Coquettish Rebirth

After Lao Duan agreed to buy shares, Jia Hongjian and the others did not sign the contract immediately, but only signed an intentional contract. After all, the real joint venture contract had to be discussed one by one by the legal departments of both sides.No matter whether it was Jia Hongjian, Duan Zhongyi or even Peng Guohua, no one was in a hurry to hold a press conference, because the most important thing now was to divide the different sub-brands and routes of the two companies in the future.

For Duan Zhongyi and Peng Guohua, after the two people met, it was a bit mixed.Back then, Peng Guohua and others were still employees of Rolling Stone, but later they defected and formed UFO Records because they didn't like Rolling Stone's policies.But today, these two groups of opponents who hated it so much before, are actually in the same room again, and they have even become colleagues!This kind of experience really made people on both sides feel that this is simply a trick of fate!

Jia Hongjian didn't have any opinion on the division of market and functions between the two sides. David Geffen didn't participate in the discussion because he didn't understand the market here. Basically, it was just the rivals on the two sides dividing their spheres of influence. .Jia Hongjian, who was sitting on the side watching, was full of joy, while David Geffen next to him seemed to be thinking about something. In the end, Gefen couldn't help but asked Jia Hongjian: "Jia, I didn't expect you I have such a deep understanding of the entertainment industry! I told Katzenberg the idea of ​​the two reality TV shows you mentioned last night, and he repeatedly exclaimed that you are a top person in the entertainment industry...but the environment you live in is different. There's no such thing as a strong entertainment industry, how did you learn all this?"

"Huh? Did Katzenberg know? What did he say?" Jia Hongjian asked curiously, changing the subject. "Well, he said that you are very, very good. If it was him, he would probably choose the same route as you when he came to China. Because the overall level of the entertainment industry here is relatively backward, it is really not good enough to package singers. .Besides, piracy is rampant here, and it is very risky for record companies to invest in newcomers. So if it is him, he will also choose this method, first to stir up newcomers through TV shows, and then release records. The greatest degree of reduction Investment risks for newcomers, and avoiding the shortcomings of the entertainment industry..."

Whoops I'm going!Do I still have this idea?Jia Hongjian was a little surprised at that time!As a person who came up with ideas, he didn't even think that he was so awesome!Obviously he just moved some of the most popular shows in mainland China in the 21st century to the present. How can there be so many advantages?Isn't Katzenberg overinterpreting?

After careful analysis in his mind according to Katzenberg's words, he suddenly felt that what Katzenberg said was quite reasonable-in the 21st century, it was not because of the impact of the Internet that the mainland couldn't buy records, and newcomers couldn't buy them at all. There is no way to get ahead.The risk of investing in newcomers is too high, so there is a talent show, so that the risk can be minimized to the greatest extent, and after the newcomers become famous, they don’t have to release a film, they can directly be like the students of "The Voice of China" You can make money directly by holding concerts everywhere, and you can also directly act in idol dramas like those students on Mango Channel!

That's right!If you analyze it carefully, many of Katzenberg's words are the same as Jia Hongjian's analysis of the Chinese music scene in the 21st century, such as Hong Kong and Taiwan.Due to the prevalence of online downloads, newcomers simply cannot sell records, or newcomers simply go to idol dramas.Either the newcomers can't get ahead at all, and at this time when they are in the dark, the big-name stars who have already become famous can make money from concerts.So if we deduce it according to this principle, the conclusion is that if a newcomer wants to make money, he can only hold concerts or act in idol dramas, and to hold concerts or act in idol dramas, he must first be famous!But how to become famous first?That's the talent show!

And "I Am a Singer" is the same, find some "outdated" talented singers to come to PK, and while earning attention, it can also bring these stars back to the front line, so that their exposure rate will be straight If the price rises, then the commercial performance prices of these outdated stars will directly increase several times or even ten times!This is to some extent.Isn't it also the result of the destruction of the record industry foundation?

If it is said that in the 21st century, the entire pop culture industry was destroyed by the Internet, then relying on reality TV shows to save the country with curves is the best way to gain exposure and popularity.Similarly, in the current era when the pop culture industry just started in 95 and was not perfect at all, such a reality TV show can directly skip the weak shortcomings of the entertainment industry.It is obviously a good way to directly stir up people who want to be fired!

wipe!Jia Hongjian himself did not expect that he simply copied the practice of TV shows in the 21st century, and he was actually playing with the protagonist in martial arts novels when he was practicing cheats, but he accidentally reached the state of "nothing" and practiced it. Divine skills... This is a bit too unreal!But on the other side, David Geffen looked at Jia Hongjian in a different way.Now he was really curiously waiting for Jia Hongjian's answer!

At this time, Jia Hongjian thought about it for a while, and decided not to pretend, and answered honestly—"Well, I didn't think about it so much, I just thought this idea would be very interesting, and it would reduce our risk. I decided to do this..." He answered quite honestly, but to David's ears, it was completely oriental modesty!Definitely is!Americans all know that it is a fluke that the Chinese can do it themselves!

At that time, Gefen felt that Jia Hongjian must be a super genius—even if the other party is not humble, but just thinks that being so interesting fits the law of development, that is also a manifestation of genius!It’s like a talented musician, maybe he doesn’t think too much about skills or rules when he writes songs, he just writes songs that he thinks are good.But when ordinary people want to write, they have to learn too many things, but they have to learn various composition skills and the like!This is the difference between a genius and an ordinary person. As long as a genius thinks it is better to do so, he can achieve something that ordinary people can only study for a lifetime!

When Gefen regarded Jia Hongjian as a genius, Jia Hongjian did not know that he was deified.He was also amazed in his mind—surprised that the entertainment industry is such a skillful thing!Although he had a little bit of concept of the entertainment industry in his previous life, for example, the same theme theme, people in Hollywood can shoot thrilling and good-looking ones, and everyone is willing to spend money to watch it, but Chinese filmmakers are either stupid or stupid. If it can't be filmed, no one wants to watch it. Behind this is the difference in the entertainment industry system in various aspects!It's like Takeshi Kaneshiro can't be packaged by Daiwan, but it can be packaged by Japan!

But he really didn't expect that there are so many things to analyze in the entertainment industry!I didn't expect many things to be popular in later generations. In fact, there are professional internal reasons!It's not what Jia Hongjian thought, it's just pure fun!At this time, Jia Hongjian really had a lot of curiosity about the entertainment industry, and he really wanted to know more about it. It seems that maybe he should talk to David Geffen, Katzenberg or even And Spielberg has a good talk about this aspect?

Thinking of this, Jia Hongjian didn't delay, and took David Geffen back to the hotel, and then called Katzenberg and Spielberg for an overseas conference call.Hearing that Jia Hongjian wanted to know some details of the entertainment industry curiously, Katzenberg and Spielberg were a little surprised. They thought Jia Hongjian already knew about it.After listening to David Geffen's explanation, they realized that Jia Hongjian was a genius!They are the kind of people who are born to discover the laws of the entertainment industry through their senses. At that time, while admiring Jia Hongjian's talent, they explained it patiently...

"The entertainment industry, to put it bluntly, is just like selling commodities. How to sell the products that consumers think they want according to their needs. In this process, there are many necessary details and skills, but the most important point , is to cultivate your own consumers. In other words, it is to make consumers feel that what you provide them is exactly what they want! You must have a relatively fixed consumer group! For example, Hollywood movies, then In the 80s, it began to promote the world. It was a process of attracting attention by relying on technology and various elements, and at the same time cultivating audiences. For example, in China, Hollywood films must have a better box office than your domestic films, but they are not necessarily good. It's outrageous, but it's this kind of good, which lasts for three to five years, but it will cultivate the audience to form a special movie-watching habit. They will keep comparing Hollywood movies with your domestic movies, and they will adapt to various Hollywood movies. Such details, and then you will become a loyal fan of Hollywood, and eventually even reject your domestic films. This is actually a technique to cultivate consumers with specific tastes. In the American entertainment industry, all walks of life are using this set... "

Hearing Spielberg explain this, Jia Hongjian suddenly understood something - although the Mango Terrace in the previous life was not valued by many men, it has to be said that most of the time, the Mango Terrace was owned by women in ordinary people's homes The preferred entertainment channel!Even later, no other channel could compete with Mango Channel for the title of entertainment!When everyone thinks of domestic TV stations and entertainment, the first thing that comes to mind is Mango TV.And this, according to Spielberg's explanation, is to cultivate an audience with unique tastes!In this way, when other channels have entertainment programs, many viewers will subconsciously compare them with Mango Channel. They may feel that something is not suitable for them, and they will miss the goodness of Mango Channel. If Mango Channel is launched If they watched a similar program, those who are used to the taste of Mango Channel might switch to it right then!Isn't this the same as Hollywood movies sweeping mainland movies?