Coquettish Rebirth

This kind of panic selling is not necessarily a bad thing in everyone's eyes, at least it is not a bad thing from the perspective of consumers!Not even a bad thing from a retailer perspective!This kind of panic selling, at the beginning, it still reduced a certain amount of profit selling, and then it turned into a price cut one after another, and then in order to make the goods on their side sell faster, some secondary dealers even stopped asking for money. To make money, I started to want to protect my capital!So the selling price started directly at the purchase price!

When this kind of thing develops to the end, it basically becomes like the stock price sell-off during the Great Depression in the United States-whoever sells it late can find a building and prepare to jump off to commit suicide. ◎Smart kids remember to update quickly. ◎In just one week, this kind of panic selling from provincial capitals spread to surrounding areas, and then even wholesalers in prefecture-level cities began to sell!In the end, some wholesalers who lost more than 10,000+ or ​​even hundreds of thousands of losses can be found everywhere!But the good thing is that the Chinese are smarter. Even if they suffer a terrible loss, they will comfort themselves—even if they lose even their underwear, it’s great to go home and eat at home.It's just an extra pair of chopsticks at home, life is more important!So, even if someone loses hundreds of thousands.No one has jumped off the building so far.

In the market, the result of this sell-off is the "big bargain" of Changhong color TVs across the country, and Changhong color TVs with much lower prices than usual have entered the ranks of promotions one after another.Originally, those shopping malls thought that they bought cheap goods to take advantage of them.It turned out that they soon found out that the pressure of this stupid cargo was on them!The shopping malls in my city have bought a large number of Changhong color TVs, and everyone started paying for them, and the result is that consumers shop around!In shopping malls that were originally a little more expensive, no one bought Changhong color TVs soon. As a last resort, they lowered the price, and once they lowered the price.Others will surrender even more!Originally, this kind of unified price promotion was planned and designed by Changhong in the past, but now it has suddenly become a panic selling in the mall.

Originally, the idea of ​​the shopping malls was to let consumers buy more of these color TVs by lowering the price, so as to return the funds of the shopping malls.But what they never considered is that the result of everyone cutting prices every day is that consumers are the same as the stock market facing a bear market.Everyone is waiting and watching!No one wants to see the price cut tomorrow after buying a color TV today!So every tempted consumer is waiting for the day when the ideal lowest price will appear!

This kind of thing is simply a big tragedy in the retail field!On the contrary, when the price of the product continues to rise, consumers will have the urge to chase the price increase-in order to prevent the later they buy, the more they will suffer.Everyone always buys as soon as they have money.But this is not the case now, not only the rich and wealthy consumers are holding money to wait and see, even those who just bought a color TV a few days ago, now seeing the price getting lower and lower, they all go to the mall Noisy, you want to return the product or get a refund for the price difference!Shopping malls, get big heads.

While the shopping malls were getting big heads, the second-tier dealers who had suffered losses saw the plight of the shopping malls and laughed.This is a bit like a person who has been pranked by others. Generally, they will not tell others that this is a trap, because only when others are also pranked can it appear that the person who was pranked before is not so unlucky.While the second-tier dealers were laughing, a first-tier dealer like Zheng Baiwen noticed something was wrong!Originally, in order to be able to withdraw funds as soon as possible, Zheng Baiwen would use various methods to dump the goods to the second-tier distributors after a bulk purchase. However, the digestion capacity and funds of the second-tier distributors are limited after all, so the second-tier distributors The goods that a merchant can eat at one time are limited.In the past, the second-tier distributors would deliver goods every other month or a few months. At this time, basically when the distributors came to buy goods, Zheng Baiwen was ready to sell the goods, and they even made up with Changhong. A batch of goods, but who knew that after waiting for a week, no secondary dealer came to ask for the goods!

At the beginning, Zheng Baiwen's people didn't think it was a big deal. In their opinion, Changhong's products are so popular, are they afraid that one or two dealers won't come?Please, how many people from all over the country are queuing up to buy Changhong's products, okay?But after waiting for two weeks, Zheng Baiwen's people began to feel that something was wrong.They started to call the second-tier dealers to get in touch and ask when they would buy the goods.But the second-level distributors are watching the tragedy of the shopping malls and licking their wounds with a wry smile. Let them buy Changhong's goods again?Is this going crazy?Some of them are more honest, so they say that they are not going to enter, and some are more sloppy and bad, and they don't tell the truth to Zheng Baiwen's people!Just play back and forth haha!

So all of a sudden, Zheng Baiwen suddenly realized that he had spent hundreds of millions of dollars in goods from Changhong, and Nima couldn't sell them at all!This is death!Even no matter how they lower the price, even if it is a par price, there will be no secondary dealers to purchase!This made Zheng Baiwen's people realize that they might be in a tragedy!

You know, this year, Zheng Baiwen invested a total of more than 1 million yuan to open branches across the country in order to make a gimmick for the listing. In the past six months, they have opened more than 40 branches.Moreover, in order to make the sales figures look good as much as possible, the company has also introduced various measures to stimulate the company's salespeople to show that it has strong profitability in the listing materials.For example, Zheng Baiwen's company stipulated that as long as a salesman who can sell 1 million yuan of goods within a year, he will be able to enjoy the treatment of the vice president within the company within the next year!Not only that, the company also paid for him to buy a high-end car, and the company even paid for him to have a driver and secretary!

With such a stimulus strategy, after half a year, the sales of "50 billion" in the same period last year became "100 billion" in the first half of this year!Even the salesmen of many branches, in order to be able to ship as quickly as possible to get rewards from the company, even do not hesitate to "buy high and sell low", and sell them at a price lower than the company's purchase cost price. rewards!You know, the salesman is the most savvy businessman!They don't care about loyalty or disloyalty!How much will the basic salary increase this year for a vice president?At least a yearly salary of 10,000+20!In addition, the company also buys high-end cars - the company doesn't buy the car directly, they can "buy" it themselves, and then reimburse the company for reimbursement!Another 20 soft sister coins came out!There are even drivers, they don't need to be hired by the company, they "find someone" by themselves!And "secretary" too!Just for these two positions, how much is the annual salary?Calculated in this way, it is almost 40!

这年头一个工人一个月工资才300！40万这是什么概念？相当于21世纪的400万！这样的一个钱还不够刺激的业务员亏本做生意？哪怕他们自己贴亏的成本钱进去给公司，只要一年少于40万，他们就是在挣钱！

Anyway, in the first half of 95, Zheng Baiwen spent as much as 1000 million yuan just to buy a car for his salesman!The loss of other so-called vice presidents' various vacancies is almost 1000 million yuan!In this way, Zheng Baiwen lost a full 2000 million yuan in order to distribute the goods!What will happen to such a company that is trying to go public in order to look good, and even makes various false accounts, and suddenly encounters a situation where no one is willing to buy goods?From a certain point of view, they are basically on the verge of bankruptcy now-although their company has high profits in various reports, in fact, the company's real assets are only about 6 million yuan, and the rest are supported by credit Cash flow, if they can't sell a TV from now on, then they owe the bank as much as 7 million yuan in half a year!This is basically insolvency!However, Zheng Baiwen's company is not considered a failure, because in the past six months, they have produced hundreds of millionaires - more than 500 with a net worth of 20 yuan alone! There are more than 300 people with a net worth of 30 yuan, and 100 people with a net worth of more than 300 yuan. There is even a "newcomer" who has just joined the company for three months. A set of [-] million yuan villas in the Capital Rose Garden rewarded by cars and companies!

When the situation that a TV could not be sold was reported to the top management of Zheng Baiwen Company, those vice presidents and general managers, while panicking, made a decision that was absolutely incomprehensible to outsiders—they did not carry out reforms. , but prepared to continue to make false accounts!Make it to the market!According to the current progress, they still have about half a year to go on the market in early 96!If listed, it represents a lot of small money!Even hundreds of millions of small money - as long as their accounts are done well!

In other words, no matter how badly they are losing money now, as long as they go public, they will have money!If they earn [-] million, then they are not considered bankrupt!If there are a few hundred million more, then the bank can be paid back, and the company will not fail!As for why Changhong's goods won't be available in the second half of the year... who the hell cares about it?I have become a bodhisattva myself, so who cares about others? rq

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