten years ago. Of course, they will choose cheaper cars when the oil price rises.But Chinese people are different. In 2000, the average salary in domestic cities was only about 1000 yuan. In 08, it was close to 3000 yuan. How many times has this increased?Although gasoline was cheap in 2000, house prices were also cheap back then. People didn’t have that much money, right?The rapid rise of real estate prices in these years has really created a group of wealthy people in China!Maybe the wealth of these people's families is only a few million, but with these millions of people, they can just not care about the price of oil, okay?As long as it is not a gas tiger, and it is not a displacement of 2 or more, people can really drive an SUV as a car!

On the other hand, the rapid development of China's social economy gives the common people the feeling that their income can change a lot in three to five years, so how can they save money when they have very good expectations for the future?If you dare not spend a lot of money, you have to be in case of illness or something, but at least you can not be so fussy about small money like gas money, right?And to be honest, I don’t know why Japanese cars that are sold internationally often feel that the space in China is not enough for Chinese people!For example, Toyota's Corolla can sell more than 15 vehicles a year in the United States.That can be regarded as a model with good sales, but domestic people will feel that the space of this model is small when sitting up!

Jia Hongjian once went to an auto show with his friend, and then the friend wanted to try the Corolla, but the friend who was 175 tall got in the car.Sitting in the front row, I feel like my hair is touching the ceiling of the car!And if you sit in the back seat, your scalp really touches the ceiling!How can this one sit?Yes, the seat is said to be adjustable, but it feels like the angle has only changed, and the height has basically remained the same!This is if you put a cushion on the car seat or something.Wouldn't it be more cramped to sit up?Seriously, we Chinese are not tall at 175, right?Even sitting in a corolla feels aggrieved. In places like the United States, where people are so tall and big, why do they have 15 people a year buying a corolla?Are they all bought by consumers who are shorter than 175?Or is it that the Corolla sold directly by the Japanese in the Chinese market is based on the interior space of the car designed by them in the Japanese market?

Relatively speaking, if you don’t say much about SUVs with similar prices, the interior space of the car can be twice as much as that of the Corolla!Immediately, people can sit comfortably, right?And according to Jia Hongjian's observation, it's quite strange that when many women choose a car, especially when the northern women's families or individuals have the idea of ​​buying a car, the first choice is an SUV!People don't know that SUVs consume more fuel than cars, and they don't know any car brands.I think SUVs are better than ordinary cars!why?According to Jia Hongjian's inquiring words, the girls just think that the SUV is big and spacious, and they won't feel cramped when riding in it!

其实这些妹子的看法，在很大程度上也的确代表了咱国内买车消费者的看法。所以在历史上08年的时候，国内SUV销量冠军CR-V一年才卖掉了8万量，到了09年直接上升到了10万量，10年14万辆，然后11年直接上升到了16万辆！2012年销量17。3万辆！要知道从2010年开始CR-V就已经不是国内SUV销量冠军了！而从2010年开始，国内SUV销量冠军的数字就是15万辆。11年是16。4万辆，12年是28万辆！看这种增长的数据，绝对是SUV销量大井喷好么！在这么一个情况之下，咱们怎么能够不抓紧研发SUV？

So in Jia Hongjian's view.Taking advantage of the acquisition of Saab and DSI at this time, it is the best time to integrate the R&D institutions of these two, and at the same time let them start to develop the SUV models that Huaxia Motor will launch in the future!After the design of this retro model is out, it is just a good time to familiarize yourself with the market and test the waters before the SUV market officially explodes!When these two R&D centers are completed, it will be just in time for the explosion of SUV sales.In this way, Huaxia Auto seized such an opportunity to launch a suitable product, so wouldn't the sales be about to explode all of a sudden?And at that time, the Chinese market officially surpassed the US market and became the single market with the largest car sales in the world. How much money can we make by relying solely on the Chinese market!

At the same time, we can also develop high-end pure electric Tesla SUVs for such a period of time, occupying the high-end market in the United States that loves SUVs, and aiming at the low-end market in the United States, we can also see if we want to be in it at that time. A low-end electric vehicle brand will be separated from Tesla, or a low-end electric vehicle brand will be established directly under the name of Huaxia Automobile, that is, an entry-level pure electric SUV with a price of about 10 yuan.Why do you do this?Because the U.S. market loves SUVs, but the high oil prices have discouraged many ordinary people from buying SUVs, but if our SUVs are cheap, why don’t they worry about oil prices if they are pure electric?Wouldn't that activate the American SUV market again?

At the same time, in such a low-end market of about 10 yuan, the consumer demand is actually not that great-it can be said that the driving distance of this kind of electric vehicle may be only 100 kilometers to 150 kilometers when fully charged. Such a short driving distance is What is it for?It is only responsible for daily commuting!To put it bluntly, this kind of car is like an old-fashioned scooter, which is used by urban people to commute to get off work, commonly known as a grocery shopping cart!When driving this kind of car, consumers will not think about speeding up the highway. At most, in a country like the United States where most of the residents live in the suburbs, we can make the speed of the low-end car go to the high speed, and that's it!Then after the car comes home from get off work, it can be plugged in and charged at home, and it can be charged by using the existing power lines in the residents' homes. How convenient is this?How well this thing sells!

In fact, in Jia Hongjian's view, electric vehicles are not suitable for mid-range development.why?Because it is too difficult to develop in the middle!Electric vehicles are at least within 5 to 10 years, in fact, they are only suitable for development in two directions!Needless to say, to develop in the high direction, use the most advanced technology to achieve the effect of high-end sports cars, and the price is also high, so that manufacturers can earn half of the money for a car, so that manufacturers have motivation.At the same time, because of the high technology, this can allow the car to have a high battery life to combat the scarcity of charging stations!As for the low-end development, that is the urban commuter car mentioned earlier. This kind of car has no performance to speak of. The biggest feature is to save money. It is best to achieve durable leather, which is even better!And mid-range cars are actually the most demanding place, because mid-range cars are actually the place with the highest sales!At the same time, this mid-range car also needs to have certain technology and performance, which is difficult to balance!

Even if the difficulty of balance is solved and a mid-range electric car is developed, to be honest, the profit is not big enough.Originally, the mid-range car market was in a state of small profits but high sales. Originally, a car was bought in a small amount, so in the early stage, there was definitely no way for the company to have enough profits to invest in the market and get charging stations all over the place!Otherwise, the initial investment of the enterprise is really too big, and the risk is really too big!For example, Jia Hongjian and the others planned to build charging stations in 50 cities in 150 states of the United States, which were prepared for high-end electric vehicles like Tesla. After all, few people buy high-end cars, and 150 cities can basically covered.And if it is to be made into a mid-range car, then 150 cities are not enough!It is absolutely necessary to build as many charging stations as there are gas stations!How much does it cost to get in?So only if you earn enough money from the high end, can it slowly spread to the mid-end!Therefore, mid-range pure electric vehicles are really going to be popular, even if there is a state subsidy, it will take at least ten years, or even 15 years before they can be sold!

Actually speaking, what is the most sold green energy mobility device in the world?It is the first electric bicycle produced by Huaxia Hi-Tech!After so many years of selling this stuff in China, the cumulative sales volume has reached more than 2 million units, and there are still more than 1000 million sales volume every year!What kind of concept is this?And why is this electric bicycle selling so well?It is mainly low-end, which meets the daily transportation needs of ordinary people!The battery life of 5 to 6 kilometers is enough for ordinary people to use for daily commuting, and it can be charged directly when pushed home. Why is this thing so popular?By the same token, this kind of electric bicycles for the low-end market can sell well, which proves that low-end electric cars can also sell well!For example, in the Chinese market, if we make an electric car with 7 seats worth 8 to 5 yuan, or 120 to 120 yuan, with a speed of 120 to 10 kilometers per hour and a battery life of 15 kilometers, if It can be charged everywhere like a street charging box for an electric car. It can be charged for 10 minutes and [-] minutes for one yuan, and can be driven for [-] kilometers. There is definitely a market for it!

After all, a tank of fuel is calculated at 200, and if you drive 400 kilometers, it costs 5 cents per kilometer.And our low-end electric car costs 100 yuan to drive 1 kilometers, for example, 20 cents per kilometer!What is this concept?Or even if it costs 2 yuan to fully charge the car, the cost of [-] kilometers is only [-] cents!Isn't this cheaper than buying a car?It can be said that there is definitely a market! (~^~)