Coquettish Rebirth

Jia Hongjian has returned to China. Although the game is going to be released in the U.S., it will not take a day or two to translate all the internal versions of the game into English. The most important thing is to choose words according to different habits. It basically takes less than a month. is unlikely to translate well(). (Just find the novel material) After the translation is completed, the book will be packaged, and the internal library of the game will be changed. At the same time, it will be re-tested to see if there are any bugs or even small icons in some places. It may also depend on the market. It is not something that can be done in a day or two even if it has already obtained the permission to be marketed in the US market ().

This time, Jia Hongjian returned to China alone, Lao Huang, Xiao Zhang and others needed to stay in Japan for a while in order to consolidate the sales of electric bicycles.Originally, Jia Hongjian also wanted to stay for a longer period of time, but he had to go back to Shanghai first because he had to deal with something.The thing he had to deal with was the joint venture between Hujiahua, Huaxia Hi-Tech and three photosensitive factories.There was nothing wrong with the process of this joint venture, but the Shanghai Municipal Committee and Municipal Government suddenly had new ideas and questions, and Jia Hongjian thought it best to have an interview with them.

When Jia Hongjian got off the plane and looked at his parents who came to pick him up, he was really moved.When I was on a business trip all my life, I really got off the plane and even a colleague who came to pick me up had no luggage, so I had to put it home by myself, and then I went to the company to check it out and put on a particularly positive look. "Mom and Dad, take my luggage home and I'll go to the city first." Jia Hongjian said after chatting for a while with his parents at the customs clearance at the airport.Su Ping felt distressed when she stopped her son, "Do I have to go? Can't I go home first, take a shower and rest?"

"Okay, my son knows the priorities when he grows up." Jia Gang understood Jia Hongjian very well and began to persuade Su Ping. "Then why don't my dad and you drive you there? We'll wait for you in the car while you're talking at the municipal committee, so we won't cause you any trouble." Su Ping asked her son with a smile on her face. *"...Okay." Listening to his mother's words, Jia Hongjian really couldn't refuse.Although he wanted his parents to go home early and not be so tired to accompany him, but his mother Su Ping just wanted to stay by his side and see her parents more, wouldn't this just satisfy them?

When Jia Hongjian and his family came to the municipal party committee and government office.Cheng Yu and others found out that Jia Gang picked Jia Hongjian off the plane and sent the magical boy over. At that time, they warmly invited Jia Gang and Su Ping to the meeting together, and they couldn't bear to see Jia Gang and Su Ping pitiful. Silly waiting in the car.Seeing that Cheng Yu was still very enthusiastic after a few times of shirk, Su Ping happily agreed.When Jia Hongjian and his family sat down in the meeting room, Cheng Yu asked, "What do you mean by the brand crisis that Hongjian you mentioned on the phone 97 two days ago?"

Jia Hongjian drank ( ).tea.After moistening his throat, he said loudly, "I'm talking about the current brand management of the Shanghai Municipal Committee and Zheng Fu, which means that... our Shanghai Stock Exchange used to be a big pot, and all enterprises are state-owned. To put it bluntly, they are all brothers. It is no problem for the manufacturers to share the brand. For example, the brand of MAXAM is used by the Shanghai Toothpaste Factory to make MAXAD toothpaste, while the Jiahua Factory uses it to make cosmetics..."

The matter he was talking about is really a very characteristic mess in Shanghai-in history, after the founding of the People's Republic of China, especially after the socialist transformation, Shanghai is all state-owned enterprises.At that time, MAXAM was a pure hand cream brand.As a result, this brand was also given to the Shanghai Toothpaste Factory to make toothpaste... Finally, the brand name of Maxam was changed to Hujiahua, but at that time, the Shanghai Toothpaste Factory could also produce Maxam toothpaste, and the Shanghai Toothpaste Factory also created Zhonghua. Brand of toothpaste.In the end, when Shanghai Jiahua and foreign companies jointly established a new factory.I don’t know if it’s to strengthen Jahwa’s strength or what’s more, it gave Jahwa all the brands of Zhonghua toothpaste and Maxam toothpaste.So in the end, it became the Shanghai Toothpaste Factory, which is obviously not a subordinate of Jahwa, but Jahwa came forward as the boss and signed the contract. In the end, the toothpaste factory was merged with foreign capital as a part of Jahwa in the eyes of outsiders. In fact, it has nothing to do with Jahwa internally. !This Hujiahua later redeemed the brand of MAXAM, which was tantamount to helping the cosmetics of its own factory and its brother factory to redeem the ownership of the toothpaste brand. *

"We can still do this kind of thing in the past two years, but there will definitely be troubles in the future." Jia Hongjian rubbed his forehead and said, "In the future, we must deepen reforms, which means that all brother companies must The family is separated. Brothers have to settle accounts. But now Jahwa has the brand of Maxam, which is not good. I let Jahwa production line start to make toothpaste today, which is also in full compliance with the regulations. But if we are the last to collapse this brand, then Didn’t the toothpaste factory suffer an indiscriminate disaster?”

Hearing this, Cheng Yu and the others became thoughtful. "And let alone this. The bigger troubles are in other places, such as the Guanshengyuan brand. If I remember correctly, Guanshengyuan is the brand of a candy store opened by Xian Guansheng from Lingnan who came to Shanghai, right? After the success of the business, it went to Nanjin, Wuhan, Shudu and other places to open branches. Originally, these enterprises were all one, but because they did not have this kind of thought during the socialist transformation, they became Guanshengyuan The headquarters was turned into a state-owned enterprise by Shanghai itself, and then the Guanshengyuan in the other three places was also turned into its own state-owned enterprise by the local government. As a result, several companies have nothing to do with each other but share the Guanshengyuan brand. (). Then I’m going to ask. If tomorrow, for example, there is a scandal in Guanshengyuan in Nanjin, for example, the quality of mooncakes has a big problem, and this matter spreads to the market, and the mooncakes in Guanshengyuan have problems, then we will go to Shanghai. Didn’t Guanshengyuan get beaten up as a thief before he ate any meat?”

What Jia Hongjian said was not a fool, but something that really happened in the 21st century.At that time, Jia Hongjian forgot whether he met Nanjin or where Guanshengyuan sold expired mooncakes, but everyone didn't even sell mooncakes from Huguanshengyuan.In the end, Huguan Shengyuan had no choice but to issue a statement everywhere saying that everyone is not a family... It was at this time that Jia Hongjian realized this messy phenomenon!

At this moment, Cheng Yu and the others became a little anxious. Of course they understood the harm brought by Jia Hongjian's phenomenon—why should our family take the blame for other people's failures?When others make money, they don't share with us! "What do you mean, Hung Chien?" the heads of the municipal party committee and mayor government hurriedly asked.

"What I mean is that we simply respect the country's opportunity to seize the large and let go of the small to establish an aircraft carrier enterprise. We simply solved all these problems in one go! For example, Guanshengyuan told the country to merge these enterprises into one enterprise! It’s not convenient for you to talk about this. I can write it down, but you have to beat the side drums hard in the back. It’s best to make it Guanshengyuan, which eats up other places on our side..." Jia Hongjian said very caring for his own people. "In addition, we also want to merge all the Jahwa companies in Shanghai into one. In the past, we were divided into Jahwa Line, Rihwa Line, Toothpaste Line, etc. Our Shanghai Jahwa is the most famous brand in the country. When it comes to white cat washing Many people think that cleanliness is our brand. In fact, this brand is a ri brand and a synthetic detergent factory. Simply merge these companies together and let us build an aircraft carrier in the field of household chemicals for them Unilever, Johnson & Johnson There is also American Procter & Gamble competition! After all, our strength is weak. If we want to compete against the opponent, we must first of all have to form a group and gather the main force to create a situation where concentrated superior forces defeat and annihilate the opponent's vital strength in some places where the opponent's strength is empty!"

Jia Hongjian's way of using war to explain his ideas really made Cheng Yu and others feel suddenly enlightened!Before Jia Hongjian explained this, Cheng Yu and the others felt vaguely that it was necessary to unite related companies, as if it would be easier to survive than to disperse and be defeated by outsiders one by one ().But after Jia Hongjian said it.Only then did they find out that after such a merger, there seems to be a place to compete with foreign companies for the market?Then... maybe it can reproduce the glorious road of the Shanghai brand selling well all over the country?You must know that in the past, Cheng Yu and others certainly had the impression that the products and enterprises of foreigners were much better than state-owned enterprises.State-owned enterprises are like sheep and foreign enterprises are like wolves that cannot be defeated!But according to what Jia Hongjian means, state-owned enterprises are just wolves in sheep's clothing and they think they are sheep and are bullied by wolves outside?

"But can our products compete with foreigners?" Cheng Yu asked with some doubts while being excited. "Of course! What are the disadvantages of foreigners? It's that their products are expensive and unfamiliar, so no matter how they fall into our products and dominate the [China] rural market, it is absolutely no problem! This is our basic market! Now we still have absolute dominance in the markets below the prefecture-level cities. We need to consolidate our base to allow foreign products to compete in these markets, but we will encircle the cities from the countryside and limit foreign products to the first-tier cities! This is no way. It sounds like no matter how bad we are, we will be able to counterattack one day?" Jia Hongjian smiled and resorted to his own fighting strategy.

Actually he was right.Even in the 21st century, the biggest reason why Procter & Gamble's products have not been popularized in the countryside is that they are expensive!However, Hujiahua's bee hua hair conditioner is still used by many families in rural areas and even first-tier cities!When all foreign manufacturers come to [China], they will face the problem of coordination between the foreign headquarters and the [China] headquarters. They will face a localization problem, and such a problem will take time to debug. Facing the test of internal struggle for power and profit, Chinese companies are more familiar with the domestic market of China than these foreign companies. As long as they are proficient in marketing and at the right time, they can dominate the "rural" market!Then it's just a matter of dragging it slowly - wow, haha, it's occupying the second, third, fourth and fifth tier markets, isn't it still alive and well in 2012?

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Procter & Gamble's latest news: There may be a total of 8000 layoffs worldwide because the North American headquarters and [China] Procter & Gamble have been unsuccessful in localization and have not been able to launch more [Chinese] products... (to be continued)