Coquettish Rebirth

"I don't care who I love in this matter, anyway, I don't admit my mistake!" Jia Hongjian said here, and hung up the phone with a snap.Now he is a genius with a bad temper, if he doesn't take this opportunity to hang up the boss's phone, when will he hang up?He himself can understand the boss's arrangement. After all, he can be regarded as a person who has experienced society, but the acceptance in the past was powerless acceptance. Even if he accepts it now, he can play temper and make trouble. It's different!

After this incident, Changhong's new round of sales spree will begin.Although it has encountered great difficulties before, it can be said that Changhong has not shipped any products within three weeks, and there are almost 20 TVs piled up in the warehouse, but the previous panic selling unexpectedly reached a good price. The effect of Chapter [-] of Changhong's first offensive.Because of panic selling, merchants kept cutting prices. Although consumers did not chase down the price, the shopping malls soon realized that it would be bad for everyone if it continued.So a secret tacit understanding emerged, and everyone stopped reducing prices in a short period of time. After being stimulated by this, consumers of course felt that they had bottomed out. They are all crazy to grab the TV!

To a certain extent, this kind of crazy purchase is really similar to Jia Hongjian's method of relying on rebates to force retailers to sell goods crazily, so as to completely activate the consumer market!You must know that the market is something that sometimes cannot be sold without the consumer's own passion for consumption-that is called rational consumption, and there is another kind called impulsive consumption!That is, after seeing the discount on the product.I feel as if I bought a cheap product to take advantage of it, and then I will buy it regardless of whether I need it or not!Consumers feel that they have taken advantage of it. In fact, according to the old saying, there are sellers where buyers are!The reason why people make consumers feel that they are taking advantage is to activate the market for a large number of sales!

Although there was a backlog of 20 this time, Chapter 50 Changhong's first offensive came down, but the previous panic selling sold out almost [-] TVs!That is to say.All in all, Changhong's annual sales can still increase a little!Although this increase in sales volume does not benefit Changhong itself too much, it can also be transformed into brand effect.It can also be advertised!

Now, with 20 TVs piled up, Changhong will contact retailers all over the country as soon as possible after the sales frenzy contract that is about to start, and deliver the goods to them!This time, Changhong first restructured its previous marketing channels. What they have to do now is to contact and poach retailers across the country with ex-factory price products and super high rebates!Yes, Jia Hongjian has already designed a wave attack for Changhong, so the 20 TV sets accumulated before the wave attack will always be sold?Since the inventory is going to be sold, why don't you hurry up and try the new distribution method first?

Zhang Yan, the current sales specialist of Changhong Group, is calling a shopping mall in the Shanghai area according to a telephone yellow page in hand.This Zhang Yan was a laid-off female worker before. She was originally a worker in a military factory in Mianyang, but this large third-tier factory turned from military to civilian.The whole factory is in trouble, which is really a "poverty trap", that is, without relying on external forces, the whole factory has no way to get out of the predicament!Under such circumstances, she accepted the reemployment of laid-off workers led by Jia Hongjian.In the end, he became a glorious employee of Changhong Group in Mianyang.

Although being a sales specialist is theoretically difficult, the previous Changhong products were very popular, accounting for nearly 8% of the national market. She was really not afraid that the TV would not sell, so she basically didn't have much pressure.Soon, the director of the procurement department of a shopping mall in Shanghai got through. "Hi, hello, is this Director Yang? I'm Shuchuan Changhong, and I'm sales specialist Zhang Yan. It's like this..."

But who knew that just now when I said this, I heard Director Yang, who was familiar with me before, suddenly interrupted: "Xiao Zhang, I really can't buy your company's products this time..." "Hehe, Director Yang, don't worry, The products we will give you this time are absolutely competitive..." Zhang Yan felt that the preset conversations sent by Mr. Jia of the company were simply too useful, and she basically had to list the other party's reactions according to Mr. Jia's list. Just choose the appropriate statement! "We can provide you with TV sets at cost price this time. At the same time, we can also give you a rebate of 15% of the total purchase amount in your store after you sell a certain amount of color TVs every month, that is, a rebate..."

"Xiao Zhang, I'm really sorry, we really can't do anything this time... Wait, what are you talking about? Cost price, and rebates? This rebate is after we sell a certain amount, you give us money back? It's the total order quota 15% of the total? Are you at a loss? Xiao Zhang, don’t make such a joke!” After listening for a while, Director Yang found out what was so amazing about what Xiao Zhang said, and he hurriedly reminded Xiao Zhang that such a long-term It's a loss!

"Don't worry, Mr. Yang, don't we business people understand this? Don't worry, we have our own profits. How big an order can you make for us?" Zhang Yan asked with a smile.But at this time, Director Yang had some bad associations, "Xiao Zhang, tell me the truth, is this really your ex-factory price? You can also give us a 15% rebate in the ex-factory price... Rebate, you have such earn?"

"Hehe, Director Yang, we are now selling at a loss. tlc is our company's ... old rival, and you also know that they have played tricks on our company. It would be unreasonable if we didn't fight back. In this way, our company Now there are 20 color TV sets, which are supplied directly at the ex-factory price, and there are 15% rebates, how much can your store eat?" Zhang Yan continued to follow Jia Hongjian's plan with a smile.

"Wait, you wait for this matter first, I'll report to our leader! I'll be right back!" Director Yang immediately rushed to the general manager's office as if he had picked up a gold ingot on the road. .This is a 15% rebate actinium!If you buy 1000 units at a time, the average price of each unit is 4000 yuan, that is the order payment of 400 million yuan, and then 15% of the rebates are 60 yuan!This is for nothing!Plus the profit from the sale itself!This mall is making crazy money!The bonuses in the entire mall will be paid out a lot more!In this era when the 13-level salary system is increasingly unable to keep up with the situation due to inflation, bonuses are simply too important!

This is basically the case all over the country now, even if tlc's abacus is as good as it is, thinking that selling it at the cost price will definitely squeeze out Changhong's share, but they never thought of Jia Hongjian's plan against the sky!Where is Jia Hongjian's plan?Apart from being crazier than tlc's plan, it can be said that this plan just fits the characteristics of this era.What are the characteristics of this era?inflation!Although the country has been raising wages in the past, so that the income of workers can keep up with inflation as much as possible, but in the past few years, it really can't keep up!

In this era when money is becoming less and less valuable, the old 13-level salary system in the planned economy era has become more and more out of date-in the past, Mao Zedong and others tried to get technicians and other talents to poor provinces To develop the local economy, the so-called 13-level salary system was designed.That is to say, different provinces across the country are divided into 13 grades, such as Qinghai-Tibet Plateau Province, frontier provinces and other poor and messy provinces, that is the highest grade 13 wages, and the more developed coastal areas basically have lower wages. Except for Shanghai, one of the largest cities in the country, who can enjoy the 8th grade status and the 11th grade salary, basically the highest wages in the country are in the most remote places.For example, in the Loess Plateau Province on the other side of Chang'an, their grade is the eighth grade, while in Subei Province it is the fourth grade. It is twice that of Subei Province!

Such a wage level is itself full of the color of the planned economy. In this era of open market economy, it must not keep up with the situation-because there are many opportunities in coastal areas, if workers are willing to give up their iron rice bowls and go to sea to do business, The money I can get is more than going to work!And people in poor areas are more inclined to enter state-owned enterprises!And state-owned enterprises have become very important in the local area, so important that they cannot go or fail!With the rapid economic development of the coastal areas due to favorable geographical conditions, the local wage system is of course unable to meet the needs of the masses, and because the factories in the coastal areas may be more profitable, it is even more impossible to hand over all the money to the state and then Get low wages?So in this era, the salary system gradually collapsed a little bit, and the benefit bonus gradually became more and more important!At this time, of course, the workers in the coastal areas began to feel that if their factories were more profitable, they would get more money!

Jia Hongjian's plan coincided with this trend unintentionally!Let the malls get more money!And the shopping malls get more money, no matter what, the employees in the shopping mall must have more benefit bonuses. This is simply buying off the shopping mall employees and letting the shopping malls stand on their side!Unless, tlc can provide even crazier rebates!However, even if tlc provided even crazier rebates, don't forget that Jia Hongjian and the others still have a plan to attack in waves! rq! ! !