Coquettish Rebirth

CCTV’s Biaowang Conference was held as usual on November 11th. There were quite a lot of merchants who came this time. In addition to Qinchi Liquor in Jiaodong, there were also companies like Aiduo cvd. It can be said that the basic The most famous companies in China at this time have come to the Media Conference Center of CCTV.On this day, Hu Dao came to Media Square with a cashier's check of 8 million yuan. Looking at this familiar place, he made a decision in his heart. He decided that he would have to grab a "News Network" at worst this year. 8200 second commercials!

This 5-second ad is not cheap. The title of the king is the first ad after "News Network". Based on last year's price of more than 6000 million, it is estimated to cost 8000 million this year?This is also the reason why Hu Dao brought so much cashier's check to Chapter 2000 Biaowang and foreign businessmen, he just made up his mind to go for Biaowang!Just like when he came to this Media last year, the money on Hu Dao's body is still the order money of dealers all over the country.Last year, Hu Dao went all over the country, forcing people to pay for the goods first and then deliver them. Then he took 8000 million yuan of goods and came to Media to snatch the advertising time before the noon sports news of CCTV Sports Channel.This year, he traveled around the country again, looking for dealers everywhere to talk about life and ideals, and finally came to the capital with a small amount of [-] million yuan.

The one who had the same idea as him was Ji Changkong from Qinchi Liquor Industry.This old Ji didn't bring any money at all. As a former military cadre, he has now discovered a more economical model-that is, what will happen if he cooperates with CCTV to make fakes!His determined attention was to falsely report a high price, to help CCTV act as a babysitter, to increase the status of the entire bid king, and then only give half of the price in private!In this way, isn't it a change of face and a profit?

It was very lively outside the Media Conference Center that day, but for Tan Xisong who was in the office inside the Media Center, her mind was not on it at all.What she is thinking about now is when and how to resign through Chapter 95 and the foreign businessmen.She looked up at the small calendar in front of her with a "2" written after 2. This "94" represented the second year of the dual-track price system.Historically, some veteran cadres felt that CCTV’s advertising time was a state-owned asset and could not be freely obtained by foreigners. Therefore, a dual-track price system was implemented for domestic and foreign companies, that is, during a total of three years from 96 to 250, foreign companies If you want to buy CCTV's advertising time, you need to pay as much as [-]% of the advertising costs of Chinese companies in the same period of time!

According to the regulations, starting from 97, CCTV's status as the king of bids can start to open to foreign companies. Foreign companies can get the same treatment as Chinese companies as long as they pay the same price, but Tan Xisong is a little bit unconfident , To be honest, up to now, no foreign company has come to compete for the bid king, not even at ordinary times. Basically, all the bidders are domestic companies. Tan Xisong is a little confused why foreigners don't come.What if the CCTV dual-track system ends in the year after next, and foreign companies still don’t come?If others were in her position, they might not worry about this kind of thing, and might think it was purely a matter of the dual-track price system, but Tan Xisong always had a bad feeling.

"Director, many people have arrived, and many reporters have gathered below the venue..." A secretary came over to remind Tan Xisong.Tan Xisong nodded, put aside the bad premonitions in his head, got up and went downstairs to meet the distinguished guests.

This time the CCTV Kings Conference can be said to be a successful conference and a complete conference.At this conference, the price of the bid king reached a record high——Qinchi Liquor actually defended the title of bid king with an unprecedented price of over 3.212118 million yuan, a total of 500 yuan!After defending the title, Ji Changkong of Qinchi Liquor Industry took the stage to speak. He claimed that last year, Qinchi Liquor Industry, by virtue of its status as the bid king, had turned from a company that had been losing money year after year, with only 200 employees and an output value of less than 95 million, to In 4, it was conservatively estimated that the annual sales would exceed 3 million yuan, and the profits and taxes would exceed 3 million yuan!It is because of the huge profits brought by Biaowang that Qin Chi would rather invest 9 million yuan in advertising this year.Moreover, he believes that the investment of 10 million yuan may bring [-]-[-] million yuan to Qin Chi next year!

Such a speech directly made the atmosphere of the night bursting - since they knew that this was a babysitter, CCTV simply arranged for the first scene of the bid to start shooting as the king, so as to give a foil to today's auction.It was the same after that. Aiduo, who failed in the bid king competition, also won the 5-second advertising opportunity before the weather forecast, and entered the advertising list as the first electronic product at a cost of 8000 million yuan!

Although he didn't win the bid king, Hu Bijiu also felt that what he got was not satisfactory-barely satisfying himself, basically reaching the minimum.Although it was not satisfactory, he also knew that after the 8000 million invested, the result next year might be 2-3 million in sales revenue!By this time next year, he will be able to invest 2 to 3 million yuan!In that case, his Aiduo will also have an income of 9 to 10 million in the next year!This CCTV's bid king competition is simply a project that is more profitable than gambling, it is simply the stuff that turns stone into gold!It seems that as long as you are willing to spend money to come in, the market will definitely return more than 3 times next year, and it looks like there is no risk at all!

When what happened that night was reported by the media the next day, the whole country was shocked.Not only the business world was shocked, but even the common people were shocked.None of them expected that CCTV's status as the king of bids would be so valuable! 3 billion!How many years' wages does this have to be an ordinary person, just throw it in, and it is said that the rate of return is very high!It seems that going to the sea really has unlimited opportunities?

"China Business Times" and other commercial newspapers have set up columns to discuss this matter, and even people's livelihood newspapers such as "Shanghai News" have reported this matter, which is enough to reflect the shock of this Biaowang news.Not to mention, the investment of 3.2 million yuan directly made the Biaowang Conference and Qin Chi the talk of ordinary people in the streets and alleys of the country after dinner.

But at this time, Jia Hongjian and Tan Xisong didn't think about this matter at all, and it seemed that the matter of King Biao had no meaning or influence on them at all. "Mr. Jia, in your plan, why do you say that the advertising time should be set to 30 seconds? Why don't you make it like us...not like their CCTV, and make an advertisement for 5 seconds?" Tan Xisong asked very puzzled road.

That's right, in the eyes of Tan Xisong, in the short time after the end of CCTV's "News Network", if there are 30-second commercials, there will not be many.But what about a 5-second ad?That one 30-second advertisement is enough to put six five-second advertisements!At first, Tan Xisong had no choice but to set the time limit to 6 seconds because of time constraints. She was a little worried that this would lead to a lower price, but who would have thought that the first 5-second advertisement would be just like this After adding a few prime-time advertisements throughout the day, it can be worth 5 million yuan!In this case, since the ratings of China Satellite TV are not worse than CCTV, why do they do 3-second commercials?Especially for a program like "Chinese Singer Professional League", with a ratings of 30% nationwide, let alone a 9-second ad, even if it is made into a 5-second ad, it will still be a hit, right?Why keep the 1 seconds setting?Isn't this a waste of time!

At this moment, Tan Xisong never thought that Jia Hongjian's answer would be in this way—"Sister Tan, have you thought about why foreign manufacturers did not participate in the competition?" "Yes?" She lost interest, who made her have a bad feeling about this right now, "Because of the dual-track price system?"

"No, if it is a dual-track price system, have you ever seen foreign businessmen complain? No! It is understandable that foreign businessmen do not participate in the dual-track price system, but if they are really optimistic, they are cheated by the dual-track price system. Isn't it a bit strange?" Jia Hongjian made a fool of himself at this time, as if answering a question with a question.

Tan Xisong thought about it for a while, but still didn't quite understand what Jia Hongjian was implying, "What do you mean?" It’s just that I can’t understand the current model at all... I can be regarded as someone who has stayed abroad. I have a branch abroad. According to my understanding, foreign manufacturers may see it this way-a foreign TV station, such as the United States, may The ratings of one of their programs is the highest and the highest, but it is only 10% of the ratings. After all, there is fierce competition there, and there are many different entertainment methods. They have never encountered a rating of [-] to [-]%, let alone a rating of [-] to [-]%. How can they pay for it? It’s not that multinational companies are already responsive , Bureaucratic responses are also slow, and foreigners may not understand in China, and then it takes a few months to respond back to China, a few months to discuss, and finally a few months to give feedback. Years are gone..."

Then, Jia Hongjian took a sip of tea and continued, "Besides, these 5-second advertisements are quite rare in foreign countries. How should I put it, foreign countries usually have 30-second or 45-second or even 1-minute advertisements, so that they can Only by highlighting the stars they invited can they recommend their own products in detail or create an image for their own company. During these 5 seconds, foreigners may really not know how to use it. If it is not enough for corporate image, it is definitely not enough for product promotion It doesn't seem to be enough, so they may think it's better not to touch this new thing..."! ! !