Coquettish Rebirth

It turned out that this Wang Suizhou was the first generation of "doing business" personnel in this great era of reform and opening up. In the autumn of 88, Wang Suizhou, a political cadre who retired from the Air Force, was 32 years old and faced an important choice in life. Care to become the deputy director of the railway branch of the Zhengzhou Industrial and Commercial Bureau, or go to the sea to become the general manager of a department store under construction under a private company ().

At that time, it was an era when phrases such as "making a fortune in business", "Nanhai fever", and "ten thousand yuan household" were popular. It can be said that those who go to sea to do business with salary or something can say that the few books of doing business outside are all kinds of things that talents who cannot find their own position in the formal system do.But at this time, Wang Suizhou, the former political cadre of the Air Force, was very bold and prepared to try to become an employee of a private company!

当时来找王遂州下海的企业是一个叫做中原地产的企业这个房地产公司的老板晋谒出身很有传奇xing——农民出身早期的时候通过关系找到了当地供销社的人借到了5万元本钱然后把5万元当成自己的本金存进银行然后靠着这5万元作为抵押以及各种好处费就得到了40万元的贷款！然后再把这40万元当成是本金存进另外一家银行再给好处费于是顺理成章的贷款到了200万元！

Using part of the 200 million yuan as a benefit fee to pay back, the result is that I got the approval right for a piece of land and built some facade houses and small markets on this land. After that, I earned 200 million yuan back in the year, and then that is the repayment and payment. It's time to repay the interest and wait for the good days!With such a background, Jin Ye has always felt that real estate is the best business. He has only just been in business for 3 years, and he has become the most famous real estate agent in Zhengzhou City by virtue of more than a dozen construction sites that started construction at the same time in Zhengzhou City!

The place where Jin Ye wanted Wang Suizhou to come was a shopping mall planned before - a shopping mall under construction located at the intersection of Dehua Street in the center of Zhengzhou City, next to the most prosperous Erqi Square in the city center.At that time, Jinye wanted to make this mall a place for contracting and leasing various shops.However, after a period of promotion, the results were not very good, so Jin Ye thought that he might as well take back all the shops and start a shopping mall directly operated by himself!Before Jin Ye, he and Wang Suizhou were acquainted with Wang Suizhou because of various relationships.I also know that Wang Suizhou is very capable as a political cadre of the Air Force, directing business in the army, and he is still very impressive, so he wants to find Wang Suizhou to set up this self-operated shopping mall.

But naturally Wang Suizhou didn't want to be a small employee. He made a condition for the boss Jin Ye - just like in the army, in this shopping mall, I am personally responsible for everything, and your head office can only manage me alone ().No leapfrog management is allowed!And everything in this mall will be "du cai" like the director of the army!Such individual demands did not make Jin Ye feel offensive, but instead made Jin Ye feel that the other party was really talented.So Wang Suizhou was given an upfront fee of 40 yuan, and Wang Suizhou became the general manager of "Asia Mall"!

经过了198天也就是半年多一点点到了8-9年的时候这个位于二七广场东南侧的“郑洲亚细亚商城”盛大开幕！这198天的筹办记录。可是一直成为了豫南省持续了将近20年的记录！令人更惊讶的是从第一天开业开始这亚细亚商城就用一种崭新的不同于通常商城的形象出现在了郑洲老百姓的眼前。

China's retail industry in the late 80s.It can be said to be a complete seller's market. To put it bluntly, the salesperson has an ugly face. If you want to buy something, you have to look at the salesperson's face carefully like a waiter. If the salesperson is unhappy, you still can't buy anything!There is even a phenomenon that people in the 21st century can't understand - in those days, almost all shopping malls had a very eye-catching notice "I will not be responsible for the goods leaving the cabinet" in front of every counter in the interior!

What does it mean?This means that if you buy an electrical appliance and don't try it on the spot, you will find that it is broken when you go home, and there is no after-sales service at all!If you want to change it-no-may-possible!By 93, most of the market had some basic after-sales guarantees—for example, if something went wrong during the warranty period.The store will help pull it back and replace it, and then return the defective goods to the manufacturer.But in this kind of time, there is never such a thing as buying a delivery door for home appliances, let alone a few days after the delivery door, the mall or the manufacturer calls to ask about the service quality of the delivery door!It is because of this that Jia Hongjian originally proposed that the four TV manufacturers launch "star services" not only discounts but also door-to-door delivery, various services with a smile and follow-up phone calls afterwards.This made the common people excited to support them!

And how did the basic after-sales service in shopping malls appear in 93?This is what Wang Suizhou brought!On the first day of opening in 8-9, when ordinary people curiously entered Asia, they were surprised to find that Asia was different from all shopping malls in this era!In all other shopping malls in this era, it is for the purpose of saving electricity bills. The dimness, the rolling eyes of the salespersons, and the random placement of goods make it feel a bit like the smoke halls of the old society. !

But it is completely different in Asia ()!This Asia can almost be said to be brightly lit!There are sun lights everywhere, just like electricity bills without money, it makes people feel dazzled, just like entering a state guesthouse or a few-star hotel!All the surprises are not only that!There are various large potted plants with fresh flowers and green grass near each aisle. All the salespersons are wearing uniform and bright uniforms. All the salespersons speak pure Mandarin and smile. The attitudes are very kind, not like the old salespersons in the past, but like the legendary stewardesses!It's like being a ground stewardess to them!

There is even an artificial waterfall falling from several floors in the lobby on the first floor of Asia!Although the water vapor generated by such an artificial waterfall hitting the ground makes people feel a little uncomfortable, but why do ordinary people mind this?In the eyes of these ordinary people, this is not a shopping mall!It is bright, there are ground stewardesses, fresh flowers, laughter and waterfalls!This Nima is a fairyland!

The stewardesses on the ground were so polite that the ordinary people of this era were flattered and felt that they couldn't bear it—these beautiful girls like stewardesses did not look like traditional state-owned companies when they saw customers coming to the counter. The store clerk is just as indifferent.Instead, he greeted us with a quick smile, then bowed slightly, and then greeted him in a very gentle and pure Mandarin—"Hello!"

When they heard and saw such a service, 90% of the common people subconsciously moved away from the little girl’s bow—they couldn’t stand it!Then hurriedly nodded and bowed to say hello to the stewardess on the ground!Then I saw all kinds of gentle and sweet services from the flight attendants on the ground.Moreover, the stewardesses on the ground never said "no" even if they asked some ridiculous questions, they would answer them as tactfully as possible. This kind of treatment made many ordinary people want to cry at that time!

Even when these ordinary people spent money to buy something or even just asked the price and felt that they could not afford it and then left, the stewardesses on the ground would say goodbye to them gently and sweetly without any anger, which made these ordinary people feel embarrassed Terrific——in other shops, Nima took the money and didn't care about it.And in Asia, people are so polite even if they don't buy things. Is it still human if you don't buy them?

And in this mall, there are not only the ground stewardesses at the counter, but also the welcome ladies that ordinary people have never seen before, as well as the public relations lady, the shopping guide lady, and even set up a stage in front of the artificial waterfall in the lobby on the first floor to perform various performances. ——Every half an hour there is a musician's station for singing, playing and other performances, and there are singing and dancing performances from time to time ()!Although ordinary people may not express all of this.But it was actually the first time they felt the treatment of "the customer is king"!

Even more than these, this Asia Mall actually has a novel out-of-stock registration business-that is, if the item you want is temporarily out of stock in the mall.Then you can pay the full payment as a deposit and place an order in the mall. After the goods arrive, the mall will deliver the goods directly to the door for free!There is even a small playground in this shopping mall to take care of children for customers with children to shop better!

The first day of the Asia Mall's opening can be said to be a subversive transformation of the traditional Chinese department store industry!Not really started to seriously operate the belief of "customer is king", and there are various after-sales services in Asia - if you are not satisfied within the time limit, you can return the product for a refund!It even set up a "salesperson's most wronged award" inside the mall!It is to encourage the salesperson to be wronged!

Even shortly after the opening of this Asia, Wang Suizhou came to the first place in the country again!He was the first to open a cabinet in Asia Mall!What does open for business mean?That is, all the products in the previous department stores were placed in glass cabinets just like the gold and silver video counters in the 21st century shopping malls!You can't watch it if you don't buy it!But Asia has changed this approach. They put many products outside the counter, just like supermarkets and department stores in the 21st century, for consumers to see for themselves.You can even try it on by yourself, fiddle with it and pay for it when you are satisfied!

In addition, I have to say that Wang Suizhou is extremely talented. He is the first person in China to put forward the concept of "target customers" in the department store industry.Under this concept, there is the first dedicated cosmetics counter in China.The first children's toy counter The first women's fashion counter!

In the first week of the opening of Asia, the various measures of Wang Suizhou directly made the people of Zhengzhou boil!The common people not only praised Asia, but even went from house to house to tell their relatives and friends about the good service of Asia!At this time, the whole Zhengzhou is really empty - they all come to experience the service of Asia! (to be continued)! ~!