Coquettish Rebirth

"Changhong is weak in design... how about outsourcing design?" Ni Runfeng was a little confused, "Can design be outsourced?" "Why not? There are more design companies in Europe, America and Japan, and they are better than us except for technology." In addition to the level, isn’t the industrial design the most? So why can’t we outsource? It’s better to establish an overseas design center partner.” Jia Hongjian said as a matter of course, “It wasn’t that many domestic companies advertised that they were running Have you established a design center in a foreign country? In fact, it is estimated that each of them is an industrial design center! We don’t need to take this as the focus of publicity, we just need to do it silently.” Jia Hongjian said.

"But foreign companies can't design so many improvements? After all, there are only so many things that can be improved, and they can't create a new style out of thin air, they can only design according to our requirements, so We still need to come up with the rough concept design, but we can’t find so many improvements!” Ni Runfeng is still a little confused.

Although Jia Hongjian was a little impatient at this time, he still felt that he could understand Ni Runfeng. After all, Ni Runfeng was not a girl——"Old Ni, this is actually the same as a girl's usual dress, adding a hairpin and changing clothes. Just change the image, and then remove the hairpin the next day and put on a skirt, which is another image... One batch of our products can be designed with a few improvements, and then this batch of products We can design a few or even ten styles of low-end, mid-end and high-end, the low-end has the least functions, and the high-end has the most. Others, such as Chinese-style shells, this is also a batch that can be Made—what is Chinese style? It is unique to China. It’s like we can paint Chinese paintings on the casing of the most high-end color TV! How does this look Chinese? We can also use bamboo or wood to make the casing, what is this? Feeling? Sometimes, if you change the shell and have a little new idea, consumers can feel that it is a new product without our own promotion of Chapter [-] Accident!"

Said here.Jia Hongjian found that Ni Runfeng was still a little unconfident, as if he was afraid that this method would fail to break through. "Old Ni, do you know how to make an industry? Why do you start an industry at the same time? Sometimes some people make a lot of money and others lose money? What is the key question? Who can comprehend the operating principles of an industry. This operating principle Generally speaking, it is the operating principle of the overlord in this industry, and this is the rule of this industry. If you want to obey this rule, then it can be said that no matter what kind of new enterprise there is no way to surpass the original overlord! Either break this rule , Create a new industry operation rule by yourself. Or you have to imitate the boss, but do better than the boss! Only in this way can you surpass the boss! Just like Casio, why they can surpass Sharp is not because they copied Sharp’s approach, Then do it faster and higher?"

"Okay, I got it!" Ni Runfeng nodded, finally making up his mind.But at this moment, Zhang Fenggu suddenly ran over in a hurry. "Mr. Jia, Mr. Ni, it's not good! Pandas have entered the market suddenly!" "What's wrong? Don't worry. Slow down!" Jia Hongjian persuaded Zhang Fenggu. "Yes... yes, Mr. Jia. The thing is like this. Just now I heard the news that the Panda Electronics Group in Nanzhili held a press conference today. They announced that they will set up Panda Electronics Co., Ltd. from today, and at the same time they are preparing to list on the Shanghai Stock Exchange. And the Hong Kong stock market! Correspondingly, they announced that they will slash the price of 25-inch and 29-inch color TV products, and the range will be as high as 500 yuan!"

Jia Hongjian was taken aback when he heard this!Reduction of 500 yuan This cannot be a 500 reduction in the factory price, it must be the terminal price!This shows that this is a big promotional item of Panda, which just happens to be a big promotional item at which the ex-factory price is not profitable!This damn is a bit of a surprise.Could it be that Panda Factory suddenly knew that Changhong was blocked, so it took the opportunity to run out and try to join in?In fact, it was Jia Hongjian who wrongly blamed the Panda Factory.Historically, the Panda Factory issued both a-shares and h-shares in 96. Now it is normal to announce that it is preparing to go public.And in history, after the panda was listed, after making money.It really has the capital to start a price war with Changhong and other manufacturers!

Now that it is ready to go public, seeing that Changhong is now blocked by tlc, the supply of goods and distribution channels are temporarily cut off, and a market leader like Changhong is temporarily isolated from the market.If you grab it now and you can hold on to it, the stocks that will be listed after that year will definitely grow wildly all the way!At this time, it can be said that we have caught a critical moment of "killing you while you are sick"!If Changhong didn't have Jia Hongjian at this time, he might have been tricked!It's a pity that it's a pity that Jia Hongjian is still in Changhong now!

When Ni Runfeng was a little flustered, Jia Hongjian was very calm. "Old Ni, calm down, it's okay, isn't it just a price war..." Upon hearing Jia Hongjian's words, Ni Runfeng didn't know why, and suddenly felt that he had a bottom line.right!Jia Hongjian was right!He Changhong also has a genius like Jia Hongjian to help guide him, and isn't it just a mere price war?What actinium!Changhong is the father of the price war in China's color TV industry!The first TV price war in the history of New China was initiated by Changhong!Who is afraid of whom in a price war?

"That's right! Isn't it just a price war? Changhong has the largest TV production line in the country, and most of our appliances can be produced by ourselves! We are still in the southwest, and the labor cost is lower than others. We are not afraid of price competition! We must fight Price, we must not die first!" Ni Runfeng said confidently at this time.But who knows that Jia Hongjian doesn't seem to agree with his words, "No, that's not what I mean. Price wars are actually a double-edged sword. Cut ourselves. Because of the price war, our own profits are also low, and the ability to resist risks has become worse. Even sometimes, there will be price cuts, but there is no possibility of promoting sales!"

What Jia Hongjian said was the panic selling of Changhong color TVs in the market some time ago!Because of panic selling, the price is getting lower day by day, and of course the common people will not chase down the price!Everyone is waiting and watching, even if the price has fallen below the purchase price of the mall, consumers still don't buy it!Such a low price can boost sales!And not only that, in history, Changhong launched another price war against domestic manufacturers in 9798. As a result, after thinning its own profits, sales did not increase!Isn't this fatal?

"We are ready to launch a wave attack. With the wave attack, we will always sell products with new technologies in the market, and we will always be more advanced, more technological, and more profitable than the products sold by others. Gao, if we want to play a price war, we will only play it when we increase the volume! With such a wave attack mode, we can drag them to death, there is no need to start a price war right now!" Jia Hongjian said There was a pause here, and then he said with a smirk: "In addition, if we want to launch a wave of attacks, we must first deal with the color TVs in stock, and at that time, we can provide retailers at cost prices, we can do it! Even We can cut the price to 0 profit! Are they playing a price war with us? First cheat them once, and then we will use waves to attack!"

What Jia Hongjian said was true. He asked Changhong to start a wave of offense and withdraw nearly one hundred new products a year.If you want to do this, you must cash out the color TVs that have been produced in the company!Only in this way can the funds be withdrawn.In a general price war, no matter how much you fight, the other party still wants to make some money, no matter how much it is, at least a little.But for this kind of liquidation, no matter what the cost is, it is normal to sell at a loss in order to get back the funds!And in this way, those who are serious about price wars will have no way to compete!

"Although price wars are very useful, the more times we use price wars, the more we prove that our own company lacks core competitiveness. If we have our own core competitiveness, then we can rely on this to avoid participating in price reductions. It's just because The homogeneity of our products is relatively high, there is no way, this will lead to price wars. To make your company have core competitiveness, you must provide consumers with things that other companies cannot provide, such as humanization This thing! As long as there is any small technology and a little skill, this small technology can be transformed into added value of the product. With the added value, the profit of the product will definitely be higher than without it! Only in this way can we strengthen ourselves and eliminate Enemy. Otherwise we will have to lower the price ourselves..."

"Added value..." After thinking about it, Ni Runfeng realized that he could keep up with Jia Hongjian's thinking.Jia Hongjian said before that being the boss should have its own operating model. What was Changhong's operating model before?It is all kinds of price wars, but now others are obviously more ruthless than him, the boss who catches confidantes and Wan'er, so if Changhong has already started to attack in waves, there will be 29 new products launched a year, which is a complete jump. Breaking away from the price war model created by Changhong himself is completely equivalent to re-creating a model by himself!Innovate such a model, even if it is the younger brother in the industry, it is possible to soar into the sky, let alone Changhong, the former market leader... In this new year [-], Juzi wishes all book friends in the future! In the new year, wealth will be abundant and the family will be healthy~ Gong Xi Fa Cai! rq! ! !