Coquettish Rebirth
Chapter 605 Bottom Line and Patent Pool Licensing
"It's over..." After calling Huaxia Hi-Tech for two consecutive days and failing to find Jia Hongjian, Nobuyuki Idei received a call from Sony headquarters asking how the negotiations were going.This "young man" who became the executive director this year only felt that he had made a very big mistake!If Huaxia High-Tech is going crazy and doesn't negotiate, then when the head office investigates it, won't he be responsible for Nobuyuki Idei?At that time, maybe he will be punished and seized the position of managing director who has only been in the position for a few months!Didn't he lose his life instead?In the future, maybe there will be no more chances to join the board of directors!
"Director Idei, what should we do?" Ken Kutaragi asked Nobuyuki Idei anxiously in the hotel. "Don't panic! For the present plan, we can only express our apology and try to get the other party to give us a chance to explain and negotiate in person, and then show our utmost sincerity to complete this negotiation!"
Yes, Nobuzhi Idei has fully figured it out in the past two days. Jia Hongjian was like pinching his snake by seven inches—what Nobuzhi Idei lacks most now is time. To be honest, as long as the contract is signed quickly, that is everything!If the contract can be signed cheaply and quickly, that is credit!But no matter what price it is to sign, the longer it takes to delay, the more sinful it will be!Nobuyuki Idei has even imagined that the current situation is Jia Hongjian's blow to him, but he still can't turn the table to express that he doesn't play according to Jia Hongjian's wishes. In order to reach an agreement as soon as possible, he still You must obediently play with Jia Hongjian!
This is of course one of Jia Hongjian's strategies. In his previous life, he was almost punished once by Ri himself in this way—once he led a team to negotiate with a certain company in Japan, but the people in Japan were quite polite. Jian and their visas for a week were all for negotiation. As a result, in the first three days, the other party gave all kinds of free entertainment to go shopping, drink and find beautiful customs girls. Except for the shopping, Jia Hongjian and the others paid for it themselves It's all the ri company's package.At that time, Jia Hongjian's assistants were simply "happy here, don't think about Shu"!However, starting from the fourth day, Jia Hongjian, who was particularly responsible, began to really start negotiations, but the other party delayed in various ways.I'm really sorry today, but I don't have time tomorrow.In the last two days, Jia Hongjian was in a hurry!I called directly back to the country and inquired about it in the circle, only to find out that this Ri company seems to often play like this - I figured out the visa time of the other party's negotiators in advance, and then pulled the other party to play in various ways, and waited for the other party to react. This kind of delay, until the car that finally sent the other party to the airport.The two sides will really have a chance to negotiate!People who go abroad to negotiate at this time still want to have a real deal?impossible!Those who are oppressed by time can almost only reach an agreement as soon as possible regardless of how much benefit their company can get!
The method Jia Hongjian uses now is similar to the method used by the Japanese company back then. When the other party came to Shanghai, he had already inquired about the visa period of the other party - seven days.Originally, after Jia Hongjian personally received the other party, he was still thinking about doing something deliberately to make the atmosphere tense, but Idei Nobuzhi himself actually brought the little braid forward, and Jia Hongjian stretched out his hand to grab it and started Acting!In the previous life, the Japanese company actually provided all kinds of entertainment, so it also had to pay various entertainment fees.But with Jia Hongjian's method, he didn't even have to pay for the entertainment!As long as he waited for 7 days, even if Nobuyuki Idei and the others renew the contract later, he, Jia Hongjian, could lazily watch the other party come up and beg for mercy!
As expected.After understanding his situation, Shinichi Idei also understood at once. He began to beg Jia Hongjian to come back to negotiate in various ways, and even stood at the door of Jia Hongjian's office every day, carrying a small bag. Just like the class!After such a delay for three days, Jia Hongjian was "reluctantly" willing to renegotiate.When Jia Hongjian just appeared in the meeting room, Nobuyuki Idei immediately bowed, "I'm really sorry, I personally apologize to you here!"
"Hmph. This time I have a good temper, but if it happens again next time, don't blame me for being merciless." Jia Hongjian said very proudly about this matter, like a prince!After finishing the work, looking at Nobuyuki Idei who was still apologizing, Jia Hongjian asked: "Okay. Tell me this time, how much is your company's asking price?" "Hey... this time we... our company I am willing to pay [-] million US dollars to share your company's patented technology..."
"Mom and Dad, they are going to offer a price of [-] million US dollars." After Jia Hongjian heard the offer, he was noncommittal and translated it to his parents. "[-] million dollars?" Although Su Ping had no expression on the surface, she slowly moved her hand under the table and pinched herself severely. "Hiss..." After she felt the pain, she turned her head slightly and tried not to open her lips and asked her son vaguely, "Then do you think you should agree?"
"I'll see if I can make more money..." Jia Hongjian basically knew in his heart that what Idei Nobuyuki offered was the highest price he could give at this time, and he was trying to blow it up, and that was for the sake of Just in case you encounter the best products, those who are not afraid of death will forcefully quote a low price! "This price... To be honest, it doesn't meet our company's expectations." Jia Hongjian said with no expression on his face at this time, "We all know what kind of strength your Sony is, and this technology is shared with you. After that, we don’t want to make money from you anymore, it’s not good enough for us..."
Listening to Jia Hongjian's words, Nobuzhi Idei's face turned green from the bottom of his heart!The [-] million US dollars he quoted is really the highest limit given by the old men on the board of directors! "Mr. Jia, this is really our highest limit!" Nobuyuki Idei didn't ask Jia Hongjian what they wanted, but said it directly.Hearing this, Jia Hongjian had basically figured out the bottom line of the other party, "No, no, Mr. Idei, you didn't understand me, please listen to me..."
Having said this, Jia Hongjian thought for a while, and then said confidently, "It is no problem to share this patent with [-] million US dollars, but we only limit your company to use this patent on PS consoles. If you want to use it on your company's other products such as CD players, you must..." When Jia Hongjian just said this, he saw that Nobuyuki Idei suddenly turned pale, "I'm sorry Jia Sir, if you have to pay more for other products, please forgive this request, which Sony Group cannot accept!"
ha!It turned out that Sony's idea was to hit this!Just through continuous "fire reconnaissance" in this way, Jia Hongjian quickly understood the bottom line of Idei Nobuyuki.He didn't try to break through the opponent's bottom line, because even though Idei Nobuyuki was a fool, Sony was not!Will the Sony Group recognize things that exceed the bottom line so easily?And this Nobuyuki Idei really has the right to represent the president of Sony to directly sign a contract that the headquarters will not accept?After knowing the opponent's bottom line, all he has to do is turn around!Make a turn on the edge of the opponent's bottom line, the east is not bright and the west is bright!
"Hehe, Mr. Idei is so excited. I'm not asking your company to give you more money. What I mean is... If your company wants to use it for other products in the future, then our company welcomes it very much, but there is one condition, then It is necessary to put our company's logo on it. At the same time, if our company purchases your company's DVD core components in the future, your company cannot charge patent fees! In short, we know that 6c companies including your company are exchanging patents and Build a patent pool to entrap... No, to charge for patents in the future like all manufacturers that produce dvd machines and dvd discs. Our request is very simple, that is, if our company wants to produce dvd machines in the future, unless it is Self-produced, otherwise other components cannot be purchased from non-Sony manufacturers. Relatively, Sony can only charge according to the components, and cannot charge our authorization fee! In addition, if we produce dvd decoders, we cannot charge us !"
Jia Hongjian's move completely exceeded everyone's expectations!It turns out that in this era, dvd is something that only professionals understand, and even many professionals do not know that in the future, the so-called 6c consortium of companies such as Sony, Philips, and Toshiba will start collecting patent fees at the end of the 20th century. !The dvd standard is stipulated by these six companies. The six of them own the dvd standard and many patents in the disc, and they exchange with each other for free and even jointly build a patent pool—that is, everyone shares it with each other, but others don’t. Can't get around it!
In 99, the 6c company issued a statement, claiming that all manufacturers of DVD machines or discs in the world must apply for the "dvd patent joint license" of these six companies. According to this agreement, basically every The dvd machine needs to be paid to 6c company for 4 dollars, and even a dvd disc has to be paid to them for 7.5 cents, and even for selling dvd decoding chips, they have to give them a dollar!And Jia Hongjian's proposal is very simple, that is, to ask Sony to grant an amnesty-it is equivalent to licensing the patents in Sony's DVDs to Huaxia Hi-Tech for free. Skip this patent charge!
At this time, Nobuyuki Idei really found that he had encountered an absolutely difficult negotiating opponent!He really had a headache, because he couldn't make a decision on this matter at all, so he could only call the head office to see what the old men on the board of directors had to say! (to be continued)rq
"Director Idei, what should we do?" Ken Kutaragi asked Nobuyuki Idei anxiously in the hotel. "Don't panic! For the present plan, we can only express our apology and try to get the other party to give us a chance to explain and negotiate in person, and then show our utmost sincerity to complete this negotiation!"
Yes, Nobuzhi Idei has fully figured it out in the past two days. Jia Hongjian was like pinching his snake by seven inches—what Nobuzhi Idei lacks most now is time. To be honest, as long as the contract is signed quickly, that is everything!If the contract can be signed cheaply and quickly, that is credit!But no matter what price it is to sign, the longer it takes to delay, the more sinful it will be!Nobuyuki Idei has even imagined that the current situation is Jia Hongjian's blow to him, but he still can't turn the table to express that he doesn't play according to Jia Hongjian's wishes. In order to reach an agreement as soon as possible, he still You must obediently play with Jia Hongjian!
This is of course one of Jia Hongjian's strategies. In his previous life, he was almost punished once by Ri himself in this way—once he led a team to negotiate with a certain company in Japan, but the people in Japan were quite polite. Jian and their visas for a week were all for negotiation. As a result, in the first three days, the other party gave all kinds of free entertainment to go shopping, drink and find beautiful customs girls. Except for the shopping, Jia Hongjian and the others paid for it themselves It's all the ri company's package.At that time, Jia Hongjian's assistants were simply "happy here, don't think about Shu"!However, starting from the fourth day, Jia Hongjian, who was particularly responsible, began to really start negotiations, but the other party delayed in various ways.I'm really sorry today, but I don't have time tomorrow.In the last two days, Jia Hongjian was in a hurry!I called directly back to the country and inquired about it in the circle, only to find out that this Ri company seems to often play like this - I figured out the visa time of the other party's negotiators in advance, and then pulled the other party to play in various ways, and waited for the other party to react. This kind of delay, until the car that finally sent the other party to the airport.The two sides will really have a chance to negotiate!People who go abroad to negotiate at this time still want to have a real deal?impossible!Those who are oppressed by time can almost only reach an agreement as soon as possible regardless of how much benefit their company can get!
The method Jia Hongjian uses now is similar to the method used by the Japanese company back then. When the other party came to Shanghai, he had already inquired about the visa period of the other party - seven days.Originally, after Jia Hongjian personally received the other party, he was still thinking about doing something deliberately to make the atmosphere tense, but Idei Nobuzhi himself actually brought the little braid forward, and Jia Hongjian stretched out his hand to grab it and started Acting!In the previous life, the Japanese company actually provided all kinds of entertainment, so it also had to pay various entertainment fees.But with Jia Hongjian's method, he didn't even have to pay for the entertainment!As long as he waited for 7 days, even if Nobuyuki Idei and the others renew the contract later, he, Jia Hongjian, could lazily watch the other party come up and beg for mercy!
As expected.After understanding his situation, Shinichi Idei also understood at once. He began to beg Jia Hongjian to come back to negotiate in various ways, and even stood at the door of Jia Hongjian's office every day, carrying a small bag. Just like the class!After such a delay for three days, Jia Hongjian was "reluctantly" willing to renegotiate.When Jia Hongjian just appeared in the meeting room, Nobuyuki Idei immediately bowed, "I'm really sorry, I personally apologize to you here!"
"Hmph. This time I have a good temper, but if it happens again next time, don't blame me for being merciless." Jia Hongjian said very proudly about this matter, like a prince!After finishing the work, looking at Nobuyuki Idei who was still apologizing, Jia Hongjian asked: "Okay. Tell me this time, how much is your company's asking price?" "Hey... this time we... our company I am willing to pay [-] million US dollars to share your company's patented technology..."
"Mom and Dad, they are going to offer a price of [-] million US dollars." After Jia Hongjian heard the offer, he was noncommittal and translated it to his parents. "[-] million dollars?" Although Su Ping had no expression on the surface, she slowly moved her hand under the table and pinched herself severely. "Hiss..." After she felt the pain, she turned her head slightly and tried not to open her lips and asked her son vaguely, "Then do you think you should agree?"
"I'll see if I can make more money..." Jia Hongjian basically knew in his heart that what Idei Nobuyuki offered was the highest price he could give at this time, and he was trying to blow it up, and that was for the sake of Just in case you encounter the best products, those who are not afraid of death will forcefully quote a low price! "This price... To be honest, it doesn't meet our company's expectations." Jia Hongjian said with no expression on his face at this time, "We all know what kind of strength your Sony is, and this technology is shared with you. After that, we don’t want to make money from you anymore, it’s not good enough for us..."
Listening to Jia Hongjian's words, Nobuzhi Idei's face turned green from the bottom of his heart!The [-] million US dollars he quoted is really the highest limit given by the old men on the board of directors! "Mr. Jia, this is really our highest limit!" Nobuyuki Idei didn't ask Jia Hongjian what they wanted, but said it directly.Hearing this, Jia Hongjian had basically figured out the bottom line of the other party, "No, no, Mr. Idei, you didn't understand me, please listen to me..."
Having said this, Jia Hongjian thought for a while, and then said confidently, "It is no problem to share this patent with [-] million US dollars, but we only limit your company to use this patent on PS consoles. If you want to use it on your company's other products such as CD players, you must..." When Jia Hongjian just said this, he saw that Nobuyuki Idei suddenly turned pale, "I'm sorry Jia Sir, if you have to pay more for other products, please forgive this request, which Sony Group cannot accept!"
ha!It turned out that Sony's idea was to hit this!Just through continuous "fire reconnaissance" in this way, Jia Hongjian quickly understood the bottom line of Idei Nobuyuki.He didn't try to break through the opponent's bottom line, because even though Idei Nobuyuki was a fool, Sony was not!Will the Sony Group recognize things that exceed the bottom line so easily?And this Nobuyuki Idei really has the right to represent the president of Sony to directly sign a contract that the headquarters will not accept?After knowing the opponent's bottom line, all he has to do is turn around!Make a turn on the edge of the opponent's bottom line, the east is not bright and the west is bright!
"Hehe, Mr. Idei is so excited. I'm not asking your company to give you more money. What I mean is... If your company wants to use it for other products in the future, then our company welcomes it very much, but there is one condition, then It is necessary to put our company's logo on it. At the same time, if our company purchases your company's DVD core components in the future, your company cannot charge patent fees! In short, we know that 6c companies including your company are exchanging patents and Build a patent pool to entrap... No, to charge for patents in the future like all manufacturers that produce dvd machines and dvd discs. Our request is very simple, that is, if our company wants to produce dvd machines in the future, unless it is Self-produced, otherwise other components cannot be purchased from non-Sony manufacturers. Relatively, Sony can only charge according to the components, and cannot charge our authorization fee! In addition, if we produce dvd decoders, we cannot charge us !"
Jia Hongjian's move completely exceeded everyone's expectations!It turns out that in this era, dvd is something that only professionals understand, and even many professionals do not know that in the future, the so-called 6c consortium of companies such as Sony, Philips, and Toshiba will start collecting patent fees at the end of the 20th century. !The dvd standard is stipulated by these six companies. The six of them own the dvd standard and many patents in the disc, and they exchange with each other for free and even jointly build a patent pool—that is, everyone shares it with each other, but others don’t. Can't get around it!
In 99, the 6c company issued a statement, claiming that all manufacturers of DVD machines or discs in the world must apply for the "dvd patent joint license" of these six companies. According to this agreement, basically every The dvd machine needs to be paid to 6c company for 4 dollars, and even a dvd disc has to be paid to them for 7.5 cents, and even for selling dvd decoding chips, they have to give them a dollar!And Jia Hongjian's proposal is very simple, that is, to ask Sony to grant an amnesty-it is equivalent to licensing the patents in Sony's DVDs to Huaxia Hi-Tech for free. Skip this patent charge!
At this time, Nobuyuki Idei really found that he had encountered an absolutely difficult negotiating opponent!He really had a headache, because he couldn't make a decision on this matter at all, so he could only call the head office to see what the old men on the board of directors had to say! (to be continued)rq
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