Coquettish Rebirth

If he really intends to start promoting the production of ipods in the near future, then there are two specific business routes in front of Jia Hongjian.The first is an approach similar to Apple's - making money from machines, and then making money from the music library.Although Jobs and Apple used to say that the ipod is not profitable, the money they get is basically the same as the operating cost, which is completely fooling people!Not to mention anything else, just take the games of Nintendo and other home console manufacturers in the North American market as an example. For example, EA released a game on Nintendo, which is priced at US$49.99, which is equivalent to US$50, and then Nintendo charges US$8. The royalties, which is quite a 16% commission!Nintendo, Sony, and Microsoft can rely on this 15% commission to get better. You Apple told everyone that you got almost 20% of the commission and still barely survived?Is this scolding yourself as a waste, or praising the ability of other hosting companies?If Apple’s $0.99 price for a song is $0.2, it will still be alive, and it will still be used by operators in the network, software, etc., then websites such as Zhenxin Taobao should have closed down 100 years ago—— Taobao still doesn't take a commission from both sides of the transaction!People are still living well!

Not to mention anything else, even if it is according to the Changhong marketing plan that Jia Hongjian made for Ni Runfeng before, Ren Changhong can still make money even if he sells TV sets at a loss, okay?why?As long as you delay for a period of time and borrow money into the financial industry, it can generate additional profits!As long as one and a half months!The financial market in China can provide Changhong with at least 30% of derivative profits!This allows Changhong to give retailers a 25% discount on the ex-factory price of the TV!People in the meager profit industry with a profit of only about 7% can still make money on the basis of a 25% discount on the ex-factory price. You Apple told me that you can’t make money if you directly take a 20% cut?What about cheating ghosts?

If you follow Apple's approach.It is estimated that if the ipod is sold now, the price will be almost 399 US dollars, which is equivalent to a ps game console!Then $0.99 per song.A whole album can be given a discounted price of 9.9 US dollars.This is of course the most profitable way to make money, but there is no doubt about it, that is, there will definitely be countless competitors coming to this market in the future!

Even if it is an ipod.In later generations, Sony and other manufacturers will come out to grab this market!Sony and other companies have also begun to build their own online music copyright library. From this perspective, the money earned by the ipod from the market must have made Sony tempted!

There is another sub-option for this route, which is to make money from the ipod, and then try not to make money from the music library, and keep the general alive. In this way, the prices of various subsequent consumptions can be reduced.And use it to attract consumers.Such a method is of course more attractive to consumers than the former method, but the disadvantage is that the machine must be expensive because it wants to make money.However, if the machine is expensive, there will be a threshold, so many potential consumers will not buy this product!

This is actually a question of consumption costs. For example, if consumers use ipods to buy music as a consumption process.So buying an ipod machine is obviously a cost, and the higher the cost, the more consumers will be prevented from entering this threshold.If a "consumption" that provides long-term or frequent services requires more people to become potential consumers or consumers, then it is necessary to reduce the consumption cost, or even reduce it to close to zero!

this.It's like going to a particularly delicious restaurant to eat. Assuming that this restaurant is only a 5-minute walk from home, it is really possible to eat a meal every day—if the consumption is still very low.But what if the store is just downstairs?Then maybe in the middle of the night and early in the morning, I was a little hungry and would run out to have a meal!But what if the store is 5 kilometers away?What if it is 10 kilometers away?What if it is far away on the other side of the earth?Obviously, if you want to consume, you need to spend more money on the way. The travel expenses and wasted time are consumption costs.The higher the consumption cost, the less and less the frequency of consumption will be, or even not going there at all. If it costs 1 yuan for an air ticket to eat a 100 yuan meal, who can afford it? ?

This consumption cost theory has been carried forward in games, especially online games.In the past, when playing single-player games, you had to spend money to buy the entire game back to play, and at most it was just a few minutes of trial play in the game store.In this way, the consumption cost is very high, so online games gradually came into being. The initial online game charges are time charges. In this way, you can spend less money to play first, and you don’t need to spend money when you feel uncomfortable. , just give up!This is equivalent to averaging the money for buying a game in advance into the game process per minute or hour. For consumers, this is to reduce consumption costs.

And later, the "free" online games that appeared were even more innovative in reducing consumption costs. They directly made the game itself free, and then charged for individual items.In this way, there is no consumption cost for consumers - they can play games without spending a penny, what is more attractive than this?Then I played around, and after being attracted in, I naturally thought about spending money to buy props or something. At first it might be one or two yuan, and later it might be more and more!Even later, as in the news, there will be players who have invested hundreds of thousands or even millions of dollars in the game!In this way, a "free" online game may not be able to drop a non-free time charging game like wow in seconds, but it is a piece of cake to lose other time charging games in seconds!

Similar to online games, the console game industry basically tries to reduce consumption costs as much as possible.As we all know, except for Nintendo, which has always made money selling consoles, other console manufacturers are selling consoles at a loss. For example, the cost of a console is 600 US dollars, but they can sell it for 399.They lost $200 on selling one, why would they still sell it?This is to reduce consumption costs!They can't do it all for free, but if they sell it at a loss.Then the sales of consoles can be promoted, and then the consoles can be sold as much as possible. In the end, their console manufacturers can earn back by taking a commission from the software!That is, the way to tear down the east wall to make up for the west wall!It can be said.It is because of this method that PCs will never be able to compete with consoles in terms of games, and the reason for this is in terms of games alone.No manufacturer will sell a computer to a player at a loss!But the host can!

Therefore, the second way, if Jia Hongjian wants to occupy the market as much as possible, and then make money by downloading music, then obviously what should be done is to lower the price of iPod as much as possible, and then spread the iPod as much as possible in the market at a low price at a loss. In the end, I make money by paying for downloads-especially now that the flash memory capacity is still very small, even if it is 64m.At most, it is just an mp3 full of an album!In this way, after that, consumers get tired of listening to it and want to change the song. Isn't this money?

Therefore, if they want to make more money, Huaxia Hi-Tech can actually learn from the mainframe manufacturers and make money by reducing the price of the machine and then earning a profit from the content.Even if the content commission is only 20%, then Huaxia Hi-Tech can make a lot of money!

But this kind of profit won't satisfy Jia Hongjian!You know, this model was thought up by Jobs, for Jia Hongjian who is so successful now.Sometimes he needs to show that he is occasionally a little bit better than Jobs in some aspects... So, a free purchase?

Yes!Immediately, Jia Hongjian thought of the customized phones of China Mobile, China Telecom or China Unicom that often appear in the 21st century, that is, as long as you sign a two-year contract with the operator and agree on how much you must spend every month, then you can Much cheaper or even get that phone for free!This model is actually similar to installment payment. In the 21st century, when Jia Hongjian bought things in many shopping malls in Shanghai, he could pay by credit card installments directly. Even buying computers in shopping malls could be divided into 12 installments. Pay in monthly installments!And the operator's approach is to give the bank the right to make installment payments to his subordinates, and eat up the interest of the bank's installment payments!

Such an approach is not only popular in China, but also popular all over the world, even in the United States.It's like buying in the United States... or 3gs, that's the machine that was taken care of by att!If you want to buy this mobile phone, you have to go to att to buy a customized phone, which is to sign a contract and promise to use att’s service for the next two years, and you must choose one of the two packages provided by att. And $99 for 199g and 3gs iphones!And in this way, within two years, att can receive a total of up to 3 US dollars from the package!

If, when Jia Hongjian and his Huaxia Hi-Tech entered the US market, they set up a package, for example, asking customers to promise to spend 20 US dollars a month on a song-buying service provider, then in a two-year contract package, they can earn a total of 480. Dollar! Of course, the $480 has to be divided. If it is divided according to the ratio of 20%, then Huaxia Hi-Tech can get $96!What if, under such circumstances, drop the price of the ipod by $50?No, it doesn't seem like I'm earning enough...

Jia Hongjian suddenly discovered that because the small money earned after the package provided by the telecom operators does not need to be shared with others, that's why they use the package to make more money.But Jia Hongjian and Huaxia Hi-Tech will definitely share with the record company in the future!As a result, Jia Hongjian's contract discount machine must not be strong enough.To know that spending $20 this month is equivalent to making consumers promise to buy at least two albums every month!Still two years in a row!This consumer may not be happy, because if they don't want the $50 discount, it is equivalent to buying 5 more albums!In this way, for consumers, it is obviously more cost-effective not to buy a package... The woman jumped into the river and was rescued because she was wearing a heavy down jacket and floated in the water for an hour. It’s hard to die, there must be a thick suit”...