Coquettish Rebirth

Chapter [-]: Wave Attack

Others say that a small ship is easy to turn around. Although it is a bit troublesome for a behemoth like Changhong to change its production mode, it is not satisfied with the change of research focus.After Jia Hongjian showed his "interpreted" consumer needs, the focus of Changhong's research immediately shifted from high-definition TV and flat-screen TV to making current technology more humane.At this time, Jia Hongjian and Ni Runfeng, who are at the helm, are deducing the possible actions of tlc. "I asked a few dealers to help me go to the retail store to inquire about it. It turns out that TLC has started to establish its own marketing channels, and I heard that it seems to give high rebates. At the same time, they also use the ex-factory price to the retail store. They What is this plot? Calculated here and there, doesn’t it mean that we are competing with us at a loss?” Ni Runfeng couldn’t figure it out.

"Cash flow! Cash flow is the key point!" Jia Hongjian quickly realized what happened at this time. In his previous life, companies like Taobao did not charge handling fees or membership fees, except through advertisements on the homepage and search Jia Hongjian didn't believe that Taobao hadn't planned on cash flow! 1111 Singles’ Day saw tens of billions of capital flows in one day. If it is delayed for one day, how much profit can you get from lending to financial institutions?How much interest is even placed in the bank for a day's demand deposit?These are all obtained for nothing, without defrauding other people's interests!

"Are they the same as us?" Ni Runfeng was surprised. He didn't expect that in this era, there are people who can find that the stock market has skyrocketed like him, and they can increase their company's profits by lending funds to financial institutions! "It should be!" Jia Hongjian nodded, he reckoned it should be so. "However, since they have already started to make exclusivity agreements, I think we should worry about their next actions. If their dealer team is all self-built, and they all sell goods at a low price, then even if there is no one Exclusive agreements, other retailers are more willing to buy their goods? And even if it is a price war, they can sell at a lower price than us..."

"Forget it, let's start doing this too! Anyway, Zheng Baiwen is unreliable. In the future, it is impossible to rely on Zheng Baiwen to continue distribution. It is only natural to have a self-built distribution channel!" Ni Runfeng also became ruthless at this time up. "Let me see... If we build it ourselves, we can even set up our own direct-sale store! Even if we sell it at the same price as the mall, we can make more profits! For direct-sale stores, if it is 1 a year I guess it’s feasible. And if there are 365 directly-operated stores, as long as each store sells one TV per day on average, it will be 365 million TVs in 100 days a year! How can we have such a foundation? If the rest of the retailers sell it, that’s an extra, they can sell 200 million units a year. We’ll be on par with this year’s performance, if we sell [-] million units, our performance will go up!” Jia Hongjian calculated.

When Ni Runfeng heard this data, he was excited! "Okay! Then let's update his 60 or 60 models a year, and kill their tlc!" But who knows that Jia Hongjian seems to disagree with Ni Runfeng's opinion at this time, "Century 100 models? This is definitely not enough! Think about it first, there are only a dozen or twenty models in a franchise store? That’s too few! According to Casio’s update rate of more than [-] models a year! How can we have [-] models a year? Speed. If it is even better, [-] models a year! On average, one product will be produced in three days!"

Hearing what Jia Hongjian said, Ni Runfeng was shocked!This is not an exaggeration.I was really shocked!God, one for three days?This designer is going to be forced to commit suicide!Who can redesign a TV in three days?And this is not just to change the mold, but to add many small new functions. These new functions do not need to be tested?You have to try again and again, otherwise there must be a problem with the quality!And even if everything is fine, everything is done, but there is a very important issue to know - on the TV production line, changing the mold is not a matter of two cents, to change a mold requires a custom-made !It costs 300 million RMB to order a mold!This nima has 100 molds a year, and the cost of changing it will be 3 million! 3 billion!This is not 3000 million! 3 billion!All for changing molds!Even if all this can be done.Can the long-term cooperative mold factory provide molds once every three days?You must know that sometimes the various molds of a set of spare parts require extremely high precision, and the machine cannot produce them!It can only be roughly obtained to a similar level, and then let the old workers in Japan rely on years of experience and feel to file it out little by little!This is a set of 3 days.Then the old workers in Japan can jump off the building directly!

Take a hundred steps back, even if these things are all right, you can divide the designers into teams, a small team can design a new product a month, and then create a new product in 3 days through the time difference between different teams, but it will take more than a dozen team?There are not so many designers in Changhong!The team must be divided into two or three that can be operated independently!It's too late to recruit newcomers temporarily!

Take another 100 steps back, even if these are all right, the designers are in place, and everything is ready, it is only due to Dongfeng, but after the production of a product in the past three days, [-] products will be launched that year, and every one of them How many models are produced?If there is too much production, the investment for that product will be huge!But these one hundred products are all put in the store, and the common people must be picky!The one hundred models of those gadgets ended up fighting with themselves, just like giant companies, competing for resources with each other, and then appeared a dozen or twenty products that couldn’t be sold, so the mold money is the investment. Aren't you all blind?And all this doesn't match up with Casio's model?With such a fast speed, how can the stock and volume be increased in a single day?One for three days!

Ni Runfeng is really puzzled at this time!When he raised the question, he only heard Jia Hongjian say: "Who says you can't do it according to Casio's model? My storytelling is not to let you follow other people's practice step by step, but to learn from that Jing Marrow! For example, one model every three days, how do you make waves? You can make three or four styles, or even seven or ten styles as a batch. This batch is of the same grade, but the emphasis is placed on several styles Different functions and tendencies! Then the first batch entered the market, and began to promote, advertise, and talk about new concepts, and then waited for the second batch to go on the market. The first time we started to increase the volume! Then when the third batch came on stage, the second batch increased in volume, and the first batch sold leftovers, so that we can fight quickly and collect quickly, without leaving a grain of food to the enemy! In this way, we can fight short and fast, and each product The production volume does not need to be as much as before, so although there are more styles, the risk is also small, even if you lose money, you will lose one model, but how much money can you make on other models?"

Whoops, this is really a good idea!Hearing this, Ni Runfeng was about to applaud!This method is of course good. Will Jia Hongjian tell him that this is actually the strategy agreed upon by Nokia, Motorola and Ericsson to occupy the Chinese mobile phone market in the future?Historically, these three companies would go to Singapore for a meeting, and then the CEOs of the three companies in Greater China would discuss it.It is said that Chinese companies must never be given opportunities. Chinese companies have great potential. If Chinese mobile phone companies have an environment where they can grow, they may lose the Chinese market if they go back!This is the bloody and tearful experience of Japanese companies losing the Chinese TV market!Even if Chinese manufacturers are inferior in technology, they just rely on price shopping, and they fix the TV market share of several Japanese manufacturers at an embarrassing figure of 12%, which is simply embarrassing for international giants !

Back then, Ericsson, Nokia and Motorola, in order not to let themselves follow in the footsteps of Japanese TV manufacturers, the final result of their research is what Jia Hongjian said!That is, the three companies will quickly launch new models together, and even one or two models can be launched in a month!Changing output, changing style, and changing price, once these three magic weapons come out, their mobile phone replacement speed becomes very fast.Like Nokia, its first model entered the market, and the second model followed.When the second model followed up, he mainly promoted the second model.The first model increases production, lowers prices, and increases sales.Then, the price of the second model began to drop, and the first model was released, the production of the second model was increased, and the price was lowered, so that the sales volume rose in a straight line.Wave after wave, just like waves, this round of oppression has directly pushed domestic mobile phone manufacturers to the lowest end of the market!But that's it, the domestic mobile phone manufacturers are still getting bigger and bigger in the 20s, and even later there are national brands such as Xiaomi and Meizu that can compete with international manufacturers, while Nokia, Ericsson, and Motorola are their own brands. Couldn't stand the test of time, dead or injured...

But he thought of another question: "However, in terms of design, we can't design so many styles, and we don't have so many designers!" "How does Casio do it? Let me ask you!" Jia Hongjian At this time, I really feel that Ni Runfeng is usually quite smart, but how come he looks so stupid in front of him! "Casio itself only cares about the design and outsources the production, but we don't need to outsource the production... You're right!" Ni Runfeng didn't turn the corner at this time.

"Casio is poor because of its production capacity, that's why it outsources! Do you understand? What's weak? Outsource! Where is Changhong's weakness?" Jia Hongjian is really angry now! rq