Coquettish Rebirth

Soon, under Jia Hongjian's guidance, Ni Runfeng and Jia Hongjian got in touch with "China Business Journal".Facing Ni Runfeng and Jia Hongjian pretending to be Jia Gang personally coming to ask to participate in the debate, the "China Business Journal" was so happy that it almost peed its pants!They hastily agreed to Jia Hongjian and Ni Runfeng's request, saying that they would arrange for them to enter a special topic to confess.But at this time, Jia Hongjian made a strange request, "I suggest that everyone conduct a similar online...connected debate, which means that we have written a debate on the first half of the article, and fax it to you. Give it to those people, those people will write it out and fax it to you according to our words, and then fax it to us..."

This is called a tired!Originally, Jia Hongjian wanted to say that it was the same as online interviews or online chats, but halfway through the conversation, he suddenly remembered that the domestic Internet is still a rarity these days, and even computers are quite rare, so there is no way to say "online" as a "Connection".The "China Business Journal" was quite happy with Jia Hongjian's request.Because what they originally thought of was to summarize some of these people's arguments after interviewing those people and tell "Jia Gang" and Ni Runfeng to see their reactions.Although the method proposed by this "Jia Gang" is a bit cumbersome and time-consuming, I have to say that it is interesting, intense, and attractive to use such back and forth and back and forth moves!

So soon after the matchmaking of "China Business News", the previous topic of the next article was temporarily invalidated, and those so-called experts and scholars began to eagerly prepare to hunt down "Jia Gang" from Huaxia Hi-Tech and Ni Runfeng from Changhong. , Verbal criticism!

First of all, he was the director of the marketing department of a food company in the capital.This person named Dai Quan said this-"The sponsorship plan of flying over the Yellow River this time can be said to be a very bad plan and a failure. Although Ke Shouliang sponsored by Huaxia Hi-Tech and Changhong flew over the Yellow River, Huaxia Hi-Tech and Changhong Can Changhong himself fly to the other side of the demand? If this time is just a show rather than a market, then this time a few million is better than advertising on the spring night, writing xxxx company wishes the people of the whole country xxxx Appropriate! If it is the pursuit of sensational effect, it is really better to install Changhong's picture tube and Huaxia High-tech's Life No. [-] on the airship, and then drop it from a height of several hundred meters. ( ) This will allow people all over the country to listen Well, I think the absolute sensational effect of this is higher than that of sponsoring Feihuang. Now the Chinese market is very close to a fully competitive market. It is not the era when one idea saved a factory. Now it is a master's trick. It's the old age, if Huaxia Hi-Tech and Changhong continue to do this, life may not be easy in the future..."

When I saw this joke and faxed it over.At that time, Jia Hongjian sincerely asked the editors of "China Business News"-"What is this guy talking about?" Yes!Brother Dai in the capital went on and on and on for a long time. At the end, Jia Hongjian realized that this man was playing lip service, and he was an idiot in Beijing, but he didn't see what this man was talking about!From the beginning to the end, there were all kinds of witticism and sarcasm. If it is said that Huaxia High-tech and Changhong's planning is poor, do you point out what is wrong?If it's just this kind of nonsense, then you don't need the director of the marketing department at all, and find a fat man named Guo Degang who talks about cross talk, which is definitely more poisonous than this person!

If it follows Jia Hongjian's own style.If he responded to what Brother Dai said, he would just say something directly—"China Business News is not a place for cross talk, please come back after you figure out what you want to say, thank you."If such a sentence came out, it would definitely choke this Dai to death!Aren't you just talking about it?How can Jia Hongjian know how to play tricks?Jia Hongjian can scold Jia Hongjian in the street for three days and three nights without repeating the same thing!

It's a pity.It's a pity that the "role" that Jia Hongjian decided for his family was a weak intellectual image, and he couldn't be so strong like a son and brother, stepping on other people's faces, otherwise he would be too strong Actinium!Therefore, Jia Hongjian could only act like a weak intellectual, speaking weakly as much as possible, as if he could not fight back. This is not an admission of defeat.Because when two people were arguing, one person kept cursing and uttering strange words in an attempt to irritate the other, but the other person's attitude was always very good and gentle, so who did the crowd support at the end?Definitely support the gentle and elegant actin, not to mention the weak, and the attitude is so good, at first glance, he is a good person, and at first glance, he is the kind of actinium who will not bully others!

In this regard, Jia Hongjian finally wrote: "We Huaxia Hi-Tech is actually in an experimental state of mind to sponsor this event of flying across the Yellow River. First of all, seeing the soaring cost of CCTV's advertising bids, it is obvious that the current society The cost of the traditional advertising model will become higher and higher. In this case, the cost ratio and time-consuming of the traditional conventional advertising model have become a bit difficult to grasp. Therefore, we are paying attention to this event marketing this time] In this field, although some other domestic companies have done it before, it can be said that no one has done such a big event marketing. This time our two companies are a bit like the reform and opening up of our country. Crossing the river by walking the stones, if it succeeds, great, if it fails, it can also bring some useful experience and lessons to us and some other manufacturers..."

Just after writing this passage, even Jia Hongjian himself began to admire himself, just look at what this article wrote!That's called a well-founded, that's called a gentle and elegant, just by looking at him like this, he has a good impression of the person who said that!After all, this is the person who speaks seriously, not the one who plays lip service, isn't he?

After Jia Hongjian passed on this article in the name of his father, "China Business News" soon came back with an article.This article was written by a reporter named Zhao Hailin from the "Capital Economic News". This reporter gave Jia Hongjian and Ni Runfeng a very rare tolerance. He wrote-"From the perspective of seizing opportunities, this time Huaxia Hi-Tech and Changhong can be said to have considerable courage and courage. We must know that our domestic state-owned enterprises always have a shortcoming of slow response, and Huaxia Hi-Tech and Changhong can make a decision so quickly this time. It can be commended. The two manufacturers want to seize the opportunity of this flying yellow and test the idea of ​​event marketing, so as to borrow a boat to go to sea and borrow a ladder to go upstairs. From this point of view, the two of them have fully demonstrated My own courage and ability. If we want to talk about the actual effect, I personally feel that it is still a bit too early. I personally would like to wait until the water comes out to see the muddy legs and draw a conclusion before summarizing the gains and losses of this event marketing After all, it’s still too early to start evaluating now, and I’m confident in Huaxia Hi-Tech’s marketing capabilities. I don’t believe that they don’t have corresponding means or plans in the future. Selling grain gourds can also be heard, I am willing to wait for the good news from Huaxia Hi-Tech and Shuchuan Changhong..."

Although this reporter Zhao is also a little bit tricky, but how heart-warming are the words he said?From this point of view, Huaxia Hi-Tech's previous image creation is not useless!You must know that these experts and scholars in China really don’t belittle others and can’t show their own heights. If one of them can stand up and say a few words for Huaxia Hi-Tech, it can also show that Huaxia Hi-Tech’s life and image are absolutely fine!

In fact, Ni Runfeng really wanted to throw data out to slap his face!You know, according to the statistics of Jia Hongjian and Ni Runfeng.The small money of this family of 500 million, if it is placed in China now, it can be played 30 times in the golden advertising time period after CCTV's news broadcast!And this ad is only 5 seconds long!Now Ni Runfeng's Changhong and Jia Hongjian's Huaxia Hi-Tech are basically the number one companies in their own business. If they want to maintain exposure according to the principle of attention economy.In that month, it would basically cost 600 million yuan in advertising fees!Otherwise, if Changhong does not advertise but its competitors do, isn’t that just letting others take the lead?

But in fact, from the matter of Fei Huang, under Jia Hongjian's planning, how long was the exposure continued?It's been half a year, my dear!This started in November 94 with various promotions, and then held activities in various places.It has been speculated until May of 11. In the past six months, Jian has kept himself dangling in front of the eyes of consumers. It only cost a family 95 million. Is this a loss?According to such a data, the advertising fee in a year is only 5 million, but what is the price of being the king of CCTV? At the end of 500, the bidding king of 1000 was over 94 million!

If such an exposure effect is not as good as CCTV's Biaowang effect, and if popularity has nothing to do with purchase desire, then the **** CCTV Biaowang's advertisement will immediately give consumers the incentive to buy?Isn't this a lie!The advertising effect of CCTV Biaowang is also for consumers to remember, and then when they have the opportunity to buy in the future, people will choose Biaowang's products, okay?

If the effect of such an event marketing is far worse than that of CCTV’s Biaowang, not even one-fifth or even one-sixth as good as other people’s, then Ni Runfeng still has Jia Hongjian looking for someone to investigate According to the data that came out - advertising continued to cover 5 million people in half a year!At the same time, in the past six months, 9 newspapers with a total circulation of more than 1300 million copies have voted in newspapers with a total of about 5000 million copies to mention Huaxia Hi-Tech and Shuchuan Changhong’s sponsorship of Xiaoheifeihuang. What kind of advertising effect is this?

In addition, when other competitors such as tlc actinium and Kangjia have increased their advertising investment this year, Changhong, relying on the same advertising investment as last year, has maintained its popularity in the market for half a year. , and the ranking of the first purchase intention, is this a failure?Not to mention the dealers who flocked to contact Changhong after the success of Fei Huang on May 5!In the tens of millions of shopping malls across the country, there is always a place where Changhong’s color TVs and cvd machines are distributed, but the success of Feihuang this time means that Changhong has successfully distributed goods in 1% of the country’s shopping malls. It is even wider than before!How do you say that?

"Why do we tell them the truth? If they feel good, they feel good. We tell them, okay, they have learned what we eat? We are not their father, why tell them this for free? It's okay. Son, listen to me, let’s just pretend to be vulnerable, and it’s not good for us!” However, Jia Hongjian used this passage to persuade Ni Runfeng to give up the idea of ​​using data to slap his face... (To be continued. Welcome to the starting point ( qidian.) Vote for recommendations, monthly tickets, your support is my biggest motivation.)