Coquettish Rebirth

When Changhong didn't know much about Zheng Baiwen's ugliness, the three bosses of tlc were sensitive to the success of their plan!They are not fools, after all, they planned all this, of course they will pay attention to the actions of the relevant companies!Although I don't know whether Zheng Baiwen reported the situation to Changhong, the three people in tlc have already learned from the feedback from the retailer that the second-tier dealer basically has no more color TVs for Changhong!This is definitely good news!

After the second-tier dealers lost Changhong's color TVs, the entire inventory has been transferred to the retailers. ◎Smart kids remember to hit the update super fast. ◎Because of competing with each other for price cuts and promotions, the profits of retailers are getting thinner and thinner. Maybe one day, they will sell at a loss!And at this time, the first thing that comes to mind in their minds is to stop the loss!How to stop loss?Do you want people in the whole industry not to sell Changhong's color TVs, and let everyone sell them slowly?If there is such a meeting, everyone agrees 100% at the meeting, and then when others are slowly selling, someone will definitely speed up the sale secretly-dead fellows don’t die poor daoists!

Therefore, basically retailers do the same thing - find the tlc with the highest rebate currently!Even if they lost a lot of money on the Changhong color TV they had, as long as the color TV with tlc can make money, even if it is sold later, it can even out the loss, and even make a little less money!So all of a sudden, even though Changhong color TVs were on sale all over the country at this time, in fact, these retailers and shopping malls started to contact tlc one by one in private.They want to place an order as early as possible, before their peers come to buy in large quantities, and when tlc seems to have not been popular in the market, they can get a higher rebate!

In the past, when shopping malls bought goods, they would pay after getting the goods, and some even gave money after selling the goods.But now the people from tlc are called a drag, while talking with the retailer about life and ideals just like Hu Dao, while telling the other party to make the first order this time!It is also thanks to the population of tlc, after so many troubles.Many retailers pay directly!For such a sum of money, for the three bosses of tlc, it is really a relief!No matter how much money the three of them have.But doing business is still the top few industries in the market, and the little money I have is really not enough to support it for a long time!Now that the order payment of tens of millions has come, it is like a life-saving straw for them-because there is only this extra money.They can start another plan next!

"The order payment we got this time is as much as 6000 million. Many people suggested that my dad use the money to invest in production and expand production. But what I want to say is that our company's production is already very large. Need to expand production, at least not now! What is the most important thing we need now? That is to increase the profit margin of our company as high as possible, while minimizing the weakness of our own model! After all, we can cause trouble for others, and so can others You can make trouble for us! Therefore, I now announce that our company's future goal is to invest [-] million within the next year, and strive to establish more than [-] direct sales points and monopoly stores across the country within one year shop!" Li Dongsheng at the high-level meeting.announced very confidently.

However, this proposal of his made many subordinates doubt... "Exclusive store? Just like the clothing brand store in Hong Kong? TV? Specialty store?" It's no wonder that the subordinates don't understand, in this era Someone who understands the concept of a specialty store is already a bit of a business elite!In today's Chinese market, there are very few specialty stores. Many major international brands still occupy an area in department stores, and they are also placed on hangers for people to choose.And the next door is basically his competitor!That is to say, people who have been to foreign countries and overseas can find that the most foreign countries are all kinds of clothing stores, and they are all one brand and one store!

"Yes! Specialty stores!" Li Dongsheng explained with a smile, "According to my research, foreign specialty stores are not only able to monopolize clothing, but actually all kinds of products, even watches, electrical appliances, computers, etc. Monopoly. Why should we monopolize? Because this is our direct sales, we don’t need to give profit to others! All the profits are our own! In this way, although there will be our direct sales stores and retailers in the market Mutual blogging, but this is us fighting ourselves! It is not up to others to fight with us! And in this way, we can control a distribution channel that is completely our own, and we are not afraid of others competing with us in the channel! Even others If we compete, we can also win by virtue of a lower price than others!"

Yes, Li Dongsheng has been thinking a lot about how to defeat Jia Hongjian and Ni Runfeng in the few months since he stepped down. During this period, he not only discovered Changhong's biggest weakness, but also found the "most advanced" way!He saw a specialty store with various products in Hong Kong, and after inquiring about it later, he found out that Japan does more of this kind of thing! There are really all kinds of brand stores in Japan!Li Dongsheng, who is very curious about this marketing model, after research, found that such a store model is very diverse - you can rent a storefront in the downtown area as a "flagship store", taking into account publicity, advertising and retail, and at the same time Set up a "shop-in-shop" in a large department store, and only sell your own products in a circle!In this way, at least within the scope of this shop-in-shop, there is no product from the same industry to compete with, and there is no product from the same industry to compare!As long as the merchant can provide products with various needs from top to bottom, no matter what the needs of consumers are, they can provide corresponding products to each other!There is no need for consumers to go to other places to find them!Moreover, such specialty stores are all employees of the company, not the staff of the department store, so they are more loyal than the salesmen of the department store!After all, this specialty store is simply the most appropriate and best model to attack Changhong's weakness and bring himself back to life at the same time!

Just when Li Dongsheng announced the task for the next stage, Ni Runfeng finally realized that something was wrong!With the help of Jia Hongjian last year, Changhong also established a marketing team of its own. Although this marketing team did not adopt the practice of direct sales stores, it was also a first-line sales force to sell Changhong's products to various retailers. of!For almost a month, the first-line teams have found that their business is not easy to do!On the one hand, there is a storm of hot sales of Changhong color TVs inexplicably in the market, but on the other hand, those retailers don't want to replenish the goods!Even the marketing staff came to the door and asked them if they wanted to replenish the goods, but the other party smiled and said no!All of this made many grassroots leaders who lead the team feel that something is wrong!By mid-July, many grassroots leaders saw that their teams hadn't made a single deal after entering July, so there was no need to talk about the panic in their hearts!They hurried to contact colleagues in private.At the beginning, everyone was playing around in various ways, and they didn’t want to say that they didn’t have a single business. After finally brewing their relationship for a long time, they found out that everyone didn’t have a single business!This Nima is really scary!

When the news was urgently reported to the company, Ni Runfeng panicked and rushed to the grassroots to investigate, and this nima probably knew what was going on!At that time, he was so angry that he directly scolded the mothers of Zheng Baiwen's leaders - the son of a turtle!Everyone is obviously a partner, so why the hell didn't you tell us about this?Only now did Ni Runfeng realize that it was really important that Jia Hongjian provided him with such a self-marketing channel!If there is no such channel, then... that would be really scary!

But now I am afraid of returning to fear, but everything has been blocked by others, what should this damn do?At ten o'clock in the evening, Ni Runfeng called Jia Hongjian without hesitation! "Boss Jia, you really hit the mark, what a shame!" "What's the matter?" Jia Hongjian asked hastily.After Ni Runfeng told Jia Hongjian as concisely as possible, Jia Hongjian pondered.At this time, Jia Hongjian knew that this trick could be regarded as quite brilliant!This kind of practice directly breaks the connection between Changhong's products from the production line to the terminal. In this way, Changhong's products will not be sold after they are produced!And that's an exclusive agreement!In other words, it is equivalent to a monopoly, which directly prevents the mall from selling Changhong's products!It's useless to sell this shit again!

"What should Mr. Jia do? Show me a way out!" Ni Runfeng asked Jia Hongjian anxiously. In his mind, it was only at this time that Jia Hongjian could give his opinions and suggestions immediately!Of course, Jia Hongjian will not disappoint. After thinking for a while, he immediately said: "First of all, the people from the legal department brought the company's marketing personnel to the industrial and commercial bureaus all over the country to sue, saying that the g agreement violated the " The Anti-Unfair Competition Law uses the contract to refuse us to enter the market, it is an attempt to monopolize and refuse open and peaceful competition, and to make this matter as big as possible, contact the media from all over the place and inform them to come for an interview!"

"Secondly... There are more things to be changed next, so, you do it first, I will come to Shuchuan tomorrow, and I will have an interview with you then!" Jia Hongjian said.He is not delaying time, he really thought of a method, but the demand for this method is very high, and the requirements for the level of research and development, production, promotion and other fields are not low. Hung-chien himself took the helm and reorganized it again! rq

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