Coquettish Rebirth

Chapter 2 Sponsoring Feihuang is [-]b?

"If I want to say it, all kinds of corporate sponsorships are very crazy in this era, and it can even be said that the sponsorship in this era is a bit too crazy. Those entrepreneurs don't know that they are playing a self-entertainment What a fool! At this time, Changhong and Huaxia Hi-Tech are raising the level of this kind of sponsorship again. I don’t know what they want to do! Do they just want our business circle to fall into a frenzied and restless money-burning era? Do you want to bring the enterprises of the whole society into a vortex of sponsoring various money-burning activities? Everyone, don’t forget that Huaxia Hi-Tech and Changhong are the members of our country’s national seed team among the top 10 enterprises in the world in 500 years! They It can be said that every word and deed will affect the behavior of other companies!"

When Jia Hongjian returned to the company, he received a call from Ni Runfeng and learned about this feature on "China Business News".So after finding this issue of the newspaper again, I saw this article decisively and immediately.In this feature article, the first one is the above statement, which is a statement made by Yu Guoqing, the deputy editor-in-chief of "Capital Industry and Commerce Daily".

Jia Hongjian thought it was funny when he saw this speech. Although Huaxia Hi-Tech has assumed some social responsibilities, the responsibility of guiding domestic enterprises has nothing to do with Huaxia Hi-Tech?Although Huaxia Hi-Tech is indeed the top 500 seed team in China, is it necessary for Huaxia Hi-Tech to be responsible for the actions of other domestic companies?Jia Hongjian is not the father of those bosses!Does he need to manage how those people operate?Will those people give Jia Hongjian any money when they make money?If not, why should Jia Hongjian be responsible for them?They are all the bosses of a big company, or they just follow the trend and don't know what things are suitable for their own company?

However, those who hold objections are obviously not only in terms of social responsibility, and then Ai Liang, a so-called master of operating a consulting agency, said this-"I personally think that the problem is not only the addition of a random sponsorship Apart from the fire, the most important link is that Xiaoheifeihuang’s success has nothing to do with Changhong’s TV products or cvd products! Consumers are certainly excited when they see Feihuang’s feat in front of the TV, of course they are excited, but they are excited If you are excited, will you go to the mall to buy a Changhong TV or cvd machine to celebrate? In fact, our manufacturers or companies should be lucky, don't just think about making yourself hot, and make everyone know you The brand! Think before sponsoring, you sponsored the event. Well-known, is it compatible with your product? Like a recent news, ibm has just agreed to undertake the production of a supercomputer, in a year or two Afterwards, there will be a match against Kasparov, the world-renowned world chess champion. IBM’s hosting is intentional. Even if they spend a lot of money to make a supercomputer, but their company is originally a mainframe, that is, For supercomputers, no matter what the result is, this is a very effective advertisement for their products, and I think our domestic enterprises need to learn from and understand this very much!"

Speaking of this, it seems that this person named Ai Liang has not said enough.He continued: "We know that an enterprise should be in pursuit of economic benefits, not a charity. It is right to spend money to gain fame, but Changhong is now the dominant player in the domestic market. Huaxia Hi-Tech It is already a well-known overlord in the domestic market. They spend so much money on advertisements, can the effect they get really stimulate their economic income? And popularity is not reputation. Being well-known does not necessarily mean that consumers will buy it. For their products, consumers buy products because of their reputation, and reputation is based on product quality! If it is a bit exaggerated, the popularity is a mess, but the product quality is a mess. In the end, it is It's a laughing stock, who would buy the products of such an enterprise? I can assert here that Huaxia High-tech and Changhong's behavior of spending money on their reputation is completely wrong. Even small and medium-sized enterprises that are not well-known should learn from them. It is a kind of move that gets twice the result with half the effort! Huaxia Hi-Tech and Changhong can be said to have set a very bad example!"

When these two experts said that it seemed to be the case, other experts couldn't help but speak up, a chief planner of a Beijing South-North Communication Consulting Company.The person named Qin Yuejin also came to talk—"I think Huaxia Hi-Tech and Changhong are so prodigal, they seem to have invested more than 1000 million yuan to make a movie, but they are here. In the movie, I was only an inconspicuous extra actor! From an investment point of view, it was a complete failure of investment. I was at the scene when Fei Huang was on the scene. After watching Fei Huang, I asked about two Ten viewers. I asked them if they remembered who sponsored Feihuang. At that time, none of the excited consumers came up with an answer within 5 seconds. ...Looks like Chang Hong?

Flying over the Yellow River is very good, and it boosts our national confidence, but I think Huaxia Hi-Tech and Changhong can adopt a better sponsorship model, such as naming names?Make Feihuang into - [Huaxia Gaoke Cup Yellow River, Changhong leaps! ] Such a title?In this way, how can consumers not know their brands?Wouldn't such a small change increase their popularity more than what they already did?I say that, clever advertising, that is spending money to the point!And the stupid advertisement, it costs money and people don't remember your goodness! "

Immediately afterwards, the editor and director of a news program on Capital TV also came out to join in the fun—"I think Huaxia Hi-Tech and Changhong spent a lot of money. We are the director of the news, and Xiao Hei Ke Shouliang has been wanting to become famous for several years. No funding was found. This time, Huaxia Hi-Tech and Changhong came to fund it. It can be said that without them, Xiao Hei would not be able to fly to Huang. Why can’t they advertise themselves, saying [Without Huaxia Hi-Tech and Changhong, it would be There is no Fei Huang]? Right? This is the only way to increase your popularity! Otherwise, wouldn’t you have spent money and not benefited?”

After Jia Hongjian finished reading the first half of this issue, his eyes were really opened!Nima, why do you experts care more about how the money is spent than our client?He also spent tens of millions to make a film and only acted as an extra actor... If they knew that Jia Hongjian was going to invest [-] million yuan to make "The Romance of the Three Kingdoms" and he was not going to appear in the film himself, wouldn't they be scolded to death?

Besides, who said that Jia Hongjian was advertising?If Jia Hongjian hadn't built schools to help poor areas in the end, Huaxia Hi-Tech would have made a profit of nearly 2000 million in the end!Even if it is distributed to Changhong, then in the end Huaxia Hi-Tech itself can drop more than 1000 million!Is this advertising behavior?Obviously, Jia Hongjian was just a "acupuncture point" in this leap, and he just hired an artist to do a show to make money, okay?Huaxia Hi-Tech is now well-known in China, does he need to expand Huaxia Hi-Tech's reputation?As long as he has nothing to do, let Huaxia Hi-Tech appear in front of everyone by the way, and keep the exposure, okay?

There are also those experts who pretend to be like big-tailed wolves, and say that popularity and reputation have nothing to do, this is pure nonsense!This is purely pretending to understand!Do you understand the Chinese market?What is the reputation of "Melatonin" made by later Shi Yuzhu?kindness?Who can know what benefits this thing has on the human body?kindness?I don't know what benefits it has on the body. What good reputation does it have?The melatonin of later generations can sell well, isn't that because of repeated advertisements and high popularity?What's the use of being famous?It is not to stimulate consumers to buy after watching the advertisement!It is to let consumers have a concept in their minds. When they want to buy this type of product in the future, this brand will immediately pop up in their minds!At that time, I will definitely subconsciously buy cooked or not raw!Human beings always tend to buy a brand that they have heard a little bit, and they will not buy a product that has not even heard of the brand!Why spending a lot of money didn't work? You experts don't understand what's going on in the market. You still have the face to open a consulting company. You guys are just here to fool people and want to find a foolish boss to give you As guinea pigs, experimenting with your market ideas?Well, I guess I want to cheat dozens of bosses, then sum up the correct experience by myself, and finally start my own business, right?

Just as Jia Hongjian was complaining about the experts, the phone rang.When he heard that it was Ni Runfeng, he said, "Mr. Jia, I heard that many newspapers are already preparing to reprint this article, and they are all booking the second half of the article. Shall we go with the "China Business News" newspaper office? Throw in some money and let them shut up?"

"Don't! Why put money into their mouths? Our country's constitution stipulates that free speech is allowed, although it is free within a certain limit, we have to allow others to speak." Jia Hongjian said at this time I don’t know why this aspect was suddenly brought up, and then I just heard him say with a smile: “Besides, isn’t it good that some people say bad things about us? Later, we will write articles and argue with them, so the quarrel will be happy, reporter Everyone came to pay attention, and then reposted it, didn’t we just advertise again without spending money? Don’t you want such a free advertising opportunity?”

Hey!This Jia Hongjian's brain is too active, just by seizing an opportunity to be scolded, he can think that this is an advertising opportunity!He is really a reborn person who has seen all kinds of hype cases in the 21st century! (to be continued)rq