Coquettish Rebirth

Within a week, retailers from all over the country frantically rushed to Shuchuan Mianyang, and they all came to sign a new contract with Changhong!In the past, these retailers had to find dealers to buy goods. Although a new policy of tlc surprised the retailers, it is clear that Changhong's current policy is even more gratifying!For these retailers, although partnerships and favors are very important, no matter how important they are, they are nothing more than a small amount of money!This is the market economy!Now, Changhong can bring the biggest profit to these retailers, so Changhong is everyone's dear father!

This time, Changhong is truly awesome. They squeezed out middle-level rentiers like dealers, and at the same time gave profits that others cannot give. If they can't be sought after by retailers, Chapter [-] What about selling gold?That would be hell!Although many dealers were attracted to come here, when they came, they were still worried that they would encounter the scene of panic selling like last time, causing everyone to compare prices with each other, and finally no one could sell.As a result, this time I don't know whether Changhong has arranged retailers in almost the same area on the same floor of the same hotel on purpose or not!The situation this created was rather ambiguous—when the retailers met on the first day of negotiations, they maintained a superficial harmony with each other with suspicion and ideas, but at night, basically everyone They all thought of one thing, and then everyone gathered in the hotel, chatted about some topics tacitly, and then an offensive and defensive alliance came out—try not to make the price too low, so that everyone can slowly Sell.Fully earn profits.

The retailers had very good ideas, but they didn't consider that there was another player in this game—Chang Hong. Chang Hong, with Jia Hongjian at the helm, obviously wouldn't give the retailers a chance to sell slowly.After all, if it is sold slowly, then the wave of offense itself will not be able to play, okay!And what about the kind of rebates designed by Jia Hongjian to sell gold in Chapter [-]?What is the system for?It's not a general sell-off that allows retailers to compete with each other, while driving down retailers' profits.Relying on this kind of retailer's low-margin promotion to activate the market?

Therefore, when Jia Hongjian slightly revealed to some people about the amount of rebates received by others, even if this kind of offensive and defensive alliance existed on the surface for a while, it actually broke down in private!After these merchants paid the money and returned to their territory with Changhong's inventory directly, they started selling on the first day, and there were people in almost all regions of the country who directly tore up the alliance agreement without losing face!These merchants directly put out bigger promotional advertisements with bigger discounts, and this practice obviously attracted other people's customers away!In this way, those who were still obediently obeying the rules were not happy.After all, if the sales volume is taken away by others, even if they sell the goods alone, they will not be able to get the rebates!Rebates are often more profitable than selling TVs alone, okay?So all of a sudden, another batch of "panic selling" appeared almost simultaneously across the country!However, even if everyone sells this time, what is different this time from the last time is that everyone still has a bottom line this time - they cannot exceed the purchase price, after all, they are here to make money.Not here to lose money!

Under normal circumstances, like 20 TV sets, it basically takes about half a month to sell them.But this time is different, this time under the circumstances of such a large-scale "panic sale", it took a week.Just sold 20 TV sets!This is nothing short of a sales miracle!

When Changhong's products were selling all the way, inside tlc, Huang Hongsheng and others felt a little confused about the situation—what's going on?Didn't it say that if tlc starts to lay out its own channels, then Changhong will soon be squeezed out of nowhere?Why does it seem that after squeezing the other party once, not only does the other party not feel uncomfortable, but it seems that the life is getting more moist? "Don't worry, everyone, my plan will never be a problem!" Li Dongsheng is obviously full of confidence in his plan, "According to my estimation, Changhong's sales this time should be the backlog of products during this period. This can be said to be their last glory, because with the establishment of our channels, it will be more and more difficult for their products to enter the market..."

Just when Li Dongsheng said this, he saw one of his assistants hastily entered the meeting room, then walked to Li Dongsheng's side and whispered something to him, and then saw Li Dongsheng's face was full of shock, Even his face has changed! "Are you sure?" "Yes, Mr. Li!"

"Old Li, what's the matter?" Huang Hongsheng hurriedly asked, "This..." Li Dongsheng hesitated for a moment, and finally decided to speak out—"I just got news from a retailer with a very good relationship. We all signed a contract, agreeing that as long as the sales volume reaches the target, we can give the retailer a rebate of about 15% of the total order as a reward!"

As soon as Li Dongsheng said this, he heard Huang Hongsheng say in horror: "How is this possible! They are only living for a while? Isn't this a loss?" Indeed, according to the general situation of the TV manufacturing industry in this era, the ex-factory price and the real There is absolutely no room for 15% between the cost price!If a TV has a 15% profit margin, how can domestic products beat foreigners?How is it possible to limit the share of foreigners to 12% per year through price competition?Now that's a small profit!Basically, it is an era of small profits such as 5% to 7%!Under such a common situation, Changhong gives retailers 15% rebates. Isn’t that crazy?You must know that just removing the dealer in the middle is enough to give the retailer a profit!Wait...a dealer?Could it be that Changhong has also begun to exempt dealers?

Li Dongsheng just thought about a general conclusion at this time, and he said: "According to my judgment, Changhong should not have discovered that we are going to exempt all dealers, and he doesn't know that we are going to open direct stores. After all, they are now The biggest dealers in China have been hacked by us, and they have no other choice but to do it themselves! But under such circumstances, they can do this, and there is no way to make money by lending funds to financiers... Unless they delay rebates for a very long time...Compared with that, I believe they are dumping inventory...Could it be that they will launch new products soon? Not true, I have never heard of them importing any foreign technology!"

Really, Li Dongsheng and others really couldn't figure it out more and more at this time, because according to various theories, Changhong basically has no way out!To dump inventory, what to do after that?Is it the same after that?Or is there a new product coming out later?But I have never heard of imported Japanese technology!You must know that in this era, basically Japan's TV technology is the highest in the world!This Changhong's approach really makes people unable to guess!

"Lao Li, what should we do? Otherwise... just keep the same and respond to all changes? Let's see what Changhong's specific response method is. Now we can't grasp their reaction just from such a beginning. , why don't we do our own thing well?" Huang Hongsheng really felt that he couldn't figure it out at this time, so he finally suggested. "Well, what Lao Huang said is right, this is the only way to do it now, but we still need to step up the construction of specialty stores and shop-in-shops and so on! Get rid of their stores and take up all the good positions!"

Although this tlc thinks so, but soon the reality gave them a completely different answer - "Changhong color TV, 40 years of military quality, to provide you with the most considerate service - the new German technology helps you in the remote control Vacuum absorbs the ultra-wear-resistant and high-permeability plastic cover, and you no longer need to keep an opaque plastic bag for the remote control! At the same time, Changhong has devoted itself to developing a remote control with all angles and no dead ends, helping you to control the remote control even if there are obstacles TV... The new generation of Changhong color TV, Changhong Little Padded Jacket, provides you with the most considerate 10 major designs, allowing you to use the TV like your arms and fingers!"

When this new advertisement of Changhong appeared on national TV channels, the three bosses of tlc expressed that they could not understand it, because they never thought that an advertisement for a new product did not have any concept of new technology!This is simply unbelievable!There is no flat screen, no color shell, no other new technologies such as picture-in-picture, just an ordinary TV with minor changes?It will cost 300 million just to modify the mold!How long will it take to earn back the mold money just by selling this product? People from tlc don't care about this very much, they think that consumers will definitely feel that such a design is a failure, and it will definitely not sell well!

But the reality is going to slap them in the face!After such a product came out, it was actually 25 yuan more expensive than the same 300-inch color TV!This kind of pricing simply makes Li Dongsheng and others unable to understand!Come on, for such a small change, it will cost 300 yuan more?Is this a fool to buy?This kind of small change makes people in the industry like them think that they don’t even need to spend money on molds. They only need to spend tens of dollars to add a few small functions, but they actually need 300 more?This is simply huge profits, it is simply a big liar!And this time, Changhong seems to have not given rebates, so the price is the same for everyone!This product in almost all merchants is 300 yuan higher than the same type and size!And the most speechless thing is that for such a product, one person can only buy two sets at most!What does this shit mean, when you sell gold by yourself? rq! ! !