Coquettish Rebirth

As soon as he heard about turning on the lights during the day, Johansson immediately understood.It turns out that Sweden, a high-latitude country in northern Europe, is actually not safe to go anywhere when driving during the day.Especially in winter in the northern hemisphere, the daylight hours are short. If you drive in a direction away from the sun at dusk, then if there is a car behind the car, there is a certain chance that it will be covered by the rays of the sun from behind. !It's a bit like driving at night when a car comes across the road with its high beams on. It can really make people lose sight of the pedestrians in front of them!Similarly, if sunlight enters the cab from the rear at a very low angle, there is a certain probability that it is difficult to observe the following vehicles in the rearview mirror. If the lights of the vehicles behind are turned on at this time, it is relatively It's a little easier to spot.

At the same time, it’s like entering a tunnel at noon. Although there are lights in the tunnel, the brightness must be much lower than that of strong sunlight at noon. When people’s eyes enter a relatively dark place from a bright place, they will Immediately there is an effect similar to blindness, especially in some culverts with a length of 50 meters to 100 meters. There may be no lighting at all inside.At this time, if there is a hole or something on the ground, it is really easy to cause trouble!Even if there is lighting in the tunnel culvert, if you enter from a bright place into a less bright place, and observe the situation of the car behind you through the rearview mirror, it is easy to not see the car behind you clearly, you can only see it. It's a silhouette and not so good at judging distances and the like.At this time, if the car behind has lights, then some car accidents can be avoided!

Therefore, it is a country like Sweden that clearly stipulated in the traffic regulations in 1977 that the lights must be turned on even if driving during the day!Over the past few decades, such a rule has gradually spread to Western European countries, so now when you get in the car and start the car, regardless of day or night, turn on the lights immediately. got used to!Then, like the matter of Volkswagen in 2006, Johansson also understood it-after all, it is a very important matter in the industry.He didn't know it would work, otherwise how would he design the car?

The license of Volkswagen Audi is mainly related to this—at that time, Volkswagen said that LEDs are becoming more and more mature these years, and their lifespan is very long, basically reaching 8 hours.Same lifespan as other parts of the car.At the same time, LEDs are relatively small, save power, and have high brightness, so the public wants to ask whether such a thing as headlights can be made with LEDs?Previously, relevant laws had strict requirements on headlights, such as the color, angle, and degree of scattering.The key issue is that the headlights also have regulations on the number of bulbs installed!For example, the low beam needs to be pressed twice, and the high beam needs to be two or four—this means that the low beam needs to be one on the left and right sides of the front of the car, and other regulations stipulate the number!

LEDs are small in size, and they only work in large quantities. If the low beam and high beam are made of LEDs according to the law, the quantity will definitely exceed the standard. In Europe, the lamps and lanterns of the car do not meet the standards. , it cannot be driven on the road, otherwise the traffic police will catch one!It's like the lighting standards of American cars are somewhat different from those in China.Using cars imported directly from the U.S. and made specifically for the U.S. market to be driven in China is a sure way to be caught by the police!Therefore, the public asked the relevant European agencies to make an opening for the previous standard, and if they licensed to use LED as lighting, more quantities can be installed!But at that time, Volkswagen just wanted to try to use LEDs as headlights on Audi, but did not consider getting weird daytime running lights!

At the beginning, Johansson didn't quite understand what daytime running lights were, but as Jia Hongjian explained in detail, he understood what he saw - Mr. Jia probably meant to use LED light strips along the Make some lines around the headlights, and then these lines can be used as daytime running lights, which can replace the habit of people in European countries who must turn on headlights when driving?In this way, the LED lights are always on when the car is driving, and the brightness reaches the low beam standard, and then when the light and road conditions are complicated.Can it play a function similar to turning on the headlights during the day to remind the existence of the car and to facilitate the car in front to judge the distance between each other?Immediately, Johansson felt suddenly enlightened, and immediately felt enlightened!Immediately, he felt that he understood the power of Mr. Jia's "daytime running lights" plan! "Mr. Jia! You designed such a daytime running light to save energy, right? I guess 3 watts is enough for an LED running light? Ordinary low beam lights need 30 watts or even 50 watts. In this way It can save more battery, so as to save more gasoline. After all, the electricity in the battery still depends on the car engine to drive the on-board generator to provide. If the lamps save a little electricity, then the natural generator can also generate less power, which can make the engine Less load. This saves fuel and is very good for the environment. It's all about the environment, right?"

"Uh...yes! For...environmental protection!" Jia Hongjian was stunned for a moment, and then immediately nodded his head in admission.But in fact he is not for environmental protection at all!He did it for pretense!How handsome it looks with daytime running lights!As for whether it is environmentally friendly or not... what does it matter to him, Jia Hongjian?But since Johansson strongly believed that Jia Hongjian got the running lights for environmental protection, then Jia Hongjian couldn't deny it, right?

Seeing Jia Hongjian admit that it was for the sake of environmental protection, Johansson was so emotional at that time!Although Johansson thought that Jia Hongjian was a boss who didn't know much about cars before, and even though Jia Hongjian had won their respect and recognition before, it doesn't mean that Johansson thought Jia Hongjian was an expert in the professional field. ah!But now after such a small "daytime running light", Johansson immediately felt that although Jia Hongjian may not have studied professional car design, Jia Hongjian really has a talent for designing cars!This brain is simply the brain that was born to design cars!Combined with what Jia Hongjian said during the few hours of talking with them when he acquired the company, it can be seen that Jia Hongjian not only likes cars, not only has ideas about cars, but these ideas are really interesting!

Perhaps in the eyes of ordinary people, this car's daytime running lights can't save much electricity in a day.But it’s a little bit of a saving, and the gas price is so high. If you save hundreds of euros in gas money a year, wouldn’t it be good for ordinary people to buy some gifts for themselves or their families?At the same time, it is better for the whole world. Such an idea can be said to give extra points to the entire model. If our SUV is no different from others, then such a running light may make consumers decide to buy our SUV. The key to the car!After Jia Hongjian admitted that he was doing it for the sake of environmental protection, he did not avoid eye contact with wandering eyes, but observed Johansson and other designers openly.He obviously found that the way everyone looks at him has changed a lot, and it really has the meaning of "separate and treat each other with admiration for three days"!

But who is Jia Hongjian?How high-end we are!Can we be secretly happy because of the slightly surprised eyes of these designers?cannot!So at this time Jia Hongjian coughed, pretending that nothing happened, and continued to talk about other things: "Besides the daytime running lights, we still have some things to improve Yes. The appearance should be high-end and elegant. What does this mean? You must know that the market you are designing is not a mature car market like Europe and the United States. A large number of consumers in China have only driven cars for ten years, and there are even a lot of them. People who have never bought a car, give them a car that consumers in mature countries love, they may not necessarily love it, at least not before spending money to buy it.

It's like getting married. The way to choose a wife in a country with a very high divorce rate is completely different from the way to choose a wife in a country with a very low divorce rate.We can slowly guide consumers to make rational choices, but on the other hand, we can be more flexible, and we can slowly guide them while meeting the potential needs of current consumers!For example, the beauty of appearance, men like beautiful women, if he is a straight man, then of course consumers will prefer beautiful cars.So why can't we set the appearance of our car similar to the appearance of a 2 to 3 euro class SUV?You must know that our company also has a Korean brand, and that Korean brand has gradually been opened up by us in China, thanks to plastic surgery and fuel economy!Try to make the inside as same as Japanese cars, and make the shell more beautiful on the outside, so the sales are easy! "

That's right, Jia Hongjian deeply knows that consumers in the Chinese market are still relatively superficial in their choice of cars. simple.It's like a young man who always dreamed that his future lover would be good-looking and good-looking before falling in love for the first time, but he didn't think about what kind of personality of the opposite sex would be suitable for him.Maybe young people subconsciously pursue all kinds of tall and handsome people, and they may catch up, but there is no result for each other, but they may hurt each other.When I have experienced it, when the sea is too difficult, when I have seen the world's human condition, and many times it is the easiest to do the housework in the kitchen, and I will attract the "young people" who have grown older.

When consumers have experienced all kinds of cars with good looks and high configuration, they find that there are many minor problems in daily use. When they find that they have spent a lot of money for nothing and caused troubles, consumers will gradually become rational and know to buy a car. Suitable for their own hassle-free car.This can be said to be very similar to emotional experience!In Jia Hongjian's view, automakers want to make money, even if they want to guide consumers, so why can't they make money and guide consumers at the same time?Just like being an artist, why can't you sell your paintings at a high price while letting the world understand your art?Why do you have to be like Van Gogh who was not understood by the world when he was alive, and became famous after his death? (~^~)