Coquettish Rebirth

If Jia Hongjian knew about Li Dongsheng's strategy, he would definitely applaud them. ◎Smart kids remember to update with super fast hands. ◎Because business warfare itself is to aim at the weakest link of the opponent and then strike!The so-called "soldiers to fight for strategy, followed by fighting for diplomatic relations, and then fighting for soldiers", in the field of commercial warfare, it is basically equal to a price war or a quality war with the other party.This is a fairly low-level competition model in itself, and the middle one is to cut off the supplier, that is, to sign off the other party's supplier and isolate the other party!But the most powerful thing should be to destroy the entire business model of the other party, so that the other party inadvertently finds that their entire business model has been rooted out in surprise!

Tlc's plan this time can be regarded as a plan to attack soldiers!They keenly found the weakest point in Changhong's entire business model, directly lowered the sales center, cut off large customers, and directly inserted the terminal.Such a model has changed the way of sales!Directly grasped the weakness of Changhong in the sales process, did not really let the goods enter the consumption link, but just dumped the goods at the dealers!As long as tlc sells one on the terminal, Changhong can be said to have blocked a Changhong from entering the circulation field, and such a method will not really cause Changhong's immediate reaction!

Because Changhong’s goods were already dumped at the dealer’s place, it took a while for the dealer to realize that the retailer didn’t want Changhong’s products, and then they found that their inventory of Changhong TVs was increasing, and more and more If they can't sell it, they will give advice to Changhong and find that their cash flow is getting more and more exhausted, and in the end.Maybe Changhong just realized what was going on, and was surprised to find that all his dealers from top to bottom had closed down one by one!At this time there is almost nothing they can do!Either lay out the channel from scratch, which takes a long time, or sit back and wait!And at this time, tlc can directly replace Changhong, occupy the gap in the market, and directly take nearly 8% of Changhong's previous share!

What?Competition from other domestic TV manufacturers?joke!Foreign manufacturers occupy a total of about 12% of the market.Then Changhong occupies nearly 80% of the market, and there is only about 10% of the market left. These three companies such as tlc were not enough to eat.No one else has a chance of living!Up to now, the domestic TV brand is basically the Changhong family!

In fact, Jia Hongjian went to Mianyang to stay in Changhong.When helping to restructure, that is to see this potential problem, or see the tip of the iceberg of this problem.Jia Hongjian knew that Zheng Baiwen was unreliable, and knew that something would happen to Zheng Baiwen in the future, so if Chang Hong behaved like he did back then, if Zheng Baiwen had an accident, Chang Hong would have to pay for his death!

From Jia Hongjian's point of view, Ni Runfeng has good vision and good ideas, but he is only half right in doing things!Ni Runfeng's first-tier distributor is Zheng Baiwen.Under Zheng Baiwen, there are still many speculative small and medium-sized dealers. This level of dealers has nothing to do with each other, and they are basically gathered together because of economic interests.If this is put into history, it is almost like Sun Yat-sen's revolution - they also united with many warlords to fight the banner, what happened after that?The successor has a bald head, so there will be a war in the Central Plains.Isn't it necessary to pay off the warlords one by one?

That's why Jia Hongjian helped Ni Runfeng establish a regular army of his own at the beginning, thinking that their own marketing power would gradually replace outsiders. In this way, even if there was a war in the Central Plains, Ni Runfeng would still have his own army at the head. no?Otherwise, if you don't even have direct line troops, why are you still playing with Mao?

But Ni Runfeng didn't seem to understand Jia Hongjian's thoughts.Because Jia Hongjian was too busy, he didn't speak clearly. After Ni Runfeng read Jia Hongjian's plan, although he understood Jia Hongjian's meaning, he seemed to think that the circulation link should be a matter of commercial capital. It doesn't matter, so the marketing team established by Jia Hongjian at the beginning still occupies such a large share in Changhong's interior!

In the international arena, there is a wise saying in the business field - when the external transaction cost is greater than the internal management, then the external transaction relationship should be transformed into internal management.When the cost of internal management is greater than that of external transactions, then internal management should be transformed into external transactions.

The meaning of this sentence is that when you want to sell something to consumers, and the twists and turns and various expenses are more expensive than building a system yourself, what you should do is to build a system yourself to replace this external system. system.When an external system helps you do a part of your company's work, and it turns out that the cost is cheaper than the company's own staff to do it, it should be outsourced obviously!

Apparently Ni Runfeng doesn't understand this point, and he doesn't seem to know the words of Matsushita Konosuke, the god of management in Japan - mass production is premised on large sales, if the manufacturer can't effectively control the sales process, then If your production line cannot be effectively protected, its production capacity will not be fully utilized.

In the plan of TLC's Li Dongsheng and others, there is obviously a bit of Jia Hongjian's spirit in it-because of the lack of funds now, they are going to cut down one or two batches of distributors, fully control the distribution channels by themselves, and crowd out the distribution channels. After obtaining Changhong's living space, it will take about a year to establish 1 directly affiliated sales points across the country!

Immediately afterwards, Li Dongsheng and others ran to Shanghai. This time they came to look for the so-called "Shanghai Radio and Television".Shanghai has always had the so-called tradition of conglomeration and aircraft carrierization. After entering the 90s, many related companies in Shanghai began to merge and became a huge brand. However, among them, there are also well-known small and medium-sized brands that have been abandoned. , or not so much attention.Li Dongsheng and others came to Shanghai for the traditional brand of "Golden Star TV"!

This brand was originally the brand of Shanghai TV No. 9293 Factory, but in [-], this TV No. [-] Factory merged with other factories and began to implement a brand strategy. In addition to Changhong, the well-known local brand is "Shanghai Radio and Television Brand"!However, under the pressure of Changhong, this brand can only survive in the Shanghai area, not to mention the "Golden Star" brand that has been basically abandoned!

After Li Dongsheng and others found SVA, their request was very simple. They wanted to buy the brand "Golden Star" at a price of 50 yuan, and it would be a permanent purchase.For such a request, SVA felt that he had encountered a fool!Look at the state of the TV market right now!Basically, it will be eaten up by Changhong, but now there are still people who want to buy brands to enter this market?Is this to seek death?So after a little pretentious bargaining, the two parties reached an agreement at a price of 60 yuan, and Shanghai's traditional brand "Jinxing" was sold to Li Dongsheng and others.

Immediately afterwards, Li Dongsheng and others spent 300 million yuan to change the mold of the TV casing and added the "Golden Star" trademark to it. While starting large-scale production, they began to prepare for a new round of advertising.But at this time, Jia Hongjian occasionally heard the news that "Golden Star" was sold through his own relationship.

"By the way, why haven't you seen a Gold Star TV set in the past two years?" Jia Hongjian asked casually when he had nothing to do with Cheng Yu for tea and chat.Why did he ask Venus?Because when he was a child, the 14-inch color TV at home was the Gold Star brand. The old TV that Jia Hongjian used to play games in the office broke down these two days. He wanted to buy the Gold Star brand, but he couldn’t find it anywhere. With such a random question.

"Golden Star Actinium? By the way, this brand has been sold. It seems that there are merchants from Lingnan who came to buy it. It's funny to say. Now that the TV market is monopolized by Changhong, why would anyone want to buy this brand? ? Still want to break into this market?" Cheng Yu said with a smile.

"It's not that I can't kill..." Who knew that Jia Hongjian's answer was so unexpected. Before he was reborn, he had seen a domestic small household appliance of the Triangle brand in the market.In fact, the Triangle brand was considered an old brand in Jiangnan before, and its quality is quite good!As a result, it was impacted by foreign products and had not yet adapted to market demand, so it gradually fell silent.At first, Jia Hongjian thought that this triangle was the comeback of that triangle, but after buying a triangle, it broke after not being used for a year.After checking, I found out that this brand was bought by a private cottage factory in Lingnan, which was completely a backdoor!

However, after Jia Hongjian told Cheng Yu about this method, who knew that Cheng Yu was stunned for a moment, "Could it be that tlc wants to make such cheap things? When selling brands, it is said that the people who dealt with them recognized the people who bought them." It seems that they used to be from tlc company, so they met each other... Jia Hongjian pondered for a while, could this be some kind of move behind tlc? Jia Hongjian thought for a long time, Li Dongsheng and others are obviously not fools, although there are false propaganda and so on , but there is no need to question the business talents of these people, otherwise they would not have made a state-owned factory so big! Then, they bought a TV brand in order to get rid of the outdated tlc Brand, return to the market with the Gold Star brand? But this time the market is not going to come back! They must have a unique move, or the entire market is almost full of Changhong's actin... Unless, they also discovered Zheng Baiwen's problem?

Jia Hongjian himself has a habit. When simulating a competitor's actions, the first thing he thinks of is that the opponent will attack his own weakness, and he will associate it with this... rq

(njxs) The fastest update, please bookmark (njxs).