Coquettish Rebirth

"Okay, that's all for now. I'll ask the secretary to send you the electronic version of the minutes of the meeting in a while, and you will compare them with the minutes. Do you have anything else to say? If not, let's leave. After all, the picture on the wall-mounted TV in the conference room of the Swedish R&D Center disappeared.After the picture disappeared, Johansson and his colleagues did not get up and leave the meeting room. They were all looking down at the notes they had just made, thinking about something.They were so engrossed that they didn't even notice the passing of time.The outside sunlight hit a large spot of light in the house through the glass window, and slowly climbed from the ground above the ground to the center below the window. There was a little noise.

Such a sound seemed to wake up the people who were still thinking with their heads down, and Johansson came back to his senses.He suddenly felt that his neck was sore and stiff, and his whole body felt uncomfortable, so he couldn't help stretching himself.But after stretching, he found that it was getting late, so he hurriedly looked at his watch, and it was already twelve o'clock at noon!Originally, Jia Hongjian had a meeting with them at 9:12 a.m. when he first got to work. Why is it now [-]:[-] a.m.?He didn't remember or pay attention to what time the meeting ended, and he had no idea how long he had been thinking about it after the meeting was over!

"Are you here too? I didn't expect everyone to think for so long?" The people around Johansen also stretched, and then tapped their shoulders while realizing that none of the people who came to the meeting before had left. ! "Yeah, what the boss said is very thought-provoking. I wonder if we used to..." Before Johansson finished speaking, he saw the colleague next to him and nodded, "Yes, I am the same I think so. But European consumers are still different from Chinese consumers. Even if we knew about it, it would not be helpful for the development of the European market. But now we can make efforts to develop the Chinese market. Maybe it is really what the boss said , In the future, we can rely on the development of the Chinese market, so as to continue to grow? After all, a large part of Volkswagen's global revenue now comes from China!"

These Swedish designers were digesting and assimilating what Jia Hongjian told them just now.These points are not necessarily used in the manufacture of cars sold to Europe, but at least they can be used in the Chinese market, right?After these designers had an interview with Jia Hongjian, they went back and searched the history of Jia Hongjian's family.It was found that Jia Hongjian and his family launched cheap cars in the 90s, which suddenly turned the bicycle market in the eyes of the world into a huge car market!Even though these cars are poorly configured like European civilian cars in the 60s, it has to be said that Jia Hongjian and his family have achieved very good results in the Chinese market!At least their family has defeated a series of foreign manufacturers such as German Volkswagen in the Chinese market!

Regardless of whether these foreign manufacturers did not take the Chinese market seriously at that time, or the local joint venture manufacturers did not understand market demand very well.Anyway, the result is that Jia Hongjian and his family have proved their precise grasp of the needs of the Chinese market!So at least Jia Hongjian told them about the Chinese market to make these purchases, they think it is really credible!Not to mention that the logic of these points proposed by Jia Hongjian is very self-consistent—these designers imagine a country that has just entered the country where all people can buy cars. The demand must be grasped inaccurately, and it is even possible that you do not know what you need.It's like a young girl who only wants to find a boyfriend who is tall, handsome, and rich. After she finds it, she realizes that it may not be suitable for her. After she has experienced a lot, she will know what kind of man she really needs. !The logic behind this characteristic of the Chinese market is similar to the logic of many things in human society, so it makes designers feel more credible!

These designers also know that designing cars is such a job.In fact, it is the art of balance, in fact, it is to strike a balance between performance, configuration and price!In the past, they were in Saab, because the tradition handed down over the years required them to focus on product design and safety options in performance, and the configuration and price were somewhat out of balance.Did they actually know they were out of balance?Know!But the problem is that they themselves think that such a car is actually a good car in their own hearts!Because who drives a car and doesn't want his car to be able to drive himself comfortably, and then still have all kinds of safety?In fact, in the eyes of these people who are in contact with cars and design all day long, it really doesn't matter whether the interior is good or not!Whether the interior is leather or plastic, does it have any impact on the performance and safety of the car?No, but after using the leather.If the cost increases by one yuan, believe it or not, the manufacturer will earn two yuan?The manufacturer would be so kind as to charge only one yuan for the cost of one yuan?

Therefore, from the perspective of people in the industry and those who know everything about the automobile manufacturing industry, these designers think that the interior can be ignored.Just meet the most basic needs!Then other costs are shifted to performance, isn't that great?When the time comes, the car will be safe and fun to drive!This is like a man who has experienced many, many women, has had relationships with too many beautiful sisters, and has seen too many beautiful women behind the scenes, so this man has already reached the point where he is immune to beauties. Seeing beautiful women no longer has the urge to pursue them.In such a situation.What kind of woman will he find?Of course, it makes him feel comfortable, it's gentle and virtuous so he won't worry about it, it's for his peace of mind, and he doesn't have to guess why she's angry all day long!But the woman that such a mature man wants in the end is really introduced to most men in the society, and they don't like it!He hasn't experienced so many women, or he still has some face-saving, but he still likes beautiful women, even if beautiful women may have a bad temper...

Therefore, the cars designed by these designers are not very easy to sell, that is for sure.Because relatively speaking, this balance is too extreme!But on the other hand, this extreme balance will attract some extreme fans!That's right, people who have a similar understanding of cars to designers will fall in love with them after becoming fans!After GM took over, it's not that they didn't think about making these designers transform, but as soon as the news of the transformation came out, all kinds of diehard fans immediately came to protest!This made GM entangled all of a sudden. If it wants to transform, it may sell well in the future, but the basic disk must be finished in recent years!If we continue to follow the previous path, we can only try our best to see if we can increase the sales, but it is really difficult to increase the sales!This is also for several years of hard work for GM, and finally brought Saab's sales to the level of 15-in fact, it is almost the same as South Korea's Ssangyong!

But at this time, a Chinese boss came to acquire and asked Saab, the leader, to develop the Chinese market. At the beginning, Saab's designers were against it. They felt that the mature European and American markets had not yet been developed, and it would be impossible to develop them. Mature Chinese market?Can consumers over there appreciate this extreme Saab car?But then Jia Hongjian personally came to communicate with the designers, so that the designers were willing to give it a try.Jia Hongjian said, yes, the Chinese market is immature, and consumers are immature, but this also has the advantage that the international giants have not yet ruled this market, and this market is still developing rapidly!If Saab Motors used to make fans at this time, it would be able to make a lot of fans!Although few consumers in China have heard the name of Saab, it also means that Saab no longer has the burden of the past in China!They don't have to produce extreme Saab cars that are limited by fans in Europe in China!They can try a normal car in China!

Then Jia Hongjian gave them a project and asked them to try to design a normal car.But because they have been used to making extreme Saab cars for many years, now they are really asked to develop a well-balanced SUV with a limited budget. Then the configuration and cost-effective products, although they want to design a balanced car, but now they are really asked to do the first project, they are really in a hurry, and they are really a little confused how to balance it!Or how to say balance is an art!This is a bit like the balance between the literary and commercial elements of a movie. The balance of other people's movies is also an art, and it is not easy to do well.A director who has been making literary and artistic films for more than 20 or [-] years, finally has the opportunity to make commercial films. The boss asked him to make a film with a low investment and a combination of artistic and commercial aspects. This director must also give it a try Some people are in a hurry, some don't know how to balance art and commerce, I haven't done this before!

But this meeting pointed out to them where the approximate balance point is!But it told them how to balance in general - the difficulty of balancing is like pressing a ladle in a water tank, press this one, and the other will rise.It is very difficult to balance the design of a car. The cost must be fixed. The high-level manufacturers have strict positioning on the price and cost of the product.In such a case, the cost is determined, then the performance is high, so don’t think about the configuration, and don’t think about the performance after the configuration!Want a sunroof, want a leather center console, want a big touchscreen, want heated seats, want keyless drive?Then don't think about the power performance, otherwise everything will be fine and the price will go up!

The designers didn't know how to balance the configuration and performance before, but Jia Hongjian told them clearly that the configuration is the priority, and the performance can be weaker, no problem, consumers will not care, they will pay for it!After hearing what the bosses who are very familiar with the Chinese market say, the designers of course have a solid mentality at once!That's why after the meeting, a group of designers were immersed in thinking about how to balance the car according to Jia Hongjian's instructions! (~^~)