Coquettish Rebirth

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Under Xiao Zhang's service and massage, Jia Hongjian quickly wrote a questionnaire with about 30 questions. In this questionnaire, he basically managed to capture all kinds of consumption tendencies of various consumers, which are relatively popular. It is hidden in the answer and the corresponding question is not asked directly in the question. In this way, it can be compared to the IQ test paper to judge the logical thinking ability of the tester through different answers, so as to investigate the potential tendency of consumers. -< >-.-< >-.

It took Jia Hongjian four or five hours to complete the questionnaire, and he didn't take a bath until early in the morning.This really made Xiao Zhang feel distressed. Although there was no ambiguity between the two of them, Xiao Zhang looked at Jia Hongjian as if he was looking at his younger brother. He always felt that Jia Hongjian should live the most relaxed and happy life. Instead of so tired().

On the second day, Xiao Zhang seemed to have changed into a different person. He was no longer Jia Hongjian's full-time deputy, but became Jia Hongjian's full-time nanny. She was always paying attention to Jia Hongjian's behavior. All kinds of physical conditions—check if your lips are dry, if you’re yawning, if your stomach is rumbling accordingly, she pours water and tea for Jia Hongjian without even asking. !At this time, Jia Hongjian put all his energy on market research.Now many students from Kyoto University are urgently helping Huaxia Hi-Tech to work. Some of them came directly to the company and used the company phone to call home, relatives, friends and neighbors at home to prepare several research reports, while some directly Just call in school.It was after dinner that night.All the questionnaire reports were collected by Jia Hongjian.

"Well, according to the statistical data, housewives in Japan are desperately appreciating in this day. They still pay great attention to saving daily expenses for the family..." Jia Hongjian just said here, listening to the vice president Worker Zhang Wei asked a little puzzled: "Mr. Jia said that if the value of the ri yuan rises logically, the prices of the things they produce in their own country will not increase and the things imported will be cheaper. Why should they pay so much attention to saving? They should spend more money instead. right?"

"Hehe, because the Japanese market is too small, although various imports are cheaper, [-] million people cannot support their many factories. They must rely on exports to survive! But the export is difficult due to the increase in the exchange rate and the company The reduction in export orders will inevitably lead to lower wages and benefits for the class workers. In this case, even if the imported goods in the market are much cheaper, their common people still have to live carefully. It is relatively cheap to buy foreign countries. There will be a lot of goods..."

What Jia Hongjian said is true. After the Japanese nuclear power crisis in 2011, various funds of many overseas branches were urgently remitted back to China to support the country and some corresponding hot money flowed in.As a result, in 2012, the exchange rate of Japan's ri yuan soared to the same historical high as in the 90s-80 ri yuan for one dollar. I'm sad, otherwise, how can Chinese electronic products be more popular in hardware stores at this time?It's not because of the appreciation of the ri yuan that you have to cut down on food and clothing ().Just buy cheap Chinese products and forget about it!

After such an explanation, Zhang Wei nodded thoughtfully. "According to this market survey, Japanese housewives, especially the group of young housewives under the age of 20 and under 30, and the group of middle-aged and elderly housewives over the age of 45 are particularly interested in cheap electric bicycles imported from overseas. Among them, between 2030 The young housewives who can only earn the minimum wage in the company because their husbands are not qualified enough and face the future of having children, and young people who love beauty and want to buy beautiful clothes, etc. are particularly interested in solutions that can save money in other places. But these housewives still hope to have a relatively decent, beautiful and practical electric bicycle, while middle-aged and elderly housewives especially hope to have cheap means of transportation because of their physical decline..."

Originally, Lao Huang, Xiao Zhang, and even Zhang Wei and other engineers never thought that a questionnaire that seemed to have nothing to do with the survey could actually analyze so many useful things!At this moment alone, the few of them have made up their minds that they must learn this skill from Jia Hongjian!After all, it's not that they don't want to do a good job in the factory, it's just that they don't know how to do the market at all!

就在这个时候只听着贾鸿渐继续说道：“关于售价方面她们这些家庭主妇们觉得可以接受的大概区间是——2030主妇想要能在5万ri元左右的甚至最好能3、4万ri元的而45岁以的则是觉得6-8万可以接受……同志们通过这个信息你们想到了什么？”

"Hungry... Our price of 4 yuan must be easy to sell?" Old Huang Ma said.Jia Hongjian looked at the other people and found that they all seemed to agree with what Lao Huang said, so he said with a smile, "You didn't think of why I asked Xiao Zhang to send the car to the Chinese Communist Party and the police when we sent the car over for testing. Two high-end cars come over?"

"Could it be..." Xiao Zhang suddenly thought of something at this time, "That's right! We are going to launch two models in the Japanese market at the same time!" Jia Hongjian said with a big smile at this time, "For those who want to be completely cheap, we are here for If you want to look good, we also have mid-range electric bicycles here that we can split the price into two grades. We price 3 ri for example, and the high-end price is 6 ri. In this way, we are directly targeting low-end and high-end electric bicycles. Even if Yamaha realizes that they want to compete with us in the mid-range market, but they can’t compete with us in the low-end market, at least we still have an absolute base ()!”

听到了贾鸿渐这么一说老黄那直接就是激动的要站起来了！在国内中档电动自行车售价400元这样最高档的售价1000元这样按照汇率换成现在的ri元的话。那就是3840ri元和9756ri元！哪怕是加关税等等那价格对于现在的ri本家庭来说那简直是低廉的不像样子——贾鸿渐的出的那个《口袋妖怪》的游戏都要3800ri元一盘呢！一辆电动自行车也就是跟一盘游戏卡一样的价格。这能不让人惊讶么？如果定价到了4万ri元和6万ri元的话那中档的电动自行车的利润率反而比高档的要多不少啊！简直就是成本只有一但是售价是十啊！这尼玛比贩-毒还赚钱啊。有木有！卖出去4万ri元一台的中档电动自行车那公司就能赚到差不多3600元！而高档的则是赚到了5000元！这要是一样卖出去5000台就能赚到四千300万啊！

God, their Honglin factory has sold a total of 50 million electric bicycles in China, and they only made a small 1000 million.As a result, if you export to the Japanese market, you can earn seven or eight times the previous profit as long as you sell [-] units?Why are these fucking drug lords still selling drugs?All come to Japan to do business!

In this way, the price is directly determined.What Jia Hongjian and the others have to do is to contact the dealers as soon as possible!No matter how good something is and how profitable it is, there must be a place to help sell it!On the one hand, they plan to count hardware stores, shopping malls and other places in Kyoto and Tokyo the next day, and on the other hand, they start to contact nhk to inquire about advertising!

But soon an unexpected answer came back - nhk does not accept any advertisements!After some questioning, Jia Hongjian suddenly realized that this nhk has no advertisements!Lao Huang and others didn't understand this phenomenon at all after Jia Hongjian's explanation.Only then did they understand what was going on.It turns out that this nhk is learning from the BBC in the UK. On the one hand, it relies on government funding and on the other hand, it does not rely on advertising but relies on "TV license" fees.To put it bluntly, the fee for this TV license is equivalent to the viewing fee of cable TV!That is to say.To see NHK, every household has to pay for it, and if you pay for it, you don't need to watch the advertisements.Relatively speaking, the five major private TV networks are different. They are very similar to Chinese TV stations. They basically charge a certain amount of cable TV fees and also put a little advertisement ().

"That's better than NHK, at least there are no advertisements..." Zhang Wei, the deputy chief engineer who is a bit of a technical nerd, said to himself. ah?What about us manufacturers without advertisements?But Jia Hongjian did not say this, but said another interesting thing: "I heard that in the UK, the police also have a special low-cost investigation for those who did not buy a TV license and peeked at the BBC. Once found, they will be fined immediately. ...For NHK, although I don't know if they have TV surveillance, but since they don't have advertisements, compared to their cable TV viewing fees, they must be higher than the five major TV networks..."

The deputy chief engineer of Tianrandai nodded silently when he heard this.Jia Hongjian didn't hold on to the other party, but he called the five major TV networks and asked about it. It turns out that it basically costs hundreds of thousands of yuan to advertise on a TV network!Originally, Lao Huang and others thought that if they could sell it, they could make a lot of money, but now they convert the currency a little bit and think about the money needed to make an advertisement, only to realize that the Nima exchange rate turns out to be a double-edged sword!

People’s TV stations only charge ri yuan, so if ri yuan is expensive, it will cost as much as a few days to advertise, although you can make a lot of money if you sell it later, but Lao Huang’s face looks constipated right now. The same - he felt as if all the money he could earn in the future had to be handed over to the Japanese TV station now!

But without advertising, there is no way to let consumers know that there is a cheap thing here, which is different from that in China.The wages of those who hand out leaflets on the streets here are not much lower.Even if you just put the leaflets at other people's door, the effect may not be good. On the contrary, some people may call and come to teach you a lesson—"Don't just put the leaflets at other people's door!"

In Japan, there are no acquaintances in film and television to do advertisements - or according to what Japan calls CM "commercial information", you have to find a special advertising company to shoot, if you want to find stars, it will be delayed Time and lots of money!

Although it seems that selling [-] electric bicycles is very easy to grab, but actually doing it is really a lot of small troubles! (Your support on this site is my biggest motivation.)-< >-Remember!