Coquettish Rebirth

The people behind Li Dongsheng are actually not mysterious, they are nothing more than old classmates from back then—Chen Weirong and Huang Hongsheng, one of them is the boss of Chuangwei Company, and the other is the boss of Kangjia Company. ◎Smart kids remember to update with super fast hands. ◎These two also encountered twists and turns during the crackdown on counterfeiting at the beginning, and the brand of the company suddenly stopped.Although it is not as unlucky as tlc, but after being affected, there is no way to compete with Changhong.Of course, these three people were full of hatred for Jia Hongjian and Ni Runfeng, so after the three of them summed up, they each took out the money they had obtained through various channels before, and invested all three of them in the company tlc. ——After all, tlc is the largest among the three companies!

After the three people pooled their money to buy tlc, they used the remaining money as operating funds. The purpose was very simple, that is to bring down Changhong!At least it has to be on par with them!Otherwise, the three of them could be regarded as Uncle Jia Hongjian, and they just fell down inexplicably?That's too embarrassing!And it's not like they don't know the general direction set by Jia Hongjian back then, isn't it just to occupy the country and then develop abroad?Although I don't know the specific plan at that time, but with this general direction, can't the three of them do this?

Now, Li Dongsheng and the three of them are aiming at nothing else but Zheng Baiwen, the largest distributor of Changhong Group - Zhengzhou Department Store Stationery Wholesale Company!This Zheng Baiwen is one of the most successful results of the reform of state-owned enterprises in these years.In the past, a mere department store stationery wholesale station in the Zhengzhou area actually established a company, and then started to work as a distributor. In the end, it can touch everything and sell everything!This year, in order to occupy a larger distribution share in Changhong and other companies, this Zheng Baiwen has even laid a distribution network all over the country-because Zheng Baiwen can do well, especially in the past ten years. It can be said that all of them are Thanks to Changhong!

Zheng Baiwen is an advanced model of "the leader of the national commodity wholesale industry" and "a red flag of state-owned enterprise reform".In the 86 years since its establishment in 10, its sales revenue has increased by 45 times, and its profit has increased by 36 times!Among them, Zheng Baiwen Home Appliances Company, a subsidiary of Zheng Baiwen Company, is the agent of Changhong Color TV.Only Zheng Baiwen can make such great progress!The reason why Zheng Baiwen can make such great progress is because of the "industry, trade, and bank" capital operation model that has been widely praised by all parties and known as "the essence of Zheng Baiwen's experience"!

This mode of operation is basically that Zheng Baiwen does not need to pay cash when purchasing Changhong products. Instead, the Zhengzhou Branch of the original CCB issues a 6-month acceptance bill to Changhong, and directly pays the money owed by Zheng Baiwen to Changhong. After selling Changhong products, repay to CCB.Leader Zheng Baiwen gave a profound connotation to this triangular cooperation relationship, saying that the reputation of the commercial bank, the reputation of the manufacturer and the reputation of the seller are added together.It is the basic framework of China's market economy.Zhengzhou Construction Bank also believes that it is a meaningful exploration to support enterprises to expand bill financing by relying on bank acceptance, an advanced credit tool.

However, relying on the sensitivity of a businessman, Li Dongsheng soon discovered that there was a loophole in this triangle relationship that could be exploited!One is that under the background of generally low market reputation at this stage, this kind of bank-enterprise cooperation without any restrictive relationship between them can easily become karate.The final risk is passed on to the bank.

On the one hand, the bank cannot guarantee that Zheng Baiwen can sell out the goods within the time limit for acceptance; on the other hand, even if the goods are sold out on time.Zheng Baiwen can also use a large amount of the payment for other purposes!And the last aspect, that is, what does Zheng Baiwen rely on to sell goods?Their goods are not sold directly to consumers, but to the next level of retailers!And Zheng Baiwen himself is able to get a very low discount from Changhong by virtue of the large quantity of goods he takes, and then Zheng Baiwen sells the goods to retailers at a lower price than the usual channel. Such a price difference is theirs!

However, what if Li Dongsheng signed an exclusive agreement with the retailer?If Li Dongsheng's tlc, or a reborn company, excludes the dealer link, it will directly flatten the marketing.What about point-to-point direct delivery to retailers?What if they run their own transfer stations or something?In this way, although the investment is a bit large, the exclusive agreement can be used to make the retailer of the terminal directly reject Changhong Color TV from entering the market!And this is Zheng Baiwen's Achilles' heel!

Zheng Baiwen and the others rely on their credit to keep operating. As long as they can't sell the goods quickly, they will face continuous losses and losses.And after Zheng Baiwen collapsed, or after the triangle model collapsed, Changhong could only rely on their own 30% marketing team to distribute. At this time, it was the best time for their tlc to seize the market!

This plan can be said to be the conclusion of Li Dongsheng and the other three who have worked hard and thought hard for several months after they failed!In their own opinion, the reason why they made false publicity before was entirely in response to Changhong's low-price strategy-Changhong gave more rebates to dealers and retailers than the three of them!After that, Changhong continued to develop new products under Jia Hongjian's guidance, and even came up with the "shameless" and "scam money cheating" method of color TV with color casing, then tlc they can what to do?You can only follow and learn!But follow the learning and never surpass Changhong!They had no choice but to start deceiving...at least they thought so.

After several months of hard work, they fully studied Changhong's system, and finally found out that the reason why Changhong's rebates are high is because they are engaged in acceptance!Because Ni Runfeng saw through Changhong's own shortcomings, and found the optimal solution!A factory like Changhong is located in a remote place, and it is impossible to get the goods to the national market quickly, which cannot be done in a day or two, and the distance is far away. The retailer wants the goods, and Changhong has a long way to deliver the goods. .In this way, either a transit station is established, or the products are piled up to others!And this other person is Zheng Baiwen!

Therefore, Zheng Baiwen and Changhong have a system that operates by bank acceptance.Changhong gave 10 billion products to Zheng Baiwen. Zheng Baiwen didn't need to give the money to Changhong immediately. Zheng Baiwen could make an acceptance through the bank. When the products were sold out, he would return the money to the bank within half a year, and the bank would then give the money to Changhong.However, Changhong did not use the money directly for reproduction, but lent it to intermediaries, such as the securities industry!In this way, Changhong can also rely on the rapid development of China's financial market through financial leverage and speculation to obtain another objective investment income!

In this way, half-year acceptance can generate 9 deduction points, and if the acceptance extends to 12 months, it can generate 18 deduction points.The production cost of Changhong is relatively low, coupled with this acceptance method, the deduction point for dealers far exceeds that of Kangjia, tlc and other manufacturers at that time.Therefore, many dealers are attracted to distribute Changhong's products.Thanks to this, Changhong was able to sell 94 million TV sets in 440, directly creating a mythical performance in China's TV industry!At the same time, tlc shipped only 30 units!

However, Li Dongsheng and others have researched a bolder, crazier, and more powerful approach from Changhong's strategy!That is, Zheng Baiwen itself needs to make a profit, but if Li Dongsheng and the others set up a "Zheng Baiwen" to distribute their new tlc TVs, and then name it as a cargo station or something else, then such a "Zheng Baiwen" is not good. Need to be profitable!For example, they got the color TV from tlc at the ex-factory price, and then sold it directly to the dealer without making any money!Completely flat in and flat out!Earn no money!

This is different from Changhong's method of establishing its own distribution channels. Changhong's own channels and employees sell to retailers, which is also higher than the ex-factory price, which is basically the price that dealers sell to retailers. !In this way, Changhong himself can make more money.But tlc is different, their "distribution company" doesn't make any money at all, and sells goods to retailers at ex-factory prices, so that retailers will gather here?After getting together, sign an exclusive contract directly!Block Changhong's way to enter the market!This harms others while benefiting oneself!What a great way?

What?In this case, tlc will have to support a group of "dealers", and it will be sold directly to retailers at the ex-factory price. Is it actually a loss?No! Tlc's "dealers" sell goods at a low price. How many retailers have to be attracted, and then this low-price strategy sells more, and how much cash flow is required?This kind of cash flow only needs to be cut off for one month, how much interest is stored in the bank?What if it was lent to a financial institution?In this way, if the retailer takes a total of 10 billion yuan and then ships the goods 30 days later, the interest that the 10 billion yuan can create in 30 days may be almost the same as the profit from producing 10 billion yuan TV sets—don’t forget Well, in order to compete with foreign brands for market share, each company under the leadership of Jia Hongjian engaged in a price war, and their net profit has reached such a pathetic 5%!

With such a new model, Li Dongsheng is not afraid that he can't handle Chang Hong!Can Jia Hongjian think of such a strategy?Can Ni Runfeng think of such a strategy?This strategy, since it is not at a loss to oneself, can also show the appearance of losing money and making money. In the end, it not only makes a lot of money but also deceives competitors. It is simply the crystallization of the most genius business wisdom of this era... CCTV report, domestic The so-called Kobe beef is either counterfeit or smuggled.If it is smuggled, it has not been tested, and if there is mad cow disease, it may be served on the table... rq

(njxs) The fastest update, please bookmark (njxs).