Coquettish Rebirth

In this era, good-looking advertisements can be said to be quite rare.Just like Jia Hongjian’s ad for TLC’s ace color TV that Jia Hongjian thought was very funny, it would not be as good as Melatonin in later generations, but it is considered an excellent ad in this year.There is only one truly excellent advertisement in this era, and that is "Southern Black Sesame Paste".

However, the nostalgic quality of this southern black sesame paste advertisement is sufficient, but the touching quality is not enough.And this advertisement of Huaxia Hi-Tech can be said to be the most touching advertisement of this era, and it is not one of them.It can be said that ordinary people in this era have never seen such a star standing in front of the camera, narrating those growth experiences that are not known to outsiders like an ordinary friend.The various advertisements they can see Chapter 2 Advertisement x[-] are all stars smiling and saying that the product is good in front of the TV!

Yes, even the most ordinary people in this era can see the difference in Huaxia Hi-Tech's advertisement.In this advertisement, there is no praise of the product, no such endless "preaching", but it seems to be talking about something irrelevant.But it is such seemingly irrelevant things that make it easier for people to see in!

Watching Liu Xiaolingtong talking on TV, looking at that simple little animation, it seems that everyone followed Liu Xiaolingtong back to his childhood.When watching Liu Xiaolingtong's brother suffer from leukemia, even if he is not moved, he can at least feel the impermanence of life.

When the final advertisement ended, Huaxia Hi-Tech did not type out its specific mobile phone model, but simply wrote their company name.This directly shows a kind of tolerance.Yes, tolerance, it seems that Song Jiang only needs to say "Jiaodong Yuncheng Song Jiang" in front of a hero who has never met before, and the other party will naturally recognize him.This kind of attitude is similar to those domestic companies wishing to put the factory name where others can't see it.Publicize the name of your product so that everyone knows it, and you can't wait for everyone to memorize the function of their product in an advertisement, and then your bearing will naturally come out!

It seems that Huaxia Hi-Tech is not afraid that others will not know what their company does, as if they are not afraid that others will not understand the functions of their products!This is natural, if there is anyone who doesn't know what Huaxia Hi-Tech is doing, they already knew it when the media frantically made up for the signing ceremony between Huaxia Hi-Tech and Arnold.

From this point of view, the demeanor and demeanor of Huaxia Hi-Tech is almost the same as that of the top international brands!Absolutely!Who did Jia Hongjian learn from in advertising?It's Adi Wang!No.It's Adidas, isn't this Adidas a top international brand?In fact, the most prominent difference between this advertisement and the Chinese advertisements in this era is that it no longer sells the product itself, but the brand!

Chinese advertisements in this era are all about selling products.It is using various "theories" to convince consumers to tell consumers that their products are good.But such an advertisement reveals a message, that is, the manufacturer is very low-end—not to mention anything else, many IBM advertisements have been broadcast in China in later generations. In addition to concepts, IBM advertisements are concepts.Have they ever promoted a product?

In fact, in foreign countries, those top brands have basically given up the advertisement of a single product since the 90s, or at least started the promotion of a series of sub-brands.For example, Nike's Air Jordan series.When advertising this Jordan series, it is absolutely not a single advertisement for a certain model of shoes. What to do is to directly advertise the entire Jordan sub-brand!

Such an advertisement is both atmospheric.At the same time, because there are a lot of "preaching" explanations missing, it is easy for consumers to agree.Because they will think that all the information they get from the advertisements are discovered by themselves, not forcefully instilled in their ears by others!

And Huaxia Hi-Tech now obviously has this level, and the advertisements they make seem to be no longer at the same level as domestic companies, as if they have surpassed the level of top international brands all of a sudden!And this is not a big deal, after "Focus Interview" and before the start of the 8 o'clock TV series, Huaxia Hi-Tech's second commercial time actually started to show an advertisement starring Arnold Schwarzenegger!Is this too extravagant?

Originally, after hearing that Arnold became the spokesperson of Huaxia High-tech PHS products, many media who did not know the details of the contract thought that Arnold was just signed as the spokesperson of the print image advertisement—that is to say, he would not appear in the advertisement, but only authorized to do so. Just print his image on the outer packaging of the product.Usually this kind of endorsement method is the cheapest, and the one that prints photos on the outer packaging and acts in advertisements is naturally the most expensive!

The ad that Arnold starred in can be said to be both similar and different from that of Liu Xiaolingtong.At the beginning of his ad, Arnold was wearing a very formal evening dress, but then he was riding a horse, and finally he was riding a horse and standing on the top of a tall building!

If there are any reborn people at this time, they should be able to see that this is a famous segment in "True Lies", but no one has seen this movie in this era, so after seeing this scene, the national audience's enthusiasm Feeling a bit inexplicable plus anticipation.

At this moment, I saw Arnold shouted, and he drove his horse towards the edge of the top floor of the tall building.In the process of rushing, the horse ran faster and faster, faster and faster, as if it was about to rush out of the roof and leap out!But when it reached the edge of the roof, the horse suddenly slammed on the brakes, and this inertia directly threw Arnold out!

Arnold flew off the edge of the roof and fell, but fortunately he held on to the rein tightly so he didn't fall.After slapping twice on the wall at the edge of the building due to habit, Arnold shook his head and looked at his horse, as if he was about to speak, when a very real phone ringing suddenly came out!

After the phone rang twice, A Nuo, who was "hanging" on the edge of the building only by the rein, turned his head and nodded to the camera to apologize, and then let go of his hands and reached into his inner pocket to get the phone!He took out the phone and looked at the name on it, but when he picked it up, he was extremely gentle: "Hello?"

Surprisingly, A Nuo said hello not in English but in Chinese with a strange accent!This is Arnold's original voice, not a dubbed voice!At this time, when the national audience was still in shock, they heard a little boy's voice on the phone: "Dad, don't work too late at night, pay attention to your health..."

"En... Got it, good boy." Arnold, who was originally a tough guy, showed a different kind of tenderness at this time.At this moment, watching the screen change suddenly, Arnold, who had let go of his hands and hung on the edge of the high-rise building, was actually standing in front of a green screen, and there were cameras all around!Could it be that the shot just now was taken in this green room?

When everyone was surprised, they only watched the camera advance continuously, watched Arnold put the phone back in his arms, and said to the screen with a smile: "Even if you are a man, you have to be gentle and often communicate with your family." Phone..." At this moment, the screen went dark, and the Huaxia Hi-Tech logo in red font appeared.

Arnold's advert does not have any product descriptions, and in this ad, Huaxia Hi-Tech has not found any special dubbing for Arnold, but asked Arnold to learn Chinese and speak lines by himself. This feeling shocked the audience It can be said that there is no way to add it!Because this is something that has never been seen before when an international superstar can speak Chinese with such sincerity!

This ad can be said to be both similar and different from the previous ad. What is similar is that they did not use commentary, and what is not similar is that there is no connection at all.But even so, the two ads still give viewers a sense of continuity.That feeling is the concept that Huaxia Hi-Tech wants to convey in the advertisement-Huaxia Hi-Tech is closely related to family members!

Although in the two advertisements, it only reflects that the person concerned likes to keep in touch with his family, and seems to be in touch with his family anytime and anywhere, but with the name and slogan of Huaxia Hi-Tech, it becomes Huaxia Hi-Tech hopes that everyone will be like this in the future, It even expressed a hidden meaning, that is, Huaxia Hi-Tech pays attention to what consumers need, even if consumers don't know what they need for the time being!

Compared with the two advertisements of Huaxia Hi-Tech, the advertisements of domestic manufacturers are simply weak!They seem to be eager to spend every second telling consumers how good their products are, but they never expect that the result is that the naturally suspicious Chinese consumers have a kind of manufacturer who is here to sell, and they are not interested in sales. Many people don't believe that in terms of personnel!

However, in these two advertisements of Huaxia Hi-Tech, they not only did not use the old didactic lobbying, but showed a short story or a story for consumers to feel and understand by themselves. same.The kind of information that "feels out" to consumers makes them feel that they discovered it by themselves, not what Huaxia Hi-Tech wants to instill, and the content of caring for family members that makes people unable to resist resistance makes the audience feel I feel that Huaxia Hi-Tech is like a good friend, like a critical friend, who will use various methods to advise them to do something they should do!

Chinese consumers are very simple and simple in this era, so many manufacturers on the market—even including Shi Yuzhu—has a naked disdain for consumers’ IQ, as if they are born to think that consumers should not be regarded as Animals with intelligence can be treated successfully.In such an environment, Jia Hongjian led such a very sincere advertisement, and the effect produced can be said to be beyond everyone's expectations...! ! !