Coquettish Rebirth

"ps2?" Ken Kutaragi was stunned for a moment. Now that ps1 has just been sold, the entire Sony has no idea about the next-generation console. Generally speaking, it's a bit too early to think about such things?Why do you wait until two or three years later, when the general trend of the world has been determined, and then think about it? "Is President Jia thinking too far ahead?" He asked a little puzzled.

"We must think about it in advance. This is a plan. For example, if the sales volume is not good, the opponent will almost have no strength to fight back. If we design the next-generation machine in advance, can we release it in advance to block the opponent? If If the sales volume is good, then the other party may release their next-generation model in advance, so how should we deal with it? We can’t release it later and it will be worse than the other party’s performance? And in the case of ps2, what exactly are we going to do? A kind of positioning? Sony is a home appliance manufacturer, can we match the PS series machines with the home appliance strategy of the head office, so that we can make better use of the resources of the head office and form an asymmetrical competitive advantage?" Jia Hongjian was like Like a strategic expert, he asked many questions in one breath.

Originally, Kutaragi Ken was still in a state of excitement after the release of PS, so he didn't think about so many things at all.But now when I suddenly heard what Jia Hongjian said, I immediately felt that it should be so! "Yes, I really haven't thought about this aspect before. President Jia really reminded me...By the way, does President Jia have any ideas of his own on ps2? I wonder if you can tell me?"

"Not yet, I also thought of it suddenly, but in this way, I can still stay in Japan for three or four days. I will come up with a plan in these three or four days, and then I will talk to you in Sony. What do you think? Just use it, if you don't think it's good, just treat it like I said it casually..." Jia Hongjian said after thinking for a while.

"Then I'll wait for your arrival!" Kutaragi Ken didn't expect that Jia Hongjian had already thought about the future route of PS2, and it could even be said that Jia Hongjian didn't have to think about it, and just followed the historical practice.The reason why he doesn't say anything now is to exchange some benefits with the other party with the plan that the other party will make in the future!This is simply too bad!Yes, except for Jia Hongjian telling the other party what the other party would do in the future, and then earning a good impression.What he is best at is doing business with the other party by taking what the other party would have done as an idea that Jia Hongjian came up with!

Two days later, Jia Hongjian came to the headquarters of Sony Corporation with a plan. This time Jia Hongjian was received by a strange old man besides Nobuyuki Idei and Ken Kutaragi.This old man has white hair all over his head, his mouth is a little slanted, and his legs and feet are a little bit inconvenient when he walks. "I'm... Akio Morita, this time our ps can sell well. Thanks to your company's chip and coding method..." the old man said very politely. "Where is it? The main reason is that the old man made decisions quickly." Jia Hongjian also politely said.

"Today, I came to the company for a casual stroll, but when I heard that President Jia was coming, I came over to join in the fun, hehe, to see what the future generation of Yingjie looks like." Akio Morita said on the old man's face. Said with a hearty smile, although the mouth was a little slanted.It must be the sequelae of a stroke, but the old man is kind and cheerful, and he probably knows his destiny.Look away from life. "If the old man is here, I have a market plan for the future ps2, and I would like to ask the old man to correct it..." After speaking, Jia Hongjian directly handed over the plan in his hand to Akio Morita.

"Oh? Is it okay? I have completely let go of Sony now? It's just an irrelevant old man on the side of the road?" Morita Akio said with a smile. After seeing Jia Hongjian nodded with a smile, he also arrived Unceremoniously opened it and read it.

"The biggest effect of ps2 should not be as a game console, but as a core point of Sony's home appliance industry, that is, to fill the living room with Sony machines, and even Sony can set the DVD drive on ps2, so that ps2 It has the function of a DVD player. In this way, the ps2 can be used as the core point of a set of home appliances such as Sony stereos and TVs! Let Sony become the first choice for home entertainment, and let ps2 become the first choice for Sony home appliances!"

The words at the beginning directly attracted all the attention of Morita Akio, he never thought of this!In the past, Sony only made home appliances and various Walkmans, and did not have any complete plans. In many cases, it can be said that it is just striving for excellence in the electrical industry.Continuous research and development of technology, continuous launch of products, but in terms of overall strategy... At best, it is just a diversification!

"Dvd?" All of a sudden, Akio Morita became interested. He looked aside and found that this plan is to use the hot sale of ps2 to promote the popularization of dvd, and strive to promote the dvd model all over the world around 2000, and even Columbia Pictures, a subsidiary of the company, can take advantage of the popularity of DVDs to publish all well-known old movies on DVDs and then make a fool of themselves!On the other hand, because of the use of dvd, the dvd format and system can be promoted, and even Sony's digital TV can be further promoted because of the increase in definition!Using a DVD with a Trinitron digital TV, the effect can be seen by even the hairiest!In addition to the AV cable terminal, the RF cable terminal and the S terminal, an rgb cable terminal is added to improve the clarity and color reproduction, and even a du li sound card is installed on the ps2 game console, so that the output effect is absolutely perfect. Well, direct external speakers can also get very good results, even just using the ps2 game console as a DVD player + power amplifier to play movies, the effect will be very, very good!

After seeing these designs of Jia Hongjian, Akio Morita suddenly raised his head to look at Jia Hongjian, with regret and inexplicable things in his eyes... After a long time, the retired old man said, "President Jia , are you interested in designing this ps2 with Sony? Let's make DVD and home entertainment center together?"

As soon as these words came out, Nobuyuki Idei and Ken Kutaragi were dumbfounded! "President!" The two couldn't help shouting.Now Sony is still planning to establish the 6c group. Before it was completed, Sony itself was one of the leaders of the DVD standard!If you bring China's Huaxia Hi-Tech together, there is no need to act!Sony can do it by itself! "Shut up!" Who knew Akio Morita glared at them both. "President Jia, don't worry, with the credit and hard work accumulated by the old man for many years, as long as I make a decision, the board of directors will still agree with me. President Jia has such a strategic vision, why don't you join forces with us at Sony? ?We have already joined forces once on PS, and we can see that President Jia can completely complement us with Sony. We have technology and brand, and President Jia has a meticulous mind. If we cooperate deeply with each other, ruling the world market is not What a problem!"

"Oh? What does Mr. Morita mean? If we cooperate, how can we cooperate?" Jia Hongjian asked a little strangely. In fact, he originally wanted to rely on this plan that only the reborn person would know to bargain with Sony. The bargaining price continues, and then a huge amount of contracts are signed, which will be slowly transferred to domestic manufacturers in the future.But I didn't expect the old man Akio Morita to put forward such an opinion, together with Sony?

"We can form a strategic partnership. In the future, both of us can design ps2 from scratch together. When the design is successfully promoted to the society, we can even license your company to produce your OEM ps2 compatible machines. Sony only charges a part of it. The cost, most of the income is still your own, and if you need our parts during production, we can also provide them to you at cost price..." Akio Morita is very generous, it can be said that he has spent a lot of money!When Jia Hongjian heard the invitation at this time, he didn't immediately agree to it. As the saying goes, if you don't have anything to do, you are stealing or stealing. Why did Akio Morita want to invite Jia Hongjian to join?Just think clearly about the gains and losses behind this! "I can't make a decision on this myself. Why don't you ask me to go back and discuss it with my father before replying, is that okay?" Jia Hongjian asked cautiously.

"Of course you can, hahaha..." Akio Morita laughed and said, while laughing, he also exchanged the proposal for Jia Hongjian. "No need, this plan is on your side, old man. I trust you. The old man will never take advantage of my little cleverness, ha ha." After finishing speaking, Jia Hongjian waved his hand very boldly, directly He walked out of Sony's conference room with Tajiri Satoshi.

When Ken Kutaragi went to see Jia Hongjian off, Nobuyuki Idei followed Akio Morita and asked anxiously: "Old president, why do we want President Raja to come in? If we want to develop ps2, Sony can develop it by itself. Our technology is the best in the world! Why do you want to bring them in? They are a Chinese manufacturer. Except for their own characteristics in anti-counterfeiting codes, there is nothing comparable to us in other places! Even if you want to attract partners, you can use IBM Anything is more suitable than pulling them!"

"Stupid!" Who knew that Akio Morita was a little angry at this time, he glared at Nobuyuki Idei, and then recovered his calm after a long while, "Don't you think about when Huaxia Hi-Tech was established? A company has been established for a year After that, we can cooperate with Sony immediately from scratch. What kind of company is this? Are they lucky? Look at this document, the strategic thinking of this kid Jia Hongjian! He can see it better than all Sony people They are far away, and they are good at planning! It’s like Zhuge Kongming! Such a person is now running a family business, and he can’t buy their business to make them our Sony talents, so he has to be willing to spend money to win them over! Otherwise If they united with others in the future, wouldn’t our Sony have a tough competitor?” (To be continued) rq