Coquettish Rebirth

Chapter 710 Long Tail Theory and Flying Yellow Economy

After popularizing the philosophy of superman with his private goods, Jia Hongjian also talked about how to cultivate the initial willpower. "It's actually very simple to cultivate willpower in the early stage, just rely on meditation." After he said this, many people on the spot were taken aback. They didn't expect that meditation had something to do with willpower. Ding Sanshi directly Out of curiosity, he asked, "Is it enough to just sit and meditate? Doesn't luck matter? Qigong can also exercise willpower?"

This is a bit funny, Jia Hongjian said that this exercise of willpower has nothing to do with Qigong.But in this era, there is still a bit of qigong craze. A few years ago, qigong was popular after all. There are all kinds of qigong training tutorials on the market, such as "zhenqi movement method", which include meditation or standing. It is no wonder that Ding Sanshi thought of the request of the pile.However, Jia Hongjian quickly explained—"This meditation has nothing to do with Qigong. You don't need to think too much in your mind, you don't need to think about sucking in all the spiritual energy from the world, or what makes the filth in your body go away. Exhale. Just focus on breathing itself. To put it bluntly, it is to empty your head and control yourself not to think about it. In fact, when a person closes his eyes, because the external stimuli are reduced, the human brain will become active and associate Many strange things, people will be very easy to distract, just like a child with ADHD, and our meditation is to practice against distraction, that is, to practice constantly focusing on breathing. For example, at the beginning, When you inhale, you can say inhale silently, and when you exhale, you can say exhale silently. In this way, you can not only exercise your ability to actively focus your attention, exercise your ability to resist distraction and external attraction, but also clear your mind and restore A little willpower..."

When I heard Jia Hongjian say this.Almost everyone feels that they can do it for sure. Isn't this just sitting for a while?And according to Jia Hongjian, it only takes ten, twenty, ten minutes a day. ( ) That's like playing casually and you can become an actinium!

It can be said that after such a training class, all the people in Huaxia Hi-Tech are full of hope for the future.They have completely convinced Jia Hongjian's words. In their view, their future is brighter than ever, as if they only need to follow the route Jia Hongjian pointed out a little bit every day, then after two months, You will become a completely different person.A person who is out of the fun, a person who can make more money, a person who can be loved and admired by everyone around him!

After this training class, when Jia Hongjian sent Ye Jing back to the United States, Ye Jing was silent all the way to the airport, as if she was still reminiscing about Jia Hongjian's previous class content is the same.When we finally got to the airport.Ye Jing suddenly spoke, and she asked Jia Hongjian, "Hongjian, why don't you give a training class to our North American branch staff? Just this?" She obviously wanted to be in her own small territory. Implement Jia Hongjian's willpower training.

But at this time, Jia Hongjian said after thinking about it: "The North American side may not be suitable for this training, but you can do other training courses. So, give me some time. I will write a book later. When I come out, I will use it as a training course for the employees there. After all, the people there are now focusing on the Internet, which is different from the electronic products and health products in China, and they cannot directly train all of them across the board. "

Ye Jing heard Jia Hongjian's selfishness when she heard this, but she was still very happy to see Jia Hongjian agreed to her request.From her point of view, she and Jia Hongjian were a couple. The relationship between the two was so close, so what was there to be careless about? "Okay, then I'll leave it to you, hehe, my Hongjian is the best!" She praised Jia Hongjian with a red face and a smile.

"Okay, let's go to the security check." After seeing Ye Jing off, Jia Hongjian returned to the car and began to think about what he would write to the North American branch in the future.In fact, he really has a training material suitable for the Internet industry in his head, that is "Long Tail Theory".This "Long Tail Theory" is actually related to Professor Negroponte, Jia Hongjian's acquaintance. This mit MIT Professor Negroponte who wrote "Digital Survival" himself wrote a book called "Lian Columnist in the magazine "Line".This "Wired" magazine is an online electronic magazine, which can be said to be the most cutting-edge and professional-oriented magazine that pays attention to the new concept of the Internet in this era.In 2004, Chris Anderson, the later editor-in-chief of this magazine, wrote an article in "Wired" magazine. Tail Theory".

What is this theory about?In fact, it is about a novel change phenomenon in various sales industries in the new era of the Internet.In the past, because of the limitations of various physical spaces, the Matthew effect or the scale effect was very popular-the stronger the stronger the weaker the weaker.For example, in a bookstore, there must be a place where books can be placed. According to the popular 82-80 rule, 20% of the books can bring 20% of the profit to the store, and 80% of the other 20% of the profit. books are provided.So for this bookstore owner, the sensible approach is to try to put the best-selling 20% ​​of the books, the so-called best-sellers, in the most conspicuous position for as long as possible, while the other books that are not very easy to sell Books are removed from the shelves as soon as possible, at least purchase as little as possible, and buy new books when the ones on hand are sold out.In this way, when new books come in, there is still a 20% chance of encountering new bestsellers!It can be said that in the traditional sales industry, the key to increasing profits is how to increase the probability of encountering 80% ​​of best-selling products, and how to eliminate the [-]% of unsold products as soon as possible!After all, the space on their shelves is limited, not unlimited!

But when the Internet came, in addition to spawning a lot of Internet upstarts, it also brought a breeze to traditional industries.This is to let everyone discover the benefits of the Internet, and they are surprised to find that there is no shelf space limit on the Internet, no matter how unpopular books are, they can be placed on the shelves of the Internet for a lifetime.And such a practice of not taking off the shelves will produce a long-tail theory-that is, 80% of the goods with low short-term profitability will look like a dinosaur when combined with 20% of the best-selling books on the chart. Things like a long tail can rely on time, but they can rely on meeting consumers all the time, but slowly create a result that completely subverts the 8020 rule!

This long-tail effect can be said to be a new phenomenon in the Internet era, that is, because of the over-developed consultation, the complete liberation of consumer choices, and no need to be limited to the fixed choices in the previous physical stores, so consumers can completely Develop your own interests, or find the corresponding things according to your own interests.In this way, even if it is a niche product that is not sold very well, it will attract people from all over the country or even the world who like this product to buy it because it has been released for a long time, and in this way, it can provide an unbeatable product in the long run. It is inferior to the product of the original bestseller!Even under the influence of word-of-mouth communication, a product that did not become a best-seller may become a new best-seller after a few years due to the long-tail effect. Book!

Just when Jia Hongjian was thinking about writing "The Long Tail Theory" ahead of time, he himself was being discussed elsewhere.It turned out that Huaxia Hi-Tech sponsored Ke Shouliang's leap of the Yellow River before, and the investment of more than 1000 million yuan caused a lot of discussion in related industries.In the "China Business News", there has been such a special topic in recent days-"Huaxia Hi-Tech's Over 1000 Million Yuan Flying Yellow".Under this special topic, "China Business News" widely published hero posts, convening a series of domestic "heroes" to analyze and evaluate whether Huaxia Hi-Tech's huge investment is worthwhile.In the pens of these heroes, they imagined Huaxia Hi-Tech's revenue books one by one, and calculated Huaxia Hi-Tech's income and expenditure in their brains. In the end, it was a face-saving evaluation of Huaxia Hi-Tech's balance of payments, but they said that Huaxia Hi-Tech was in balance. In the case of already very well-known, such sponsorship is very meaningless and unnecessary.

It is still polite to comment on Huaxia Hi-Tech, but they are not so polite to Changhong who works with Huaxia Hi-Tech.They criticized Changhong in all kinds of ways for investing 500 million just for an advertisement, and even described this kind of thing as just a show to boost the stock price!It turned out that one month before Feihuang this year, Changhong had been approved by the relevant state departments and had already been listed.Originally, after going public, Changhong relied on its cvd progress in the market, and its stock price continued to rise slightly.When it came time to fly yellow, Changhong’s stock price rose by more than 20% on the day Fei Huang succeeded!And it has skyrocketed for 5 days in a row!It's been a week!

If this kind of stock price rose by 20%, if it was put in 97, it would be a direct daily limit-a 10% increase in a single day would be a direct daily limit!But in this era when there is no limit mechanism, the speculative stimulation of the 20% surge to the market is simply indescribable!Anyway, according to the comments of those heroes, this Changhong can grow 10% by himself, and the other 10% are speculators rushing in to raise money!

Although the stock has risen a lot, the heroes always comment from the commanding heights. They think that this kind of show-like speculative stock price speculation is very short-sighted, so even if it is an advertising investment, it is too much...Basically according to their views, What other people do is basically wrong, only they themselves are right! (To be continued. Welcome to the starting point (qidian.) to vote for recommendations and monthly tickets. Your support is my biggest motivation.)

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