Coquettish Rebirth

After Jia Hongjian flew to Shudu, Ni Runfeng personally brought the driver to Shudu to pick up Jia Hongjian. ◎Smart children remember to type updates super fast. ◎After Jia Hongjian got into the car, he didn't seem to have the slightest intention to say a strategy immediately. Ni Runfeng looked at Jia Hongjian anxiously, and he was really restless.At one moment he wanted to open his mouth to ask Jia Hongjian, but at another moment he seemed afraid of offending Jia Hongjian, so he kept his mouth shut. After thinking about it, it made him look like an ant on a hot pot.Seeing his expression at this time, Jia Hongjian did not leave him alone, "Don't worry, I will tell you when we get to the company." After finishing speaking, Jia Hongjian closed his eyes like an expert. Started to meditate-actually catch up on sleep!My brain was too excited to plan and think last night, so I didn't sleep well at night.He didn't sleep well on the plane, so he just fell asleep in the air-conditioned car now.

After arriving in Mianyang, he walked into Ni Runfeng's big office.As soon as Ni Runfeng closed the door behind Jia Hongjian, he trotted all the way to pour water and make tea for Jia Hongjian, just like a little secretary.After putting the tea in front of Jia Hongjian who had just sat down, Ni Runfeng sat opposite Jia Hongjian like a studious pupil, waiting with his eyes wide open.

Jia Hongjian picked up the teacup, blew on the hot air, and after taking a sip of the tea, he said, "Do you know Casio? It's the Japanese calculator brand. Before they entered the calculator field, Japanese calculators There are so many powerful players in the market, one camp is Sony and Riley and other manufacturers, while the other camp is Panasonic and Toshiba. Do you know who is the market leader and who makes the most profits?"

"Sony? No, Panasonic and Toshiba?" Ni Runfeng guessed anxiously. "No, it's Sharp! At that time, the Japanese calculator camp was three-legged, and there were at least two big manufacturers on the other two sides, but Sharp had only its own family, but even if it was its own family, he was still the leader in the market, and he earned more than Everyone has more!"

"What does that have to do with our situation today?" Ni Runfeng asked in confusion. "Don't worry, listen to me slowly..." Jia Hongjian said unhurriedly. "At that time, Casio wanted to enter this market, and he found it too difficult. You know, Casio in that era was not the behemoth it is today. The name of Casio in that era was still called Kashio Manufacturing Institute. The pronunciation of the word Kashio in Japanese is Casio. They only have a small factory, which is almost as small as a workshop. Before entering into electronic calculators, their small workshop made something called a cigarette ring, which is a ring-shaped cigarette clip, so that people can work You can also smoke at any time, so you don’t need to take up two of your ten fingers to hold a cigarette when you are fiddling with things... Although this thing is very popular, how big is the manufacturer that produces it? Township enterprises are even worse."

If Ni Runfeng was a little impatient before and wanted to hear Jia Hongjian's strategy, now he is really curious. It is a miracle that such a small workshop can develop to this stage!At this time, I heard Jia Hongjian say: "When Kashio Manufacturing Co., Ltd. wanted to enter the field of electronic calculators, it was in the early 50s. They investigated for a long time and found out how Sharp, as a giant in the industry, made money and became the boss. How? And how can you still be the boss under the fierce competition of so many competitors? That is the time difference!"

At this time, Ni Runfeng really concentrated his attention, and he even listened to Jia Hongjian's next words with his ears pricked up—"At that time, when Kashio researched, he found that Sharp's marketing strategy was different from other brands. Why not? The same? They can launch new products faster than others! In this way, when others have not produced them, they can exclusively sell products with new functions in the market, and then sell them at high prices. This high price within a time gap brings The huge profits can even make them recover more than half of the cost! Next, when others start to distribute new products with the same function, Sharp is not prepared to let others sell at high prices. He has almost recovered his cost anyway, then Directly increase the volume! Use a large amount of things to force the other party to fight a price war! So in this way, Sharp can make a lot of money in the entire market, and others have to work hard to support it. This is going to face a fierce market cut-throat battle. This is really cruel. Maybe when their product of this model goes offline, their cost has just been recovered and they haven’t made a penny yet! As a result, Sharp’s new The next generation of products has come out again!"

Speaking of which.Jia Hongjian even explained a bit more by the way-"That is to say, when people start to increase the volume, Sharp is researching the next generation of products. The new generation of products raises the unit price and seeks huge profits. At the same time, the production line is fully powered, and all the products produced are in stock! The purpose is to fight with others, and the other party has no profit. Let the other party vomit blood with hatred! In this way, because the price was lowered in the early stage and entered a price war, the other party has to extend the price even more to make money back or even make a profit. The sales time of the first generation of products, and at this time, Sharp is ready to launch the next generation of products at any time!"

Although this theory is very good and novel, Ni Runfeng is starting to worry now. You must know that domestic color TV companies really don't have any core technology!All the production lines were imported from Japan in the 80s and 90s, and high-tech things are not sold!Otherwise, how can domestic color TVs only fall into price competition?Domestic manufacturers do not have research and development capabilities, which limits Changhong's inability to use this model!Knowing that the most important thing about this model is the first time, your research and development speed must be faster than others!Otherwise, you haven't studied it well yet, and they have already made enough money to increase the unit price, so they still compete for the first place?

At this time, I heard Jia Hongjian say: "As for Casio, after discovering the rules of Sharp's approach, they put forward higher requirements for themselves, that is, to develop faster than Sharp, and to do all the projects well. Faster! Therefore, within 5 or 6 years, such a former small workshop miraculously became the leader in the calculator market in Japan, accounting for 34% of the market share, while Sharp, the leader who once occupied 30%, It was squeezed to only about 17%, and other Panasonics and the like have only a fraction of the market share!"

Hearing Jia Hongjian's words, Ni Runfeng understood the meaning of Jia Hongjian's words. This is to encourage him and also to encourage him-a small workshop can become the market leader in 5 or 6 years, and a small workshop can become the market leader in [-] or [-] years. What research and development capabilities did the workshop have back then?How can we say that Changhong is also the current market leader, and its research and development capabilities are not as good as a small workshop in Japan?Not as courageous as a small workshop owner?

"Okay! Since Mr. Jia, you said so, I, Mr. Ni, listened to you, so I just fought for it! Come on! Who is afraid of whom! I don't believe it. We are a fucking military enterprise that used to record fire control radars for fighter jets. No, we can't manage a private enterprise!" Even though Ni Runfeng knew that Jia Hongjian had used aggressive tactics, his arrogance was also aroused at this time, isn't he just the defeat of tlc?Ni Runfeng, who was a soldier, can face the defeat of his subordinates?

Seeing Ni Runfeng's aura increased, Jia Hongjian was a little satisfied and began to talk about some details-"Of course, Casio didn't grow big because of this reason alone. There are many reasons for their growth, otherwise it would be impossible to only Casio can see it, but Toshiba, Panasonic and Sony can't, right?"

Eh?Jia Hongjian What does this mean?The morale that Ni Runfeng had just swelled up was a little bit low! "The key point is that one of Casio's practices is to concentrate most of the resources except design in the engineering design department, and they have also adopted a very novel approach. Their company is only responsible for design, whether it is internal design or not. It is still external or even the design of the entire product, but they are not produced in their own small workshops, but use the money from selling cigarette rings to entrust many small workshops in Japan to help produce, that is, OEM! In this way , In terms of production capacity, they can catch up with big companies like Sharp, and the concentrated resources in engineering design can ensure that their product quality will not be much worse than that of big brands! So, until today, Casio this The company is basically a virtual company, they don't have any production lines, they basically find others to manufacture, and they are only responsible for the design..."

Hiss... Boss Jia, what does this mean?Listen, Ni Runfeng, does it mean to let Changhong start to find someone to do it?Needless to say, Changhong's own production capacity is unrivaled in China!Moreover, China is different from Japan, and Japan's management level is higher than that of China now!If you find other companies to manufacture, the quality of the products may be poor and old!

Looking at Ni Runfeng's confused expression, Jia Hongjian really wanted to call him stupid! "You... don't you only know the superficial story? Do you understand the inner core?" "The inner core? What inner core?" Ni Runfeng still didn't understand. "I'm going... I don't mean to let you copy Casio completely, but to learn the essence of others! What is the essence of others? It is to know yourself, know your enemy, and win every battle! It is to know your own shortcomings and advantages, and the shortcomings of others. What are the advantages? Casio has no production capacity, so we need to find an OEM. Of course we don’t need to find actinium! Oh, domestic companies don’t have core technology, so everyone is on the same level. We just need to research something new Something, that is beyond the domestic level! This is the leading technology! This is the advantage! Even if we can’t research it, who said that the new design must be technologically advanced? The color shell I designed for you last year Isn’t TV a new design? We can think about what consumers want from the corners and corners, and let engineers and designers understand consumers’ inner thoughts. Even if we don’t understand the core technology, we can design a TV full of Personalization, let the common people feel how to use the TV with ease! Isn’t this research and development?” rq

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