Coquettish Rebirth

In fact, Jiang Wei, a poet, impulsively announced that the company was going to take a break, which was the trigger for Feilong's collapse (). [Just look for novel materials] Feilong is now facing great difficulties in management, backward cadres, corruption and arrears, but no matter what, there are at least 1000 million or nearly 2000 million sales in a month, and there are corresponding profits. To put it bluntly, it is far Not to the point of exhaustion.Even if the cadres are corrupt and the grassroots are corrupt, there are too many private enterprises in this era!They didn't jump off a building to commit suicide or make an announcement!For example, Stone Company, the pioneer of computer games at home, got into internal strife and squeezed out the chief engineer and vice president Wang Jizhi from the company, and the people in the branch company made 2 million by forging the company's official seal to speculate on national debt. In the end, Boss Duan still needs to eat and drink to serve him. The ghost asked him to tell him where he spent his money. Isn't someone Duan more sad than Jiang Weizi?But did people say that the business was closed?In 2012, Nokia's various systems became rigid and its market share shrank to the point where it was kicked out of the top ten, so it needed to sell its factory buildings to pass the day. Nokia didn't say it would suspend business for rectification!

Jiang Wei himself refers to the rapid decay of the company as the "smallpox" of private companies. It is true that private companies in China will produce this kind of messy "smallpox" in large quantities after reaching a certain scale, but rational research on how to get through this quickly The "smallpox" period is the right way.It is true that there are many private companies that have not survived the smallpox period, but Jiang Wei is so impulsive that he suddenly chokes his own company by the throat, suffocates him into shock, and tries to "rebirth after death" is unique...

But Jiang Wei himself didn't know all this. The naive poet now feels that he is doing a big thing in a particularly aboveboard manner. He is seriously researching and writing textbooks to educate cadres.He thought it would take three to four months to correct all the bad habits in the company and then come back!But what he didn't expect was.Even an athlete who recovers from such a serious injury for three or four months in the sports world will find it difficult to recover to his previous level, let alone in the more competitive business world. [] When Feilong comes back in three or four months, they will lose their place in the world, and even the consumers will lose their place in their hearts. At that time, I am afraid they will face a lot of new problems...

When Fengtian Feilong was in big trouble, the Sun God of Yangcheng in the southern country was also a little embarrassed at this time ().Huai Hanxin, the boss of the Sun God, looked at the report in his hand very depressed. During the America's Cup in the summer, he once placed the advertisement of China's largest investment on CCTV - "When the sun rises, our love will last forever." The ad for the lion waking up has a total duration of 45 seconds.This ad, commented by Jia Hongjian as "It looks beautiful. But what the hell is it talking about?" spent a total of 150 million yuan in filming costs to buy the first one during the halftime break of the America's Cup broadcast on CCTV. Advertising time also cost 50 RMB!

This ad, which is full of inexplicable idealism, does not know why the sun god is associated with "love" and "forever and ever". After it was broadcast, it did not give the sun god a good image as Huai Hanxin imagined. .Didn't boost the overall sales of Helios.You must know that this advertisement is the sun god's desperate bet to surpass Huaxia Hi-Tech!But after the bet seemed to be thrown down, there was not even a splash!How could Huai Hanxin accept this?

Why does Huai Hanxin want to surpass Huaxia Hi-Tech?Because before Huaxia Hi-Tech and Giant Group entered the health care product market, the Sun God with Han Xin and Hangzhou Zong Qinghou's Wahaha were the two big mountains in the health care product market!The two companies take turns to be the boss, and regardless of whether they send the boss or the second, the performance of the two companies can be doubled every year compared to the previous year!Back then, Sun God and Wahaha were listed as two of China's two miracle companies, and there were long queues of people at the gates of the two factories to buy, and there was no stock in the factory. [Find the material of the novel and arrive] Those who want to buy goods have to go to the sales department in advance to pay the money and get the number to line up at the gate of their factory, and there is a long queue of trucks.Even when the benefits are the best, the company of the Sun God can earn 300 million yuan in cash in one day!

甚至在93年的时候太阳神一年的营销额就有13个亿！要知道在当时什么海耳什么联乡的连10亿销售额的边还没碰到呢！93年的华夏高科虽然月销售额很多但是三四个月加起来那不过也没到10亿呢！当时在市场。就是太阳神最牛！但是让怀韩心想不到的是为什么转过一年来他们就会被华夏高科甩的这么远？本来刚开始华夏高科一个月的销售额也就是3亿这样但是很快就飞升到了五个亿六个亿现在更是连续好几个月稳定在了10亿！基本就等于一个月就能达到一次太阳神去年的全年销售量！这怎么能让怀韩心不憋屈呢？

But what Huai Hanxin didn't know was that he

In the era of the 90s, especially in the first three years of the 3s, people all over the country were inexplicably brainwashed by whom. Everyone thought that the worst part of state-owned enterprises was management, so everyone paid attention to improving production efficiency and reducing management costs. No one to study open market()!In this era, as long as there are a few people who are a little different from everyone, put a little bit of silly advertisements, or even make a little bit of novelty design on the outer packaging of the product, then you can make a lot of money!

Originally, in 92 and 93, Wahaha’s sales were lower than that of Helios for two consecutive years, and even only half of Helios in 93. This achievement prompted the two companies to transform together——Wahaha began to withdraw from the health care market and switch to food and beverage Go and the sun god is starting to play diversification!

Wow haha, Zong Qinghou and the Sun God who is now called Huai Hanxin and later changed his name to Luo Hui are actually very similar - they are both very strong and both of them are very difficult to be persuaded by their subordinates in the enterprise, and they are both of the same age. The era of the historical stage is almost like a pair of good friends, but these two good friends have different ideas in terms of business.Since the start of business in 88, Taiyangshen’s main products have been Taiyangshen Biological Oral Liquid and Hericium Hericium Oral Liquid. Now 6 years have passed, and Sunshen has not launched a successor product. Instead, it has begun to diversify. It looks a bit like Jia. Hung-chien's family's practice of earning their first pot of gold by relying on health care products and then changing their careers.In fact, otherwise, in his heart full of Han Xin, he doesn't want to develop new products at all, because he thinks Coca-Cola is his role model - Coca-Cola has not changed their formula or new products for more than 100 years, and their life is not bad. what?Why should the sun god, who is full of Han Xin, want to develop new products?He doesn't develop it!He is going to make the Sun God biological oral liquid and Hericium erinaceus oral liquid into China's Coca-Cola and Pepsi!

Therefore, even if the scientific research personnel in Helios have been active for a few years, they have reported a total of more than 20 new product project reports, and none of them can be approved!But Zong Qinghou's Wahaha is different. During the disastrous 93 years, Wahaha launched a new product at the end of the year - Wahaha fruit nai!It quickly started a strategic shift, and even entered 94. After developing a series of children's drinks, it stopped production and stopped playing health care products-well, this is just wow haha. In fact, wow haha So what happened, Wahaha was motivated to start researching and developing various products and even medicines after the fruit nai was selling well. .However, although these products didn't sell very well, Zong Qinghou, the boss who has fruit milk and is a big seller, regards the failure of these products as the tuition paid for market research.

On the other hand, Sun God is too idealistic. Their boss Huai Hanxin doesn’t know if he was fooled by someone or he really thinks so. Anyway, in 90, he released a few old guys who started a business with him. After killing him, Huai Hanxin was particularly keen on bringing in talented graduates from famous universities both at home and abroad.But what he didn't realize is that sometimes these people are really smart, but they just graduated with little experience, and sometimes they are too idealistic, and they treat the company as their own experimental field to test the theories they learned in school, and the result is when the company goes smoothly It can be nothing. When there is a headwind situation, everyone suddenly doesn't know what to do!After these high-achieving students have accumulated experience in the Sun God, in a few years, they will change jobs, either go out to stand on the top of the mountain, or go to other groups to hold important positions and directly start all kinds of encirclement and suppression of their old clubs.If the ad was changed to describe it, it would be - "When the sun rises, we get shot in the back..."

In contrast, Zong Qinghou is more cautious, and even in the 21st century, those around Zong Qinghou are basically the old brothers who started the business together, and even the female generals who started the business with him and helped in the production line. From then on, he became a middle-level leading cadre...

At the end of 93, Huai Hanxin found that the annual turnover of 13 billion was far behind wahhaha, and he began to feel lonely as a master and felt that he was invincible in the East.Although there was a strong rise of Huaxia Hi-Tech, Huai Hanxin at that time began to diversify. He believed that the market capacity of health care products in 94 was only that big.So Helios began to "emphasize both vertical and horizontal development" and directly launched more than 20 projects in petrochemical, real estate, cosmetics, computer it, border trade, hotel industry, etc. in border provinces and Dali provinces for more than half a year. "Economic Development Corporations" have been established in Lingnan, Jiaodong and other places.After seeing Changhong and Sanjiu start major acquisitions in the second quarter, they also started a large number of mergers and acquisitions.Regarding this, Huai Hanxin also put forward the slogan "How bold people are, how productive the land is"... Doesn't he know what the result of the slogan "History" is?