Coquettish Rebirth

) Originally, in later generations, during the 90s bid king competition, no foreign manufacturers entered. This is a very strange phenomenon.In the early stage, it can be explained by the fact that foreigners do not want to spend more money, but in the middle and later stages, it is obviously impossible to explain it like this!In the middle and late stages, the dual-track price system has been cancelled, but no one from the gringoes has come to participate in the bidding competition. This has become a mystery in the Chinese advertising field for a period of time!

But after 2000, foreigners started to decipher the phenomenon one after another, and the final result was exactly what Jia Hongjian said just now—they simply didn’t participate because they couldn’t understand it! "So that's why they haven't come?" Tan Xisong asked suddenly. "Yes, we are different from CCTV. CCTV is for money, and we want more. In other words, when we are doing a TV station, the first thing we need to consider is the issue of grades, because customers of different grades can pay us The advertising fee is different. It’s like one is Qin Chi and the other is BMW, which one do you think can give more money?”

When Jia Hongjian mentioned this point, Tan Xisong immediately saw a new world!This is not an exaggeration at all. You must know that in 2012, not everyone in China TV had the capital to consider such a thing, let alone in 95!In this era, CCTV is the most high-end platform in China no matter what, does he still need to consider the issue of raising the level?Will CCTV consider its positioning in the eyes of customers?

"Boss Jia means... we need to position ourselves according to the market?" Tan Xisong asked curiously, vaguely understanding something. "Almost, in general, we can't climb from low to high. That is to say, in this TV field, it is difficult for us to encircle the city through the countryside. Unlike Toyota, they can open another sub-brand so that everyone can enjoy it. I don’t know that Lexus was originally made by Ri himself, but the TV station can’t help it. If we are sure that we are a TV station that completely solves entertainment problems for the most grassroots people, then there is no need to think about high-end customers such as BMW and Mercedes-Benz coming to us in the future. Advertisement, even whether Audi Volkswagen will come to advertise or not, that’s another matter!”

What Jia Hongjian said is true. Around 2010, Mango TV once began to consider transformation, and began to consider getting rid of the positioning of "popular entertainment" and improving its own positioning.What for?On the surface, it is to get BMW to advertise on their mango stand!To put it more realistically, it is the same as a lady. A lady can't always receive the lowest-level customers?Always think about your own future and find high-quality customers?

However, it is not so easy for this Mango Channel to transform, even if it is to do some so-called high-end interviews and high-end news, to improve its own level, to attract so-called highly educated people, etc., but these things are easy to do Can it be done?People who originally watched Mango Channel were basically migrant workers, who had a slight sense of "superiority". They didn't watch Mango Channel all day long. So what if he did so-called high-end interviews?Do they have the corresponding talent pool?Can the audience accept it?

"As for us, our current goal is to at least maintain the high-end market, to withstand the high-end audience and high-quality customers, and then to expand the bottom-level audience as much as possible. What is our goal? That is, the world's top 500 who do not advertise on CCTV. Strong, everyone is willing to come to our TV station to place advertisements! By maintaining our own standards, we can attract customers to place advertisements, and at the same time, through the customers' standards, we can further improve our standards..." Jia Hongjian said.

"But... is it difficult to do this?" Tan Xisong asked with a slight frown.In her opinion, this is definitely difficult. Now the largest customer groups in China are employees of state-owned enterprises and farmers. Regardless of them, it is definitely impossible. On the basis of taking care of them, we must also make high-end products... The problem is that every day can The broadcasting time slots are fixed, and these people will be crowded to watch the program at night, which means that the program at night should be both high-end and low-end... Doesn’t this mean that it should be elegant and popular at the same time? ?Is this something that can be done easily?For many artists, great vulgarity may be elegant. The problem is that artists can see great vulgarity and feel elegant, but can ordinary "elegant" people do it?Anyway, let Tan Xisong watch vulgar programs, she probably won't see anything elegant...

"It's because it's difficult that we can become a goal. If we can achieve it casually, wouldn't we have no goal? We can work hard for ten or twenty years just for this goal!" Hung-chien acted very manly, as if he regarded difficulty as nothing!His revolutionary optimism inspired Tan Xisong at once.That's right, when she was in the army, she never thought that she would become an employee of CCTV's personnel department in the 20s, and she never thought that she would become the director of the advertising department one day!If she had told her all this back then, she probably would have thought it was impossible?

Thinking of this, Tan Xisong had some revolutionary optimism, but at this moment she looked at Jia Hongjian and said with a smile: "Mr. Jia, then my family and I would like to come here. China Satellite TV, but there is only one condition." "What condition?" Jia Hongjian was very curious, can't it be an economic condition?In this regard, he has already driven very high! "My only condition is that I hope that China Satellite TV can hold both hands, and both hands must be strong. On the basis of doing commercial advertisements, it is best to do some public service advertisements..."

Whoops, Tan Xisong is quite civic-minded, isn't she?Jia Hongjian laughed loudly at this time, "Sister Tan, who do you think I am, Jia Hongjian? Have you forgotten that Huaxia Hi-Tech likes to do charity the most?" After Jia Hongjian was so integrated, Tan Xisong Immediately remembered right!This Huaxia Hi-Tech is famous for doing charity and good deeds!In addition to the Bai Fangli Fund in the past two years, this year, together with Ke Shouliang, he also supported the students along the middle reaches of the Yellow River?If Jia Hongjian and his family's Huaxia Hi-Tech can do this, then it goes without saying to make some public service advertisements!

Now that this was the case, Tan Xisong didn't hold back at all, she stretched out her hand readily, and said to Jia Hongjian with a smile: "From then on, I hope that I can follow Hongjian...no, Mr. Jia, by your side , Create a great cause!" "En! Create a great cause!" Jia Hongjian smiled and held Tan Xisong's hand.

At this time, Jia Hongjian did not tell Tan Xisong that what he said before is to focus on high-end and low-end, which is actually not difficult for him, a reborn person—as long as the future generations are well-received and popular. Just move the column over!What American Idol, what British talent, in addition to these reality shows, there are also a lot of stuff such as American dramas, British dramas, Japanese dramas, etc. that can be copied!No matter if you want something profound or vulgar or something fresh or bourgeois, there is something for you to do!With Jia Hongjian, the career that others seem to be very difficult is actually not that difficult!

After confirming that Tan Xisong was poached, Jia Hongjian wanted to sign the contract first, but Tan Xisong was very professional and said that he wanted to resign first and then sign the contract.Jia Hongjian was fine with this, he went back to Shanghai first, and left 5 yuan for Tan Xisong as settling expenses, which made Tan Xisong feel hot to hold—her professional habits have long been As a result, when she has a lot of money or cash in her hand, she is very nervous and pays special attention, for fear of leaving someone with a clue or something!

Then, Tan Xisong quickly hit Yang Guang with a resignation report.Yang Guang was a little stunned at the time, Tan Xisong was also considered his right-hand man, such a female general suddenly wanted to leave for no reason, how could he not ask clearly?But after Tan Xisong was called over, Yang Guang quickly let go of what she said—"Director, your age has reached the retirement age, to be honest, you may be called to Zhong Yang at any time, and then announce You resigned. Wasn’t it the same process when you took over the position? I always have to think about it for myself. After you leave, I will definitely not be able to sit in this position. Now Mr. Jia is looking for me, I think about it... Still decide to go."

Hearing this, Yang Guang stopped talking.Indeed, in this public institution, the most terrible thing is the age issue.It is a strange phenomenon for him to serve for extended periods of time when he reaches the age. Sincerely, he may be called away at any time, and he will be informed that he will no longer be in charge of CCTV in the future.It was indeed like this when he took over CCTV—suddenly one day the director was first called to Zhong Yang, and then Yang Guang was also called, and he was announced as the new director on the spot, and then he was asked to go back and prepare Take over... If such a hand suddenly comes at an uncertain time in the future, Tan Xisong really has no choice, and she really needs a way out...

Moreover, Jia Hongjian, the boy he admired, provided the way out, so Yang Guang didn't say anything... "Work hard, come back and see if you have nothing to do." After that, he signed the resignation report Put your own name on it.

Tan Xisong, China's "Mother of Bidding King", resigned. This is another big news that shocked the industry after CCTV's Bidding Conference created an unprecedented high price!In the industry, no one knew that Tan Xisong's idea for the king was actually given by Jia Hongjian, and no one knew that Jia Hongjian was a bad guy.He carefully sent the ideas that Tan Xisong would think of in the future to the original owner in advance.In the industry, everyone thinks that Tan Xisong is the Wonder Woman who has the ability to turn stones into gold!

And this heroine actually resigned after creating a huge performance of 3.2 million yuan for the king, which has just made people guess!What is the story behind this?Why did this heroine leave her job?If they want to go to sea these years, most people choose to stay without pay, that is, they still guarantee their positions in public units, so at least there is still a way out.And this heroine Tan Xisong actually chose to resign completely!What is this for?Is there some serious internal strife in CCTV?Where will Tan Xisong go next?