Coquettish Rebirth

"Mr. Ji, do you know that after my research, I found that what your Qinchi Liquor Industry lacks the most is not money but image!" Wang Kemu made a judgment with an absolutely professional temperament at this time and absolutely did not allow any doubts! "Compared to Huaxia Hi-Tech, you have no image. What is the image of Huaxia Hi-Tech? It is high-end! What they do is the best and the most common people consider! But what about Qin Chi's image? None!"

When Wang Kemu finished saying these words, Ji Changkong looked at him with a sincere expression, which was almost the same as Ni Runfeng's expression when he saw Jia Hongjian - 100% convinced!At this moment, Wang Kemu took out a video tape, put it in the VCR and played it. "When the sun rises, our love will last forever..." When the Sun God commercial, which always made Jia Hongjian feel like a "condom" commercial, was finished on TV, Wang Kemu coughed and said, "Mr. Ji, look at it." Am I right? Helios was the leader in the health care product market last year, and their advertisement this year is also very interesting. It also talks about a corporate image issue (). Regarding this issue, foreign manufacturers such as Pepsi, Coca-Cola, and even Nike They don’t advertise for a product alone, they basically advertise for their own brand, which is to make intangible assets, which is to make a brand, which is to make word of mouth!”

After hearing this, Ji Changkong really felt that Wang Kemu was the god who fell from the sky to save him! "Teacher Wang, save our factory! We have the consulting fee and I have already brought it!" As he spoke, Ji Changkong directly drew out a check for 50 yuan.Wang Kemu was very gracious at this time. He glanced at the amount of the check and immediately said, "Who do you think I am? Am I the kind of person who will only tell you when I receive the money?"

"I'm sorry, I'm sorry, this is just my wish, Mr. Wang must accept it!" Ji Changkong really blamed himself for being stupid and unable to speak at this time.After seeing Wang Kemu reluctantly accepting a check of 50 yuan and signing a contract with Ji Changkong.Only then said slowly: "If you want me to say that our Qinchi factory has to do a good job in image planning from now on, if you become the standard king of CCTV in the future, what image do you plan to show others?"

After seeing Ji Changkong's bewildered expression, Wang Kemu said, "Stupid! What's the most popular concept in the world now? It's environmental protection! It's green! Didn't you see that a children's movie was made in China two years ago?" What is it talking about? Sunspots erupt every 13 years, and every time there is an eruption, there will be a child on the earth who can understand the words of animals. At this time, the world will also have a big crisis. In this movie, a child is in Guided by cats and dogs, I went to the field and found a train specially transporting freon. Some bad guys thought it was oil transport and wanted to steal the oil. I didn’t expect to open the valve, but found it was freon. Then the freon kept leaking. If you don’t close the valve At that time, there will be a hole in the ozone layer in China's sky like that in Antarctica, and the ultraviolet rays will kill everyone! 【Note】”

After recounting the plot of the movie, Wang Kemu continued, "What does this mean? This means that the concept of protecting the environment has been introduced into China. You can see that there are public service advertisements on CCTV saying that water resources should be cherished. They are all green. So we have to integrate Qin Chi with this green concept, and then don’t indoctrinate with empty teeth, but hide what we want to say in the advertisement and let consumers discover it by themselves!”

To be honest, if Jia Hongjian heard this passage, he would really applaud Wang Kemu—not because he thought he was right ().But I think this guy is too good at fooling people!This Nima has combined various plausible theories with various theories that sound like that.It's really easy to fool people with three points false and seven points true.But what does Nima, a liquor brand, have to do with green environmental protection?Is it polluted when liquor is produced?It's all brewed, right?

And most importantly.Can advertisements be shot with good intentions?If you don't understand the language of the film and the language of the lens, no matter how good the idea is, you can't shoot it, and the final feeling is that you don't know what to say!The most basic function of advertising is to have a marketing effect. After the marketing effect is achieved, the advertisers will consider whether to do something else to improve the entire brand or not.But can an incomprehensible advertisement have a marketing effect?

But after all, Jia Hongjian is not on the scene now, and Wang Kemu continued: "We can't be afraid of spending money if we want to shoot commercials! Look at the Confucian House Wine, they just spent a lot of money. Stars echoed "Beijing People in New York" Did that become popular? So we simply used the most popular [-]D animation technology in the world to create an effect like the one in the "Terminator" movie, so that the audience would immediately think that we are too good after seeing our advertisement. It must be at the level of an international Fortune [-] enterprise! Only in this way can our brand rise!"

In this way, Ji Changkong became Wang Kemu's experimental mouse...

When Ji Changkong's Qin Chi was fooled by others, Aiduo VCD, a former overlord in Lingnan, began to walk the path of their overlord.After a month of crazy suspenseful advertisements, the once-ordinary young man Hu Dao suddenly opened up in the Yangcheng market—remember that Hu Dao once wanted to write "on the first day of half a week in the Yangcheng Evening News" "Aiduo" is also "Aiduo" on the second day, and "Aiduo" on the third day, and suddenly becomes "Aiduo vcd" on the fourth day!Such a suspense advertisement can be said to have created a precedent for suspense and seduction in Chinese print advertisements!

The effect of such an advertisement is that Aiduo vcds priced at 2500 yuan are sold like crazy in Yangcheng, a provincial capital in the south of the Five Ridges!After one month, the Aiduo Factory, which has a huge target, actually earned 250 million yuan!This means that he sold a full thousand units!And at this time, how many VCDs did Wanyan, who pioneered VCDs, sell?Except for the prototypes that were sold before, none of them were sold ()!

在进账了250万元之后胡指标一边给员工们发发工资一边留下了必要的资金然后找来了发小儿陈天南直接又在外面找各种关系借来了300万。为此本来他胡指标占有的50%的股份还不得不让给了陈天南2%就变成了他48%而陈天南52%！这也没办法。谁让发小家钱多呢！但是大家是好哥们儿不用计较这些有钱大家一起赚嘛！2%的股份又差不了几个钱！

在手里一共有了500万的闲散资金之后他一股脑的把这笔钱砸进了央视——虽然现在还没开始标王大赛但是胡指标现在也没那个雄心壮志去挑战标王他现在做的那就是在央视现在的午间新闻之前加一个5秒广告！要知道在这个年头还没有什么央视的体育频道。体育频道那都得等到95年的1月1号才能开始开播而现在胡指标想的那就是现在收视率最高的央视一套面做广告之后再转到央视5套去做广告在每天中午的体育新闻前加个5秒的爱多vcd广告！

Soon Hu Indicator signed a contract with CCTV's advertising department.In this way, Aiduo beat Wanyan and became the first VCD brand to appear on CCTV!snort!Now let's see who the common people think is fake and who is authentic!

Just after spending 500 million yuan on CCTV, Hu Shizhi brought a map of China from the capital back to Lingnan.He posted this map of China in his office and painted the location of Yangcheng in red.Although he has just gained a foothold in Yangcheng, Hu Bibiao believes that he will soon defeat the little overlord who swept him before and defeat the Duan who refused to admit his mistake after losing!

Unlike people in other places, businessmen in other places believe that the Sanbei Market will become a vassal.But Hu Dao, a young man from Lingnan, doesn't think so. His next target is the entire Lingnan, the capital, Shanghai and other metropolises!Why?Because Yangcheng, one of Beiguang, has occupied the heel of the capital and Shanghai, will he not be able to stand?He just wants to conquer the city and occupy the big city!

When such an ambitious man like Hu Dao looked at the map of China with pride, his salesmen were still running around ().His salesmen have never sold vcds before. They used to sell salted fish, prosthetics, and even cement!Some have just worked as private teachers in the Southwest.As a result, they got married for the sake of family happiness.A family of two "intellectuals" went to Lingnan to work to earn money for the children in the future plan!These people really don't have any experience in selling electrical appliances.But maybe that's why.So these people have no taboos.

For this point, Hu Dao himself of course knows that he knows more about the lack of funds in his company-now he has borrowed 300 million foreign debts!So he ordered a "overlord clause" for his family that was similar to that of Huaxia Hi-Tech—pay the payment face to face, pay the money first, and deliver the goods without default!Even when the other party has no way to send someone directly, then pay first before goods!

This kind of thing is really too domineering. Huaxia Hi-Tech has a large market share and its products are profitable enough. That's why dealers can temporarily be obedient.But Hu Shi’s love is not Huaxia Hi-Tech. Hu Dao has no choice but to let the salesman do this——if you find a dealer, don’t tell them how good our products are. Talk to them about ideals, about life, about everyone’s difficulties, about our love Many tomorrows and their tomorrows!Talk about the prospect of vcd, talk about the Aiduo commercial being broadcast on CCTV!Talk about an almost violent difference between wholesale and retail prices!

That is to say, such a talk rather than a sales promotion really made those dealers in Lingnan who are more refined than monkeys and slippery than loaches obediently take money to buy goods!Those salesmen later ran around the map of Lingnan Province under the leadership of Hu Shibiao, and the dealers directly sent a total of 500 million yuan in purchase money!

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[Note]: If the history of this film is correct, it should be broadcast in the early 90s. At that time, Orange was watched on the TV station of the predecessor of Phoenix Satellite TV. It should be a film made in China.Although it's a bit exaggerated, but the idea is very good. Tangerine knew about the hole in the ozone layer and Freon when he was a child.

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