Coquettish Rebirth

In fact, to be honest, Jia Hongjian actually saw this kind of low-end electric car in some agricultural provinces in China around 2010. The price is not expensive, that is, a few thousand yuan to ten thousand or twenty thousand.The cheap one is just one seat in the front and one seat in the back. In fact, it is just a three-wheeled electric "car" in the shape of a car!And the more high-end ones can seat four people, and then can drive at a speed of [-] to [-] kilometers, and can drive about [-] to [-] kilometers.Such a car is really sold in various villages, because this thing is no longer on the national list, so it is sold secretly, and then there is no need for a driver's license, and there is no traffic police in the village, and no one will come to check , so it is very convenient for farmers to buy transportation or something, especially to lead the way for the elderly!

As for the low-end electric car that Jia Hongjian and the others will make in the future, it will definitely not be at this price.To be honest, if it is made at this price, there is really no way to get the accessories - like those electric cars secretly sold in the countryside, they all use the lead-acid batteries of traditional car batteries as energy sources, which are really bulky and low in energy. It's just that the price is cheap, and there are no various safety measures. There is really no technical content in making this kind of thing!What Jia Hongjian and the others are going to do is an entry-level electric car worth RMB 5, which is basically the same configuration as a conventional power car at the same price, and then there may be subsidies for our electric cars in the future. This car can be sold for around [-] yuan, isn't that quite competitive?For example, when a young man finds his first job, won’t he have the money to buy a scooter after working for two or three years?And isn't such a car pretty good?

But having said that, these things will be prepared for research and development later, and now Jia Hongjian still needs to focus on the research and development of SUVs.Although he said that he ordered the R&D personnel of the two newly acquired companies to develop an SUV similar to the Japanese RAV4 and CR-V, but in fact, Jia Hongjian did not think too much about the sales of such an SUV. Great hope, in fact, he is really planning to compete in the future for an SUV, which is a Harvard H6-level SUV!Before the Harvard H6 came out, the best-selling SUVs were always foreign SUVs like CR-V and RAV4, and the price was always close to 20.But after Harvard H6 came out, the sales exploded immediately!why?Is it mainly because Harvard H6 is cheap?

The price of Harvard H6 starts directly from 10.The price is basically around 12. Such a price can be compared with the price of a Japanese SUV by 6 to 6!And on the other hand, the Harvard brand still has a good reputation for SUVs after so many years, such as the H6 model.The appearance is majestic or mediocre, and there is nothing wrong with it. The space is relatively large, and because it uses a small-displacement engine, it is relatively fuel-efficient.However, the fuel efficiency cannot be compared with that of a small car. Under such circumstances, Harvard has defeated the Japanese SUV.But to be honest, there are quite a lot of small problems in the Harvard series SUVs. For example, since the H[-] was first launched, there are some small problems such as the low gear of the gearbox is stuck, it is not easy to shift gears, and the door handle is dented. It is relatively shallow, and it is easy to cause problems with the car paint in the depression.But there are so many small problems, still can't prevent H[-] from selling well in China for several years!Until later, the Tiguan, a German god car, appeared.

honestly.The Tiguan, a German god car, has a lot of minor problems!But what is better than Harvard is that the problem of this car does not appear uniformly in batches, that is to say, it is not a design problem, but whether it is a problem during assembly and production, no one knows.Anyway, minor problems include the legendary abnormal sound of the steering wheel, what is the oil leak, what is the shift resonance, what is eating oil, and engine carbon deposits are messy, but somehow this car sells well in China, I can only say that the Chinese people It is advertised that there is a special belief in the German magic car, especially when you see that the 4S shop of the German magic car actually has to increase the price to pick up the car.There are still people queuing up to buy it, which is really puzzling!In Jia Hongjian's view, this German car often has the same minor problems as domestic self-owned brand cars. After all, it is the brand that attracts consumers.Or something else?

Just when Jia Hongjian was thinking about the SUV, there was a knock on his office door, and Ye Jing walked in when the door opened. "Hey, husband, I just read the news on the Internet. It said that SAIC bought Ssangyong of South Korea, and now it is on strike!" "Huh? Ssangyong of South Korea? Didn't SAIC buy it long ago? Why are you making a fuss now?" Jia Hongjian asked in surprise. "I read in the news that Ssangyong's profitability is not good, and SAIC wants to lay off employees, so Ssangyong is making trouble!" Ye Jing sat on Jia Hongjian's lap and turned on the computer, obviously wanting to find the news. Come and show Jia Hongjian.While waiting for the computer to turn on, Jia Hongjian hugged Ye Jing and thought about the matter of SAIC and Ssangyong.

Let’s talk about Ssangyong first. This Ssangyong was originally a brand under Hyundai in the past. It seems that when Jia Hongjian first bought Kia, he seemed to have seen this brand. It seemed to belong to Hyundai at that time, and then mainly made SUVs The car model is the main one.Later, during the Asian financial crisis in 98, of course such a Ssangyong suffered various losses, so in 1999, Hyundai made Ssangyong an independent brand and let Ssangyong be responsible for its own profits and losses. At the same time, in 99 From the beginning, it was planned to sell the shares.After entering 2000, Huaxia Hi-Tech went to Europe to buy the models and technical materials of Luofu. After digesting and absorbing them, we launched corresponding models and sold them well in the market.

At that time, such an overseas merger and acquisition of Huaxia Automobile was highly praised by the domestic media!After all, back then, Chinese companies were considered to be wiped out by foreigners after entering the WTO!As a result, Huaxia Hi-Tech actually went overseas to acquire it!This immediately stimulated the sense of national pride, and all of a sudden it was touted by all kinds!Under such a stimulus, probably around 03, Shanghai Automobile Group went to South Korea to have contact with Ssangyong Motors. At the beginning, it bought nearly 50% of the shares, and then two years later , and bought the remaining shares, so the South Korean SsangYong was completely acquired by our Chinese SAIC.At that time, SAIC’s idea was to invest in Ssangyong to help Ssangyong restore its sales in South Korea, and at the same time help Ssangyong expand its market in China, and then digest and absorb Ssangyong’s technology.But the problem is that this Ssangyong produces all SUVs!This SUV was not favored in China back then, no one bought it!So Ssangyong's sales can't be raised!At the same time, in Ssangyong Corporation in South Korea, some executives who originally opposed the sale of the company to the Chinese began to provoke the already nervous trade unions behind the scenes.

You must know that after SAIC bought Ssangyong, the labor union in South Korea has been very worried that SAIC will take away Ssangyong's technology and intellectual property rights, and then close the company directly in two years, so that employees will get nothing. ah!At that time, SAIC will make Ssangyong lose money, and if the boss does nothing, and sees that Ssangyong is insolvent, it will go bankrupt directly, and the boss will not have to pay the employees a penny of severance pay!Of course, this is not to say that there is no need to give employees financial compensation - it needs to be given, but not by the boss!After the company goes bankrupt, the employees are considered the creditors of the company, and they can safely wait for the money from the auction of the company's assets to be distributed to the employees. Anyway, the boss is not unlimited liability, and the loss will be stopped at this time!

So if the Chinese take away the technology of South Korea's Ssangyong, the workers will be miserable!So Korean workers, after some high-level instigation, are like women who are afraid that their husbands will cheat and divorce after marriage, and they will get nothing. They insist on writing the name of their wedding room only by themselves. Like the name of the company, the trade unions in South Korea will not allow SAIC people to enter their R&D department, and will not let SAIC people see any SsangYong technology!Seeing this situation, SAIC did not react violently, but silently helped Ssangyong develop channels in China, and wanted to soften its attitude through this way of showing favor first.

All Jia Hongjian knew before was this position, but he really didn't know about other things after that.He can know so much mainly because they have a good relationship between Huaxia Hi-Tech and SAIC——the earliest Huaxia Auto’s Bujing 660 car did various tests, and that was done at SAIC’s test site!Although everyone has always been regarded as a competitive relationship, in fact, the relationship between the two can be said to be reasonable.Therefore, when SAIC took a fancy to Ssangyong, it also approached Huaxia Hi-Tech to learn about the situation in South Korea.But it's only been a few years, why did they go on strike?At this time, Jia Hongjian found that the computer was turned on, and Ye Jing also started to help him find the news page.

"Honey, I found it! Look!" After Ye Jing found the news about Ssangyong's strike, she immediately pointed it out to Jia Hongjian.Jia Hongjian took a closer look, and then he understood what had happened—it turned out that since 07, the sales of Ssangyong have failed again!Originally, this Ssangyong has not opened up sales in the Chinese market, mainly relying on the small Korean market, and South Korea itself has 6000 to [-] million people, which is not as large as some of the larger provinces in China. How is such a small market?Originally, the cost of developing a model was not small, but the sales volume was not high. Doesn't this mean that the profit is not much?And not earning much means that the ability to resist risks is low!After encountering the financial crisis in the United States, although the real crisis has not yet spread to China, Koreans are already panicking when they see the situation in the United States!

People have not forgotten the misery in 98!Back then, Korean women had to donate their gold jewelry to the country to help the country tide over the difficulties. How many Korean people's wages were cut in half, and they came to tide over the difficulties together with the company!Now that many financial institutions in the United States have problems all of a sudden, can Koreans not be nervous?It can be said that many Koreans directly predict that after 08, South Korea may also be affected by the downturn. In addition, the oil price has also risen sharply since 07, and Ssangyong's SUV will not be sold all of a sudden!Over the past year, Ssangyong has lost a lot of money!Then recently, the executives of Ssangyong came to China’s SAIC father, asking him to give some money to help him... (~^~)