Coquettish Rebirth

For military workers, the product must be able to withstand the low temperature of tens of degrees below zero in the Northeast, the superheated environment in the subtropical rainforest area like Nanhai Province, and the various seawater corrosion in the eastern coastal area, as well as the Northwest. The huge temperature difference between day and night in the Gobi Desert is the most important thing () to be able to operate even on the roof of the world in the far west!In the decades of attempts by military workers, their experience is that sometimes the more complex things are, the more unstable they will be. If they are to be used normally in the most extreme environments, they must use simple, crude, outdated and mature technologies. Let's solve it!

In fact, it is the same reason for the military industry all over the world. So in the 21st century, although all kinds of electronic equipment in the United States look very sci-fi, in fact, the main control chip in the real spy satellite is the earliest 486 level—— why?Isn't it because it is mature and reliable?

After Huaxia Hi-Tech's Shanda Company sponsored the transformation, although the engineers and designers of the Honglin Factory understood the importance of the concept of cost for commercial products, they still used a more acceptable way to understand this concept, that is, ——Advanced weapons. For example, in the second-generation medium tank project of the previous wz122 project, there are three liquid prototypes, that is, liquid-pneumatic suspension hydraulic transmission and hydraulic brake. [Just look for the material of the novel] At that time, the technology used in this kind of three-liquid was quite advanced. Even in the 21st century, there were not many tanks in the world that could have complete three-liquid technology, but this was put in the 60s and 70s. The consequence is that various problems frequently appear ().

So for the engineers of Honglin Factory.Pay attention to cost economy, that is, try to pay attention to durability like military products, and don't pursue high-tech.Try to focus on durability and don't need to be extremely durable like military products... After Zhang Weiyi said Xiao Zhang felt that Huaxia Hi-Tech's products had a future!Maybe Jia Hongjian's plan to sell 10000 electric bicycles a month can really succeed!Xiao Zhang still doesn't know anything too advanced.But according to her idea, the function is almost the same, the cheaper and more durable, of course the better it is to sell!

“这个电动自行车多少钱？”贾鸿渐此时满脸微笑的问在旁边保持静默的售货小姐道。[]“免税价格是8万5千円含税价格是10万ri元……”听到了这个价格之后贾鸿渐点了点头拿出来了钱包摸了11张一万ri元的钞票给了那售货小姐“可以帮我把这个车子给我送到这个地址么？”一边说着地址贾鸿渐看到了售货小姐明显想还那张多余的1万円。“不用了。这是给你的小费麻烦你稍微帮我注意一下让他们快点送过去好么？对了这个自行车买的人多么？”

The monthly salary of the sales lady was 20 yuan, and when she heard that Jia Hongjian wanted to pay one-twentieth of her salary as consumption, her expression immediately changed!The expression that was originally neither humble nor overbearing suddenly turned into a friendly one, like an old acquaintance, "This car, which is not much, has been in our mall for more than half a year. Up to now, only about ten people have bought it... For the working class It’s a bit too expensive, after all, for people who can afford it, unless they are particularly environmentally friendly, they don’t need to buy this kind of car...”

Originally, Xiao Zhang, Lao Huang and the others looked at Jia Hongjian as if they had given each other an extra money, but they didn't understand what Jia Hongjian meant. Now they saw this scene.Everyone understood at once that Jia Hongjian was doing market research!That's right, if you go to ordinary people's homes to conduct market research, then it's better to find a special sales lady in this kind of shopping mall to do the research!Grassroots personnel like them are more sensitive to this kind of data and they are still facing consumers, so it is easy to see the reactions of ordinary consumers!

"Well, I want to buy it for my mother at home. She sometimes asks her to drive when she goes out to buy groceries. She finds it troublesome to ride a bicycle. It's steep and labor-intensive... What age people usually buy this car?" Jia Hongjian found a random reason and continued to ask the sales lady ().

"Ah, the people who usually buy these are housewives who are in their 50s or so. They probably think that cars consume more gas and ride bicycles and make them tired..." the sales lady replied happily.

Hearing this, Jia Hongjian knew that his previous predictions about the Japanese market were correct. As expected, the electric bicycles in Japan are basically used by housewives, unlike the ones used by Chinese men, women and children. [] After a few words from the sales lady, Jia Hongjian left the address and took people to the next shopping mall.

It took a long time for Jia Hongjian and the others to run away from the largest shopping malls in the Kyoto area, while the translator and her classmates ran through some small and medium-sized shopping malls until 9:[-] p.m. All the information has been gathered in Jia Hongjian's hands.He is now holding these pieces of paper with Lao Huang, Xiao Zhang and others to hold an impromptu meeting. "According to this information, everyone should be able to find that the sales of Yamaha's electric bicycles are actually very poor. The main reason is that the technology is too high, which leads to high costs and The price is high. Therefore, it can be said that housewives who really need this product are not so rich or middle-aged and elderly housewives are unwilling to spend so much money to buy this product. From this aspect, our product actually has a very potential market!"

The eyes of Lao Huang and others were full of hope. They knew that Jia Hongjian was right!If they thought of the Japanese market in the past, they thought it would be very difficult to enter, etc., and even heard that Yamaha has released electric bicycles, they immediately thought of competition, but the other party thought it was like the one in the inspirational story. Seeing in Africa Everyone doesn't wear shoes and complains that there is no market, just like the salesman in the shoe factory!But Jia Hongjian was different from everyone else. After seeing the same scene, what he thought was not that there was no market, but that the potential market was huge!If everyone was still a little doubtful about this encounter with Jia Hongjian before, they are obviously convinced now.Because Jia Hongjian has already broken it up bit by bit and told them!This is something they have never learned in state-owned factories before!

"The next thing we have to do tomorrow is to conduct customer research (). Find out consumers' potential shopping tendencies through some questions..." Jia Hongjian just said that Xiao Zhang was very enthusiastic and eager to learn and asked: " Is it just to ask consumers what kind of products they want?" Yes, it's not just Xiao Zhang.At that time, Lao Huang, Zhang Wei and others nodded and looked at Jia Hongjian after hearing Xiao Zhang's question. Obviously, they also thought that Xiao Zhang's question was simply the answer.

But Jia Hongjian responded with an answer that completely surprised them, "No, no, you can't ask consumers directly what they want!" What?Didn't Mr. Jia say before that we should respect the wishes of consumers for promotion? Didn't he say that we should ask customers to conduct research in person? Why did he suddenly say that consumers don't know what they want?Not to mention how consumers don't know what they want.That is to say, consumers really don't know, so what's the use of asking them?Since they don't know about it, why don't ask!

Looking at their puzzled expressions, Jia Hongjian organized his language a bit and began to popularize science, which is a practical point in future marketing knowledge-"Consumers are not our profession, they really don't know what they will buy. They What they think they are interested in is just that they think the thing should be good, but good does not mean they will definitely buy it!"

Jia Hongjian cannot give too many examples of this theory here.If we use an inappropriate example that people in the 21st century can understand, it would be—even if the existence of thieves is really made out of what consumers want in their hearts, people may not really spend money on consumption!

But the example here is not suitable after all, after Jia Hongjian thought about it.Explained in another way: "When consumers consume, they don't completely follow the way they thought in advance. For example, if they realize that they are optimistic about style a, but when they know that style b is on sale, which one do you think they will buy? ?” Hearing Jia Hongjian’s explanation, Xiao Zhang, Lao Huang and others immediately understood that shopping ** is affected by too many things, and it’s impossible to follow the consumers’ expectations in advance!

"Moreover, if you ask questions that are too purposeful, you can only get yes or no answers, or you can answer them at will because they are too abrupt so that consumers can't think too deeply. The survey data obtained in this way may not be completely correct. So we need A kind of questionnaire, through the drumming of some detailed questions, and then looking at the answers to these questions, it can be summed up from the background of what is the potential shopping tendency of consumers, what is the potential preference..."

What Jia Hung-chien said is the kind of survey that will often be done in big cities in later generations ().For example, when Jia Hongjian himself was shopping, he was asked to do questionnaires with his sisters, and they would give some small gifts and other questionnaires. He has done all kinds of questionnaires. "I can write this questionnaire by myself. Then you will be responsible for distributing this questionnaire to those students who are translating for me. Let them call 97 to go home and conduct a questionnaire survey on their family members. We can pay you..."

About to arrange things after that, Jia Hongjian clapped his hands, "Okay, everyone, are you tired now? You have been running with me for a day, we young people may still be able to withstand Lao Huang, you must be tired? That's okay, everyone. Everyone went back to each room to take a shower and rest, but tomorrow they will continue to be tired!"

At this time, Lao Huang, Zhang Wei and others looked at Jia Hongjian and felt a little moved. Although they used to have such times when they were in state-owned enterprises, they were basically when the country had hard production tasks.At that time, they felt that because they were winning glory for the country and producing weapons for the country to defend the country, they were particularly professional, thinking that ordinary state-owned enterprises in the society would definitely not have such a posture.But now look at private companies like Jia Hongjian and others like Jia Hongjian, who are less in charge, set an example and have to work more overtime and even let their subordinates go to rest first. The boss works more overtime... This is really a kind of following a reliable boss. The feeling of career makes people feel willing to follow behind him even if they are tired!

Just when Lao Huang, Zhang Wei and others were thinking this way, Xiao Zhang was also thinking about something. She began to feel sorry for Jia Hongjian. She felt that Jia Hongjian would be very tired if he had to work alone. Maybe she could take a shower and then Come over and follow Jia Hongjian's side, help him pour tea and water, wait on Jia Hongjian to reduce his fatigue a little bit?

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Today's time is a bit short, the update is a bit late, probably only three updates today, but everyone can rest assured that the number of updates will not be less than tens of thousands, and the update of oranges can still be guaranteed~ Reply to the fourth update tomorrow~