Coquettish Rebirth

When Jia Hongjian was on the phone with Ye Jing, Ms. Wendy Cartman had already reached an agreement with Changhong, and she returned to Shanghai with satisfaction.What she didn't know was that the agreement she reached with Changhong was actually just a yin and yang contract on the surface-to put it bluntly, it was actually a false contract.According to her contract, Jia Hongjian and their joint venture company will pay Changhong a certain amount of money, but shortly thereafter, these small amounts of money will be paid to Huaxia Hi-Tech in the form of additional decoding chip fees, and then Huaxia Hi-Tech The money will be transferred to some of its subsidiaries, and then those companies will pay the money to the joint venture company by purchasing advertising ratings and other services...

After signing this agreement, Changhong immediately prepared to launch a massive campaign.Chapter 300 [-] million households sampled!In this event, in addition to selling TVs with recorders, they can also install recorders on the TVs of those residents who have not installed recorders on the basis of providing contracts-but installing recorders Color TVs will be limited to the Changhong brand.This is something that can’t be helped. Ni Runfeng once thought about including other brands of TVs, but Ni Runfeng can give back some benefits to consumers in various ways, but other manufacturers may not be willing to accept those TVs developed by Changhong personnel. A passing machine!

Yes, if Changhong came to the door for free, for example, to install a recorder on a tlc color TV, even if Changhong later said that it could extend or give a certain discount on the warranty of the cvd machine or the purchase price, but if tlc said it would be rejected The color TV that Changhong has opened the case is no longer eligible for warranty, so what should I do?People's tlc can be said to be aboveboard-it's not their tlc professionals who turned it on. In case any potential instability or damage is caused during the start-up process, why let other people's tlc wipe their ass?If tlc did it like this, wouldn't Changhong be ashamed and laughed at in the end?

But which Chapter 300 sampled 10 million households!Perhaps so, when Changhong launched this campaign, within a few days, nearly [-] households across the country who had previously purchased Changhong TVs applied to pretend to be recorders!This number looks huge, but it's actually not that much.That's just Renchanghong's nationwide sales for a week!At the same time, as old consumers continue to apply for the addition of recorders, at the same time, there are various discounts on Changhong's new color TVs with recorders!Even the one with the most cumulative discount is [-]% off!

As Changhong began to discount. tlc and other brands that tried to compete in vain also had to discount accordingly. Suddenly, in the fourth quarter of 95, there was a bloody storm in the TV market!Why does Changhong discount so much?If it's just to help Jia Hongjian do promotion, wouldn't it be great to give a little discount of one hundred and ten yuan? Why is there even a 10% discount?

Because helping Jia Hongjian was just a matter of chance, because Ni Runfeng had already decided to start crazy discounts in the fourth quarter of 95!Behind all of this is the impetus of a general political direction policy - to join the WTO.The Chinese government has promised to significantly reduce the tariffs on imported color TVs on April Fool's Day in 1996!That is to say, after April Fool's Day next year, the price of foreign imported color TVs will be further lowered, and in this way, the market share of foreign color TVs must be enlarged to a certain extent!

In the current 95 years, Changhong probably controlled nearly 8% of the market share, and several TV manufacturers in Japan shared a total of 12% of the market share.The remaining less than 10% of the market share is occupied by domestic companies such as tlc.In Ni Runfeng's view, if foreign manufacturers expand their market share, it is impossible to just encroach on the share of tlc and other manufacturers.That will definitely divide Changhong's share.So before this gringo expands his market share in the coming year, Ni Runfeng is going to use his three axes to directly show the little devils some color!

He Ni Runfeng may not know other methods, but he is born with such things as price wars!At the end of the 80s, Ni Runfeng relied on price wars to make his Changhong the top three in the country. Later, he also relied on the price wars pointed out by Jia Hongjian to encircle the cities from the countryside and become the leader in the domestic market. .Now, he still wants to continue the price war, and the little Japanese devils who smoked directly will continue to maintain that pitiful 12% market share! There will be another price reduction promotion at <, and then at the end of March, before April 3st, there will be another more vigorous price reduction promotion!Directly give the little devils a blow at the beginning of April, let them know that the men in Shuchuan are not so easy to get along with!

Originally, Ni Runfeng was still thinking about what name to use for this price cut in the fourth quarter-National Day?passed!Christmas?not yet!Thanksgiving Day?White Americans are grateful after the Indians.Kill them almost to extinction, what's so good about this kind of life?It can be said that when Ni Runfeng was thinking about whether to randomly find a n-year anniversary as a slogan, Jia Hongjian came to the door with the recorder project.

With a discount of up to 9% off, Changhong’s new TV sets sold as many as 10 units in just one week under the smile service and door-to-door delivery service directed by Jia Hongjian. !And these 10 units are still all over the country!At the same time, within a week, there were as many as 30 old customers who signed up to install the recorder!It can be said that after such a week alone, there are already 50 households who have signed a contract and will own the recorder!Based on the calculation of a family of three, this is also 150 million people!

This data seems to be a small number of people, but in fact it is quite terrifying-you must know that the later CCTV Suo Furui, most of the time, the sampling rate is also the lowest in the world!What does it mean?For example, in Shanghai, a super metropolis with a population of 2000 million in the future, how many families and people should be selected as the sampling unit for statistical ratings among the 2000 million population? 20? 10?No, only a mere 1000 households!

In a super metropolis with a population of 2000 million, there are actually only 1000 households used as the basis for sampling. Such a ratio makes it impossible to believe the accuracy of its statistical data!You must know that according to the principle of statistics, the more samples there are, the closer the results of statistical analysis will be to reality!Even if a household is calculated as a family of 5, 1000 households are only 5000 people. Compared with 2000 million people, can 5000 people represent the viewing tendency of 2000 million people?

The sampling rate of 2000 households in [-] million makes CCTV Suo Furui the company with the lowest sampling rate among ratings survey companies in the world. The country is dozens of times bigger and hundreds of times bigger!

And historically, when CCTV Suo Furui surveyed the ratings, the families that had been used as samples for many years would not change, and such a result would make the survey results more likely to be unbalanced—if there are strange families who like to watch documentaries, other I don't like to watch any movies, so what should I do?Doesn't this affect the authenticity of the ratings survey?In this city with a population of 2000 million, is it not difficult to find 100 families who like to watch documentaries?What if the 100 households happen to belong to the 1000 sampled households?Although the possibility of sex is very small, if it happens, this is a low-level mistake that will make the whole world laugh out loud!

At this time, the Huaxia Nielsen company under Jia Hongjian was completely different. It can be said that it took only one week for them to have 50 households nationwide as backup sampling households, and there were two weeks. 120 million households!In one month, there are 300 million households!For these 300 million households, there are 300 million TV sets. The cost of a recorder is 60 yuan, and the total cost is 1.8 million yuan!

Although such an investment seems very large, the effect it brings is very good!Among these 300 million households, China Nielsen can select 300 million households in turn among the 100 million households as a sample every time it counts, and use the other 200 million households as a control group to correct the data!Such a rich database is beyond the reach of CCTV Suo Furui, which has not yet been established!

But where there is sweetness, there is also pain, that is, when 300 million copies of tapes flooded into China Nielsen, their data entry staff simply looked at the data tapes and wanted to commit suicide-this is not the future, not that data can be passed through the network Entering the database directly, these data entry staff have to put the tapes one by one into something like a tape recorder connected to the computer. After reading the data, various manual inspections are required. It can be said that they only get the data of one household. , This will take hours-after all, it takes time to finish reading the tape!And 300 million tapes represent 300 million working hours!If one data entry staff processes one piece at a time, one hour at a time, and there are only 3 data entry staff in the whole company, it will take a total of 24 hours to complete data entry for a month.What is the concept of 1250 hours?A day is [-] hours, and [-] hours represent [-] days, which is more than three years!

Fortunately, before the joint venture with Huaxia Hi-Tech, this ac Nielsen had not a small number of employees in the mainland. After all, they were doing consumer product research before. If there are few people in this industry, there is no way to do it.Arrange almost all the people in the company to enter the data, and at the same time, one person manages more than a dozen machines. That's it, it will take almost half a month to get a month's data! rs! ! !