Coquettish Rebirth

Anyway, after watching Ni Runfeng's performance, Jia Hongjian felt that it would be better for him to stay here for a while longer. ◎Smart kids remember super fast hand-type updates. ◎He feels that the designers of state-owned enterprises, or to put it more broadly, the designers of large domestic and foreign companies have not fully opened their minds, and they are particularly rigid!Let these people go to the front line to interview ordinary people. If ordinary people don't know what they want, they can't design it!Just like in later generations, knockoff phones have so many fun and humanized functions, all kinds of rejection of various background sounds and voice changers, aren’t these knockoff phones first developed?There are even many functions that are not developed by counterfeit phones, and big manufacturers such as Nokia would never have imagined such a design!

To be honest, someone like Jia Hongjian who has been "inspired" by counterfeit phones came up with an absolutely new idea during the time he was talking to Ni Runfeng, but he just doesn't know how to say it now. Let's see what ideas those designers and engineers can come up with after going to the front line for interviews.Soon, Ni Runfeng implemented Jia Hongjian's suggestion. While asking people from the legal department and marketing personnel to look for industrial and commercial offices all over the country to point at tlc and curse, he began to let the designers and engineers of the design center go down the line.

Ni Runfeng held a meeting and gave those designers and engineers some strong wine, making it look like a group of people went to the front line, but deep down in their hearts, these designers and engineers didn't care.After the trip, a group of people began to whisper to each other in the car - "The above is really whimsical, let's go to the next line? Who designed the next line? Really. What do ordinary people know? Believe it or not, let's ask them what they want. What kind of TV, they must say a lot of completely incomprehensible? They don't know what they want - no, they do. They want cheap! Is there any need to investigate this kind of thing? Isn't it ? These people above are all full of food, and they all beat their heads. Hey, the system, it's all a problem with the system..."

"Don't say that, I heard that Mr. Jia is the one who came up with the idea this time! Mr. Jia is not in the system..." Some people wanted to defend Jia Hongjian, but the guy who said something strange just now was even more serious. Get excited, "What's wrong with Mr. Jia? He can't make a mistake? Besides, no matter how talented he is, he is not from our company. Can he know the actual situation of our company if he comes here just like this? ? Didn’t you come up with it in your head?”

"Xiao Li, it's fine, don't talk about it, if it is not for Mr. Jia's help, we can't become the number one in the market now, can't we? Don't say a few words!" At this time, the kind of old engineers who are highly respected began to come out and stop .However, when a small group of designers and engineers who were going to the first-line sales market in Shudu arrived at the scene, they were a little reserved.

Yes.This group of people are basically from colleges and universities. The college students these days are really the pride of heaven. They are basically state cadres. In the 21st century, college students admitted uniformly I also have the status of a cadre, and I get a subsidy of about 40 yuan a month!That is a continuation of the treatment of this year!In the eyes of these people.Investigating on the street or something, these are jobs that even technical secondary school students can't do!High school students don't know how to do it!This, this, this is too low-level?Isn't it the same as street vendors?There are even some ordinary people who are unwilling to pay attention to them, which hurts their fragile hearts!

Let this kind of people do the work of collecting data on the front line of the street, they will definitely not be able to do it.Of course, they have never been in this business before, and they don’t know how to get some questions, how to ask questionnaires, and how to find out the answers to all kinds of strange and well-designed questions that consumers themselves don’t know. Discovered demand tendencies, so the things they make must be rotten!

But at this time, Jia Hongjian brought Ni Runfeng and Zhang Fenggu who rushed over from Sichuan to gather another group of unknown consumers in a secret place.That's right, Jia Hongjian knew that the designers would definitely not be able to get a suitable investigation, and he came this time just to slap those people in the face—no, in other words, to open their eyes!Let them see what consumers really need, and how to design to make their company's products more popular and more humanized without updating the technology!Also let them know what is the real attitude they should have!Just to slap their faces to wake them up!They smoked like the designers of counterfeit manufacturers, and began to really take consumers seriously and regard consumers as their own bosses!

When those designers and engineers shyly walked up to the passers-by with blushing faces and wanted to investigate, but they ignored them and left them where they were blushing and ashamed. Time is facing a group of consumers who are preparing to conduct on-site research.This group of consumers was assembled by Jia Hongjian according to Changhong's door-to-door delivery information. There are a total of 50 consumers in Mianyang City.Among these consumers, 20 are over 40 years old, 20 are over 30 years old, 20 are over 20 years old, 20 are over 10 years old, and 20 are over [-] years old, basically covering the entire TV user population. generation.

"Everyone, don't worry, the two bags of washing powder promised to you will be sent to you after the investigation is completed. Now our staff has gone to the warehouse to get them. Okay, everyone, please concentrate now, we will send them to you soon Some questionnaires will ask you about some inconvenient aspects of the TV in your daily life, or areas worth improving. You can write anything you think of. This is a secret ballot, and you only need to fill in the questionnaire. Your gender and age can be..."

This questionnaire is actually very simple, and it does not involve too much shopping tendency.In fact, these problems are often understood by Jia Hongjian himself-the Chinese people still pay attention to affordable and durable products in this era.For example, in China in the 90s, basically more than half of the Chinese families would keep the plastic bag on the remote control of the newly bought TV set, because it would prevent dust from entering!See, this mentality of knowing how to live is simply too detailed!Even in this era, many families specially cover the TV with a TV cover or a large square towel in order to prevent dust from falling into the TV through the cooling holes!In the 21st century, almost no one will have this habit, but in the 90s, it was a scene that can be seen everywhere!In this case, consumers' potential consumption tendencies are basically the same. Is it still necessary to make a survey?

After these questionnaires were received, Jia Hongjian found that some of the requirements raised by the questionnaire were very interesting—for example, it is hoped that the base of the TV can be twisted so that the TV can rotate 360 ​​degrees.Then when eating in the living room, you can rotate the TV position!Some want to make the function buttons of the TV more concise or more explanatory - the elderly get a remote control full of various functions, and for a while they don't know where to turn up the volume and where to tune the channel, because Those buttons are all English abbreviations!Some people hope that the TV can provide a recording function, which can let people find out which channel is on which channel in the first time!Because a lot of people bought a TV and came back, after re-searching for the signal, there are more than a dozen or [-] channels. I really can’t remember which channel is which channel a day or two. Many families have to use a notebook at the beginning. Write it down, and then compare it for half a month before you can write it down!

"Look, the demands of these ordinary people are all areas where we can improve!" Jia Hongjian looked at the final statistical results and said to Ni Runfeng.Ni Runfeng nodded while looking at the result, indeed!He didn't quite understand Jia Hongjian's words before, but looking at it now, it's true!A small change in many places can make the common people feel very comfortable, but such a change is very effective with little investment.If, according to the Casio approach Jia Hongjian said, such a change is made in a few places at a time, and it is made into a TV and pushed to the society, then it will be too late for the competitors to react and want to learn from it!Even if some changes are particularly convenient, the other party will have to redesign, and then change the mold or something.Even if it is going to be produced soon, remember that the other party still has stock!

There is a time difference of one or two months. After Changhong has made enough money, he waits for the other party’s new products to be released immediately to suppress the price. Then tlc’s new products cannot be sold at high prices. When the new products are at par, their old products in stock will be reduced. More price cuts - can't a product with so many new features be sold at the same price as an old product?Is this a fool to buy old products?In this way, he really lowered the other party's profits across the board, completely taking the initiative in his own hands!

"Little Mr. Jia! You are simply a god!" Ni Runfeng looked at Jia Hongjian with radiant eyes, and Zhang Fenggu looked at Jia Hongjian in the same way at this time.It's been a long time since the two of them saw Jia Hongjian shine so brightly! "It's nothing, it's a trivial matter..." Jia Hongjian waved his hands, very reserved and modest.Isn't it just an improved TV design? What's the point?As soon as Jia Hongjian made a move, he didn't make a move to settle the situation. Isn't this just as it should be?

After Jia Hongjian and the others searched for several batches of consumers for research, the designers and engineers who were sent out for research all returned to Changhong dejectedly... rq

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