Coquettish Rebirth

"What? You just set the general direction for a few years, regardless of the specific strategy?" Duan Zhongyi asked in surprise.At this time, Jia Hongjian, David Gefen and others were sitting in the office of Rolling Stone Records, nodding in a gentlemanly manner.Jia Hongjian knew that Duan Zhongyi might not pursue money too much, but might pursue a kind of "control". The other party will definitely resist.So, what if the rights of the other party are guaranteed after the acquisition?

David Geffen agrees with Jia Hongjian's approach, "You know, when I got out of the management company and started my own management company, and then started a record company, I understood one thing very early on, that is, in the Before you don’t understand the rules of something, it’s best to see how professionals do it! I learned how to be a broker in a brokerage company, and then I learned how to package it through the energy of being a broker. And marketing a singer, I know how to grasp the trend of a part of the music market in the United States. Now I come to Greater China, although I have rich experience in the United States, but the environment here is completely different from that there, just like Jia said, different Different environments and different foundations require different methods. I will not be arrogant and forceful and ask you to follow my method when I don’t know the specific situation. Instead, I will let you do it first, and I will slowly Learn to understand, and if I have an opinion, believe me, I can convince you..."

David Gefen's personality is really a bit like that of a gentleman in ancient China. He has never been aggressive in his speech, and he is very willing to save face for others.Under such circumstances, what he said was very useful to Duan Zhongyi!At least until now, the big boss of Rolling Stone Records has really started to seriously consider whether to accept DreamWorks' shareholding!At this time, I only heard Duan Zhongyi ask: "Then what kind of plan do you have?"

"It's very simple..." Jia Hongjian said with a smile, "The first point is to expand the scale of Rolling Stone. I believe Boss Duan knows better than us. The five major record companies in the world have gradually entered this market. They are beginning to prepare to develop the mainland market, Southeast Asian market, and Korean market. In this case, our advantage over them is that we are grounded, and we are more adaptable to the environment than them. We can understand the needs of this market better than they do. Then why don't we occupy this market first? If the entire Greater China region is our world, then it is not impossible for us to attack the old camp of the five major record companies in the future!"

Duan Zhongyi became excited: "Mr. Jia also sees the same way? This is really a hero who sees the same thing! I am also planning to start to develop the mainland market, as well as the markets in South Korea, Japan, Southeast Asia and other places. In these traditional East Asian fields , How should we build our own dynasty! Although the pop music industry in most areas here is underdeveloped, we are more adaptable here!"

Of course, Jia Hongjian would have the same opinion as Duan Zhongyi, because he himself followed the line in the history of Rolling Stones!in history.Rolling Stone's Korean company started as an agent, introduced Korean pop music to the Greater China region, and first promoted cool dragon duo and hot and other combinations. It can be said that if there is no Rolling Stone, there will be no There will be no Hallyu in Greater China!

Such an approach naturally brought a lot of benefits to the Rolling Stones, even around 2000.Rolling Stone's total assets are on the scale of more than one billion NT dollars!This is inflated by many times than today!It's just that the rolling stones of the later generations have not been able to withstand the power of the Internet, and have gradually shrunk down...

at this time.Jia Hongjian went on to say, "Even in the case of competing with the five major record companies, I personally feel that there is no need to be afraid of each other. For example, I released an album in mainland China two years ago. It was a little girl who told a story. Bought millions of copies! And the single copy was very cheap, about [-]/[-] of the normal price, but even then, I made a lot of money at the time... So, yes. If The five major companies want to compete with us, we can start a price war..."

Jia Hongjian didn’t fully explain what he said, but Duan Zhongyi could hear the meaning behind it—in such a small market as Dawan and Ganggang, even if it’s a cheap genuine copy, there’s a limit to what you can buy. After all, there are only 600 million people in Hong Kong.There are only 2000 million people staying here!So this is also the reason why Hong Kong and Taiwan record companies must develop Southeast Asia-there are more Chinese people there, and the whole market brought by them will be bigger!

But no matter how big it is, it will add up to tens of millions of people. Can it be bigger than the mainland?The mainland is a huge territory with a population of 12 billion!Even if only one-tenth of the population has spare money to buy cheap genuine products, this is a much bigger market than Hong Kong, Taiwan and Southeast Asia!With such a big market, if they come to compete at a low price, they might be able to beat the five major record companies by running traffic!This is a differentiated competition!It’s like facing the threat of large supermarkets such as Carrefour, but many private grocery stores at the entrance of the community have not closed down—they can provide nearby residents with services that many large supermarkets cannot provide, such as short-term credit, such as Watching children, such as chatting, such as door-to-door delivery!Which of these things can a big supermarket provide?But the small grocery store provides these, that is, it can survive safely in the cracks of the big supermarket!

Now in Dawan, the best singer's album is great if it breaks one million, and the hottest, hottest and best-selling album is only three or four million.But if it is in the mainland, how can it be 400 million to 1000 million according to the ratio?In this way, even if the price is only one-tenth of the previous price, the money earned is the same!Moreover, it can slowly cultivate its own "cheap genuine" audience. After these people get used to the cheap genuine copies of the Rolling Stones, they might not buy the high-priced records of the five major record companies at all!Isn't this the best kind of competition?While expanding your own sales, you will be stuck in the way of your competitors!

Zhong Yi was really tempted this time!At this time, he thought of the vast land and huge population base of the mainland. In such a population base, there must be many geniuses?If you can take over the mature audition experience of Daiwan, then it must be no problem to introduce a few new singers every year?In this way, you can rely on your own localization to compete with the five major record companies!And now with Jia Hongjian's DreamWorks funds, Rolling Stone's future funds will not be inferior to the five major record companies, and the salaries that can be paid to singers can also be compared to the five major companies. In this way, even the singers will not quit To the top five records to go!

Duan Zhongyi is an old fox, and it is obviously impossible for him to agree immediately at the age of dozens.Although he is tempted now, he still wants to go back and think about it calmly, but at this moment, he only heard Jia Hongjian continue to throw his trump card - "Maybe Boss Duan is not clear, personally I am Huaxia Hi-Tech Jia Gang of Huaxia Hi-Tech is my father. I am a reporter for Xinhua News Agency Shanghai Station, and also a consultant for the news commentary department of CCTV in mainland China. I have a very good relationship with CCTV in mainland China, and even have a relationship with the director The relationship is good. I now have a plan for a TV program. If our cooperation is successful, I can guarantee that our company's singer will appear on CCTV for two hours every week during the weekend prime time... You should know what effect this is !"

Dry!CCTV?Two hours of prime time every weekend?At that time, when Zhong Yi heard it, he almost peed in excitement!He knows that there are no private TV stations in the mainland, so unlike the hundreds of TV stations in Dawan, the people in a province on the mainland can only watch the municipal, provincial and central yang stations!If what Jia Hongjian said is true, it means that their Rolling Stone stars can cover the largest number of viewers in mainland China, and they appear on CCTV programs for two hours a week, which means a lot of exposure. Exposure is the sales volume of singers' records!After all, marketing determines sales!

Just when Duan Zhongyi was curious to ask Jia Hongjian how he could do this, he saw Jia Hongjian took out a non-disclosure agreement and put it in front of Lao Duan.Although impatient, Lao Duan went to the company's legal department to take a closer look at the contract. After finding that there was nothing wrong with it, Lao Duan signed it.Afterwards, Jia Hongjian came up with two ideas - one was to explore "The Voice of China" by "amateurs", and the other was naturally the "Chinese Singer Professional League"!

Duan Zhongyi is very familiar with the amateur selection competition of "The Voice of China", because there are various singing competitions held by such record companies in both Hong Kong and Dawan.However, their competitions are semi-closed in nature, that is, open registration. After the registration is completed, everyone will sing after closing the door. After singing, they will be scored. If there are good companies, they will sign them, cultivate them for a few years, and then launch them to become stars.But Jia Hongjian's method is different, he pushed everything to the TV!In other words, from the preliminaries to the semi-finals and even the finals, the whole process was broadcast on TV, which directly reminded the old Duan of foreign reality shows!In this way, the audience must find it good-looking, because they may have seen the growth path of the future big star with their own eyes, and it is also very profitable for the company, at least it will save all kinds of publicity for the newcomers, and sign the The newcomers directly have a certain popularity and fan base!This greatly reduces the risk!

On the other hand, the professional singer league is to allow mature stars to be active on TV every week, so that the audience can always watch it. If at this time, a little promotion of the singer's new album or something, then The effect of the whole publicity is so good that there is no way to say it!It's like there is no new album advertisement for free!And the effect is super good!

How did Jia Hongjian think of all this?With doubters in his mind, Duan Zhongyi was so excited that he couldn't help but say such a sentence - "Okay! Let's cooperate!"