Coquettish Rebirth

The advertisements that Jia Hongjian can remember more deeply, the advertisements that can have a more "brand" concept, besides IBM and Apple, there was once such a company as HP.I remember that around 05, a celebrity often appeared on TV without showing his face, just using his hands to continuously express various things in life. Face.At least in that era, at least Jia Hongjian himself still felt that such hp was relatively brand-name, and after that, hp kept getting short and poor.

In this advertisement of Hewlett-Packard, the core concept seems to Jia Hongjian now is the same as the advertising concept of IBM and Apple, which is to make the concept of "advertising that is not an advertisement".They explain the impact of HP products on their lives through the celebrities themselves, so that consumers feel that the celebrities are like their friends, not representing the manufacturers to sell products to them, but recommending a new product as a friend of consumers Fun way of life!

In this way, it is almost certain that in order to make the product appear cultured, it is necessary to make the advertisement not look like an advertisement!When an advertisement does not look like an advertisement, it will definitely bring about an increase in sales, and what comes with it is all kinds of product culture!

Such a truth is not only understood by foreigners, but also by Chinese people.In this era, all kinds of advertising ideas that don't look like advertisements are also "letting a hundred flowers bloom" in China.Some people invited news anchors from central yang or local stations to broadcast advertisements, or made the studio look like a news report.It also let the news anchor directly use the accent of reporting the news as a news report.Or find Zhang Xiaohua in the south and Zhang Xiaobei in the north, and let them say how well they have used the product and how well they performed.This kind of thing is not crazy in this day and age.After the 21st century, it is crazy to say that it is crazy to cooperate with TV shopping.Otherwise, in the end, the country will not issue regulations.It is said that those who advertise must clearly write the word "advertisement" on the screen.

Although the manufacturers and companies on both sides are aware of the power of this kind of advertising that is not advertising, the companies on both sides have embarked on different paths due to various reasons.Many manufacturers in China don't care about culture or culture at all, they only care about making money.But companies such as Apple are making money while doing culture.In the end, even if it uses the same principle of advertising, Apple's status and reputation are higher than many domestic companies, and it makes more money than others. This is really a bit of a fable!

In fact, this principle is not only in the field of advertising, but also a very commonly used "high-end" technique even in the field of sales promotion.In Jia Hongjian's previous life.I once picked up a book on eloquence on the train, and there was a story in it that was a similar experience—an ace salesman came to a place where many low-level salesmen in the company failed. The gate of a country farm.An old man and an old lady lived in this farm. They mainly raised chickens, and the salesman came to sell more advanced hatching bulbs.

The low-level salesman of the light bulb company came n times before, but the old lady found out that the other party was a salesman.Just close the door and don't want to listen to the salesman at all!Since people are not willing to listen to the salesman at all, the salesman will naturally have no way to sell the light bulb!So how did this god-level salesman do it?After he came to the old lady's door, he directly declared that he was not here to sell anything!

He first said that he was a salesman, and then he said that he was not here to sell.Then he said that he had been selling but couldn't sell, he was tired, thirsty and frustrated, and he didn't want to recommend the light bulb to the old lady, so he wanted to ask for a glass of water.Such a story directly softened the heart of the formerly tough old lady.After thinking for a while, the old lady let the salesman into the house, poured a glass of water for the salesman, and graciously allowed him to sit and rest at home.

This god-level salesman basically used this opening statement to declare that he was not here to sell, and then pretended to be pitiful, so that the old lady relaxed her vigilance, took the initiative to remove the precautions against advertisements, and turned this god-level salesman Think of it as a poor short poor.But who knew that after the poor man came in, he actually pushed down the old lady and was caught on the bed by the old man...Of course it wouldn't be such a story!While drinking water and taking a break, the god-level salesman told the old lady how he had "struggled" and had no results yet, pretending to be physically and mentally exhausted.After talking like this, the old lady was of course a little sympathetic, but the old lady didn't directly say that she wanted to sell light bulbs. Instead, she used her and her husband's experience in starting a business back then to talk about how much hardship they had to suffer to get to where they are today. , Said how many words they wanted to give up back then, but they didn't give up and they had today's farm...

Although the old lady didn't take the bait directly, the god-level salesman did not give up. Instead, he was very curious and said that he wanted to visit the old lady's chicken coop.So the old lady took the salesman to see the chicken coop very proudly, telling the history of their struggle in the past, saying how big a light bulb they had to use to see the eggs, so as to know whether the eggs could hatch, and then how much to use when hatching The light bulbs are always on, so much electricity bills, and so much financial pressure on the couple... At this time, the god-level salesman spoke up - saying that now their company's new energy-saving lamps also have warm light types , This energy-saving lamp is almost a reddish light source similar to the sun like an incandescent lamp. As a lighting source for a chicken coop, it can not only provide a brighter effect than before, but also save a lot of electricity bills!And the incandescent lamps can be used in the hatchery... The old lady became interested when she heard this, and immediately asked the god-level salesman for a detailed introduction, and even asked the other party to help calculate how much electricity bills can be saved...

It sounds like even if the deal is done in the end, it's a little overkill for such a god-level salesman to sell some light bulbs to old men and women who raise chickens.But you must know that the family chicken farms in the American countryside are many times the size of Chinese family chicken farms. An ordinary family chicken farm raises tens of thousands of chickens, and this old man’s chicken farm The farm even raised 50 chickens!In such a chicken breeding base, how many lighting bulbs are needed?If all the lighting bulbs are replaced at once, how big is the bulk purchase?

Regardless of whether this story is true or not, it sounds very likely to be true, because at least when Jia Hongjian was at home, facing such door-to-door salespeople, he usually said no, and then closed the door directly.But if the other party is really too tired to beg for saliva, then Jia Hongjian might actually give the other party a glass of water... At least this proves that advertising that is not advertising and sales that are not sales are indeed Can avoid the kind of subconscious rejection of consumers!

If this is the case, then when Jia Hongjian has already understood, as long as he pays attention to it, it is obviously very possible to make an advertisement that can compete with Apple in the future!Thinking of this, Jia Hongjian is very confident. Now that he has seen through Apple's successful tricks in this way, and he has seen through it in advance as a reborn person, then under such circumstances, in the future, Jia Hongjian's Huaxia Hi-Tech will replace Apple's "success" ", Isn't this a certainty!Back then, Jobs was not willing to come over to Jia Hongjian’s olive branch, hmph, two years after Jobs returned to Apple, facing Jia Hongjian’s sniping, he would be in a tragedy!

Well, it seems that everything is basically ready now, and it’s only due to Dongfeng. Is Jia Hongjian going to talk to the Sandisk company in Canada, and cooperate to get a solid-state hard drive or a large-capacity flash memory card that integrates several chips... ...if it's done now, it looks like mass production could start early next year?Even if there are some problems, can it be done in 97?And when the time comes, the capacity of a single chip will be even greater, and the overall capacity will be even greater!If it can be produced several years earlier than the ipod, it should be more popular than the ipod?After all, there are no other mp3s competing in this era, and even Jia Hongjian and the others can also occupy the low-end product line!Make your own mp3 and ipod to compete... sony confirmed on thursday that it has sold its main office building in tokyo... sony city osaki office building) for 1111 billion ri as part of a plan to sell non-core assets .

After the sale, Sony will continue to operate in the office building in the form of leaseback for 5 years.Sony said that it will include this part of the income in the fourth quarter of fiscal year 2012, which is expected to increase Sony's operating profit by about 410 billion yuan."Sony is adjusting its business portfolio and reorganizing assets to strengthen its corporate structure," Sony said in a statement.

News broke last month that Sony was considering selling its...office building in Tokyo.The 25-story office building was completed in March 2011. It covers an area of ​​3 square meters and accommodates 12.4 employees. It mainly produces televisions and audio equipment.

In the middle of last month, Sony has sold the US headquarters building in New York to an investment group headed by ... for US$11 billion.Sony said it expects net cash proceeds from the sale to be $7.7 million after repaying debt on the property.